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53. The “Why I Care” Story: How Financial Advisors Build Trust Faster with Deirdre Van Nest
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A prospect sits across from you with a decision to make. Before they share the full truth about their money, their fear, their family, or the choice they keep delaying, they are quietly asking one question: Can I trust you?
In this episode of Planning & Beyond®, Ashley sits down with Deirdre Van Nest, keynote speaker and founder of Crazy Good Talks®, to talk about strategic storytelling and why your personal brand “why I care” story matters. Deirdre explains why this story is not simply about why you got into the business. It is about helping clients…
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