3269: Meet Frich and the Tech Driving Gen Z's Financial Confidence
How do you teach financial literacy to a generation that's grown up swiping on social media, watching crypto rise and fall, and navigating economic uncertainty before they've even finished university? That's the question Aleksandra Medina set out to answer when she co-founded Frich—a social finance app built with Gen Z in mind. In this episode, I sit down with Aleksandra, the CPO and co-founder of Frich, to explore how she and her team are redefining financial wellness for the next generation. Born out of a small New York apartment and their own shared frustrations with managing money, Frich…
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