One ring to rule them all: How the Azza Fahmy brand became a precious heirloom that was nourished into a global luxury powerhouse
After taking over the helm at Azza Fahmy back in 2006, Fatma Ghali, along with her sister Amina, built on the legacy of their mother, spearheading the expansion of the brand outside of Egypt and added a contemporary perspective to the company’s designs. They established a foothold in the European market through collaborations with leading fashion designers such as Julien MacDonald and Mathew Williamson and fashion houses such as Preen. They also popularized their brands with exhibits at the British Museum.
In today’s episode, Fatma Ghali talks to us about the challenges of taking…
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