Spotlight Series | Reimagining Loyalty With Fetch Rewards CEO Wes Schroll

Omni Talk Retail · Mar 8, 2021 · 26m

In the latest Groceryshop edition of the Omni Talk Spotlight Series, sponsored by 1010data, Chris Walton and Anne Mezzenga interview Wes Schroll, Founder and CEO Fetch Rewards. "Adulting," as Wes puts it, and living on his own during college, Wes couldn't understand why retailers and brands asked consumers to jump through so many hoops to earn loyalty rewards. So, he set out to do something about it. For his final business school assignment in his Sophomore year at the University of Wisconsin, Wes created what has now become Fetch Rewards. Soon after, he began pitching his business plan in…