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Inside the Playbook: Hitmaka on What’s Wrong With the Music Industry
In this clip of The Manager’s Playbook, Hitmaka and Mauricio Ruiz unpack why the music industry does not create stars the way it once did.
They get into what separated artists like Drake, Kendrick Lamar, and J. Cole from the pack, how algorithms and personalized discovery have changed the way audiences connect with music, and why the business needs more fearless creatives in positions of leadership.
The conversation also explores artist development, label politics, NBA YoungBoy’s unique rise, the tension between taste and data, and what it really takes to build lasting success in today’s…
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