Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#28 Letting Go in Order to Have Deeper Customer Relationships
Our last episode on the subject of what sets agile brands apart. Agile brands have a two-way relationship with their customers, particularly their best and most loyal ones. What does this mean? Brand development and marketing still belong to the company doing the marketing. However, being agile means giving a little bit away in order to get more in return.
Hosted on Acast. See acast.com/privacy for more information.
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.