PBR CEO Sean Gleason on Team Series, Cowboys, and Kid Rock
In this episode of Like A Farmer, Sean Gleason, the CEO of Professional Bull Riders (PBR), joins us to talk about the evolution of one of the fastest-growing sports in America. Sean shares the story behind the creation of the PBR Team Series and how it’s expanding the sport’s audience and reach in powerful new ways. He dives into the current state of the organization, the mission to bring bull riding to every corner of the country, and the surprising role of farm values, like hard work and respect for the dollar, in shaping the sport’s culture. We also talk celebrity fans and the wild success…
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