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What Gen Z Really Wants at Work | The GrowthPro Edge · The GrowthPro Edge

0:00
Speaker: Welcome to the GrowthPro Edge.
0:03
We're here to help scale your business, build stronger teams,
0:06
Speaker 2: and sharpen your leadership skills.
0:10
Speaker: Well, I am so excited to have both of you here.
0:14
Welcome, Amber.
0:15
Welcome, Rila, to the GrowthPro Edge.
0:17
Thanks
0:18
Speaker 2: for having us.
0:18
Thank you.
0:20
Speaker: Um, all right.
0:20
So we're gonna start off talking about the generational thing, which is something
0:24
that is an issue, a source of frustration for, I think, every generation.
0:30
Uh, it's a source of frustration in every business, and maybe we're gonna have
0:35
some lessons learned here and some opt- opportunities for our own growth and
0:40
how we deal with different generations.
0:43
So we are joined today by Amber Lambert with Betson.
0:49
So Amber, start us off and tell us, first of all, what's your generation, girl?
0:54
And secondly, a little bit of your history there with Betson.
0:58
Speaker 2: Oh, well, I would say I'm Generation X, but I'm kind of on the cusp,
1:02
so, um, I'm, um, zillennial, I guess.
1:06
Um, so I kind of lived in, in two, um, spaces.
1:11
But, uh, I'm Amber Lambert with Betson.
1:14
Um, I got started in this industry, oh, years ago, probably as old as Rila is.
1:21
Um, when she was younger, we, we started our own family entertainment center,
1:25
and now I work for Betson, and I help people make more money with arcades.
1:29
Speaker: Beautiful.
1:30
Beautiful.
1:31
And we are joined by your amazing and fabulous daughter, Rila.
1:35
Rila, what's your generation, and tell us a little bit about yourself.
1:39
Speaker 3: Um, my generation is I'm part of Gen Z, and, um, I kind of grew up in
1:45
the industry with my mom, as she said before, with her, um, her own family
1:51
entertainment, entertainment center.
1:54
And I've gone to all, um, four of the last IAAPAs, working with Sega
2:01
and then also Apple Industries.
2:03
So yeah, I really enjoy it.
2:05
Speaker: Very, very good.
2:07
All right.
2:07
So first, want to say that you are a senior in high school right now.
2:12
Speaker 3: Yep.
2:12
Speaker: You'll be graduating this May, and then amazingly, uh, joining
2:17
the Air Force, which is- Mm-hmm
2:19
fantastic.
2:20
Thank you for your service, and congratulations on that.
2:22
Mm-hmm.
2:22
Speaker 3: Thank you, yeah.
2:24
Speaker 2: She does currently work in this industry in a trampoline park as well.
2:28
Speaker: Uh, say that again?
2:29
Speaker 2: She works in a trampoline park currently.
2:31
Speaker 3: Oh, yeah.
2:33
Speaker: There you go.
2:34
There you go.
2:35
So no we- rest for the wicked.
2:37
You're working.
2:38
You've been in the workforce, uh, not only working with different
2:42
companies at IAAPA but also working at a trampoline park right now.
2:48
Speaker 3: Yes.
2:49
Speaker: So as we start this conversation off about generations- Every generation
2:57
has their own luggage that is hoisted upon them by other generations, right?
3:04
Mm-hmm.
3:04
Uh, the boomers have their baggage.
3:07
I'm, I'm Gen X as well.
3:10
Uh, we've got our own baggage.
3:12
The millennials have their baggage, and the zoomers have their baggage.
3:17
And I am a firm believer that in the history of the workforce and since
3:22
generations have become something that we're conscious about, the newly
3:26
entering generation gets labeled, they're lazy, they don't wanna work, they
3:32
don't have the same work ethic, right?
3:34
That's was said about Gen X, about millennials, about Gen Z. I'm sure
3:40
it will be said about Gen Alpha as they begin to enter the workforce
3:44
in the next four or five years.
3:47
Uh, but my first question is: What is the one misconception about
3:55
your generation that you feel is really, really off base, Rila?
4:02
Speaker 3: Um, I think that one of the misconceptions about my
4:06
generation is that all of us are lazy.
4:09
Because even though there are a lot of people in my generation that
4:14
don't wanna work, most of us do and appreciate being able to get a job
4:21
and work for money and just growing in that, um, that work environment.
4:28
Like, I'm currently working at a trampoline park, and s- most of my employ-
4:35
most of my coworkers are also Gen Z.
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And, like, I've noticed just how h- h- how hard of workers they are
4:44
because so many of them are growing and starting from the bottom being able to
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just, like, do the base level stuff.
4:50
And now they're able to work at parties and just do this
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more complex, complex stuff.
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So I would say that that's the biggest mi- misconception.
5:01
Speaker: Mm-hmm.
5:01
Absolutely.
5:03
And you know that frustration of we're lazy, that kind of
5:08
leads to being discounted.
5:09
Speaker 3: Yeah.
5:10
Speaker: Right?
5:11
Um, do you feel like sometimes that, oh, they're just kids, they can't handle this?
5:17
Speaker 3: Yeah.
5:18
Um, I definitely, I definitely think that.
5:20
I worked, um, before my, um, current job, I worked at a bowling alley nearby, and
5:27
I felt like I, because I was younger, I wasn't given the opportunities
5:33
that I should have been able to.
5:35
Like, I wasn't able to work late at night.
5:37
I wasn't able to, um, have the same... I wasn't able to work leagues, like
5:44
all these different growing points that I would have, um, enjoyed and
5:50
been able to actually, um- Grow into
5:54
Speaker: Yeah.
5:55
Yeah.
5:56
Which is wildly unfortunate.
5:59
Speaker 3: Mm-hmm
5:59
Speaker: And also, um, forgive me, incredibly stupid.
6:03
Yeah.
6:04
Right?
6:05
I mean, um, that, that's not the way to grow a business.
6:09
That's not the way to grow your people.
6:11
And hopefully, uh, for managers and supervisors, we ought to be
6:16
looking to grow our staff because that's only gonna help our business.
6:21
Speaker 3: Yeah.
6:21
Speaker: So yeah, right?
6:23
So overlooking that or dismissing somebody because of their age, uh, i- is incredibly
6:28
short- shortsighted and, and frankly dumb.
6:31
Um, Amber, as someone who has been in this industry and many other
6:36
industries, you've been an owner, you've been a worker, uh, you've
6:40
helped other businesses grow and learn.
6:43
What do you see is the best opportunity that people have in overcoming that bias?
6:53
Speaker 2: Uh, I think a lot of people will look and prejudge based on obviously
6:57
their own, um, you know, lens that they see or have been raised with.
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So some of the things that we, um, were told was a, a no-no
7:07
might not be that way anymore.
7:09
Like, it used to be that, um, you know, tattoos were taboo and piercings
7:14
were taboo, and now you see them everywhere and it's a lot more accepted.
7:17
And I think older people tend to have trouble changing, uh, mentally and,
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um, you know, just having an open mind.
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Um, I mean, Ryla's had friends over, and they've been some of the most
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impressive people to me that I would, I would love to hire 'cause they just
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have the, a confidence about them that, that I never had at that age,
7:39
and it's, it's kinda cool to see.
7:41
Speaker: Yeah.
7:41
No, that is fantastic.
7:42
You know, it's funny you're mentioning tattoos and piercings.
7:46
I remember when I was in my 20s starting out, uh, it was once... It was for that
7:54
business that I was working at, it was required for women to wear pantyhose
8:03
Speaker 2: Things change, right?
8:05
Speaker: This was not 1950, ladies and gentlemen.
8:07
This was in the early 2000s.
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And right?
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Just like, really?
8:13
Really?
8:13
Uh, but that notion of those older generations, "Well, this is what
8:18
we came up in, so therefore it's the only way and everyone else
8:21
must subscribe to that," right?
8:24
Be it the, the appearance changes that have happened, you know.
8:29
Um, hair color used to be a thing, and now- Yeah ... you know, everybody's
8:33
got fun, fabulous hair color.
8:35
Did it kill your business?
8:36
No, it did not.
8:37
Uh, having the tattoos, having a piercing, um, those, those shifts in expectations
8:45
I think are, are really important and unfortunately happen slowly over time.
8:51
Speaker 2: Well, it's a fun business, right?
8:52
It's a fun industry, so why shouldn't you have fun colors in your hair?
8:55
Like, why is that a taboo thing when everything else is bright colors?
8:59
Speaker: Yeah, absolutely.
9:01
Absolutely.
9:02
So Riley, I wanna ask you, you've had several jobs.
9:05
Yeah.
9:06
Which is, you know, uh, the first point in absolutely deflating the whole
9:11
"this generation is lazy" argument.
9:13
Yeah.
9:13
Uh, here you are.
9:14
You're, you're a senior in high school and you've had multiple jobs.
9:18
So I wanna ask you, what makes a job worth it for you?
9:25
Speaker 3: Just the environment in general because, uh, whether the job
9:29
is good or not doesn't matter so much as, like, if you're treated right
9:36
by your managers or your coworkers.
9:40
I've, I've gone through so many jobs and I quit a job because of just I wasn't...
9:46
The coworkers weren't right for me and I, the flexibility wasn't right for me.
9:53
But the job itself is the same quality as the job I have right now,
9:59
it's just the not being able to be given the same amount of respect.
10:06
Um, that's, that's what kinda makes a job worth it to me.
10:11
Speaker: You mentioned a couple of things that I wanna talk about a little bit, uh,
10:15
because being treated well means different things to every human being on the planet.
10:21
Yeah.
10:22
Right?
10:22
Speaker 3: Yeah.
10:22
Speaker: But I think generationally there's, there's, there's gaps
10:27
between what we consider to be treated well, you know?
10:30
Right?
10:30
Yeah.
10:31
Like, as a Gen X-er, uh, there are things that I dealt with and the way
10:36
that was the standard way to handle employees would not be accepted today
10:42
in any shape or form, uh, which is good.
10:46
Yeah.
10:47
So being treated well for you, what does that mean?
10:52
What does that look like?
10:54
Speaker 3: Um, that's just, like, show giving us, showing recognition
10:58
and- Kind of just shouting us out.
11:01
I mean, like, "Oh, you're doing a good job." It can be just, like, verbal too.
11:06
A lot of my managers at my current job have said to me, "Oh, you're doing
11:10
a great job," e- especially when I was just starting out, and that gave
11:13
me more motivation to keep working.
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And we also had this thing where if you, um... if the manager see- seeing
11:21
you do something special or just doing a great job, they'll write your name
11:24
down and it gets put into a raffle.
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And I actually was able to win fif- a $50 gift card for Amazon, which
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it, it just, like... it felt good.
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I was like, wow, like I was actually recognized, you know?
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Speaker: Yeah.
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And- I think that's fantastic.
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Speaker 3: Yeah.
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I also had another job probably when I was, like, 15, 14.
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I worked at the fair, and, eh, it was, like, kind of...
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it was kind of a heavy job.
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I was working, like, 10 hours and having to talk to people all day.
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It was pretty stressful.
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But then at the last day, my manager gave me a, a $100 bonus, and I...
12:04
gave me a little note too, and it just, like... it, like little things, even
12:08
little things like a gift card or s- just verbal recognition, that, that
12:12
makes me feel good and, like, needed.
12:15
You know what I mean?
12:16
Speaker: Absolutely.
12:17
Now, I wanna ask you, was it the money or was it the act of being recognized?
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Speaker 3: I think it's the act of being recognized because even, like,
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even though obviously the money is nice to have, it's still just...
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it's motivating to come back every day and be able to s- say to yourself, "Oh,
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I like going into work. I, I feel like I'm needed and I feel special here."
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Speaker: You feel needed and feel special there.
12:49
That's beautiful.
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That's beautiful.
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Uh, you know, it's funny the recognition piece, and again
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that generational differences.
12:57
Uh, as a Gen X-er, listen, we were latchkey kids, right?
13:01
Like fourth grade I would walk home from school by myself and be at
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home for a couple of hours until mom and dad came home from work.
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Speaker 2: Mm-hmm.
13:09
Speaker: And, uh, you know, that does not happen anymore, right?
13:13
Mm-mm.
13:13
So for, for the Gen X-ers, you were taught from a very youn-
13:20
young age, just put your nose down, keep going, keep doing it, right?
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Keep moving forward.
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Uh, and even with that, I remember very specifically bosses throughout
13:35
my career who have singled me out to say, "Hey, you did a really good job
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with this and this is why," or, "I like what you did with that." And,
13:43
and everybody likes to be praised.
13:46
Everybody likes to be recognized, right?
13:48
Yeah.
13:48
Right, Amber?
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Speaker 2: Yeah, absolutely.
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Absolutely.
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Speaker: Uh, so let me ask the flexibility piece.
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So you talked about how you're being treated, which- Delves into
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culture, but a flexibility piece.
14:03
Explain what you mean by flexibility.
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Speaker 3: Yeah.
14:05
So, um, I'm kind of just gonna compare my two jobs, 'cause that's
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mostly how I'm, um, like, uh, yeah.
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Um, and so my, my other job that I used to work for, they would only send out
14:20
the schedule on Sundays, and it was quite difficult because it would be
14:24
for once a week, and it wouldn't give us very much time to plan the week
14:31
or even, um, tell our manager, "Oh, I can't work these days." But my job
14:37
right now, I'm able to actually pick the days I work, which is really nice.
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They just... I'm able to send for the next two weeks what days I can
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work and what days I can't, and then I'm scheduled based off that.
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And I think that being able to have that flexi- flexibility and balance also is a
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really big part of why I go back to a job.
15:00
Because if I can't balance my school with my work and my social life, then m- my
15:09
work isn't really worth it since I...
15:13
Like, my social life and family and friends are such an important part
15:17
of my life that I don't wanna have something, like, over-balanced it.
15:24
Speaker 2: Yeah.
15:24
I think, I think when we're, um, when we're looking at, um, hiring, a lot of
15:30
times we're, um, expecting, you know, the, the kids that... The, the ones
15:35
that we really wanna hire are also the ones that are also very involved, right?
15:40
They're in activities, they're in sports, they're in... Those are the
15:43
kids that are usually the outgoing kids.
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And so, um, when we hire the ones that don't have anything on their
15:48
schedule and they have a wide open schedule, they're, they're usually
15:52
not the ones that we're looking for.
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So, um, having that healthy balance I think is really important.
15:57
Mm-hmm.
15:58
Speaker: And you know, that, the whole balance between work and life,
16:02
again, boomers were all about work and everything else was secondary.
16:08
Millen- uh, Gen X-ers are still a lot of in that track too.
16:13
Uh, millennials is when you really started to see a shift in the even
16:16
concept of a work/life balance.
16:19
Uh, with, with Gen Z, how much of that balance is between...
16:27
I mean, obviously, listen, we have to work, right?
16:29
Everybody recognizes that.
16:32
Um, but that balance of when, when is too far, do you think that it is shifting
16:40
even more with you and your generation than where it shifted with millennials?
16:46
Speaker 3: I would say that Gen Z probably wants more of a life and work balance.
16:52
I would say that they probably want more- Life balance just based off, like, what
16:59
I've seen with my friends and everything
17:02
Speaker 2: Some of that depends culturally too, right?
17:04
'Cause there are some- Yes ... places in Europe that are working, um, shorter
17:08
work weeks and, and different, um, geographic areas that put a different
17:13
balance on work than we might in the US.
17:16
And so some people that come from overseas and they're just shocked
17:20
at the way our, our work week is or our time off that we give is.
17:25
Um, so I would say that that's probably not as generational
17:29
as it is, uh, regional.
17:32
Speaker: So I'm gonna shift a little bit, Riley, and I wanna ask you,
17:36
when you are looking at how important is the brand or the relation or
17:47
reputation of a company in determining how you're gonna spend your money?
17:53
Speaker 3: Yeah, I think that the reputation of a company is really
17:56
important because that's their, your first impression of some place.
18:02
So if the, your place doesn't look good aesthetically or the staff
18:07
members aren't treating you right, then you probably won't go there again.
18:13
So being able to give your customers that good impression will keep them coming
18:19
back, and not only keep them coming back, but also recommend it to other places.
18:24
So I think it's really important for your, your brand to be well put, and
18:34
that'll just kind of grow your audience.
18:37
And from that then you can change stuff and obviously grow your target market.
18:42
But yeah, that's... I, I think your reputation is really important.
18:47
Speaker 2: I think there's a reason why, you know, uh, influencers are now a very
18:52
important part of any marketing, right?
18:55
Like, um, just to have, have somebody popular or somebody that's recognizable
19:01
walk into your place can drive so much traffic that, um, you know...
19:06
I mean, look at, you know, Taylor Swift, right?
19:10
People were having Swiftie parties and just driving a ton of traffic just riding
19:13
on the coattails of the popularity or whatever the, the thing is for today.
19:18
But trying to keep up with those trends I think can be challenging, 'cause they
19:22
could bring home new words every day.
19:24
I have no idea what they're talking about most of the time, so.
19:27
Speaker: A- absolutely.
19:28
And, and do you... Are you influenced if you see something, are you
19:32
influenced by influencers, right?
19:34
Are you influenced by reviews?
19:37
Do you look at that before you decide to go to a restaurant or go buy a
19:41
piece of clothing or- Uh, any of those kinds of decisions about how
19:46
you're gonna use your money, how influenced are you by those influencers?
19:52
Speaker 3: Um, yeah, I'm definitely influenced, especially when
19:55
it comes to going to places.
19:58
Because I would say, um, I go to, like, their websites or Instagrams, and
20:06
just by the photos that they use and the quality, I think that's the most
20:11
important thing to me, and kind of is probably the most, um, the priority
20:19
factor in deciding, because it really shows, like, how much effort they put
20:25
into it and what they're trying to...
20:28
what kind of vibe they're trying to h- come across as.
20:32
And yeah, I definitely think that the trends is really
20:36
important, and celebrities.
20:38
That's definitely... Like, just, like, the music that you're using in your place or
20:45
the... Like, for my, for, at my trampoline park, we have socks, but all of the socks
20:55
are different colors, which personally makes me upset because it doesn't,
21:01
like, it doesn't have the, the same, like, the same cohesive vibe, I guess.
21:08
But that's, that's personally just me, so I, I would definitely say that,
21:13
um, influencers and reviews are a huge factor in, in deciding where to go.
21:20
Speaker: Yeah.
21:21
Which is something, Amber, that is, has been transformative for so many businesses
21:26
over, I'd say, the past 10 to 15 years.
21:29
Speaker 2: Well, I heard somebody say the other day, um, that you should, when
21:32
you're doing food and beverage, that you should feed the camera first, right?
21:36
I, I want... I got a question for Rila.
21:38
How many times a week do you take pictures of food?
21:41
Uh.
21:44
Probably more than you'd like to count, right?
21:46
Speaker 3: Probably.
21:49
Speaker 2: So I, I mean, I think that when you're, when you're putting together
21:52
a menu or, like she said, socks, things like that, um, those things matter.
21:58
So, you know, what it looks like on a camera matters.
22:01
What it looks like on Instagram matters.
22:02
So, um, don't, don't put your, you know, snacks in a paper boat.
22:07
Make it look nice.
22:08
Plate it nicely.
22:09
Th- you know, those little details do matter, and they will drive traffic.
22:13
Speaker: Mm-hmm.
22:14
Absolutely.
22:15
Uh, and, and the truth of it is that's not just a zoomer thing, right?
22:20
Mm-hmm.
22:21
That's not a millennial thing.
22:23
Speaker 2: I take pictures of food, too.
22:24
Speaker: We're all there now, right?
22:26
We have all understood, oh, okay, that looks cool.
22:30
I wanna go check it out because I saw this cool review, or I saw something
22:35
on Insta that's like, "That looks really cute. I wanna go see it," right?
22:38
So we're... It doesn't matter your generation.
22:41
Uh, that is something that we all- understand at this point, like,
22:45
yeah, that is gonna influence where I'm gonna spend my money.
22:49
Uh, so I, I wanna ask you as well, Riley, when- uh, Rila, excuse me.
22:55
When you are thinking about your job, and you know, you mentioned you were
23:03
at a previous place and you decided to leave because you didn't have
23:07
an opportunity to grow and develop.
23:12
Speaker 3: Yeah.
23:12
Speaker: How important is that growth, having a growth path in deciding
23:18
on if you're gonna stay at a job or when you're looking for a new job?
23:23
Speaker 3: Um, I think it's one of the most important factors
23:26
personally because you're giving- having somewhere to grow gives you
23:33
motivation and something to work for.
23:37
Um, at the place I'm at right now, I know that I can try and grow and become
23:44
a party host or different positions.
23:48
I can work up front more.
23:50
While my other job, I wasn't able to have any of those, um, opportunities.
23:56
I, yeah, it's just gives you something to look forward to
23:59
and motivate you, for sure.
24:02
Speaker 2: Yeah.
24:03
I don't know if that's generational.
24:04
I'm always looking for the next path too, right?
24:07
Like, when the ladder stops, you gotta move.
24:11
Speaker: There it is, right?
24:12
There, there are so many things that are... It doesn't matter
24:17
what generation you are, right?
24:20
Mm-hmm.
24:20
If, if you don't have... If you want a workforce that just is gonna keep their
24:25
head down, not say anything, do the bare minimum, clock in, clock out, next
24:30
thing, then that's what you're gonna get.
24:34
Yeah.
24:35
If you want a workforce that is growing and developing and getting stronger,
24:40
having an opportunity to grow is a part of what makes that happen.
24:45
And that is true for me, for Amber, for Rila, for any generation.
24:55
If there's not that opportunity to grow, then why am I here?
24:59
Uh- Yeah ... and so I think that, that, you know, for so much of
25:04
conversations that are about the different generations and this does
25:07
this and that does that, there's so much similarity that, that we overlook.
25:15
And if we lean into that similarity, right, uh, it's,
25:20
it's, it's very different.
25:21
And, and I love, Rila, that you said something that would shock a lot of
25:24
people when you're talking about, well, I, I wanna have in-person meetings.
25:30
There are some things- Yeah ... that we need to be able to have a conversation
25:34
about A lot of folks would say the younger generations don't ever wanna
25:38
talk to anybody in person, they just want a text or an email, right?
25:42
Speaker 3: Yeah.
25:44
Speaker: It's not true.
25:46
Yeah.
25:47
Speaker 2: It's all about being connected, and I think, you know,
25:50
when you're working from home or mobily you, you lose that connection.
25:54
And, um, so even having a meeting every once in a while is important,
25:59
and having that in-person connection.
26:01
And I think that, that spans the generations.
26:05
But, um, going back to what you said about, um, you know, like
26:09
the hiring process, I think maybe showing, um, the people that you're
26:13
hiring that there is a path, right?
26:14
So when you're doing the hiring process, saying, "Okay, we're gonna start you
26:18
here, but, um, you know, you can work your way into these other positions,"
26:22
I think that is much more appealing than, um, thinking that it's just a job.
26:28
Speaker: Well, ladies, we're coming up at the end of our time today, but I, I don't
26:33
wanna leave without kind of checking in.
26:37
Uh, we started this conversation, Rila, with you saying about one of the
26:41
things that you think is misaligned with describing your generation.
26:45
What is it that you're most proud of about your generation
26:49
that you wish more people knew?
26:52
Speaker 3: Hmm.
26:53
Um,
26:57
I think that my generation can really, um... I think that we have a lot of
27:04
passion for stuff that is kind of not as talked about, and is really...
27:15
it's really important because the passion, passion can go a long way.
27:20
So whether that's for your job or social stuff, either w- either way, passion
27:29
or the passion for working is something that I think our generation has.
27:34
And if we can really get to, like if we really get to a job that
27:39
we like, um, our passion will lead us all the way up and grow.
27:46
Speaker: Well, ladies, thank you so much for your time today.
27:49
And so many great takeaways from, uh, from how different perspectives
27:56
of, of different generations.
27:58
And what we're looking for isn't all that different, right?
28:02
And, uh, let's, let's give the Gen Zs a chance, right?
28:07
Speaker 3: Yes.
28:08
Please.
28:09
Speaker: All right.
28:09
Well, thank you ladies for being here.
28:11
I appreciate y'all.
28:12
Speaker 3: Right.
28:12
Thank you.
28:14
Speaker: Well, we hope today's conversation has given you some
28:17
practical tools to help you sharpen your edge and accelerate your growth.
28:22
If you're ready to grow your team, your business, or yourself, contact us at
28:27
thegrowthprogroup.com and set up a free growth call with one of our coaches.
28:33
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help us bring you The GrowthPro Edge.
28:47
And until next time, I'm Denise Killian with The GrowthPro Group.
28:52
Keep learning, keep growing, and keep striving for the extraordinary.