Major funding boost helps online retail middleman expand its Las Vegas footprint - The Sun Daily
Las Vegas-based e-commerce operator Neato is expanding its reach.
Neato functions within a unique business model it has dubbed “2P.” Instead of first-party sales, which would be a brand selling to a retailer, or third-party sales — a brand selling on a retail platform — Neato acts as a middleman with brands to sell their product in online marketplaces for them, said Anthony Connelly, founder and CEO of Neato.
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