Latest / All The Leads Mastermind Podcast

Mastering Probate Business Strategies: Calls, Mail Campaigns, and Networking | All The Leads Mastermind #463
This podcast covers a detailed discussion on probate prospecting and marketing techniques. It begins with a light-hearted discussion about attracting a hip crowd and then Bruce introduces the three major pillars of the probate business: voice-to-voice or face-to-face conversations, direct mail, and maintaining an online presence. He emphasizes the importance of customizing mailing campaigns in order to maximize response rates and outlines various approaches: using a memorable single mail piece, a three-month campaign, and a long-term six-to-eight month campaign with a built-in sprint period…
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