Latest / Brand Storytelling with Fexingo: Narrative, Mission, and Stories That Sell
How Liquid Death Turned Water Into a Punk Rock Brand
Liquid Death sells canned water with a skull logo and a mission to kill plastic. In this episode, Lucas and Luna break down how a joke about murdering thirst became a $1.4 billion brand, without spending a dime on traditional advertising. They trace the story from founder Mike Cessario's early TV-industry instincts to the brand's hellish social media presence, its festival sponsorships, and its legion of 'death followers.' Along the way, they explore why Liquid Death's anti-brand stance works for a Gen-Z audience that is allergic to corporate polish, and what other…
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