Clarity Wins: Why Taste Can't Be Prompted with Mathew Barnes of IBM
Every week, another round of tech layoffs gets explained away with the same two words: artificial intelligence. Meanwhile, the people making those calls have never once asked whether the cuts make strategic sense — or whether they're just making a number go up.
Mat Barnes has been building brands for 30 years, survived two back-to-back acquisitions, and now leads brand at IBM. He has opinions about all of it.In this episode, Josh and Ross sit down with Mathew Barnes — brand leader at HashiCorp, now IBM after two consecutive acquisitions — to pull apart what actually makes brand work at scale…
The skinny
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