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The Golden Quarter: what's different this year?
Will brands and consumers ever get a 'precedented' shopping season? In this week's episode of Performance Marketing Unlocked, we unveil the PMW Retail Playbook as we head into the busiest time in the e-commerce calendar: the Golden Quarter.
PMW's Editor Robin Langford talks through some of the exclusive insights he gained from interviews with Co-op, Boots, Pladis Group (McVitie's) and more. "'Tis the season to be thrifty" he says as we dissect consumers spend, when they're shopping and how. We talk about why the Golden Quarter is so important to performance marketers, why it's going to be…
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