How to create a meaningful product launch with a focus group of 1000 target customers, with Saalt’s Cherie Hoeger

Imagine If with Doone Roisin | Health, Wealth & Wisdom for Women (formerly Female Startup Club Podcast) · Mar 18, 2021 · 42m · transcript

Joining me on today’s episode is Cherie Hoeger, Founder of Saalt.

Saalt is a company aiming to modernize reusable period care. In 2018, Saalt launched its flagship product—the Saalt period cup—with the vision of making cleaner, more sustainable period care accessible to everyone. Leading Saalt's social impact efforts, Cherie began networking with impact partners to provide their period cups to underprivileged girls and women so they could confidently manage their periods, stay in school, and lift themselves out of poverty. Now in their third year in business, Saalt has donated over 12,000…