Buyer Enablement Best Practices & Success Stories
This week's show is entitled, "Buyer Enablement Best Practices & Success Stories" and my guest is Doug Sechrist, Chief Marketing Officer, Consensus.
Tune in as we discuss...
Why buyers now do roughly 90% of their research before ever talking to a seller, and what that means for making the most of the 2% of their time you actually get.
How self-service interactions, like AI chats, videos, and demos, generate signals that let sellers and marketers respond with precision instead of guesswork.
Why buyer enablement extends beyond net-new sales, and how the same self-service approach is becoming a…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.