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Oscar Mike Radio – 446- Ben Keeney – True Health · Military Broadcast Radio | MBR Talk

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  come here and we're going to conquer and we're going to take
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  some. Is that understood, Sir?
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  Monotony. It comes in all shapes and
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  sizes. Dull, tedious, just plain
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  boring. But what is this?
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  A contender, perhaps Something unboring by the looks of it.
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  Jabs right at dull and uppercut the tedium.
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  Something that keeps you on your toes, keeps your head on a
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  slash OM radio. None.
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  I remember a time when I was in A and, you know, a not so good
• 3:59
  place and these games and these activities and being able to to
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  come and, and have the camaraderie that we have here.
• 4:06
  It, it, it makes me feel like, you know, I'm not, I'm not
• 4:10
  alone. There are people here that have
• 4:12
  been through what I, I've been through.
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  It makes me feel like, I don't know, like, like I'm, I'm part
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  of something great. How's it going going?
• 5:11
  Well, it's that new guy Energy. Oh, he's back.
• 5:25
  That's the fourth time he's. Done that.
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  It's a peek in a probe speaking with serious intent to probe.
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  A2, you might have guys starting to move in our position yeah P
• 5:35
  we're getting the build up of activity here too yeah I.
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  Definitely see weapons at this point.
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  Yeah, we have definite massing. Redman Tarot Eights is.
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  Profane. We're seeing activity converging
• 6:02
  up to your North and South. This is Frogman 6R.
• 6:06
  We need a deep back at our last known position.
• 6:08
  We have severely wounded. Who's the severely wounded?
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  It's not you, it's me. Who is it?
• 6:15
  Copy one. We're in park night 2.
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  You coming to you or you coming to us?
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  Damn brother. We'll let you know when we're
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  inbound. Let's move.
• 6:27
  Here's the plan EA 5 minutes over.
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  Scouts are going to lead us out and I'm bringing up the rear.
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  Pop smoke, smoke out. We are all coming back, OP One
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  they are in route to you. 3 minutes out.
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  I thought me and only meets and no one looked at you.
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  Claymore. Rock me, dude. 2 minutes out.
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  Two minutes. Where are you guys?
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  Look for the blood and the smoke.
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  Multiple bad guys trying to get to opposition.
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  Inbound. Inbound.
• 6:57
  One minute out. You have enemy on our building
• 7:00
  and all surrounding buildings. Oh my God, 2.
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  3 Hello and welcome again to OM Radio.
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  My name is Travis, Marine Corps veteran and your host OM Radio
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  Be your strongest combination and what a combination do I have
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  for you today? I meet people, I have their
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  people on shows, PR guys, friends, neighbors, family.
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  And I was told about get this, folks, two guys who see a
• 8:05
  problem, two guys who see a problem because this, they make
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  stuff in America. So they're two cool dudes,
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  check, making stuff in America, check.
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  And then they want to have their stuff ready for veterans.
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  When I got the information about Ben and Alex in True Health, I
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  almost couldn't believe it. I thought that when you went to
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  like the dentist or the doctor's office and they put on the
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  gloves and other stuff that that was automatically made in the
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  United States. I just assumed that we can in
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  this country that makes all this very cool stuff like the Mustang
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  and the Harley-Davidson and aircraft and the Apache and my
• 8:56
  favorite, my hot missile right there, that we can certainly
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  make personal protective equipment.
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  But I found out then that's not the case.
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  I couldn't believe it. So.
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  So before we go anywhere else, tell us a little bit about
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  yourself and how you all got into to making PPE here in the
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  US under true health please. Yeah, so, so Alex and myself,
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  my, my Co founder Alex Soak and myself, we, we had worked
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  together on, on other ventures in the past.
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  And this was an opportunity that kind of just landed on my desk.
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  And so I was working in the Consumer Packaged Goods industry
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  during the COVID time frame and saw all of this transition and
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  chaos and challenges for American sourcing that, you
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  know, led to us really needing to up our consumption of PPE.
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  And so what's what's incredible with that is that in seeing that
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  up, you know, that that change in our demand curve and how much
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  we needed internally as a, as a country, we didn't have an
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  ability to supply it. And so we were now at the mercy
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  of everyone internationally. So when we we stepped into this,
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  it was really about understanding that right now
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  we're making under 2% of our national demand of PPE
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  domestically, crazy number so, so.
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  So wait a minute. So break us down Marine Corps
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  style for me, even though I'm an air winger.
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  So let's just say for every 100 pairs of, let's just say gloves
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  or mask, America only makes 2. Is is that?
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  Yeah, is that? Correct.
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  That's unbelievable, but OK, I, I believe you because I remember
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  the COVID days and we, we, nothing was made in the US
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  anymore at that point. So, OK, so you saw a need to
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  make stuff in the United States so we're not so dependent on
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  foreign entities. Yeah.
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  Alex and I have a couple, a couple of things that unify our
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  business ethos. And that one of those things is
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  we are big time believers in the United States.
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  My business partner Alex is an immigrant to the US And so we
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  appreciate the country maybe in a way that some founders don't.
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  And for from our perspective, it's always been about a a few
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  different major components. 1 is being able to source things that
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  are manufactured in the United States.
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  And just to clarify, I mean, we're not a producer.
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  We are, we work with domestic producers and we'll get into a
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  little bit of that later. But we're hyper focused on on
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  what it means to support the country from the inside, but
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  also to innovate and then to be very transparent with our
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  consuming populace. Because as we all know, our
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  consuming populace is dependent upon products they can trust.
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  And if they can't trust the product, they can't trust the
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  origin, they can't trust the quality.
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  Now we have a disconnect. Now we have a risk to our
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  consuming populace. Now we have potentially a
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  national security risk that ties into it, which is terrifying,
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  hopefully for everyone involved. And we also have stripped away
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  opportunities from our American workers, and those are the
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  workers that we've relied upon for decades and, and all the way
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  back to World War 2. I mean, think of what a
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  different world we would be living in if we weren't able to
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  pivot production and domestically produce the
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  products that we needed to survive as a country.
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  That would be a tremendously different world.
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  But today we're in that. We're in that phase.
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  Before we go further into the business and what surrounds
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  that, I, I am curious you, you, you mentioned that and I read
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  about the true health story, this love for the United States,
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  even though you didn't serve the military, where, where did that
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  love for our country come from? Because in some circles
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  expressing that love is seen, you know, as not a good thing.
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  But where does that come from for you personally, Ben?
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  Well, I, I think, you know, for me personally, the, the biggest
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  piece is I'm a lover of freedom. And so in appreciating that I've
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  done a lot of study on governmental systems, what has
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  worked throughout the world and what hasn't.
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  And I am as a result of that in, in the fact that I prioritize
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  freedom over other things. It, it really led me to this
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  great love for how America operates with the fundamental
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  ethos being freedom, looking at our Constitution.
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  For me, it's been that I've had friends and family that, you
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  know, military veterans, but really at, at my core, it has
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  been around just loving the freedom that we're offered in in
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  our country for, for Alex, he also has family members that
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  are, you know, veterans, military, et cetera, and very
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  close friends also. And we saw, I mean, we've seen
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  just how the country as a whole has, at least to our view, not
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  lived up to the debt that we owe our heroes.
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  And that's been something that's been kind of a galvanizing thing
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  for us to say. How can we provide
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  opportunities? What are those types of
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  opportunities that are needed? And what really makes a
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  difference in a veteran's life or in a, you know, and someone
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  who has served the country in in their highest capacity?
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  To us, it's it's always been about, you know, I've heard
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  quotes that we're always one generation away from losing our
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  freedoms. And I believe that I've watched
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  that over the last 20 years, you know, in my adult life and seen
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  some trends that were alarming in that direction.
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  So for me, it was we can't, we can't protect our freedoms if we
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  can't protect the populace that votes on these things and that
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  keeps them alive. And that is aligned to what the
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  country is doing for them and you know, on, on their, on their
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  behalf. Understood.
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  Understood you see this need during COVID and it was a need
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  and and I agree with you it was very and selling to realize like
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  wow, you didn't realize just how dependent we are not only on
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  China, but other foreign countries for almost everything.
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  And it's just really like we, we, we had a wake up call and
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  you all decide to start true health together.
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  And you mentioned that you don't produce.
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  So explain the whole PPE process to us and how that works please.
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  Yeah. So from, if we, if we back up
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  for a second and look at the macro view of it, the, IT was
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  recognized by, by our country during the COVID time frame that
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  we, that we had this massive gap in production.
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  And when I'm talking about 2% of PPE, I'm specifically talking to
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  Nitro gloves because those are the most commonly used PPE
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  device apparatus, if you want to call it that.
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  And they're ubiquitous. So they realized that this was
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  an issue. Then they create a multi billion
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  dollar make America or make PPE and America Act, invest tons and
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  tons of money against this to start manufacturing in the US.
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  But now we're faced with a chicken and egg problem because
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  as in many industries, we have an incredible pressure downward
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  in price that comes from Asia and that is super cheap imports,
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  low quality imports, again, of questionable origin, but they
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  are so cheap that the purchasing arms of organizations have
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  really become very dependent upon that price point.
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  And So what we decided to do is we realized that there was a
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  massive gap. Even though there's been this
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  investment, we're still only at less than 2% of of our domestic
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  production being produced, you know, inside the US production
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  needs, I should say, being produced inside the US.
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  And then also tied to that, there's this gap in terms of
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  demand. And so the demand is it, it
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  leans into a few different components.
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  One of those pieces is education, but that education
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  has to come to the populace and to the purchasers, right?
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  So that's kind of where we looked at and said, OK, there's
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  multiple manufacturers in the US.
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  We're going to work with that and we're going to focus on
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  creating a demand signal that is unavoidable.
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  And so that demand signal then needs to be sent through so that
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  their production can change so that they can increase their
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  production lines, etcetera. So that the next time we have a
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  global or you know, pandemic or, or any type of national security
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  event that that may be could, could be disease related, could
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  be any number of things, could be trade related, could be based
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  on, you know, trading lanes that are now blocked up, could be
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  based on a ton of different things, conflicts, etcetera.
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  Anything that that really causes a, a disruption in that supply
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  chain, we're ready for it. And that's the, that's the push
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  of we can't do it overnight. We can't do it alone, but over
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  the course of time we can start to create a groundswell of
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  information, informed consuming populace, people who are
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  frontline workers that we're protecting and we care greatly
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  about protecting the nurses, doctors, EMTs, police, fire, et
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  cetera, all the people who depend on these products that
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  that groundswell can start to influence.
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  What are the purchasing decisions look like and
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  therefore what demand signal does that send and then lead to
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  more production? So we're seeing ourselves in
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  that, in that niche to make sure that it's not just about
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  manufacturers trying to make this happen.
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  It's also about those of us who believe in building brands and
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  and building something that's that's meaningful to the
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  American populace. So chicken and the egg.
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  You have to have the egg and the chicken, but you have to they
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  have to know about each other. But to make this work.
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  Right. OK.
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  Because again, the most Americans, myself included,
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  thought, well, well, of course we can make our own gloves.
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  And so I wouldn't even think to to buy from an American company
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  or look at where it's made. And there is the aspect.
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  OK, yeah, I'm going to pay a little bit more for this than I
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  am for the Asian product. Is the quality really that
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  markedly different in the foreign glove versus the US
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  glove? Can you explain that for me?
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  Yeah, it's, it's tremendously different.
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  So the the first piece is contamination.
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  And so in terms of contamination, there's been a
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  couple of studies done, one in particular that took a look at
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  how many of her imported gloves were contaminated on a
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  percentage basis across I think 2026 supply or something like
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  that. And what they found is almost
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  50%. So for base math, let's call it
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  half of the imported gloves are contaminated in some way, shape
• 21:40
  or form, meaning bacterial could be viral.
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  But typically you're talking about bacterial, in some cases
• 21:46
  something as dangerous as you know, human fecal material being
• 21:51
  detectable or the OR the bacteria that is related to
• 21:54
  that. You're for real on this.
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  I'm not. I'm not calling you.
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  I'm not saying you're not accurate, but I don't like going
• 22:04
  to hospitals in the 1st place. So you're saying that Let's just
• 22:09
  use a marine math here. For every 100 imported, at least
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  45 to 55 of them have contamination built right in.
• 22:19
  Yep, based on, based on the studies, that's, that's what
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  we're seeing. So incredible concern there.
• 22:26
  Yeah, like because just going at the macro level, expanding the
• 22:32
  the ring a little bit, medical not.
• 22:35
  But you are more liable to get sicker and die in a hospital
• 22:41
  than not be in a hospital. And everybody wonders why.
• 22:44
  Well, if the PPE is contaminated, the human body's
• 22:50
  going to get contaminated then. Bingo, this is my wizard.
• 22:56
  Of Oz Moment, Ben. Yeah, I mean, if, if, if you
• 23:02
  want to look at it as a Wizard of Oz moment or a Matrix red
• 23:05
  pill, blue pill moment, it's these are these are those
• 23:09
  moments of, of understanding. I mean, when you look back at
• 23:11
  disease history throughout the Western world and, and you look
• 23:16
  at when hygiene standards came into effect, we, we attribute
• 23:21
  the drop in disease in so many different studies, articles,
• 23:25
  etcetera to number different factors.
• 23:29
  And some of this is revisionist history to be honest.
• 23:31
  But when we look at something like this and we say, OK, we
• 23:36
  know that good hygiene prevents disease or prevents infection.
• 23:41
  And so that should be the first place we look.
• 23:45
  We should, we should know. And in part it's because when
• 23:48
  you think about production methods overseas, we don't know
• 23:51
  what the water source is. That's a number one.
• 23:56
  And water is one of the key materials that you need to be
• 24:01
  able to manufacture Nitro gloves.
• 24:06
  Complete new here but I wouldn't think water would be a main
• 24:10
  component but OK why? Why is that?
• 24:14
  Well, it's it's really about the the, the way that the
• 24:17
  production's line. Production lines works.
• 24:20
  Just when our primary supplier in the US, for example, they are
• 24:25
  pulling water from an aquifer. So we are talking about the
• 24:29
  purest, you know, water source that you can, that you can have.
• 24:34
  And that's, that's really the difference.
• 24:37
  Anything that's touching a non sterilized PPE device or glove,
• 24:45
  for example, is going to impart something on it or, you know, be
• 24:50
  used as, as intended. So if there's a water wash on a
• 24:53
  glove, all of a sudden you have a contamination potential there.
• 24:59
  For us, it's, it's really about making sure that that's as
• 25:02
  trustworthy as possible. You know, no one can guarantee
• 25:06
  something 100 percent, 100% of the time, but it is really about
• 25:10
  creating that, that trust. And then on top of that, even
• 25:13
  beyond contamination, the other component is glove failure.
• 25:18
  So when you look at internationally sourced gloves,
• 25:22
  the thicknesses vary dramatically across the glove
• 25:26
  itself. So breakage rates increase.
• 25:30
  Well, breakage is a problem if if that is supposed to be a
• 25:33
  barrier, right. On top of that, when when you
• 25:39
  think about the shipment of these gloves from overseas,
• 25:42
  typically they're sitting in an ocean liner.
• 25:45
  Well, an ocean liner has high temperatures during summertime
• 25:50
  especially, and those high temperatures are exacerbated
• 25:54
  when something's sitting in a metal box on a ship underneath
• 25:56
  the sun for 30 days before it ever gets to our shores.
• 26:01
  The difference between that and a couple of days on a train
• 26:06
  getting delivered is immense. So not only is it the initial
• 26:10
  production concern and that generating some failures and
• 26:14
  contamination etcetera, but then when you get into transport, now
• 26:18
  all of a sudden you have a separate issue which is there's
• 26:21
  degradation. Most of these gloves are
• 26:23
  designed to be well underneath the temperature ranges that you
• 26:26
  experience with those overseas transports.
• 26:28
  So that is a tremendous concern or should be a tremendous
• 26:32
  concern for a lot of folks. It would seem that if you know
• 26:37
  all this, paying an extra $0.05 per glove because it's a human
• 26:45
  life involved would be an an easy up charge and price to have
• 26:53
  that kind of security for your patients.
• 26:56
  Also, you know, it's human life we're talking about here, would
• 27:00
  seem. Yeah, would seem to me.
• 27:02
  I mean, we spend so much money on what do the pharmaceuticals
• 27:10
  look like that we're giving to people, what do the medicines
• 27:13
  look like? What's the standard of care?
• 27:17
  And then to neglect something as simple as well, maybe the thing
• 27:21
  that we touch our patients with should probably be safe would be
• 27:25
  a great call, right? You're putting all this stuff
• 27:30
  together to make true health and, and the name is fitting.
• 27:37
  What happened when you started seeing, you know, your idea come
• 27:42
  to fruition and the fact that you have now this, this chain,
• 27:46
  this pipeline of this American source product.
• 27:50
  What, what, what happened to your customers?
• 27:52
  What happened to you? How'd that look when you got it
• 27:54
  together? Yeah.
• 27:56
  So, so I think we've had, we've had a little bit of a mixed bag
• 28:00
  in terms of feedback, right. There's there are when we talked
• 28:04
  to frontline folks that that have tried and used an American
• 28:09
  made glove, they love it. They love the fact that they
• 28:12
  don't have to waste a ton of time putting on the well,
• 28:16
  putting on a glove that breaks immediately and then having to
• 28:18
  put another one on etcetera and wasting all of their time.
• 28:23
  They also like the fact that they are able to trust trust it
• 28:28
  as well. On the purchasing side, it's a
• 28:30
  little more a little more dicey because again we're talking
• 28:34
  about the pressure of a person who's who's LED, you know, who's
• 28:38
  really conducted their job in a certain way for a number of
• 28:41
  years. And they're dealing with looking
• 28:45
  at cycling their numbers from last year of what their
• 28:48
  purchasing cost. And so comparing again the cheap
• 28:53
  imports relative to a domestic produced glove, that's where
• 28:56
  more of the more of the pushback has come.
• 28:58
  So it's, it's really been understanding those specific
• 29:02
  dynamics for us. It's, it's more about working
• 29:05
  with some of the smaller folks getting that word out.
• 29:09
  But then also within that is communicating that even despite
• 29:17
  some of the low prices at the high level purchasing end at
• 29:20
  super macro volumes and and huge consumption data, when you look
• 29:25
  at more, when you look at smaller consumption numbers, a
• 29:30
  lot of those prices are still elevated from COVID.
• 29:33
  So and the smaller organization side, a lot of folks are still
• 29:37
  paying, you know, 8 dollars, $9 a box for a glove that you know,
• 29:44
  might, might have been imported at $0.90, right.
• 29:49
  So they're a very. Difference is that much.
• 29:53
  Oh, on so many of them, yeah. So that's, that's really been
• 29:58
  how we've how we've looked at it, which is smaller
• 30:01
  organizations, organizations that actually care about their
• 30:04
  employees, that actually care about their, you know, clients
• 30:07
  that actually care about their patients.
• 30:10
  Those organizations are more interested in having something
• 30:14
  that they can trust in part because we're not running those
• 30:19
  sorts of markups. We're we are operating on very
• 30:22
  thin margins to make sure that we can get the product to
• 30:25
  market. If a box of gloves wholesale is
• 30:30
  $0.90 you you would have to ship like a million to make it worth
• 30:37
  your while to do it. What I'm trying to get at Ben is
• 30:40
  how do the foreign companies making money off this if they're
• 30:45
  selling it for $0.90 wholesale? I mean you would have to sell
• 30:48
  literally a million boxes to see to to make it worth it.
• 30:53
  Yeah, I think that's it's an excellent question.
• 30:57
  It's one that I don't have all the answers to.
• 30:58
  It's, I think there, there are likely some political
• 31:03
  motivations in some of these things.
• 31:05
  I I wouldn't go as far as to say got any confirmation on that.
• 31:09
  But if if you take an Occam's razor approach to it, and So
• 31:16
  what is the most likely answer here, then there's probably some
• 31:22
  some political reasons for this, for this piece.
• 31:25
  The other the other dynamic is, you know, when when COVID hit,
• 31:31
  China went from So still most of our gloves in the US are
• 31:34
  produced in Malaysia and but but the challenge is that a a huge
• 31:42
  proportion of them shifted to China almost overnight.
• 31:46
  So China went from being 1% couple percent of of the of you
• 31:53
  know, the glove market to 25% almost overnight in COVID, they
• 31:57
  were able to step up and convert their production facilities to
• 32:01
  that. So I think it a big piece.
• 32:04
  It's, it's understanding, especially when you look at
• 32:07
  China, what are, what are they able to do from a pivoting
• 32:11
  standpoint in terms of manufacturing flexibility that
• 32:14
  we can't do in, in the US? You know, obviously we have tons
• 32:19
  of different regulations in part to keep everyone safe.
• 32:22
  So we have red tape that, you know, needs to be cut through
• 32:26
  and we don't necessarily have visibility to what the red tape
• 32:30
  is elsewhere that was just completely avoided or, or
• 32:33
  bypassed or any of those things. And so it really turns into a,
• 32:37
  it's a pure volume game internationally.
• 32:39
  And for us, you know, domestically it's, it's more
• 32:41
  about where, how can we direct these to the highest value
• 32:49
  target clients because their actions impact more people's,
• 32:54
  you know, public health, well-being, etcetera versus some
• 32:58
  of the other, some of the other industries where the cheapest
• 33:02
  glove wins. I would have to.
• 33:06
  Well, I want to ask, have you approached the Bescher's
• 33:10
  administration about sourcing gloves?
• 33:14
  So we haven't directly one of our suppliers has or well
• 33:17
  actually several of our suppliers have.
• 33:20
  But so when it comes to direct work with them, that tends to
• 33:27
  they tend to want to work directly with the manufacturer.
• 33:29
  And you know, I totally respect that.
• 33:32
  I think it's the most responsible thing for us as a
• 33:34
  country to make sure that that happens.
• 33:36
  And those are relatively simple for a manufacturer to have those
• 33:40
  conversations because again their singular point of contact
• 33:44
  sort of conversations versus trying to get things out to
• 33:48
  market with tons of points of contact and numerous decision
• 33:53
  makers and all the complexities. You have this aspect.
• 33:59
  I think one of the things that really kind of said, OK, you
• 34:01
  know, the third check box was it's evident from your, your
• 34:05
  website and you know, your, your business documents.
• 34:08
  I was able to read. Is there there is this component
• 34:12
  where you want to take this market segment and make it in
• 34:17
  the US, which this has been a whole education bin.
• 34:20
  Let me tell you, I won't go to the doctor's office.
• 34:24
  I might have to get a box of your gloves and bring them with
• 34:27
  me to the doctor's office. I'm serious.
• 34:30
  But there seem to be this real, like from the ground level part
• 34:35
  of your corporate entity culture, what have you, that you
• 34:40
  made it clear that veterans, you want veterans to work with you
• 34:43
  all, work for you all and build careers with true health.
• 34:48
  Where did that come from and, and what's that actually mean?
• 34:51
  What are you trying to do for veterans with true health?
• 34:55
  Yeah, that's, that's a great question.
• 34:58
  From from our inception, we, we really wanted to make sure that
• 35:06
  we were supporting American business.
• 35:09
  Now within that the passion for veterans and providing
• 35:14
  opportunities was a big deal. And so we asked ourselves a
• 35:17
  question of what is most meaningful for a veteran.
• 35:23
  A lot of these veterans, you know, they're coming back,
• 35:26
  they're they're working a job they have, they have certain
• 35:30
  opportunities, they have certain skills, but a lot of those
• 35:33
  skills might not be how to build a business or they may not be
• 35:38
  really focused in a particular vertical that just dovetails
• 35:43
  nicely into a company that's distributing and marketing, you
• 35:47
  know, an American made product. So what we what we asked
• 35:50
  ourselves is what's the best opportunity we could provide.
• 35:54
  So the thought process there was, let's look at this from a
• 35:58
  distributorship perspective, from a from an entrepreneurial
• 36:01
  perspective, but with a different angle.
• 36:04
  And so not just saying, hey, we're open to bringing on
• 36:08
  distributors, but saying we care enough about veterans that
• 36:12
  here's what we're willing to do. We're willing to help you set up
• 36:15
  your entity. We're willing to help coach you
• 36:18
  on the tools and systems that you need to be able to operate
• 36:24
  something and to give you an unlimited opportunity that's
• 36:28
  predicated on how hard you're willing to work.
• 36:32
  And I think that that to me, outside of freedom, is one of
• 36:37
  the most glorious things about America.
• 36:39
  And that is, it is the land of opportunity.
• 36:42
  So we wanted to focus on it from an opportunity perspective as
• 36:45
  opposed to plugging someone into a role that one they might not
• 36:48
  be trained in to they they might not be interested in doing long
• 36:53
  term, but something that gave them the opportunity to build
• 36:57
  something for themselves and to participate in what we believe
• 37:02
  is a mission that that impacts the country.
• 37:05
  So there's a lot of folks that have come back from serving,
• 37:09
  from conversations I've had and my friends have had.
• 37:13
  Sometimes there's a, a lack or disillusionment or a lack of
• 37:18
  direction that comes with having spent so much of your time
• 37:22
  dedicated towards a mission and knowing intimately what that
• 37:27
  mission was and now coming back and saying, well, what is my
• 37:30
  purpose and what it, what should I be doing?
• 37:33
  Giving people a mission to attach on to is a, is a big
• 37:36
  piece of this. And that's why we focused on a
• 37:39
  distributorship set up as opposed to setting up other
• 37:43
  employment programs and those types of things.
• 37:46
  Is a distributorship where me, the veteran works with you all
• 37:52
  and then builds like a a a client list of people and and
• 37:56
  who might want the gloves work with them to get them, you know,
• 38:00
  set up to receive the gloves. Understand their feedback.
• 38:03
  Is is that what a distributorship is?
• 38:05
  Yeah. So it's it's really all about
• 38:08
  that. It's developing that
• 38:09
  relationship coming with The Client List and then allowing us
• 38:14
  to do the back end components to make that all work and
• 38:18
  relatively seamless as far as that distributor and client are
• 38:22
  concerned. Nice.
• 38:25
  And and you have a, a mentorship or pathway program to take a
• 38:29
  veteran who like for me, Ben, I was a Hawk missile radar
• 38:34
  operator slash maintainer there. There wasn't a lot of
• 38:38
  opportunity for that out in the civilian world.
• 38:40
  I had to, to relearn retool. You could take someone like me.
• 38:43
  And if I'm going to work, when to, you know, pound the
• 38:46
  pavement, press the flesh, you could take me from zero to being
• 38:50
  right. Very successful.
• 38:52
  Yeah, that's that's the whole focus is, is taking and adding
• 38:56
  the skills that are missing. So you know, when it comes to
• 39:01
  like you were talking about retooling and reskilling, it's,
• 39:04
  it's giving those, those, those tools and that knowledge from a
• 39:09
  reskill perspective, tied into sales and tied into marketing
• 39:13
  and tied into relationship management and tied into
• 39:15
  operations that can coach someone up to where they're able
• 39:21
  to be successful. How many veterans do you have
• 39:24
  working with you now? Right now we're actually in
• 39:28
  search of a first. So this is a program that we
• 39:30
  stood up fairly recently and the whole, the whole idea here was
• 39:35
  just to say, let's, let's get this, let's get this off the
• 39:39
  ground. And so for the first few folks
• 39:41
  that we're going to be working with, the level of attention
• 39:45
  will be considerably higher, you know, than than at any point in
• 39:48
  time in the future, right? There's we're always going to
• 39:50
  take a great interest and offer awesome support.
• 39:53
  But in terms of really getting in the weeds with people out of
• 39:57
  the gate, that's, that's what the opportunity is that we're
• 40:00
  offering right now. It's it's.
• 40:02
  We can, we can stand them up, we can be right in the trenches
• 40:06
  with them, coaching them every step of the way.
• 40:09
  OK, fair enough, Fair enough. But the opportunity is there.
• 40:14
  You can make it very clear on the True Health website and I'll
• 40:17
  have that link and also make a radio show post that the
• 40:20
  opportunity is there. You go to work with veterans.
• 40:22
  You can articulate your why well as this goes on because we're
• 40:27
  about halfway through 2025 when this releases, you know, what's
• 40:31
  the future look like for your company and what you're trying
• 40:33
  to do with American manufacturing bin.
• 40:37
  Yeah. So for us, it's we're not going
• 40:41
  to stay limited to PPE in terms of American manufacturing.
• 40:45
  We, we view this as a bigger goal and that goal is, you know,
• 40:52
  bringing production and bringing our dependencies towards
• 40:57
  domestic producers. And so our focus is still in the
• 41:03
  health space. So it's really going to be
• 41:06
  focused against continued, you know, continued PPE expansion of
• 41:11
  product lines and in that case, but also focused on things that
• 41:16
  are for example, safe disinfectants and cleaners that
• 41:20
  are domestically produced, things like hypochlorous acid.
• 41:25
  And so one example of this is we've connected with a
• 41:32
  revolutionary hypochlorous acid producer in the US and so.
• 41:38
  New question here, what is hyper that's not hypochloric acid?
• 41:42
  What's what's the acid? What's it do?
• 41:44
  Yeah, hypochlorous. So we can think about it as
• 41:48
  primarily A disinfectant. There's so many uses for it.
• 41:52
  It's, it's gentle enough, it's almost pH neutral, gentle enough
• 41:56
  to be used on the skin. It can be used to treat a number
• 41:59
  of different skin ailments, but it's also fundamentally and, and
• 42:03
  what it's been used for is cleaning, disinfecting over the,
• 42:08
  over the course of its lifetime. Now, the problem with it
• 42:10
  historically has been that you had to use it right away.
• 42:12
  Shelf life was almost non existent.
• 42:15
  That's where we've partnered with somebody who's figured out
• 42:18
  the shelf life equation. So now you can have a
• 42:20
  tremendously safe product that doesn't have all the downsides
• 42:24
  of pretty much everything else that's out there.
• 42:28
  No quats, no issues with with all the other caustic, you know,
• 42:34
  the materials and chemicals. No issues in terms of a crazy pH
• 42:39
  that's hyper acidic or hyper alkaline that's going to, it's
• 42:44
  going to hurt the surface that you're working on or potentially
• 42:47
  damage you as you're as you're utilizing it.
• 42:51
  And so we're, we're thinking about those types of spaces that
• 42:54
  are really oriented around what's the safety.
• 42:57
  Again, back-to-back to the initial part of the conversation
• 43:00
  of public health, you know, national security, the products
• 43:04
  that fit in that from a cleaning perspective, from a protection
• 43:11
  perspective, those are those are where we're going to live
• 43:15
  primarily and and the focus is always going to be on domestic
• 43:18
  production. I, I just, again, I, I, you
• 43:26
  could say that this is not necessarily a true military
• 43:30
  veteran topic for my show, but I think there is this aspect
• 43:35
  where, you know, during COVID, we found out just how unprepared
• 43:40
  we were. And you're right, go back to
• 43:43
  World War 2, you know, Ford, Dodge, Chevrolet, all the
• 43:47
  Pontiac, all those companies were able to turn out tanks and
• 43:51
  planes because we had the manufacturing power right there.
• 43:55
  And, and we couldn't, we couldn't with COVID.
• 43:57
  I mean, we were, we were heavily dependent and I think it woke a
• 44:01
  lot of people up. And then I, I do like the
• 44:05
  veteran aspect. There's a lot of veterans that
• 44:06
  I, I talked to and, and, and have served with myself who are
• 44:09
  like, you know, it's hard finding that purpose and that
• 44:12
  opportunity after service when you've done an MOS, it does not
• 44:16
  transfer over. So hey, if you're looking for a
• 44:21
  new opportunity, I'll have the link in the Austin Mike radio
• 44:23
  show post for True Health. Would definitely like to have
• 44:27
  you back on then as time progresses to understand how
• 44:30
  your company has matured, understand how this veteran
• 44:33
  offering has worked out and how other veterans can help other
• 44:37
  veterans align with what you're trying to do.
• 44:40
  Awesome. Thanks so much, Travis.
• 44:42
  I really appreciate it. Well, there you have it, folks.
• 44:45
  Sometimes it just takes somebody who and, and this has been a
• 44:48
  theme with OM Rio this year where the civilian, you know,
• 44:52
  sees a need and fills it and makes it available to veterans.
• 44:55
  I want to thank Ben from True Health for coming on and talking
• 44:58
  with me. We'll stay in touch for more
• 45:01
  coming down the road. And as you say, in OM Radio
• 45:03
  Mission Flight. Thank you very much.
• 45:09
  The biggest fear? Gold Star families.
• 45:10
  Have that their child will be forgotten.
• 45:12
  We need to never forget freedom wasn't free.
• 45:16
  The fact that they give us. The life we have now.
• 45:19
  We should remember them and like give thanks to them.
• 45:21
  If I can be a part of something today that's going to make the
• 45:24
  surviving family of any of these veterans, these heroes, feel
• 45:27
  better tomorrow, than it's worth it.
• 45:29
  That one rate symbolizes one family, one family.
• 45:31
  That was able to smile because of DeGeneres donations.
• 45:34
  To sponsor a wreath and honor a veteran, visit
• 45:37
  wreathsacrossamerica.org. Thank you for listening and
• 45:42
  watching OM Radio where our active duty service members and
• 45:47
  veterans are in action and the mission is in flight.
• 45:53
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• 46:00
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• 46:04
  dial 988 and press 1.