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#452 - How to Build a Cold Calling Culture | Colin Specter
FOUR ACTIONABLE TAKEAWAYS:
Schedule Everything: Cold call success starts with structure. Use scheduled power hours, follow-ups, and prospecting blocks to bring order and focus to your SDRs' day.
Create Rituals That Boost Energy: Host a weekly kickoff meeting to align the team, recognize wins, and run call reviews. Energy is everything—ritualize it.
Hold Reps to Input Standards: 150 dials per day is the expectation. If reps fall short, diagnose whether it’s a skill, will, or workflow issue and address it head-on.
Use Your Top Reps as the Spark: Find your believers and get them dialing in…
The skinny
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