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Digital dashboards are getting in the way of your growth
Standard digital dashboards tell you where the click happened, but they miss where the purchase was born. Fortunately, returning to an older medium with a modern twist can help fill this critical measurement gap.
On this episode of the Performance Marketing Unlocked podcast, Charmaine Tavassoly Moss, Programmatic Business Development Manager, UK, Bauer Media Outdoor, explains how programmatic digital-out-of-home (DOOH) and marketing mix modelling (MMM) are working together to fix your attribution crisis.
This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.
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The skinny
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