10. Associations Thrive - Russ Webb, Executive Director of the BAAA, on his FOMO Event Strategy

Associations Thrive · Dec 8, 2022 · 28m

In today’s crowded event and meeting landscape, how do you create events that are so unique that members feel a sense of FOMO (Fear Of Missing Out) when they miss one of your events? How do you lead with enthusiasm to create energy among your staff and members?

In this episode of Associations Thrive, host Joanna Pineda interviews Russ Webb, Executive Director of the Bay Area Apartment Association (BAAA). Russ introduces the BAAA, shares his journey to becoming Executive Director, and then shares how BAAA is thriving with increased membership and increased non-dues revenue. He talks about:

How…