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Episode 24- Global Brand Strategy in 2025: Balancing Consistency and Cultural Relevance
In this episode of The Business Briefing, host Nexus unpacks how global brands are evolving in 2025 to meet the challenge of operating across diverse markets. From cultural localization and decentralized storytelling to balancing brand consistency with local nuance, Nexus explores what it takes to succeed as a truly global brand in an increasingly fragmented world.
The skinny
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