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How Patagonia Became a Billion-Dollar Activist Brand
Lucas and Luna explore how Patagonia built a $3 billion outdoor apparel company while putting environmental activism at its core. They trace the story from Yvon Chouinard's climbing hardware startup in the 1970s to the company's 2022 decision to transfer ownership to a trust dedicated to fighting climate change. The episode unpacks specific strategic moves — the 'Don't Buy This Jacket' ad, the 1% for the Planet pledge, the Worn Wear program — and examines whether purpose-driven business can deliver both profit and impact at scale. Lucas argues Patagonia's model…
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