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Jetty Launches to Compete with Gatorade | Markets & Money News

Allison and Stephen Ellsworth, founders of Poppi, are launching a new beverage brand called Jetty, aimed at competing with Gatorade in the hydration market. Jetty will debut at Whole Foods and online at Target and Amazon, focusing on everyday hydration for all consumers, not just athletes. With an emphasis on low-sugar, flavor-packed options, Jetty targets health-conscious millennials and Gen Z. The brand features five bold flavors, offering a refreshing alternative to traditional sports drinks

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