How AI is Turning the Black Box of Property Tours into a Goldmine of Data

Multifamily Collective Podcast · Apr 21, 2026 · 37m

In this episode, Jake Cronin https://www.linkedin.com/in/jake-cronin/ , CEO of Siro https://www.linkedin.com/company/siro-ai/ discusses how innovative AI-driven technology is transforming the multifamily leasing process. He highlights the importance of capturing in-person conversations, leveraging data for decision-making, and maintaining human connection in a tech-enabled industry.

Chapters

00:00 Introduction and Context Setting

04:46 The Black Box of Leasing Tours

07:37 Importance of Tour to Lease Conversion

10:33 Leveraging Technology in Multifamily

13:40 How Siro Works in Practice

16:27…