The Rest Is...Working With An Agency

Where Pop Culture Meets PR · Jun 28, 2024 · 49m

This week, Jacki and I discuss what their advice would be for businesses looking to work with a PR agency. Jacki very much takes the lead on this one, having worked on both sides of this particular relationship throughout her career. She discusses the importance of businesses knowing what they want from a PR agency, and also having a very clearly established set of values, a clear mission, and strong messaging that they wish to communicate. Lyle discusses how crucial it is for businesses to be open to the advice PR agencies give them, given that PR agencies themselves and their employees…