Latest / Hurdle with Emily Abbate / 207. Louisa Nicola, Neuroscientist & High-Performance Coach

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207. Louisa Nicola, Neuroscientist & High-Performance Coach · Hurdle with Emily Abbate

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  Speaker 1: Instead of saying, well, my relationship is like this because
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  Speaker 1: of XYZ, or I'm in this situation because of XYZ,
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  Speaker 1: I just say I'm in this situation. It just is,
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  Speaker 1: and then I just stop. It's like a wool, it
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  Speaker 1: just is and you can change it.
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  Speaker 2: Hey, everybody, Emily Abody here, coming to you from the
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  Speaker 2: Age Studio. You are listening to episode two hundred and
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  Speaker 2: seven of Hurdle, a wellness focused podcast. We're connected with
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  Speaker 2: everyone from your favorite athletes to top experts and industry
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  Speaker 2: CEOs about their highest highs, toughest moments, and everything in between.
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  Speaker 2: We all go through hurdles in life, and my goal
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  Speaker 2: through these discussions is to empower you to better navigate
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  Speaker 2: yours and move with intention so that you can stride
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  Speaker 2: towards your own big bite and of course have some
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  Speaker 2: fun along the way. For today's episode two hundred and seven,
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  Speaker 2: I am bringing back my friend Louisa Nicola. She is
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  Speaker 2: a neuroscientist. She's also the founder of Neuroathletics. If you
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  Speaker 2: missed her hurdle moment last week all about the glymphatic system,
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  Speaker 2: you have got to check it out and if you
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  Speaker 2: caught it, then you have a sneak peek into the
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  Speaker 2: world of intellect and knowledge bombs that Louisa is going
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  Speaker 2: to drop on us for episode two hundred and seven.
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  Speaker 2: Louisa was born and raised in Australia. She flew to
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  Speaker 2: Los Angeles for a work opportunity early in her career,
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  Speaker 2: and in today's episode, she talks about how that Los
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  Speaker 2: Angeles trip turned into a Los Angeles brief stay, which
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  Speaker 2: turned into a trip over to New York and well
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  Speaker 2: she really hasn't left much since. She gives us the
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  Speaker 2: lowdown on how a slew of awesome and fun opportunities
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  Speaker 2: turned into her creating her dream job, and how grateful
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  Speaker 2: and excited she was to hit the ground running here
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  Speaker 2: in New York, thanks in part to some kindness from
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  Speaker 2: the help of some new friends. Luisa talks to us
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  Speaker 2: all about what she does over at Neuroathletics, how she
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  Speaker 2: works with some of the best players in the NBA,
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  Speaker 2: the MLS, and NHL to enhance peak brain performance and
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  Speaker 2: what that means, how someone maybe like you and I,
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  Speaker 2: can also go after our greatest potential. She gets honest
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  Speaker 2: about the hurdles that she's faced as an entrepreneur, the
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  Speaker 2: excitement she feels about working her way into a new
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  Speaker 2: chapter for her business and shed some light on topics
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  Speaker 2: like sleep and productivity. I really really loved this conversation
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  Speaker 2: with Louisa. I'm so excited to bring it to the
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  Speaker 2: feed and trust me, you're probably gonna want your notes
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  Speaker 2: app open for this one. You're following along with Hurdle
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  Speaker 2: over on social at Hurdle podcast, I am over at
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  Speaker 2: Emily a Body and if you haven't done so yet,
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  Speaker 2: rate and review the show in Apple Podcasts or wherever
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  Speaker 2: you get your podcasts. The link to do that is
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  Speaker 2: in the show notes.
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  Speaker 3: With that, let's get to hurdling.
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  Speaker 2: Today. I am sitting down once again with Louise and Nicola.
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  Speaker 2: She's a clinical neuroscientist, high performance coach and host of
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  Speaker 2: the Neuroexperience podcast. How are you doing today?
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  Speaker 1: I'm doing so well. Thank you for having me.
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  Speaker 2: I am amped to have you here. I felt like
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  Speaker 2: as soon as we met irl was it last month? Yeah,
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  Speaker 2: I've like lost all track of time.
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  Speaker 1: The Whoop Intimate Dinner.
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  Speaker 4: The Whoop Intimate Dinner, it was so good and I
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  Speaker 4: was just like, Wow, I need to rank this woman's
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  Speaker 4: brain and hear her entire story because I knew in
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  Speaker 4: my brief moment with you, as enamorate as I was,
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  Speaker 4: that my audience, the hurdlers, would feel the same way.
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  Speaker 4: Oh I hope, so, I hope so so listening to
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  Speaker 4: your angelic voice, You're not from here.
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  Speaker 2: You grew up in Australia. And again I said this
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  Speaker 2: last week on Wednesday's episode, but being a neuroscientist is
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  Speaker 2: like a very impressive title. So when you were younger,
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  Speaker 2: did you think what did you think you wanted to
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  Speaker 2: be when you grew up, I was.
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  Speaker 1: A different person as the only thing that really stays
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  Speaker 1: true today is that I was an entrepreneur. When I
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  Speaker 1: was about six years old, I was selling on the
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  Speaker 1: black market at school. I was selling we have these
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  Speaker 1: red frogs. They're a famous Australian candy, and I was
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  Speaker 1: if you bought five of them at the canteen, it
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  Speaker 1: was like eighty cents, and I thought, well, what if
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  Speaker 1: I can sell five to people for like fifty cents
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  Speaker 1: and so so yeah, I was. I was doing crazy
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  Speaker 1: things like.
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  Speaker 2: That, would you just buy them in bulk? Get like
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  Speaker 2: the Australian version of Costco.
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  Speaker 1: I did, and my parents actually owned the Australian version
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  Speaker 1: of costco. So I was getting them for free, so
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  Speaker 1: I didn't actually have to pay for them, so it
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  Speaker 1: was a win win. I was just I was just profiting,
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  Speaker 1: just profiting.
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  Speaker 2: I love this. So entrepreneurial from a young age just
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  Speaker 2: carries over with you as you grow up. You eventually
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  Speaker 2: must decide that you are interested in pursuing some avenue
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  Speaker 2: of medicine.
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  Speaker 1: Yeah, so it started. I was a swimmer all throughout school.
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  Speaker 1: All Australians are swimmers. It's just a call it spade
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  Speaker 1: a spade. And then at around seventeen years old, I
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  Speaker 1: entered a triathlon. I didn't really know too much about it,
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  Speaker 1: but I trained for six weeks. I thought, well, I
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  Speaker 1: know how to ride a bike, I can run and
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  Speaker 1: I can swim. Ended up coming first and that was
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  Speaker 1: just by chance, and I got picked up by an
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  Speaker 1: Australian triathlon coach. This was when I was seventeen, Like,
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  Speaker 1: this was back when triathlon wasn't a thing, you know,
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  Speaker 1: so it was really odd. It was like people are like,
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  Speaker 1: what are you? What are you doing? So I did
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  Speaker 1: that and I ended up training. I started training, you know,
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  Speaker 1: forty plus hours a week and that was my entire goal.
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  Speaker 1: I just wanted to be the world's best triathlete.
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  Speaker 2: Did you have out of the three modality as a favorite.
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  Speaker 1: Yes, it was swimming. I was first out of the
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  Speaker 1: water for swimming. You never hear that, Oh yeah, I
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  Speaker 1: loved it. I'm a I'm a I'm not tiny, so
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  Speaker 1: I'm not small and I was never built small, So
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  Speaker 1: running was always my downfall. I would always I'd be
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  Speaker 1: first out of the water, and then I'd be in
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  Speaker 1: the midpack for cycling, and then as soon as I
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  Speaker 1: got off the bike, I was like I was all
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  Speaker 1: the way behind. So it was never gonna work out
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  Speaker 1: for me.
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  Speaker 2: Oh man, So you get into triathlon, you excel at triathlon,
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  Speaker 2: and then what happens?
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  Speaker 1: I was well excelling at triathlon. I was obsessed. I
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  Speaker 1: needed to know everything about how to I become the
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  Speaker 1: best triathlete. So I started studying cell biology. I started
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  Speaker 1: studying my brain. I started studying everything that it took,
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  Speaker 1: like literally physiology, exercise physiology, and I thought, I want
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  Speaker 1: to go and study exercise physiology. So I did. I
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  Speaker 1: actually became a high school teacher because I thought this
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  Speaker 1: is the best way for me to train and work out.
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  Speaker 1: So graduated. I was what. I graduated early at age twenty,
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  Speaker 1: and after competing, I was reaching my end. I ended
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  Speaker 1: up getting hit by a car. This was four weeks
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  Speaker 1: before going to Beijing. So I qualified for Beijing back
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  Speaker 1: in twenty eleven. I got hit by a car and
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  Speaker 1: that was the end of my career.
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  Speaker 2: Actually, so where were you when you got hit by
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  Speaker 2: the car.
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  Speaker 1: I was in Australia. We were doing an eighty kilometer
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  Speaker 1: ride and at the forty kilometer turnaround point, that's when
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  Speaker 1: the car hit me and slammed me up against a guardrail.
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  Speaker 1: So I broke several bones and obviously couldn't compete in Beijing.
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  Speaker 1: And my parents had a serious conversation. They're like, listen,
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  Speaker 1: what are you going to do now with your life?
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  Speaker 1: And that's when I literally I called it quits and
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  Speaker 1: I thought, I need to study the brain. I need
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  Speaker 1: to study what's happening inside my own brain.
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  Speaker 2: What was the injury like for you after the accident.
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  Speaker 1: I broke two ribs clavical I did my ACL MCL LCL.
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  Speaker 1: I think that was pretty much it. So I did
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  Speaker 1: have surgery on the knee.
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  Speaker 2: Yeah, do you experience complications with any art to this day?
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  Speaker 1: To this day. Yes, I have constant issues. I'm literally
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  Speaker 1: at my my therapist like every second week.
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  Speaker 2: Oh my goodness. Yeah, I hope that you sued them.
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  Speaker 1: Literally it was. It was the worst time in my life.
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  Speaker 1: But it was also a blessing because I like, being
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  Speaker 1: a triathlete as a woman is really hard, and I
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  Speaker 1: know you've experienced your a marathon runner and to put
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  Speaker 1: your entire life on hold. I didn't drink. I hadn't
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  Speaker 1: you know, I don't drink that much now. I didn't drink,
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  Speaker 1: and I had many failed relationsships because I could never
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  Speaker 1: go out. It was just I didn't eat sugar. I
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  Speaker 1: was forty pounds lighter than what I am now. So
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  Speaker 1: it wasn't I didn't think it was the best career
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  Speaker 1: path for me.
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  Speaker 2: Okay, so you decide you're going to invest all of
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  Speaker 2: this energy that you have now into this career pivot.
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  Speaker 2: But I would imagine, despite being excited about the subject matter,
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  Speaker 2: that pivot couldn't have been easy.
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  Speaker 1: No, No, it was. I equate it as in going
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  Speaker 1: through a divorce. I had to divorce the sport. It
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  Speaker 1: hurt me so much, and my teammates became my best friends,
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  Speaker 1: and they, you know, some of them still are. We
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  Speaker 1: Literally we ate together, we trained together, we worked together,
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  Speaker 1: we did everything together. So I had to It was
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  Speaker 1: all in or nothing. And people say to me, now,
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  Speaker 1: are you going to do another triath? And I'm like, no,
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  Speaker 1: I wis is just too much for me. But I did. Look,
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  Speaker 1: I did get a lot from it. I competed, you know,
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  Speaker 1: at a national level. I was top three in Australia.
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  Speaker 1: It was. Yeah.
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  Speaker 2: One of the hardest parts about getting injured is that
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  Speaker 2: loss of community that you just spoke about, like not
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  Speaker 2: showing up to the run that happens on Saturday mornings
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  Speaker 2: or go owing to the group thing because you're not
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  Speaker 2: going to be the one that gets on the bike
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  Speaker 2: and joins for the ride. Did you find ways to
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  Speaker 2: stay engaged with that community or did you feel like
• 10:09
  Speaker 2: it was better for you not to.
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  Speaker 1: You know, I went through massive changes. I discovered alcohol,
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  Speaker 1: I went on a huge trip to Europe with my friends,
• 10:19
  Speaker 1: and I discovered food. You know, it's wild and so
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  Speaker 1: my entire life changed. But one thing that stood clear
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  Speaker 1: was I was obsessed with the human body and I
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  Speaker 1: knew what it was capable of, especially as a woman.
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  Speaker 1: I knew that there was something more to explore. And
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  Speaker 1: I was just like I said, when I saw a
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  Speaker 1: brain for the first time, because we go into Kadavlabs,
• 10:44
  Speaker 1: when I saw a brain for the first time, I
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  Speaker 1: had this feeling inside me. I can't explain. It was like,
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  Speaker 1: as I call it my first love.
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  Speaker 2: Yeah, just the idea of seeing an actual physical human
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  Speaker 2: brain like totally gives me the shakes.
• 10:58
  Speaker 1: Yeah, Like we got to cut one off. And you know,
• 11:01
  Speaker 1: I always say that it's the love of my life
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  Speaker 1: because it's never let me down. We only argue once
• 11:07
  Speaker 1: a month, and it's it's been the greatest relationship.
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  Speaker 2: That I've ever had, that you've ever had. Also, in
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  Speaker 2: this hurdle moment period for you, adapting and making this pivot,
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  Speaker 2: did you struggle with going from a very active lifestyle
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  Speaker 2: to a less active lifestyle and perhaps some of the
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  Speaker 2: body image issues.
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  Speaker 1: I can come with that massively. You know what, it
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  Speaker 1: was always trying to fit in. I was always trying.
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  Speaker 1: So then I had to find new friends. So my
• 11:37
  Speaker 1: traath on friends you knew me. We were the exact same.
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  Speaker 1: They also didn't want to go out and we were
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  Speaker 1: just reading the same things and talking about the same things.
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  Speaker 1: Then I started to migrate into another group that didn't exercise,
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  Speaker 1: you know, they just you know, wanted to go out
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  Speaker 1: like normal people. And I'm like, well I can't. You know,
• 11:54
  Speaker 1: I can't drink if we go out. And they're like why,
• 11:56
  Speaker 1: I was like, oh, that true, I can I'm not
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  Speaker 1: getting up tomorrow. So it was just such a different
• 12:01
  Speaker 1: experience and reintroducing cabs, you know, going out with my
• 12:06
  Speaker 1: family and family functions and now I can eat. It
• 12:10
  Speaker 1: was a real big I know it sounds ridiculous. I
• 12:11
  Speaker 1: wasn't starving myself, but it was just I didn't have
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  Speaker 1: to monitor anything.
• 12:16
  Speaker 2: Yeah, very different. So when you make the pivot, what
• 12:19
  Speaker 2: do you say that you're going to do in terms
• 12:21
  Speaker 2: of schooling.
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  Speaker 1: I thought, I need to study science or I need
• 12:25
  Speaker 1: to study medicine. And that's exactly what I did. So
• 12:30
  Speaker 1: finished my career as a quote unquote high school teacher
• 12:35
  Speaker 1: and then moved straight into medicine at Sydney University. And
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  Speaker 1: I still didn't know what I wanted. There was always
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  Speaker 1: something more for me. I'm that type of person that
• 12:45
  Speaker 1: is I could never be a full time employee, you know,
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  Speaker 1: I couldn't. I always wanted to just keep achieving, keep
• 12:52
  Speaker 1: getting better and showing people that they can take control
• 12:56
  Speaker 1: of their lives if they understand their brain. I knew that,
• 13:00
  Speaker 1: but I needed to get the credentials or the certification.
• 13:04
  Speaker 1: I also needed to understand more about it myself. So
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  Speaker 1: I literally wanted to go through and understand everything in
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  Speaker 1: the body from the core sole biology all the way
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  Speaker 1: up to how we see things and how we perceive things.
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  Speaker 2: Which when you laid out like that, it seems quite overwhelming,
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  Speaker 2: at least to me, to think about how much there
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  Speaker 2: is to learn about the body.
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  Speaker 1: Oh, you've got no idea, it's just it's insane.
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  Speaker 2: So upon understanding that this was your desire, when do
• 13:37
  Speaker 2: you make the decision that the brain is one hundred
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  Speaker 2: percent where it's at.
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  Speaker 1: So it was a real special time. I knew I
• 13:45
  Speaker 1: didn't want to give up on this elite athleticism world.
• 13:49
  Speaker 1: I loved soccer. I'm Greek. My parents were born and
• 13:53
  Speaker 1: raised in Cyprus, so we have a love for European soccer.
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  Speaker 1: So I loved soccer and sport, and I knew back then,
• 14:03
  Speaker 1: let's think about twenty fourteen. Okay, this was the birth
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  Speaker 1: of neuroathletics. People weren't talking about mindset. They weren't talking
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  Speaker 1: about the brain. We had sports psychologists and I had
• 14:15
  Speaker 1: a lot of friends, okay, who were soccer players. And
• 14:17
  Speaker 1: there was this one soccer player in Australia. He played
• 14:20
  Speaker 1: for Australia, and he said, why don't you come and
• 14:22
  Speaker 1: do like a mindset kind of work out with us,
• 14:26
  Speaker 1: or you know, talked to us about mine? And I thought,
• 14:28
  Speaker 1: why can't I talk to you about the brain? He
• 14:30
  Speaker 1: didn't understand what I was talking about. And when I
• 14:32
  Speaker 1: went there, he said to me, he goes, hey, we
• 14:35
  Speaker 1: need to invoice you for your time. And I said okay,
• 14:38
  Speaker 1: and he goes, do you have a business? I said, yes,
• 14:41
  Speaker 1: I do. I actually didn't. So I went home and
• 14:43
  Speaker 1: I got online and I created what you guys call
• 14:45
  Speaker 1: an LLC. And I thought, what am I going to
• 14:48
  Speaker 1: call my business? And it was literally I loved athletics
• 14:51
  Speaker 1: and I loved neuroscience. It was literally the intersection. And
• 14:55
  Speaker 1: that's how I created it. And that's when I went
• 14:57
  Speaker 1: out and I started just doing these workshops people and
• 15:00
  Speaker 1: it was about how can I teach people that the
• 15:03
  Speaker 1: brain is the hardware and the mind is the software.
• 15:06
  Speaker 1: And that's how I started.
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  Speaker 2: Yeah, and I love hearing knowing your backstory and knowing
• 15:12
  Speaker 2: that when you were young you were extremely entrepreneurial, because
• 15:15
  Speaker 2: that would be the next question that I would ask
• 15:17
  Speaker 2: typically is did you were you surrounded by, you know,
• 15:22
  Speaker 2: an entrepreneurial spirit from a young age or where do
• 15:25
  Speaker 2: you think that came from for you that when you
• 15:28
  Speaker 2: got older you of course were like, yes, I have
• 15:30
  Speaker 2: a business.
• 15:31
  Speaker 1: Yeah, it's because my parents. I'm gonna have to go
• 15:34
  Speaker 1: into some to some backstory in history here. So my
• 15:38
  Speaker 1: grandparents flew, you know, from they didn't fly, actually, they
• 15:42
  Speaker 1: got on a ship from Cyprus. They landed in Australia
• 15:46
  Speaker 1: and they started a fish and chip shop. So this
• 15:49
  Speaker 1: is what we do as Greeks, we start businesses. So
• 15:52
  Speaker 1: my entire life, we didn't know anything else. It's always
• 15:55
  Speaker 1: my parents have always been in business. And then they
• 15:57
  Speaker 1: started a company. My grandfather started company called Babina, which
• 16:01
  Speaker 1: was a food wholesaler, and I just was around it
• 16:06
  Speaker 1: from a young age. My brother started his own company,
• 16:08
  Speaker 1: my cousins did. I never knew really what it would
• 16:11
  Speaker 1: be like to be an employee. So from like I said,
• 16:15
  Speaker 1: from a young age, I was always thinking about, oh
• 16:17
  Speaker 1: imagine if I did this for someone then they would
• 16:19
  Speaker 1: pay me. Oh, imagine what I could do in exchange
• 16:22
  Speaker 1: for money for my time. So it was always just
• 16:25
  Speaker 1: about how can I provide a service to somebody and
• 16:28
  Speaker 1: in exchange get money?
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  Speaker 2: Right? Yeah, And so when you were like, yes, I
• 16:33
  Speaker 2: have a business, where did you at first decide what
• 16:37
  Speaker 2: your rates could be for something like that?
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  Speaker 1: I just spat out a number and he said, okay,
• 16:43
  Speaker 1: so it's funny. So we have an Australian version of
• 16:47
  Speaker 1: Lulu Lemon. It's called Lorna Jane. I don't know if
• 16:50
  Speaker 1: it's even in America.
• 16:51
  Speaker 2: Yeah, I think we have it here. I went, it's
• 16:53
  Speaker 2: definitely in California.
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  Speaker 1: Okay. I went to the store.
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  Speaker 2: Someone's listening to this in LA and they're like, yes,
• 16:58
  Speaker 2: it's in California.
• 16:59
  Speaker 1: Emily went to the store and I asked them. I said, Hi,
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  Speaker 1: my name is This was twenty fifteen. I said, Hi,
• 17:04
  Speaker 1: my name is Louisa. I do mindset workshops. Would you
• 17:08
  Speaker 1: mind if I put one on here? And they're like, oh,
• 17:10
  Speaker 1: this is great, we would love that. So I literally did,
• 17:13
  Speaker 1: and around thirty women turned up. And then at the
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  Speaker 1: end of it, I scribbled down on a piece of
• 17:19
  Speaker 1: paper I said, write your name and number anybody who
• 17:22
  Speaker 1: wants to come and do some private workshops with me,
• 17:24
  Speaker 1: And I ended up getting a list of ten. I
• 17:27
  Speaker 1: called them all up the next day and seven of
• 17:29
  Speaker 1: them said yes, and I just said great, the workshop
• 17:32
  Speaker 1: is for four weeks and it's fifteen hundred dollars. And
• 17:34
  Speaker 1: those seven people said yes. I was like, where am
• 17:37
  Speaker 1: I going to do this now? You know? So that's
• 17:40
  Speaker 1: I just I still believe in doing that. I still
• 17:43
  Speaker 1: believe in just putting anything out there m hm, and
• 17:47
  Speaker 1: the rest will come.
• 17:48
  Speaker 2: Lean, startup, math head, Lean, startup math head. You know.
• 17:51
  Speaker 2: That's also so interesting, the moment where you throw something
• 17:55
  Speaker 2: into the wind and see if it sticks, because really
• 17:59
  Speaker 2: the worst thing that could happen is that you tried. Right.
• 18:02
  Speaker 1: Well, the worst thing that can happen, I honestly believe
• 18:05
  Speaker 1: is they say no, and then I go, well, okay,
• 18:07
  Speaker 1: move on to the next person.
• 18:08
  Speaker 2: Exactly. Yeah, there's no fear, right, it's well the next
• 18:12
  Speaker 2: person or the next thing. Yeah, Like, if that idea
• 18:14
  Speaker 2: didn't work, it wasn't as though you didn't have, you know,
• 18:17
  Speaker 2: more tricks up your sleeve. And when you say that
• 18:20
  Speaker 2: you went in there and ran that type of clinic.
• 18:23
  Speaker 2: What did that look like?
• 18:25
  Speaker 1: So I put together a four week curriculum, if you will,
• 18:28
  Speaker 1: on how to build a like getting to peak performance
• 18:33
  Speaker 1: so you can excel in business, in life, in relationships.
• 18:37
  Speaker 1: And I put together a four week course, and I
• 18:40
  Speaker 1: literally gave the education and the tools so these people
• 18:43
  Speaker 1: could better themselves every day. And we started working and
• 18:45
  Speaker 1: implementing things such as what are you eating, how are
• 18:48
  Speaker 1: you waking up in the morning. Morning routines were the
• 18:50
  Speaker 1: best night routines. So we literally came up.
• 18:54
  Speaker 2: With a curriculum right right, There's so many people listening
• 18:57
  Speaker 2: right now that would one hundred percent dive into this.
• 19:00
  Speaker 2: So this is on your website for that. Yes, well,
• 19:03
  Speaker 2: well you must keep listening because we will not let
• 19:05
  Speaker 2: you know about the website until the end of this,
• 19:07
  Speaker 2: so don't fast forward. You have to learn more about
• 19:10
  Speaker 2: your potential teacher, but we will provide you with all
• 19:14
  Speaker 2: the information that you need in case you want to
• 19:16
  Speaker 2: learn more and hack your personal performance. Okay, clearly a
• 19:20
  Speaker 2: successful business woman from the get go, so you're doing this.
• 19:25
  Speaker 2: The Australian version of Lulamon. Laurena Jean is your first
• 19:28
  Speaker 2: jumping off point. But then you take off from there.
• 19:31
  Speaker 1: Yeah, so let's let's go from there, okay. And then
• 19:36
  Speaker 1: I went into a job. Okay. I was hired as
• 19:42
  Speaker 1: a sales girl okay at Australia's largest or fastest growing company. Okay.
• 19:49
  Speaker 1: It was very much Wolf of Wall Street. So this
• 19:52
  Speaker 1: was at the exact same time as Lula Lemon. Someone
• 19:55
  Speaker 1: just hired me. I had no idea what sales were,
• 19:57
  Speaker 1: but I got picked out of one hundred people. I
• 20:00
  Speaker 1: went to the Yeah, I actually went to the onboarding
• 20:03
  Speaker 1: and you go through. It was like an entire week
• 20:06
  Speaker 1: and they picked me. And when I was sitting there,
• 20:09
  Speaker 1: there was one hundred of us and they gave us
• 20:10
  Speaker 1: a task and they said, okay, everybody needs to get
• 20:13
  Speaker 1: in groups of five and you need They gave us
• 20:16
  Speaker 1: blocks and they if I remember back then, they said,
• 20:20
  Speaker 1: you guys need to build blocks to become you know,
• 20:23
  Speaker 1: this is your business, and tell us we want the
• 20:25
  Speaker 1: fastest growing business. And people were just putting blocks on
• 20:28
  Speaker 1: blocks on blocks on blocks. And I thought, well, if
• 20:31
  Speaker 1: everyone's got the same amount of blocks, and how are
• 20:33
  Speaker 1: we going to how are we going to be better?
• 20:35
  Speaker 1: So I took my tower from my group and I
• 20:38
  Speaker 1: went right when the buzzer went. I placed it on
• 20:41
  Speaker 1: the next person and the owner of the company said
• 20:43
  Speaker 1: you what's your name and I said Louis. He goes,
• 20:45
  Speaker 1: why did you do that? And I said, well, joint ventures.
• 20:48
  Speaker 1: I said, we're going to build a you know, we'll
• 20:50
  Speaker 1: build more revenue if you know, combine our strategies. And
• 20:54
  Speaker 1: they hired me. And on my first day, I said
• 20:56
  Speaker 1: what am I doing here? And he goes, well, you've
• 20:59
  Speaker 1: been high as sales. And that was where I learned entrepreneurship.
• 21:03
  Speaker 1: So this was a we were selling programs, twelve month
• 21:06
  Speaker 1: programs for early stage business owners who were doing anywhere
• 21:09
  Speaker 1: from half a million to five million, and this company
• 21:14
  Speaker 1: was putting them through a twelve month entrepreneurial process from
• 21:17
  Speaker 1: how to build your business from scratch. So I learned
• 21:23
  Speaker 1: that entire process. I was also the top performer of
• 21:27
  Speaker 1: sales for twelve months in a room full of men
• 21:31
  Speaker 1: there was I was the only woman, only female salesperson.
• 21:35
  Speaker 1: So I learned sales and entrepreneurship.
• 21:37
  Speaker 2: And after twelve months, where you were like, my work
• 21:39
  Speaker 2: is done here, it's time to move forward.
• 21:41
  Speaker 1: Yeah, yeah, it was a very crazy. It wasn't just
• 21:43
  Speaker 1: a normal twelve months This was a Wolf of All Street.
• 21:46
  Speaker 1: They like every time we made a sale, they would
• 21:49
  Speaker 1: There was one time where they hired like farm animals
• 21:51
  Speaker 1: to come in and be crazy. It was a yeah,
• 21:54
  Speaker 1: go and watch that movie. Yeah, that was a type
• 21:56
  Speaker 1: of experience I was. I was in and that's how
• 22:00
  Speaker 1: I built my business. I came to America and I
• 22:01
  Speaker 1: saw there is a place for me in this city.
• 22:05
  Speaker 1: There was not a place for me in Australia. Australia
• 22:07
  Speaker 1: is ten years behind the American market.
• 22:09
  Speaker 2: Okay, so came to New York City.
• 22:12
  Speaker 1: Jaws brought me here. For those of you who didn't
• 22:14
  Speaker 1: listen to the last episode, I mentioned that one girl
• 22:17
  Speaker 1: reached out to me and said, can we hire you
• 22:19
  Speaker 1: for a workshop? And that was Julie Jaws Nelson. She
• 22:23
  Speaker 1: helped me, I always tell I told her like she
• 22:26
  Speaker 1: she's the you know, she was the catalyst. She brought
• 22:29
  Speaker 1: me to the city. She got me into the fitness
• 22:32
  Speaker 1: industry here, and she also gave me a home. I said,
• 22:34
  Speaker 1: I don't know where I'm going to stay, and she said,
• 22:36
  Speaker 1: I can't let you go back to Australia. She said,
• 22:39
  Speaker 1: so you're going to stay at my place. Ah my God,
• 22:42
  Speaker 1: for free.
• 22:43
  Speaker 2: Ah.
• 22:43
  Speaker 1: Yeah, it makes my like I am. It's very emotional
• 22:46
  Speaker 1: when you think about that. So she gave me her apartment.
• 22:49
  Speaker 1: I stayed for three months.
• 22:51
  Speaker 2: I mean, it's so insane when you take a step
• 22:53
  Speaker 2: back and think about that story and what a profound
• 22:55
  Speaker 2: impact that this woman that like didn't know you very
• 22:58
  Speaker 2: well at all, like, let me do this for you.
• 23:01
  Speaker 2: It doesn't need to be something as grandoise as Grandioyce
• 23:04
  Speaker 2: says offering someone your home, but even the smallest thing
• 23:08
  Speaker 2: that you can do for someone else out of the
• 23:10
  Speaker 2: kindness of your own heart can literally make the world
• 23:13
  Speaker 2: of difference.
• 23:13
  Speaker 1: If it wasn't for her, I don't think I would
• 23:15
  Speaker 1: be here. She literally put me on a subway and
• 23:18
  Speaker 1: she said, this is how you catch a train in
• 23:21
  Speaker 1: New York. She took me to class with her. I
• 23:24
  Speaker 1: was there when she was part of the She wasn't
• 23:27
  Speaker 1: part of Rumble at that time. It was a different place.
• 23:29
  Speaker 1: I also met Jess Simms back in that day, and
• 23:32
  Speaker 1: she helped me and Jeremiah. I say these names because
• 23:35
  Speaker 1: they these people really were the start. I didn't even
• 23:38
  Speaker 1: know what New York was. I didn't even know what
• 23:40
  Speaker 1: it was. I just knew it from Sex and the City.
• 23:43
  Speaker 1: So that was the start of it, and that's when
• 23:44
  Speaker 1: I knew there's something here.
• 23:47
  Speaker 2: So what did the foundations of building your business in
• 23:50
  Speaker 2: New York look for you at that time? I mean,
• 23:52
  Speaker 2: I would imagine there was a lot of running around
• 23:55
  Speaker 2: and a lot more of throwing things at the wall
• 23:57
  Speaker 2: and hoping that they stick. Well.
• 23:59
  Speaker 1: I had to see product to market fit. So I
• 24:01
  Speaker 1: had to hone in on do I want to work
• 24:02
  Speaker 1: with athletes? And athletes is a very broad spectrum. So
• 24:06
  Speaker 1: I thought, I'm going to just work with NFL and
• 24:10
  Speaker 1: NBA athletes, NFL because of the concussion crisis, NBA because
• 24:14
  Speaker 1: I really think that I could make a dent in
• 24:16
  Speaker 1: the optimization space. So I started my podcast. This was
• 24:21
  Speaker 1: back in twenty twenty sixteen when I moved, or twenty seventeen,
• 24:25
  Speaker 1: actually September twenty seventeen. Started the podcast just as a
• 24:29
  Speaker 1: way to get my information out there. And I kept
• 24:33
  Speaker 1: getting asked, but Luisa, what is the service that you provide?
• 24:35
  Speaker 1: And it was literally consulting. I said, let me just
• 24:38
  Speaker 1: come in and consult to the teams. Let me just
• 24:41
  Speaker 1: come in and talk to you about better brain health.
• 24:45
  Speaker 1: You know, that's all I wanted to do. So that
• 24:47
  Speaker 1: was just literally I was just going for it and
• 24:49
  Speaker 1: then doing the podcast and just going for it. And
• 24:52
  Speaker 1: that's all I've been doing, just been focusing on perfecting
• 24:56
  Speaker 1: my program so I can get better results for my
• 25:00
  Speaker 1: players on game day. Because I had this theory, I thought,
• 25:03
  Speaker 1: if these players are working to their best. You know
• 25:06
  Speaker 1: when when we think about how do we get better,
• 25:08
  Speaker 1: we always just look at the body. We say, well,
• 25:11
  Speaker 1: we need to train a bit more, we need to
• 25:13
  Speaker 1: get faster, we need to be our shooting accuracy needs
• 25:17
  Speaker 1: to be better. But we don't realize that shooting accuracy
• 25:20
  Speaker 1: comes from the brain. Okay, reaction time speed, information processing speed,
• 25:27
  Speaker 1: this all lives in the brain. So that's the that's
• 25:29
  Speaker 1: what I wanted to deliver to these athletes.
• 25:31
  Speaker 2: Yeah, someone listening to this can hear you say I
• 25:35
  Speaker 2: knew I wanted to work with MBA and NFL teams.
• 25:38
  Speaker 2: And then their next question would be how did you
• 25:41
  Speaker 2: get in?
• 25:41
  Speaker 1: You know, I get asked that often and I'm literally
• 25:44
  Speaker 1: a girl from Australia who had nothing in this. When
• 25:48
  Speaker 1: I say nothing, I didn't even didn't have a social suit.
• 25:51
  Speaker 1: I just I now have a social security but I
• 25:54
  Speaker 1: didn't have a banking I did not know anything, and
• 25:56
  Speaker 1: I just I just turned up. I turned up to
• 25:59
  Speaker 1: Gary office one day back in I saw him on
• 26:02
  Speaker 1: YouTube and I turned up to his office and I
• 26:07
  Speaker 1: walked in and the security guard said, do you have
• 26:08
  Speaker 1: an appointment? I said no, and Gary came down and
• 26:11
  Speaker 1: I grabbed Gary. I said, listen, I've come all the
• 26:13
  Speaker 1: way from Australia. I've walked. I walked eight miles to
• 26:17
  Speaker 1: get to his To get to his office, it was
• 26:20
  Speaker 1: beaming hot. It was the middle of July, and he
• 26:22
  Speaker 1: invited me up to his office and we got talking
• 26:25
  Speaker 1: and he gave me a business strategy session. He was
• 26:27
  Speaker 1: the one that told me to start my podcast. Yeah.
• 26:31
  Speaker 1: So when I say that I turn up to places,
• 26:34
  Speaker 1: I will literally find out who the coach is of
• 26:36
  Speaker 1: that place, and I will turn up there in a
• 26:38
  Speaker 1: non stalking manner.
• 26:39
  Speaker 2: Has this ever worked out in a negative way for you?
• 26:42
  Speaker 1: No? Actually, no one has said no just yet or
• 26:45
  Speaker 1: called the cops or anything.
• 26:47
  Speaker 2: It's remarkable, right, I mean it goes back to the
• 26:49
  Speaker 2: idea of what's the worst thing that could happen?
• 26:51
  Speaker 1: Right, That's what I kept saying, And I had nothing
• 26:53
  Speaker 1: to lose. When you're not. You know, I wasn't like this,
• 26:55
  Speaker 1: this relentless in Australia because it's like I knew everyone.
• 26:58
  Speaker 1: I was like, if I do do this is someone
• 27:01
  Speaker 1: could find out. But here I knew not if I
• 27:04
  Speaker 1: got literally smacked in the face or bad mouth, it'd
• 27:08
  Speaker 1: be like, well, I'll just go back to Australia, you know.
• 27:10
  Speaker 1: But thankfully, you know, this could explain why one hundred
• 27:15
  Speaker 1: percent or ninety eight percent of my clientele is men.
• 27:20
  Speaker 1: But yeah, it's it's worked out for me. And I
• 27:23
  Speaker 1: got to tell you it hasn't been easy. Nothing has
• 27:25
  Speaker 1: been given to me I have. I've knocked on doors,
• 27:29
  Speaker 1: I've done anything I could to get there, and I'm
• 27:33
  Speaker 1: still I'm still working.
• 27:34
  Speaker 2: What would you say the most challenging part of upkeeping
• 27:40
  Speaker 2: your businesses? Right now?
• 27:42
  Speaker 1: So we've migrated into a new area and that's Wall Street.
• 27:46
  Speaker 1: And this comes from about eighteen months ago. Somebody, one
• 27:51
  Speaker 1: of my NBA players put me in touch with his
• 27:55
  Speaker 1: portfolio manager and he said, you know you guys always,
• 27:58
  Speaker 1: can you just go and talk to him. I'm like,
• 27:59
  Speaker 1: what do you want me to talk to him about?
• 28:00
  Speaker 1: He goes, he's really stressed. I know he goes you
• 28:03
  Speaker 1: just go and talk to him. I'm like, okay, So
• 28:06
  Speaker 1: I you know, I started speaking with this man. So
• 28:09
  Speaker 1: he's got fifty billion under asset management, so he's a
• 28:13
  Speaker 1: portfolio managers responsible, he's got many traders under his belt.
• 28:18
  Speaker 1: And he said, Luis A, I've had a decline in
• 28:21
  Speaker 1: my performance. And I said how So he said, I
• 28:23
  Speaker 1: don't know something's wrong with me. I don't know what
• 28:26
  Speaker 1: I'm doing. So I said, okay, I said, I'm gonna
• 28:29
  Speaker 1: do a brain scan. So I forgot to tell you
• 28:31
  Speaker 1: that one of the biggest things that we have in neuroathletics.
• 28:34
  Speaker 1: We have an hospital grade EEG. So we actually do
• 28:38
  Speaker 1: brain scans on all of our athletes, so there's no
• 28:41
  Speaker 1: lies in what we do. So when we upgrade their
• 28:43
  Speaker 1: brain performance, we literally do a map of their brain.
• 28:47
  Speaker 1: So I did that for this for this gentleman. And
• 28:51
  Speaker 1: his brain looks he was he's forty nine or he
• 28:54
  Speaker 1: was back then, and his brain looked sixty five years old.
• 28:58
  Speaker 1: So this map puts you on a normative data and
• 29:00
  Speaker 1: it says to you, well, this is what a brain
• 29:02
  Speaker 1: of a forty nine year old person should look like.
• 29:05
  Speaker 1: And he was aging. His brain was literally aging, and
• 29:09
  Speaker 1: so I said, the reason why you're having a decline
• 29:12
  Speaker 1: in your information processing, speeding, your reaction, timing, your decision
• 29:16
  Speaker 1: making is because your brain is aging at an accelerated rate.
• 29:21
  Speaker 1: And that's scary because he was he was doing so
• 29:24
  Speaker 1: many wrong things. He was drinking his worries away, being
• 29:28
  Speaker 1: you know, abusive to his wife, and he had kids
• 29:31
  Speaker 1: and it was just it was a mess. It was
• 29:34
  Speaker 1: a mess because of his brain. So we literally put
• 29:37
  Speaker 1: him on He's still with us today and that was
• 29:39
  Speaker 1: the catalyst into Wall Street because he's like, he goes,
• 29:42
  Speaker 1: you need to work with all of my traders. I
• 29:44
  Speaker 1: was like, okay, So I started working with them and
• 29:46
  Speaker 1: then word caught on and I'm now neuroathletics is in
• 29:51
  Speaker 1: two spaces. We are in the athletic space and we
• 29:54
  Speaker 1: are now in the financial space. And that's huge.
• 29:57
  Speaker 2: Yeah, that's very huge. Yeah, like two as you're getting
• 30:02
  Speaker 2: at here, like different but extremely high stress in professions.
• 30:06
  Speaker 1: Yeah, that's why.
• 30:14
  Speaker 2: Taking a break from today's episode to talk to you
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  Speaker 2: question is when after this initial brain scan and you
• 32:44
  Speaker 2: start to work with people and you start talking about
• 32:48
  Speaker 2: these key metrics or these key benchmarks that you want
• 32:51
  Speaker 2: to home in on so that they can be more
• 32:54
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• 32:58
  Speaker 1: Yeah, so we now have a very systemized process at neuroathletics.
• 33:02
  Speaker 1: It's no longer a loiser just goes in and just
• 33:05
  Speaker 1: does whatever. We've got a team of eight now and
• 33:08
  Speaker 1: this we've really honed in on our process. So we
• 33:12
  Speaker 1: work in three domains. We work in the exercise domain.
• 33:16
  Speaker 1: We then work in the sleep I also I call
• 33:18
  Speaker 1: it neuro physiology, brain physiology and sleep falls underneath that,
• 33:22
  Speaker 1: and then the nutritional domain. These three domains are free
• 33:27
  Speaker 1: really to everybody. Sleep is free, exercise is free, and
• 33:30
  Speaker 1: what you put into your mouth is your decision. So
• 33:33
  Speaker 1: everyone can be working on this stuff. But here's the thing,
• 33:37
  Speaker 1: and this goes back into medicine. You know, you can
• 33:40
  Speaker 1: have five patients who all have multiple scrosis MS, but
• 33:45
  Speaker 1: their treatment plans are different because they've all got you know,
• 33:48
  Speaker 1: different varying types of multiple scrosses. So it's not just
• 33:51
  Speaker 1: a well, they've all got MS, so we're going to
• 33:54
  Speaker 1: give them all the medication. No, it's they've all got MS,
• 33:58
  Speaker 1: but some of it is elerating faster, they're at different stages,
• 34:02
  Speaker 1: et cetera. So it becomes their own treatment plan. Just
• 34:05
  Speaker 1: like the brain scan, we find out what does your
• 34:09
  Speaker 1: brain look like under the microscope, and how can we
• 34:12
  Speaker 1: make it better through a nutritional protocol which is right
• 34:16
  Speaker 1: for your brain, through a sleep protocol that is right
• 34:20
  Speaker 1: for your routine and your brain, and then obviously everything else.
• 34:25
  Speaker 1: So what does it look like. Let's let's dive. Do
• 34:27
  Speaker 1: you want to dive into these three pillars?
• 34:29
  Speaker 2: Let's do it.
• 34:30
  Speaker 1: Okay, let's start with exercise. Everybody exercises, well, everybody tries
• 34:35
  Speaker 1: to exercise.
• 34:36
  Speaker 2: I would say that everyone that is listening to this
• 34:38
  Speaker 2: episode right now has some sort of an exercise routine,
• 34:42
  Speaker 2: although at times it may slip a little bit, they
• 34:44
  Speaker 2: care passionately about moving their body great.
• 34:47
  Speaker 1: And then I always want to know why, like are
• 34:49
  Speaker 1: we doing I know I gave a talk for Tonal
• 34:53
  Speaker 1: a month ago, and I spoke about the reasons why
• 34:55
  Speaker 1: we should all be going to the gym to build
• 34:58
  Speaker 1: our brain. Okay, because exercise is one of the fundamental
• 35:02
  Speaker 1: things that you can do for brain performance. So if
• 35:04
  Speaker 1: we split exercise up into aerobic that's running, cycling, whatever,
• 35:10
  Speaker 1: that is really good for the brain. You're getting increased
• 35:13
  Speaker 1: oxygen to the brain. You're working on these capillaries, okay,
• 35:17
  Speaker 1: you call them capillaries in this country, and so that's
• 35:21
  Speaker 1: going to get increased blood flow and oxygen to the brain.
• 35:24
  Speaker 1: That's app Then we've also got resistance training and that's
• 35:27
  Speaker 1: the key driver of so many beneficial things, such as
• 35:32
  Speaker 1: for your brain. So you can literally stave off Alzheimer's
• 35:36
  Speaker 1: disease by twenty years by doing resistance training three times
• 35:39
  Speaker 1: a week. So resistance training is so imperative for brain health.
• 35:45
  Speaker 1: We get a rapid release of myokinds. Okay, they're called
• 35:49
  Speaker 1: muscle based proteins. So what happens when we resistance train
• 35:52
  Speaker 1: is these myokinds get released and then they go up,
• 35:56
  Speaker 1: They cross the blood brain barrier, and they have an
• 35:58
  Speaker 1: effect on our cognitive functions. They also have an effect
• 36:02
  Speaker 1: on the structural process of our brain. So you can
• 36:06
  Speaker 1: grow your brain, literally grow it, just like you grow
• 36:08
  Speaker 1: your bicep by resistance training. Isn't that wild? Like that's
• 36:13
  Speaker 1: really wild to me. Okay, it's wild the fact that
• 36:17
  Speaker 1: we can change the structure of our brain by resistance
• 36:21
  Speaker 1: training alone. Okay, what does more brain tissue mean? Just
• 36:26
  Speaker 1: better cognitive processes, bigger brain, smarter whatever. So we put
• 36:32
  Speaker 1: into place these resistance training programs for these athletes, hedge
• 36:36
  Speaker 1: find portfolio managers. Then let's move on to another form.
• 36:41
  Speaker 1: We've got our own proprietary training regime. It's called neuroathletics.
• 36:46
  Speaker 1: Literally it's brain training, So we have different things where
• 36:51
  Speaker 1: you can literally train your brain. We do reaction training exercises,
• 36:54
  Speaker 1: we work with lights, we work with balls.
• 36:56
  Speaker 2: Et cetera.
• 36:57
  Speaker 1: So that becomes part of it.
• 36:58
  Speaker 2: Can we also talk about cognitive exercises because I guess
• 37:02
  Speaker 2: that a lot of us are actually becoming more aware
• 37:06
  Speaker 2: of the benefits of literal brain exercises, whether they be
• 37:10
  Speaker 2: something like the wordle or a crossword. I've been doing
• 37:14
  Speaker 2: a lot more of that as I've gotten older.
• 37:16
  Speaker 1: You know that's great, But I'm going to get you
• 37:17
  Speaker 1: onto neuroathletics training. Okay, and it just requires two balls.
• 37:22
  Speaker 1: We actually have them. They're called neuroballs. But my team
• 37:25
  Speaker 1: is like, we should come up with a new word
• 37:26
  Speaker 1: for that. And it really doesn't take much. You just
• 37:30
  Speaker 1: have to do it five minutes a day and you
• 37:32
  Speaker 1: are growing your brain. So it's literally if you just
• 37:35
  Speaker 1: get a ball, you're working on your reaction time. You
• 37:37
  Speaker 1: just throw the ball to the wall. Okay, You're also
• 37:39
  Speaker 1: working on hand eye coordination. Then you can do other
• 37:43
  Speaker 1: things such as you can stand on one leg and
• 37:45
  Speaker 1: do it, and you're working on balancing, and that's involving
• 37:47
  Speaker 1: the cerebellum, an area of your brain, a little part
• 37:51
  Speaker 1: of your brain at the back. So there's so many
• 37:53
  Speaker 1: different things that you can do to train your brain,
• 37:55
  Speaker 1: and we neglect these because we think, what's you know,
• 37:58
  Speaker 1: we're not going to lose weight by doing Okay, so
• 38:01
  Speaker 1: that's the exercise regime. Then we move on to nutritional
• 38:05
  Speaker 1: and we outsource our nutrition. But the one thing that
• 38:08
  Speaker 1: we do is we do a lot of supplement protocols.
• 38:11
  Speaker 1: And your listeners may be thinking, but Louise, I'm really healthy.
• 38:14
  Speaker 1: I don't really need supplements, and I beg to differ.
• 38:18
  Speaker 1: You know, let's first take I think the most crucial
• 38:21
  Speaker 1: thing for your brain when it comes to supplementation and
• 38:24
  Speaker 1: nutrients is Amiga three fish oil. And the reason being
• 38:28
  Speaker 1: is that your brain is actually made of fat, predominantly dha.
• 38:34
  Speaker 1: Now Amiga three is epa, dha and ala, so if
• 38:38
  Speaker 1: it's literally made of dha, you should be refeeding it
• 38:41
  Speaker 1: that dha. Sadly, in this country, some of the fish
• 38:46
  Speaker 1: may not be the best thing.
• 38:48
  Speaker 2: For your your poor grandparents and parents listening to that.
• 38:52
  Speaker 1: Yeah, you know, that's why I go to Greece in
• 38:55
  Speaker 1: the summer and I get the fresh court wild caught salmon.
• 38:58
  Speaker 1: But now it's like, you have to be supplementing with
• 39:01
  Speaker 1: a Mega three. You want to feed your brain, right,
• 39:03
  Speaker 1: it also lowers cortisol, inflammation, et cetera. So it's it
• 39:08
  Speaker 1: is the utmost one of the most important nutrients you
• 39:09
  Speaker 1: can do for your brain.
• 39:10
  Speaker 2: It's so interesting hearing all of this. I mean, so
• 39:13
  Speaker 2: many different components to a really beautiful picture of overall wellness.
• 39:18
  Speaker 2: But these days everyone wants to know what's the easiest,
• 39:21
  Speaker 2: the one fix, the one thing that you can do.
• 39:24
  Speaker 2: And what you're saying is it's not that simple.
• 39:27
  Speaker 1: It's not. No, it's funny. We had a meeting with
• 39:29
  Speaker 1: a branding agency and they're like, Louis, you need to
• 39:31
  Speaker 1: simplify everything. I'm like, no, I can't, because if I did,
• 39:34
  Speaker 1: then it takes away from what we do. You know,
• 39:37
  Speaker 1: I went to school for ten years to study this structure.
• 39:39
  Speaker 1: It shouldn't be easy, right, you know, you go into
• 39:41
  Speaker 1: brain surgery, you know you've got to understand the brain
• 39:44
  Speaker 1: and it's not easy. So I wish I could, but
• 39:48
  Speaker 1: it's not that simple. So have you ever heard of
• 39:52
  Speaker 1: a sweat test.
• 39:53
  Speaker 2: Yeah, I've done them before.
• 39:55
  Speaker 1: Oh really, yes, that's amazing. We do those for all
• 39:57
  Speaker 1: of our players. And the the reason being is that
• 40:00
  Speaker 1: because you realize that if you've got just like even
• 40:03
  Speaker 1: a two percent drop in your hydration, it can really
• 40:07
  Speaker 1: negatively affect your reaction time and your attention and your focus.
• 40:12
  Speaker 1: And sadly, a lot of people just hydrate with water
• 40:15
  Speaker 1: and that's really great. But our brain. Okay, so remember
• 40:19
  Speaker 1: how I spoke to you in the last episode about neurons.
• 40:22
  Speaker 1: So we have anywhere from eighty to one hundred billion
• 40:25
  Speaker 1: neurons in our brain. They are nerve cells, and the
• 40:28
  Speaker 1: way they communicate with each other is via an action potential.
• 40:33
  Speaker 1: And this action potential has this thing called a sodium
• 40:36
  Speaker 1: potassium pump, dating back to like high school biology here.
• 40:40
  Speaker 1: But what is that sodium potassium pump? Electrolytes. Sodium potassium.
• 40:45
  Speaker 1: We need to be feeding our neurons with electrolytes, So
• 40:49
  Speaker 1: we do these sweat tests on our athletes to see
• 40:52
  Speaker 1: how much sweat or electrolytes are you burning throughout the day,
• 40:57
  Speaker 1: or how much are you getting rid of so they
• 40:59
  Speaker 1: can replace it and optimize it. So these are just
• 41:03
  Speaker 1: little things. You know this I can, I can riff
• 41:05
  Speaker 1: on about a million different nutrients ad a really good
• 41:08
  Speaker 1: fear brain.
• 41:09
  Speaker 2: For you these days. If you took a step back
• 41:11
  Speaker 2: and you looked at your own individual wellness routine, would
• 41:15
  Speaker 2: you say that you are quote unquote equally filling up
• 41:18
  Speaker 2: the buckets. You're thinking the same amount of priority when
• 41:22
  Speaker 2: it comes to exercises, you are about sleep as you
• 41:25
  Speaker 2: are about maybe like how you're filling your cup up
• 41:27
  Speaker 2: during the day. Or do you yourself struggle in any of
• 41:29
  Speaker 2: one of these particular areas.
• 41:31
  Speaker 1: Oh my gosh, I mean, you could just take one
• 41:33
  Speaker 1: look at me and it would be clear indication that
• 41:35
  Speaker 1: I struggle, And I'll tell you why. I never give
• 41:37
  Speaker 1: myself out. But right now in the stage of life
• 41:41
  Speaker 1: that I'm going really hard with my company where you know,
• 41:45
  Speaker 1: we're in many different hedge fund spaces now we're just
• 41:49
  Speaker 1: we're going crazy, and I'm spending a lot of time
• 41:51
  Speaker 1: on that, and I'm I've taken a back seat with
• 41:55
  Speaker 1: the nutrition pillar. And that's probably some sort of like
• 41:58
  Speaker 1: psychological thing. I need to see someone about that, because
• 42:02
  Speaker 1: when I get stressed and anxious and freaked out, my
• 42:06
  Speaker 1: tendency isn't to go towards anything such as drugs or alcohol.
• 42:10
  Speaker 1: I've never been inclined.
• 42:11
  Speaker 2: To do that.
• 42:13
  Speaker 1: I do turn to food if I'm really stressed, and
• 42:15
  Speaker 1: I'm just I don't. I can't beat that right now,
• 42:19
  Speaker 1: as in like Luisa, don't get the muffin, don't get
• 42:23
  Speaker 1: the chocolate. But I don't have the mental capacity right
• 42:26
  Speaker 1: now to say no because of where I'm at with
• 42:27
  Speaker 1: my business, so that takes a back seat. But sleep
• 42:32
  Speaker 1: never takes a back seat for me for some reason.
• 42:34
  Speaker 1: I'm just that is my heart of hearts. And I
• 42:37
  Speaker 1: always exercise because if I don't, I will literally I'll
• 42:41
  Speaker 1: fall apart. My exercise is also not the best. I
• 42:45
  Speaker 1: mean I train every day, okay, but it could it
• 42:49
  Speaker 1: be better. Like me being I was a professional athlete,
• 42:52
  Speaker 1: I know what I'm capable of. I'm not there either,
• 42:55
  Speaker 1: and it's in my head. I'm just going through probably
• 42:58
  Speaker 1: one of the biggest parts of my company were restructuring
• 43:02
  Speaker 1: a lot, and hopefully once it gets to where it is,
• 43:06
  Speaker 1: I will definitely be back there.
• 43:08
  Speaker 2: I think as someone who works with the brain, you
• 43:12
  Speaker 2: also have an awareness of the importance of grace and
• 43:16
  Speaker 2: compassion with yourself as you go through this major life
• 43:19
  Speaker 2: moment for yourself.
• 43:21
  Speaker 1: The things that I don't skimp out on is the
• 43:23
  Speaker 1: non negotiables. I get sunlight everything. And I'm also a
• 43:26
  Speaker 1: creature of habits. So every morning you'll see me the
• 43:28
  Speaker 1: exact same time, do the exact same thing. Always get
• 43:30
  Speaker 1: my sunlight. I'm always feeding my brain with nutrition. I'm
• 43:33
  Speaker 1: always hydrated. I don't I'm not a drinker. I'm just
• 43:38
  Speaker 1: I'm just not. So I'm blessed for that. So I
• 43:41
  Speaker 1: don't have to like, oh, I can't drink tonight. I'm
• 43:44
  Speaker 1: just don't drink. I don't take drugs, I don't smoke.
• 43:47
  Speaker 1: So I'm blessed in that aspect. The only bad thing
• 43:50
  Speaker 1: is and it's not even that bad. I mean it's
• 43:53
  Speaker 1: it is being very mindful of what I'm eating.
• 43:56
  Speaker 2: So you mentioned the word habit, which I think is
• 43:58
  Speaker 2: something that a lot of people strive to upkeep. They
• 44:02
  Speaker 2: want to have healthy habits. Now, forming routines and creating
• 44:07
  Speaker 2: habits that you can stick with at times can be
• 44:09
  Speaker 2: super challenging. So with your expertise, what would you say
• 44:14
  Speaker 2: to someone who is trying to perhaps start off their
• 44:17
  Speaker 2: day with some healthier habits and they're having a hard
• 44:19
  Speaker 2: time sticking with it.
• 44:21
  Speaker 1: My first thing is I always look at why. We
• 44:25
  Speaker 1: do these things called maps, you know, we get it.
• 44:28
  Speaker 1: We literally get a mental map of your habits in
• 44:32
  Speaker 1: the past, the triggers and the routines, and then we
• 44:34
  Speaker 1: put you on a strategy to upgrade those. I always
• 44:37
  Speaker 1: start with why. First of all, what is the habit
• 44:40
  Speaker 1: you're trying to create and why? And if it is just, oh,
• 44:44
  Speaker 1: just to be healthier, it's not going to work. You
• 44:47
  Speaker 1: really have to get to the core and the root
• 44:50
  Speaker 1: of why, which is why. I think education is the
• 44:53
  Speaker 1: best thing for anybody, and we'll consolve a lot of
• 44:57
  Speaker 1: the world's problems. So if you're trying to two gets,
• 45:01
  Speaker 1: you know, trying to pick a routine every morning, I
• 45:03
  Speaker 1: would say start small, don't put so much pressure on
• 45:07
  Speaker 1: your brain. Just start really, it could just be getting
• 45:10
  Speaker 1: up at seven am. That's all you have to do.
• 45:11
  Speaker 1: Just wake up and just go outside. That's it. Let
• 45:14
  Speaker 1: that sink in for fourteen days, two weeks. Then introduce
• 45:18
  Speaker 1: a new a new thing on top of that new routine,
• 45:21
  Speaker 1: and it could be setting an alarm, drink drink a
• 45:24
  Speaker 1: liter of water by midday, so just start off. I
• 45:28
  Speaker 1: cannot express enough if you go and put so much.
• 45:30
  Speaker 1: You know people who are like, okay, I just want
• 45:32
  Speaker 1: to get fit, or what is it? Dry July? Is
• 45:35
  Speaker 1: that a thing? Dry?
• 45:35
  Speaker 2: January?
• 45:36
  Speaker 1: Okay? Dry?
• 45:37
  Speaker 2: Certainly? Not dry to ly? How people are not doing
• 45:39
  Speaker 2: a dry summer month.
• 45:41
  Speaker 1: I don't know anyone who's really doing that many dry
• 45:43
  Speaker 1: months in this city. But it's literally, don't put so
• 45:46
  Speaker 1: much pressure on yourself. Just do one thing at a
• 45:50
  Speaker 1: time and create that habit, then move on to the
• 45:53
  Speaker 1: next thing.
• 45:53
  Speaker 2: And I love that takeaway of finding your why. It's
• 45:56
  Speaker 2: something that certainly we've touched on on the show before,
• 45:59
  Speaker 2: this idea that if you see someone doing something and
• 46:02
  Speaker 2: it looks cool and that you think that you could
• 46:04
  Speaker 2: also have a good time doing it, like okay, but
• 46:07
  Speaker 2: ask yourself, is this really a habit or a thing
• 46:10
  Speaker 2: that has purpose for me? Is this something that I
• 46:12
  Speaker 2: feel passionate about? Because if you are taking the charge
• 46:16
  Speaker 2: based on somebody else's fire, then that fire is going
• 46:19
  Speaker 2: to dwindle real quick, real fast.
• 46:21
  Speaker 1: Yeah. But it's that's what it's like in every aspect
• 46:24
  Speaker 1: of life. We see something now on Instagram and we
• 46:27
  Speaker 1: want to be that person. We want to wear those clothes,
• 46:29
  Speaker 1: we want to do those things, and you just have
• 46:32
  Speaker 1: to start with examining yourself. I think that's the best
• 46:35
  Speaker 1: thing that I do. One of my routines is I
• 46:37
  Speaker 1: put everything on paper. If you see me and you
• 46:41
  Speaker 1: see my apartment, I've filled up, literally, I've filled up
• 46:45
  Speaker 1: like tens of thousands of books with just if I've
• 46:48
  Speaker 1: got a thought in my head, I write it down.
• 46:50
  Speaker 1: And that's probably the best thing that you can do.
• 46:53
  Speaker 2: I love that you get it out, you put it
• 46:55
  Speaker 2: out in four world.
• 46:56
  Speaker 1: Yeah, anything I think.
• 46:57
  Speaker 2: About, Wow, maybe I need to start taking it from you.
• 47:00
  Speaker 1: Yeah.
• 47:02
  Speaker 2: So right now, as you are building your business, how
• 47:06
  Speaker 2: are you taking care of yourself? What's your self care
• 47:08
  Speaker 2: routine look like?
• 47:09
  Speaker 1: So it differs from Australia and here. So in Australia,
• 47:14
  Speaker 1: I have my apartment, I've got an ice bath there.
• 47:17
  Speaker 1: I'm about to get my own sauna as well. So
• 47:20
  Speaker 1: many things are available to us. I've got the beach
• 47:23
  Speaker 1: right at my forefront, so I go out, I exercise
• 47:26
  Speaker 1: every morning, I go to the beach. But let's talk
• 47:28
  Speaker 1: about where we're at right now, because all of your
• 47:30
  Speaker 1: listeners aren't in Australia, okay there, whether they're in New
• 47:33
  Speaker 1: York City. One thing that I do is I take
• 47:37
  Speaker 1: time away from my phone. Okay, that might sound really simple,
• 47:42
  Speaker 1: but when I say take time away from my phone,
• 47:44
  Speaker 1: I pretend my phone doesn't exist and it's not in
• 47:48
  Speaker 1: my existence. So I don't see notifications, I don't see
• 47:50
  Speaker 1: other people, etc. I do take care of my sleep
• 47:53
  Speaker 1: and my routines, and I take care of myself in
• 47:57
  Speaker 1: terms of you know, I I look at myself as
• 48:01
  Speaker 1: a separate person, and I'll look outside of myself and
• 48:04
  Speaker 1: I will literally feel like, Luisa, you are abusing yourself.
• 48:09
  Speaker 1: If you eat this, you are abusing yourself if you
• 48:12
  Speaker 1: don't sleep, if you don't think this way and act
• 48:15
  Speaker 1: this way. I'm mindful of the way I talk to
• 48:17
  Speaker 1: myself because that used to be my biggest downfall. So
• 48:20
  Speaker 1: I'm mindful of that. But in terms of self care,
• 48:24
  Speaker 1: I go and see a physical therapist. Now I get
• 48:26
  Speaker 1: dry needling, and I literally do that as a habit
• 48:29
  Speaker 1: every two weeks. I think that's really important too.
• 48:32
  Speaker 2: Yeah, you know, there's just so many different ways that
• 48:35
  Speaker 2: we have the opportunity to take care of ourselves and
• 48:38
  Speaker 2: articulating what feels good for you, just like we're saying,
• 48:42
  Speaker 2: don't pick up on goals or start getting into things
• 48:44
  Speaker 2: that don't actually make you excited, that don't tie to
• 48:46
  Speaker 2: your why. It's the same with your self care practice.
• 48:48
  Speaker 2: So just because you see someone that's taking epsom salt
• 48:51
  Speaker 2: baths and like watching who knows why in their tub,
• 48:55
  Speaker 2: if that's something that you actually dread and then that's
• 48:57
  Speaker 2: not what you need to do for self care. You
• 48:59
  Speaker 2: need to do what feels right you and your body.
• 49:01
  Speaker 1: Yeah. Absolutely. I've also started growing my own sprouts.
• 49:04
  Speaker 2: Oh I love this really.
• 49:05
  Speaker 1: Yeah, So I grow my own broccoli sprouts and my
• 49:08
  Speaker 1: own monk. Like my place is full of sprouts. So
• 49:12
  Speaker 1: I ate a lot of sprouts. And I love cooking,
• 49:15
  Speaker 1: so I cook for myself. And look, if I'm ever
• 49:18
  Speaker 1: not with anyone, sometimes they take myself out on a
• 49:21
  Speaker 1: date and I know you're big on that.
• 49:22
  Speaker 2: I love a little solo date action. I love a
• 49:25
  Speaker 2: little solo date action. So one of the final topics
• 49:28
  Speaker 2: that I want to chat with you about today is
• 49:31
  Speaker 2: we're talking about high performers, your bread and butter. Also,
• 49:34
  Speaker 2: so many of these individuals under a lot of pressure.
• 49:39
  Speaker 2: Many people listening to this right now can relate to
• 49:42
  Speaker 2: whether it's in the workday or just in life, that
• 49:44
  Speaker 2: everything can feel heavy and that they can feel like
• 49:46
  Speaker 2: they are also under a lot of pressure. What would
• 49:50
  Speaker 2: you say to them for tricks or what advice would
• 49:53
  Speaker 2: you offer to people when it comes to staying calm
• 49:57
  Speaker 2: under pressure.
• 49:58
  Speaker 1: Yeah, that's a huge one and it's one that everybody
• 50:02
  Speaker 1: needs to experience. First of all, you have to realize
• 50:06
  Speaker 1: that everything you do on a daily basis is preparing
• 50:11
  Speaker 1: you for that moment of breakdown or is preparing you
• 50:14
  Speaker 1: for that moment of burnout. So what I want everyone
• 50:17
  Speaker 1: to be mindful for is what do I do when
• 50:20
  Speaker 1: I start to panic instead of that? Okay, because there
• 50:23
  Speaker 1: are multiple strategies that we can talk about. Let's track
• 50:26
  Speaker 1: back and reverse engineer it. What can we do to
• 50:29
  Speaker 1: shield us from that? And it all starts with having
• 50:32
  Speaker 1: a you know, you can have a bulletproof brain and body,
• 50:35
  Speaker 1: because the more that you shield just of the stronger
• 50:37
  Speaker 1: you are, the better that you can stave off these
• 50:42
  Speaker 1: moments of high pressure situations. Because the one thing that
• 50:45
  Speaker 1: you don't want is to say something. We've all been there,
• 50:48
  Speaker 1: say something in a heated moment that you will regret.
• 50:53
  Speaker 1: So every day, getting a morning routine, bulletproof morning routine
• 50:58
  Speaker 1: and a bulletproof night routine. And this involves, like I said,
• 51:01
  Speaker 1: going out and getting natural sunlight, but also doing breath
• 51:04
  Speaker 1: work if you can spend and I usually say do
• 51:07
  Speaker 1: breath work at around two pm every day if you can,
• 51:10
  Speaker 1: because that's when a lot of people feel a slump
• 51:12
  Speaker 1: in their performance and they kind of feel like they're
• 51:14
  Speaker 1: going downhill. So if you can take five minutes at
• 51:17
  Speaker 1: two pm or during the day and just sit there
• 51:20
  Speaker 1: in silence and just focus on your breathing, that is
• 51:24
  Speaker 1: going to have a massive effect on your performance and
• 51:27
  Speaker 1: how you react.
• 51:28
  Speaker 2: I've been using this new app called Open. Have you
• 51:31
  Speaker 2: heard of it? No, there's this app called Open that
• 51:34
  Speaker 2: I've been using and they have a bunch of different
• 51:37
  Speaker 2: breathwork options from ranging from one minute so you could
• 51:40
  Speaker 2: do breathwork for twenty minutes and more. I'm even sure,
• 51:43
  Speaker 2: and I just it's I haven't messed it up yet,
• 51:46
  Speaker 2: So maybe that's why I like it so much. Yeah,
• 51:49
  Speaker 2: I'm sure there's some mental thing in that.
• 51:51
  Speaker 1: Yeah, And look, you've got to really look at like
• 51:53
  Speaker 1: when you say high procsistion. So I've got one of
• 51:55
  Speaker 1: my Miami Heat boys. He always says, always when I go,
• 51:58
  Speaker 1: I'm really clear. But when a soon as he goes
• 52:00
  Speaker 1: on the courts, soon as he hears that whistle, everything
• 52:03
  Speaker 1: comes crashing down in his head. Okay, I don't want
• 52:05
  Speaker 1: to let my parents down, I don't want to let
• 52:07
  Speaker 1: the coach down, don't want to let my team down.
• 52:08
  Speaker 1: So he goes through a lot and he just keeps overthinking, overthinking.
• 52:12
  Speaker 1: One of the strategies we put in place is an
• 52:14
  Speaker 1: anchoring strategy. So this is a I call it a
• 52:17
  Speaker 1: real time strategy, so this is not something shielded himself
• 52:20
  Speaker 1: from happens in the moment. Soon as he starts to
• 52:24
  Speaker 1: overthink on the court, I get him to have a
• 52:28
  Speaker 1: he performs a physical cue such as clicking okay, and
• 52:32
  Speaker 1: as soon as he clicks or as soon as he
• 52:33
  Speaker 1: hits himself whatever, like slaps his leg, he has to
• 52:37
  Speaker 1: anchor that thought and think of his greatest moment. So
• 52:41
  Speaker 1: we have mapped out even photos. I've got him to
• 52:44
  Speaker 1: print out his greatest moments okay, and he's literally print
• 52:48
  Speaker 1: out so it's embedded in his brain. So as soon
• 52:50
  Speaker 1: as he performs that anchoring technique on the court, he
• 52:53
  Speaker 1: thinks about his greatest moment and then he's immediately changed
• 52:56
  Speaker 1: his thought.
• 52:57
  Speaker 2: I love the idea of an anchor.
• 52:58
  Speaker 1: Yeah, it's it's a physiological anchor. You can literally perform
• 53:02
  Speaker 1: any Q and anchor it. So you turn that thought around.
• 53:05
  Speaker 2: My life coach taught me to do PQ reps.
• 53:08
  Speaker 1: Oh what's a PEAKQ rep?
• 53:09
  Speaker 2: Oh? Am I going to teach you something. I forget
• 53:14
  Speaker 2: what the actual what it's short for, but basically different
• 53:19
  Speaker 2: like anchoring behaviors, so to speak, that would help you
• 53:21
  Speaker 2: like come back to focusing on this one thing that
• 53:24
  Speaker 2: is aside from your anxiety, similar to just taking some
• 53:28
  Speaker 2: deep breaths and maybe doing a box breath. So an
• 53:30
  Speaker 2: example of a pqrap could be rubbing your fingers together
• 53:34
  Speaker 2: for two minutes and solely thinking about the sensation that
• 53:36
  Speaker 2: is happening between your two fingers instead of everything else
• 53:39
  Speaker 2: that's going on in your day. And so to your
• 53:42
  Speaker 2: point about doing the breathwork at two pm, I find
• 53:44
  Speaker 2: myself like stopping and doing a PQ rep at two pm.
• 53:48
  Speaker 1: But see a lot of people don't think to themselves.
• 53:51
  Speaker 1: You know, you could have a really normal day and
• 53:53
  Speaker 1: you'll be like, I'm really not stressed today. Why would
• 53:56
  Speaker 1: I do that? You know, at twelve pm, why would
• 53:57
  Speaker 1: I stop and do these PQ reps? And then at
• 54:02
  Speaker 1: three pm something would happen and then they could fire up.
• 54:05
  Speaker 1: And that's happened to me. I've been completely normal, you know,
• 54:07
  Speaker 1: completely fine, and then something something will happen and I
• 54:11
  Speaker 1: will have the ability to literally, you know, go crazy.
• 54:15
  Speaker 1: So you have to be deliberate with your strategies. You
• 54:18
  Speaker 1: have to be deliberate with your sleep, with what you
• 54:19
  Speaker 1: put in your mouth, with who you talk to, with
• 54:22
  Speaker 1: who you surround yourself with, from the advice that you
• 54:25
  Speaker 1: take in. I've got a new rule. It was a
• 54:27
  Speaker 1: twenty twenty two rule. I don't take advice from people
• 54:32
  Speaker 1: who who are not doing better than me in that
• 54:36
  Speaker 1: aspect of life. It's like a new thing. And that's
• 54:38
  Speaker 1: really hard for some people because as soon as someone
• 54:40
  Speaker 1: gives me unwanted advice, it used to really affect me.
• 54:43
  Speaker 1: But I caution them, I stop them, I say, how
• 54:47
  Speaker 1: much is your business doing? Are you in business? You're
• 54:49
  Speaker 1: not in business, don't give me the advice. Call thanks.
• 54:51
  Speaker 1: Oh my god, I have chills. I'm like excited, so
• 54:56
  Speaker 1: and I do want to end this note by saying
• 54:58
  Speaker 1: that anxiety is just to build up of these unwanted
• 55:03
  Speaker 1: thoughts that are not real, something that you believe to
• 55:06
  Speaker 1: be true that's going to happen in the future. And
• 55:10
  Speaker 1: one thing that I'm doing right now with myself, because
• 55:14
  Speaker 1: I can fall into a pit of anxious thoughts, we
• 55:16
  Speaker 1: all can, I stop myself and I stop it at
• 55:20
  Speaker 1: it is. Instead of saying, well my relationship is like
• 55:25
  Speaker 1: this because of X y Z, or I'm in this
• 55:27
  Speaker 1: situation because of XYZ, I just say I'm in this situation.
• 55:31
  Speaker 1: It just is, and then I just stop. It's like
• 55:33
  Speaker 1: a wall, it just is, and you can change it.
• 55:38
  Speaker 2: You can change it. It's the idea. This is how
• 55:41
  Speaker 2: it is now, and it's going to be different in
• 55:43
  Speaker 2: five seconds, and it was different five seconds ago. And
• 55:46
  Speaker 2: all you can you moving forward is the best with
• 55:49
  Speaker 2: what you have in this moment. What excites you right now.
• 55:53
  Speaker 1: What excites me right now is this new opportunity of
• 55:57
  Speaker 1: moving into you know, we only, like I said, we're
• 56:00
  Speaker 1: only working with NBA and NFL players. I'm very excited
• 56:04
  Speaker 1: about this finance space. I'm really excited to take on
• 56:08
  Speaker 1: Wall Street and go I want every single hedge fund
• 56:11
  Speaker 1: to think. We looked up. There's seven hundred and fifty
• 56:14
  Speaker 1: hedge funds give or take in New York City alone,
• 56:17
  Speaker 1: and I want every single one of them to know
• 56:19
  Speaker 1: who we are.
• 56:20
  Speaker 2: What a powerful, powerful statement. That's so amazing. I love it.
• 56:24
  Speaker 2: I love it all. If you had to reflect on
• 56:26
  Speaker 2: the last year and think about some of the best
• 56:28
  Speaker 2: advice that you've received as an entrepreneur, what would you
• 56:32
  Speaker 2: say that would be.
• 56:35
  Speaker 1: Coming down? If anyone can you know, if you could
• 56:37
  Speaker 1: all watch me, I'm doing like a Cone feature. It
• 56:40
  Speaker 1: is really honing in on the one person. You know,
• 56:43
  Speaker 1: I used to think about you think about entrepreneurship, be
• 56:45
  Speaker 1: like how many people can I help in the world?
• 56:47
  Speaker 1: And look, instead of just I nailed it down to
• 56:51
  Speaker 1: one person.
• 56:52
  Speaker 2: Who is it?
• 56:52
  Speaker 1: It's that one person. It's like that avatar, right, you
• 56:55
  Speaker 1: come down, It's like, who's your ideal customer advatar? It is, Yeah,
• 56:58
  Speaker 1: it is that person where one margin or one percent
• 57:01
  Speaker 1: can mean the difference between thirty million and zero. And
• 57:06
  Speaker 1: that's who it was. And I once I got down
• 57:08
  Speaker 1: to that, because that can be Lebron. You know, we
• 57:11
  Speaker 1: can increase, We can get him fourteen more points per year,
• 57:14
  Speaker 1: and he could get an extra thirty million dollars a year,
• 57:17
  Speaker 1: or it is the hedge fund portfolio manager. So it
• 57:20
  Speaker 1: really is getting down to that and honing in on
• 57:22
  Speaker 1: that instead of thinking so big, so wide. It is
• 57:25
  Speaker 1: really going down to being able to put that one
• 57:28
  Speaker 1: person on the head of a pin.
• 57:30
  Speaker 2: When you have an opportunity to offer the listener one
• 57:34
  Speaker 2: piece of advice. They've heard all of your best practice
• 57:37
  Speaker 2: tips for lever leveling up their personal performance, also staying
• 57:41
  Speaker 2: calm under pressure, getting better sleep. So much goodness in
• 57:44
  Speaker 2: this episode, but you can tell them just like one
• 57:47
  Speaker 2: snippet to get just that one percent better themselves. What
• 57:52
  Speaker 2: do you lean into?
• 57:54
  Speaker 1: I always lean into you? Are you? What is happening now?
• 57:59
  Speaker 1: Probably won't in five years. We're all going to die, Okay,
• 58:05
  Speaker 1: So none of this really matters, only the legacy that
• 58:08
  Speaker 1: you leave. So if you have any chance and any
• 58:11
  Speaker 1: opportunity to work further towards your goals or success or
• 58:16
  Speaker 1: accelerate them, you have to start from the ground up,
• 58:19
  Speaker 1: and that is starting with what Mother Nature has given you.
• 58:21
  Speaker 1: She's giving you the ability to sleep, she's given the
• 58:24
  Speaker 1: ability to drink water, hydrate, and the ability to exercise.
• 58:29
  Speaker 1: You do these are all free. They are free, They're
• 58:31
  Speaker 1: just given to you. You have to learn how to
• 58:33
  Speaker 1: manipulate those and start from the ground up, and then
• 58:36
  Speaker 1: you can move on to the next thing.
• 58:39
  Speaker 2: Right now, my friend, you have the opportunity to offer
• 58:42
  Speaker 2: yourself one piece of advice looking back on the hurdle moment,
• 58:48
  Speaker 2: which was moving to the United States. You know, you
• 58:51
  Speaker 2: did speak about the difficulties that went hand in hand
• 58:54
  Speaker 2: with having to pivot away from being in triathlon. But
• 58:57
  Speaker 2: I do feel, as it pretends to our conversation today,
• 59:01
  Speaker 2: that that big change, that big step, laid the foundation
• 59:05
  Speaker 2: for all that is what you have going on at
• 59:08
  Speaker 2: this time. So you have an opportunity right now, Louisa,
• 59:10
  Speaker 2: to offer yourself a piece of advice back when you
• 59:13
  Speaker 2: move to the US, living on couches, learning the subways.
• 59:18
  Speaker 2: Looking back on it, now, what do you tell yourself?
• 59:22
  Speaker 1: Calm down and remember who you are. I think it
• 59:27
  Speaker 1: was very easy for me back then to get caught
• 59:31
  Speaker 1: up in craziness that wasn't who I was. So if
• 59:35
  Speaker 1: I looked back, it is just calm down, center, focus
• 59:41
  Speaker 1: and move on and move on.
• 59:43
  Speaker 2: I'm so grateful for you in your time. I feel
• 59:46
  Speaker 2: like I need to go back and listen to this
• 59:47
  Speaker 2: episode and take notes. How do the hurdlers keep up
• 59:51
  Speaker 2: with you? How do they follow along with you? Give
• 59:53
  Speaker 2: me all of your details.
• 59:54
  Speaker 1: Yes, I'm excited, so go. We have an amazing free
• 59:59
  Speaker 1: newsletter that goes out each week, so you can go
• 1:00:01
  Speaker 1: and subscribe to that, the New Athletics Newsletter. You can
• 1:00:04
  Speaker 1: find that in the bio of my Instagram feed. You
• 1:00:07
  Speaker 1: can also find the neuro Experience, which is a weekly newsletter,
• 1:00:11
  Speaker 1: so you can go and find everything about me really
• 1:00:13
  Speaker 1: on Instagram. And on the twenty eighth of July, our
• 1:00:17
  Speaker 1: brain new website gets built so you'll be able to
• 1:00:19
  Speaker 1: find our services, which is actually going to be fit
• 1:00:21
  Speaker 1: for all. It's not going to just be for the crazy,
• 1:00:26
  Speaker 1: high up people.
• 1:00:27
  Speaker 2: We love it. We love it well. I'll make sure
• 1:00:28
  Speaker 2: I'll link to all of that in the show notes
• 1:00:30
  Speaker 2: as well. I'm over at Emily Body and at Hurdle Podcast.
• 1:00:34
  Speaker 2: Another Hurdle Conquered. Catch you guys next time. Attatatatatatatatatatatatas