Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
Moburst CEO Gilad Bechar on winning in the age of AI-driven discovery
For the last two decades, the primary question for marketers has been "How do we rank on Google?" What happens when the primary question becomes "How do we become the answer for an AI?"
Agility requires not just adapting to new tools like AI, but fundamentally rethinking the systems and organizational structures that support them. It’s a shift from optimizing channels to engineering a connected growth engine for the entire business.
This show is brought to you by Moburst, an award-winning digital marketing agency leading how brands succeed in the age of AI.
Moburst helps brands grow through…
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