Latest / Omni Talk Retail / Gap’s Beauty Play, Kroger’s ‘Deli Of The Future’ & Sam’s Club’s Next Level App Redesign | Fast Five

Transcript

Gap’s Beauty Play, Kroger’s ‘Deli Of The Future’ & Sam’s Club’s Next Level App Redesign | Fast Five · Omni Talk Retail

0:00
This
0:01
episode
0:01
of
0:01
the
0:01
OMNITALK
0:02
Retail
0:02
Fast
0:02
5
0:03
is
0:03
brought
0:03
to
0:03
you
0:03
by
0:03
the
0:04
A
0:04
and
0:04
M
0:04
Consumer
0:05
and
0:05
Retail
0:05
Group.
0:06
The
0:06
A
0:06
and
0:06
M
0:06
Consumer
0:07
and
0:07
Retail
0:07
Group
0:07
is
0:08
a
0:08
management
0:08
consulting
0:09
firm
0:09
that
0:09
tackles
0:10
the
0:10
most
0:10
complex
0:10
challenges
0:11
and
0:11
advances
0:12
its
0:12
clients,
0:13
people
0:13
and
0:14
communities
0:14
towards
0:15
their
0:15
maximum
0:15
potential.
0:16
CRG
0:17
brings
0:17
the
0:17
experience,
0:18
tools
0:18
and
0:18
operator
0:19
like
0:19
pragmatism
0:20
to
0:20
help
0:20
retailers
0:21
and
0:21
consumer
0:22
products
0:22
companies
0:23
be
0:23
on
0:23
the
0:23
right
0:23
side
0:24
of
0:24
disruption
0:25
and
0:25
Miracle,
0:26
the
0:26
catalyst
0:27
of
0:27
Commerce.
0:28
Over
0:28
450
0:29
retailers
0:30
are
0:30
opening
0:30
new
0:31
revenue
0:31
streams
0:32
with
0:32
marketplaces,
0:32
dropship
0:33
and
0:33
retail
0:34
media
0:34
and
0:35
succeeding.
0:35
With
0:36
Miracle,
0:36
you
0:36
can
0:37
unlock
0:37
more
0:37
products,
0:38
more
0:38
partners
0:39
and
0:39
more
0:39
profits
0:40
without
0:40
the
0:40
heavy
0:41
lifting.
0:41
What's
0:42
holding
0:42
you
0:42
back?
0:43
Visit
0:43
Miracle.com
0:44
to
0:44
learn
0:45
more.
0:45
That's
0:45
M
0:45
I
0:46
R
0:46
A
0:46
K
0:46
L.com
0:48
and
0:48
Corso.
0:49
Your
0:49
stores
0:50
are
0:50
full
0:50
of
0:51
data,
0:51
but
0:51
are
0:52
your
0:52
teams
0:52
acting
0:53
on
0:53
it?
0:54
Corso
0:54
turns
0:55
retail
0:55
data
0:55
into
0:56
personalized
0:56
daily
0:57
to
0:57
dos
0:57
that
0:57
drive
0:58
sales,
0:58
reduce
0:59
waste
0:59
and
0:59
improve
1:00
execution.
1:01
No
1:01
fluff,
1:02
just
1:03
action.
1:03
Help
1:04
your
1:04
managers
1:04
focus
1:05
on
1:05
what
1:05
matters
1:06
most.
1:06
Visit
1:06
corso.com
1:08
to
1:08
see
1:08
Intelligent
1:09
management
1:09
in
1:10
motion
1:10
and
1:10
Infios.
1:12
At
1:12
Infios,
1:13
they
1:13
unite
1:13
warehousing,
1:13
transportation
1:14
and
1:14
order
1:15
management
1:15
into
1:15
a
1:15
seamless,
1:16
adaptable
1:16
network.
1:17
Infios
1:18
helps
1:18
you
1:18
stay
1:18
ahead
1:19
from
1:19
promise
1:19
to
1:20
delivery
1:20
and
1:21
every
1:21
step
1:21
in
1:22
between.
1:22
To
1:22
learn
1:22
more,
1:23
visit
1:23
infios.com
1:25
and
1:25
finally,
1:26
Ocampo
1:26
Capital.
1:27
Ocampo
1:28
Capital
1:28
is
1:28
a
1:28
venture
1:29
capital
1:29
firm
1:29
founded
1:30
by
1:30
retail
1:30
executives
1:31
with
1:31
the
1:32
aim
1:32
of
1:32
helping
1:32
early
1:33
stage
1:33
consumer
1:34
businesses
1:34
succeed
1:35
through
1:35
investment
1:36
and
1:36
operational
1:36
support.
1:37
Learn
1:38
more@ocampo
1:39
capital.com
1:41
hello,
1:41
you
1:42
are
1:42
listening
1:42
to
1:43
Omnitalk's
1:43
Retail
1:44
Fast
1:44
Five,
1:44
ranked
1:44
in
1:45
the
1:45
top
1:45
10%
1:45
of
1:45
all
1:45
podcasts
1:46
globally
1:46
and
1:47
currently
1:47
the
1:47
only
1:47
retail
1:48
podcast
1:48
ranked
1:49
in
1:49
the
1:49
top
1:49
100
1:50
of
1:50
all
1:50
business
1:50
podcasts
1:51
on
1:51
Apple
1:51
Podcasts.
1:52
The
1:52
Retail
1:52
Fast
1:52
five
1:53
is
1:53
the
1:53
podcast
1:53
that
1:53
we
1:54
hope
1:54
makes
1:54
you
1:54
feel
1:55
a
1:55
little
1:55
smarter,
1:55
but
1:56
most
1:56
importantly,
1:56
a
1:56
little
1:57
happier
1:57
each
1:57
week
1:58
too.
1:58
And
1:58
the
1:58
Fast
1:59
5
1:59
is
1:59
just
1:59
one
1:59
of
1:59
the
1:59
many
2:00
great
2:00
podcasts
2:01
you
2:01
can
2:01
find
2:01
from
2:01
the
2:01
Omnitalk
2:02
Retail
2:02
Podcast
2:03
Network
2:03
alongside
2:04
our
2:04
Retail
2:04
Daily
2:05
minutes
2:05
which
2:05
brings
2:05
you
2:05
a
2:06
curated
2:06
selection
2:06
of
2:07
the
2:07
most
2:07
important
2:07
retail
2:08
headlines
2:08
every
2:08
morning
2:09
and
2:09
our
2:10
Retail
2:10
Technology
2:10
Spotlight
2:11
series
2:11
which
2:11
goes
2:12
deep
2:12
each
2:12
week
2:12
on
2:13
the
2:13
latest
2:13
retail
2:13
technology
2:14
Trends.
2:15
Today
2:15
is
2:16
September
2:16
10,
2:17
2025.
2:17
I'm
2:17
one
2:18
of
2:18
your
2:18
hosts
2:18
and
2:18
Mazinga.
2:19
And
2:19
I'm
2:20
Chris
2:20
Walton
2:21
and
2:21
we
2:21
are.
2:21
Here
2:21
once
2:22
again
2:22
to
2:22
discuss
2:22
all
2:23
the
2:23
top
2:23
headlines
2:24
from
2:24
the
2:24
past
2:24
week
2:24
making
2:25
waves
2:25
in
2:25
the
2:25
world
2:26
of
2:26
omnichannel
2:27
retailing.
2:27
But
2:28
before
2:28
we
2:28
get
2:28
to
2:28
the
2:29
headlines,
2:29
Chris,
2:30
we
2:30
are
2:30
going
2:31
on
2:31
a
2:31
jet
2:32
plane
2:32
to
2:33
Paris
2:33
on
2:33
Saturday
2:34
for
2:34
our
2:34
very
2:34
first
2:35
NRF
2:35
Europe.
2:36
Are
2:36
you
2:36
getting
2:36
excited
2:37
oui
2:38
oui,
2:38
monsieur.
2:39
Madame.
2:40
I
2:40
mean,
2:40
madame.
2:41
Oui,
2:41
oui.
2:41
Not
2:42
a
2:42
monsieur.
2:43
Not
2:43
a,
2:43
Not
2:44
a
2:44
monsieur.
2:44
No,
2:45
no,
2:45
definitely
2:45
not
2:45
a
2:46
must
2:46
either.
2:47
But
2:47
yes,
2:47
madame.
2:48
I'm
2:48
getting
2:48
very
2:48
excited.
2:49
Very
2:49
excited.
2:49
I
2:50
love,
2:50
I
2:50
love
2:50
Paris.
2:51
It's
2:51
like
2:51
my
2:51
second
2:52
time
2:52
there
2:52
this
2:52
year
2:53
and
2:53
I'm
2:54
excited
2:54
to
2:54
go
2:54
back.
2:54
I've
2:55
got
2:55
a
2:55
pastry
2:55
shop
2:56
all
2:56
scoped
2:56
out
2:56
and
2:57
I'm
2:57
gonna
2:58
hit
2:58
up
2:58
on
2:58
Sunday
2:59
before
2:59
the
2:59
show
3:00
gets
3:01
started.
3:01
And
3:01
I,
3:02
I
3:02
couldn't
3:02
be
3:02
more
3:03
thrilled.
3:03
Like,
3:03
it's
3:03
the
3:03
best.
3:04
Are
3:04
you
3:04
gonna
3:04
share
3:04
it
3:04
with
3:04
the
3:05
listeners?
3:06
I
3:06
don't
3:06
remember
3:07
the
3:07
name
3:07
of
3:07
it,
3:07
but
3:07
I
3:08
will
3:08
try
3:08
to
3:08
find
3:08
it
3:09
and
3:09
I'll
3:10
shoot,
3:10
I'll
3:10
take
3:10
it.
3:10
You
3:10
know
3:10
what,
3:11
I'll
3:11
take
3:11
a
3:11
photo
3:11
of
3:11
it.
3:12
And
3:13
when
3:13
I
3:13
go
3:13
there,
3:13
if
3:13
I
3:14
can,
3:14
if
3:14
I
3:14
can
3:14
get
3:14
there,
3:15
if
3:15
I
3:15
can
3:15
get
3:15
there
3:15
too,
3:16
I
3:16
gotta
3:16
figure
3:16
out
3:16
how
3:16
to
3:16
get
3:16
there.
3:17
And
3:17
I
3:17
don't
3:17
even
3:17
know
3:17
where
3:17
I'm
3:18
staying
3:18
yet
3:18
and.
3:18
Because.
3:19
Okay,
3:19
you
3:19
know,
3:20
but
3:20
that
3:20
all
3:20
comes
3:20
together,
3:20
you
3:21
know,
3:21
in
3:21
the
3:21
next
3:21
few
3:21
days.
3:22
But,
3:22
but
3:22
yeah,
3:23
no,
3:23
I'm
3:23
pumped.
3:23
Are
3:23
you
3:23
pumped?
3:24
Yeah,
3:25
I'm
3:25
excited.
3:25
I
3:26
mean,
3:26
I,
3:26
I'm
3:27
just
3:27
excited
3:27
about
3:27
the
3:27
event.
3:28
I
3:28
think
3:28
that,
3:28
you
3:28
know,
3:29
this
3:29
is
3:29
the
3:29
first
3:29
time
3:30
that,
3:30
you
3:31
know,
3:31
we're
3:31
really
3:31
getting
3:32
to
3:32
experience
3:33
all
3:33
of
3:33
the
3:34
buzz
3:34
and
3:34
excitement
3:34
of
3:35
nrf,
3:35
but
3:35
in
3:36
an
3:36
entirely
3:36
new
3:37
environment.
3:37
So
3:38
curious
3:38
to
3:38
hear
3:38
what,
3:39
what's
3:40
top
3:40
of
3:40
mind
3:40
for
3:41
the
3:41
retailers
3:41
and
3:41
brands
3:42
in
3:42
attendance
3:42
there.
3:43
And
3:43
then
3:44
you
3:44
and
3:44
I
3:44
will
3:44
get
3:45
to
3:45
interview
3:46
several
3:47
of
3:47
those
3:47
attendees
3:48
and
3:48
speakers
3:49
from
3:49
the
3:50
Fusion
3:50
Group
3:50
booth,
3:51
which
3:52
I'm
3:52
really
3:52
excited
3:52
about.
3:53
That's
3:53
always
3:53
the
3:53
best
3:53
part
3:54
for
3:54
me
3:54
is
3:54
we
3:54
get
3:54
to,
3:55
we
3:55
get
3:55
to
3:55
pull
3:55
people
3:55
aside
3:56
and
3:56
ask
3:56
them
3:56
what
3:57
they're
3:57
really
3:57
concerned
3:58
about.
3:58
Yeah,
3:58
yeah,
3:59
we
3:59
got,
4:00
we
4:00
got
4:00
Matthew
4:01
Shea
4:01
on
4:01
the
4:01
docket
4:02
right
4:02
off.
4:02
We're
4:02
going
4:02
to
4:02
kick
4:02
off
4:03
the
4:03
show
4:03
with
4:03
him
4:03
at
4:03
9:30
4:04
the
4:04
first
4:04
day
4:04
of
4:05
the
4:05
show.
4:05
The
4:05
NRF
4:06
president
4:06
and
4:06
CEO
4:07
and
4:08
you
4:08
know,
4:08
and
4:08
then
4:08
we
4:08
also
4:09
got
4:09
the
4:10
CEO
4:10
of
4:10
Milani.
4:11
No,
4:12
no,
4:12
Kiko.
4:14
I
4:14
know.
4:15
Kiko
4:15
Milano.
4:15
Is
4:15
that,
4:16
is
4:16
that
4:16
right?
4:16
And
4:16
we've
4:17
got
4:17
the
4:17
CEO
4:17
of
4:17
Kiko
4:18
Milano,
4:18
the
4:18
cosmetics
4:19
company
4:19
too,
4:19
The
4:20
Italian
4:20
cosmetics
4:21
company.
4:21
I'm
4:21
super
4:21
excited
4:22
about
4:22
that.
4:23
Yeah,
4:24
it'll
4:24
be
4:24
a
4:24
lot
4:24
of
4:24
great
4:25
content.
4:25
So
4:25
again,
4:26
make
4:26
sure
4:26
if
4:26
you
4:27
aren't
4:27
already
4:27
follow
4:28
along
4:29
on
4:29
LinkedIn
4:30
on
4:30
YouTube
4:31
so
4:31
that
4:31
you
4:31
can
4:32
get
4:32
access
4:32
to
4:33
all
4:33
those
4:33
interviews
4:34
right
4:34
as
4:34
we
4:34
record
4:35
them.
4:35
I
4:35
mean,
4:36
it's
4:36
probably
4:36
going
4:36
to
4:36
be
4:36
a
4:37
little
4:37
bit
4:37
later.
4:38
Not
4:39
right
4:39
as
4:39
we
4:39
record
4:39
them,
4:40
since
4:40
we'll
4:40
be
4:40
on.
4:40
Yeah,
4:41
you'll
4:41
be
4:41
sleeping.
4:42
Most
4:42
of
4:42
our
4:42
listeners
4:43
will
4:43
be
4:43
sleeping.
4:43
But
4:43
yes,
4:44
but
4:44
wake
4:44
up.
4:45
Wake
4:45
up
4:45
with
4:46
some
4:46
folders
4:46
in
4:47
your
4:47
cup
4:47
and
4:48
a
4:48
little.
4:49
Hopefully
4:49
something
4:49
different
4:50
than
4:50
folders,
4:50
but
4:51
wake
4:51
up
4:51
with
4:51
a
4:51
little
4:51
coffee
4:52
reference
4:52
and,
4:53
and
4:54
yeah,
4:55
enjoy
4:55
some.
4:55
Some
4:56
updates
4:56
from
4:56
the
4:57
best
4:57
and
4:57
brightest
4:58
in
4:58
Europe
4:58
right
4:58
now
4:59
in
4:59
retail.
5:01
All
5:01
right,
5:01
well,
5:01
let's
5:02
get
5:02
to
5:02
the
5:02
show
5:02
and
5:03
let's
5:03
do
5:03
this.
5:03
Yes,
5:04
yes.
5:04
Before
5:05
we
5:05
get
5:05
to
5:05
the
5:05
headlines
5:06
though,
5:06
it
5:07
is
5:07
a
5:07
new
5:07
month,
5:07
which
5:08
means
5:08
that
5:08
we
5:08
need
5:09
to
5:09
call
5:09
out
5:09
this
5:10
month's
5:10
Omnistar
5:11
and
5:11
I'm
5:11
really
5:11
excited
5:12
about
5:12
this
5:12
one.
5:13
For
5:13
those
5:13
new
5:14
to
5:14
the
5:14
podcast,
5:14
I
5:14
should
5:15
say
5:15
our
5:15
OMN
5:15
Star
5:15
award
5:16
is
5:16
the
5:16
award
5:17
we
5:17
give
5:17
out
5:17
each
5:17
month
5:18
in
5:18
partnership
5:18
with
5:19
Corso
5:19
to
5:19
recognize
5:20
the
5:20
top
5:20
omnichannel
5:21
operators
5:21
out
5:21
there.
5:21
Not
5:21
the
5:22
pundits,
5:22
not
5:22
the
5:22
so
5:23
called
5:23
experts,
5:23
but
5:24
the
5:24
real
5:24
life
5:24
retail
5:25
operators
5:25
making
5:25
a
5:25
difference
5:26
in
5:26
their
5:26
organizations.
5:27
Corso's
5:28
AI
5:28
copilot
5:29
coaches
5:29
retail
5:29
leaders
5:30
to
5:30
optimize
5:30
store
5:31
performance
5:31
at
5:31
every
5:31
level,
5:32
transform
5:32
retail
5:33
operations
5:33
from
5:33
data
5:34
overload
5:34
into
5:35
data
5:35
powered.
5:36
And
5:36
this
5:36
month
5:37
we
5:37
are
5:37
excited
5:38
to
5:38
give
5:38
the
5:38
award
5:39
to
5:39
Catherine
5:39
Delacruz
5:40
park,
5:41
the
5:41
vice
5:41
president
5:42
of
5:42
retail
5:42
operations
5:43
and
5:43
training
5:43
at
5:44
the
5:44
Febletics.
5:45
And
5:46
I
5:46
think
5:46
you
5:46
met
5:46
Catherine
5:47
recently
5:47
on
5:48
a.
5:48
On
5:48
a
5:48
store
5:48
visit
5:49
out
5:49
to
5:49
California.
5:50
Why
5:50
do
5:50
you
5:50
think
5:50
she's
5:51
so
5:51
deserving
5:52
of
5:52
this
5:52
award?
5:54
Well,
5:54
to
5:55
know
5:55
Kat.
5:56
She
5:56
goes
5:56
by
5:56
Kat.
5:57
To
5:57
know
5:58
Kat
5:58
is
5:58
to
5:58
love
5:59
her.
5:59
Yes.
6:00
I
6:00
met
6:00
her,
6:01
you
6:01
know,
6:01
when
6:02
I
6:02
was
6:02
out
6:02
at
6:02
the
6:02
Fabletics
6:03
flagship
6:04
store
6:04
in
6:04
La
6:04
Jolla,
6:05
California
6:06
and
6:06
I
6:06
was
6:06
there
6:07
to
6:07
interview
6:07
her
6:08
about,
6:08
you
6:09
know,
6:09
this
6:09
massive
6:10
deployment
6:10
that
6:10
they
6:10
just
6:11
did
6:11
with
6:11
G
6:11
Star
6:11
from
6:12
Gray
6:12
Orange.
6:12
So
6:12
they
6:12
could
6:13
basically
6:13
know
6:14
where
6:14
every
6:14
product
6:15
was
6:15
in
6:15
the
6:15
store.
6:16
But
6:16
more
6:17
importantly,
6:18
I
6:18
got
6:19
to
6:19
see
6:19
how
6:19
much
6:20
Kat
6:20
has
6:20
invested
6:21
in
6:21
making
6:21
sure
6:22
that
6:22
that
6:22
rollout
6:23
was
6:23
successful
6:24
across
6:24
100
6:24
plus
6:25
stores.
6:25
She
6:26
is
6:26
boots
6:27
on
6:27
the
6:27
ground.
6:27
She
6:28
is
6:28
talking
6:28
to
6:29
every
6:29
single
6:29
store
6:30
sales
6:30
associate,
6:31
to
6:31
their
6:32
store
6:32
managers,
6:32
to
6:33
their
6:33
district
6:33
managers
6:34
to
6:34
make
6:34
sure
6:34
that
6:34
this
6:35
is
6:35
going
6:36
incredibly
6:36
smoothly.
6:37
Which,
6:37
I
6:38
mean,
6:38
these
6:39
technology
6:39
rollouts
6:40
are
6:40
a
6:40
massive
6:41
undertaking
6:42
for
6:42
teams.
6:42
And
6:43
I
6:43
just,
6:43
I
6:43
really
6:44
appreciate
6:45
how
6:45
much
6:45
she
6:45
KN
6:46
knew
6:46
about
6:46
what
6:46
was
6:46
happening
6:47
in
6:47
every
6:47
store
6:48
and
6:49
the
6:49
speed
6:49
at
6:49
which
6:50
she
6:50
would
6:50
get
6:50
to.
6:51
To
6:51
connect
6:52
with
6:52
one
6:52
of
6:52
those,
6:53
those
6:53
Steam
6:53
team
6:54
leaders
6:54
or
6:54
store
6:54
leaders
6:55
to
6:55
make
6:55
sure
6:56
that
6:56
they
6:56
had
6:56
all
6:56
the
6:57
training
6:57
possible.
6:58
She
6:58
came
6:58
up
6:58
with
6:59
these
6:59
commercials
7:00
that
7:00
she
7:00
shot
7:00
so
7:01
that
7:01
the
7:01
team
7:01
could
7:01
have
7:02
a
7:02
more
7:02
fun
7:03
way
7:03
to
7:03
learn
7:03
how
7:03
to
7:04
use
7:04
the
7:04
technology,
7:05
like
7:05
just
7:06
somebody
7:06
that's
7:06
really
7:07
invested
7:08
in
7:08
their
7:08
teams.
7:09
And
7:09
that's
7:10
something
7:10
that
7:10
I
7:10
think
7:10
Corso
7:11
is
7:12
all
7:12
about.
7:12
We're
7:12
all
7:13
about
7:13
here
7:13
at
7:13
Omnitok.
7:14
So
7:14
congratulations,
7:15
Katie.
7:15
For
7:16
being
7:16
this
7:16
month's
7:17
Omni
7:17
star.
7:18
Yeah,
7:18
well
7:19
said.
7:19
Yeah,
7:19
well
7:19
said.
7:20
Anytime
7:20
we
7:20
can
7:20
recognize
7:21
somebody
7:21
in
7:21
store
7:21
operations,
7:22
it's
7:22
always
7:23
important
7:23
to
7:23
us.
7:24
So
7:24
congratulations,
7:25
Kat.
7:25
That's
7:25
awesome.
7:26
All
7:26
right.
7:26
In
7:26
this
7:27
week's
7:27
Fast5,
7:27
we've
7:28
got
7:28
news
7:28
on
7:28
Gap
7:29
getting
7:29
into
7:29
beauty
7:30
Albertsons
7:31
introducing
7:32
three
7:32
new
7:32
retail
7:33
media
7:33
channels.
7:34
Kroger
7:35
putting
7:35
what
7:35
it
7:35
is
7:35
hailing
7:36
as
7:36
the
7:36
deli
7:37
of
7:37
the
7:37
future
7:38
in
7:38
its
7:38
newest
7:39
Kentucky
7:39
store,
7:40
and
7:40
Office
7:40
depot
7:41
launching
7:41
its
7:42
15
7:42
minute
7:43
pickup
7:43
promise.
7:44
But
7:44
we
7:44
begin
7:45
today
7:45
with
7:46
big
7:46
news
7:46
out
7:46
of
7:47
that
7:47
other
7:47
retailer
7:48
down
7:48
Arkansas
7:49
way.
7:49
And
7:50
yes,
7:51
headline
7:51
number
7:51
one.
7:52
Sam's
7:53
Club
7:53
has
7:54
rolled
7:54
out
7:54
a
7:54
new
7:54
presentation
7:55
layer
7:56
for
7:56
its
7:56
website
7:56
and
7:57
app
7:57
to
7:57
100%
7:58
of
7:58
its
7:59
members,
7:59
according
7:59
to
8:00
Mitchell
8:00
Pardon
8:01
at
8:01
Modern
8:01
Retail.
8:02
Shout
8:02
out
8:02
to
8:02
Mitchell.
8:03
The
8:04
app
8:04
has
8:04
a
8:04
new
8:04
look
8:04
and
8:05
feel
8:05
with
8:05
what
8:05
the
8:05
company
8:06
calls
8:06
a
8:07
global
8:07
intent
8:08
center
8:09
in
8:09
the
8:09
top
8:10
left
8:10
corner
8:10
where
8:11
customers
8:11
can
8:11
choose
8:12
a
8:12
fulfillment
8:12
option,
8:13
pick
8:13
up
8:13
curbside,
8:14
or
8:14
ship
8:14
to
8:14
home
8:15
from
8:15
the
8:15
start
8:16
of
8:16
shopping
8:16
in
8:17
the
8:17
app.
8:18
The
8:18
company
8:18
will
8:18
also
8:19
be
8:19
able
8:19
to
8:19
offer
8:19
advertising
8:20
more
8:20
contextually
8:21
in
8:21
the
8:21
app
8:21
through
8:22
its
8:22
member
8:22
access
8:23
platform
8:23
or
8:24
map
8:25
advertising
8:26
businesses
8:27
and
8:27
its
8:27
product
8:27
detail
8:28
pages
8:28
will
8:28
have
8:29
better
8:29
video
8:29
capabilities
8:30
and
8:30
larger
8:31
spaces
8:31
for
8:32
imagery.
8:32
The
8:33
company
8:33
has
8:33
been
8:33
rolling
8:34
the
8:34
new
8:34
experience
8:35
out
8:35
slightly
8:35
slowly
8:35
over
8:36
six
8:36
weeks,
8:36
beginning
8:37
with
8:37
5%
8:37
of
8:37
overall
8:38
traffic
8:38
and
8:38
Android
8:39
users
8:40
prior
8:40
to
8:40
rolling
8:41
it
8:41
out
8:41
to
8:41
all
8:42
customers.
8:43
Chris,
8:43
are
8:44
you
8:44
yay
8:45
or
8:45
nay
8:46
on
8:46
Sam's
8:47
Club's
8:47
new
8:47
app
8:47
redesign?
8:49
Oh,
8:49
yeah.
8:49
Yay,
8:50
yay,
8:51
yay.
8:51
Till
8:51
the
8:51
cows
8:51
come
8:52
home.
8:52
I,
8:52
I,
8:52
I
8:53
love,
8:53
I
8:54
love
8:54
Sam's
8:54
Club
8:54
and
8:55
they're
8:55
so
8:56
freaking
8:56
smart
8:57
there.
8:57
And
8:57
that's
8:58
another
8:58
person
8:58
we're
8:58
going
8:58
to
8:58
be
8:58
interviewing
8:59
at
8:59
NRF
8:59
Paris,
9:00
Dana
9:00
Marshall,
9:00
their
9:00
chief
9:02
customer
9:02
experience
9:02
officer.
9:03
So,
9:03
you
9:04
know,
9:04
now
9:05
with
9:05
that
9:05
said,
9:05
like,
9:05
I
9:06
love
9:06
Sam's
9:06
Club,
9:06
but
9:06
you
9:07
know,
9:07
then
9:07
I
9:07
asked
9:07
myself,
9:07
will
9:07
this
9:08
work
9:08
for
9:08
everybody?
9:10
By
9:10
that
9:10
I
9:10
mean,
9:10
is
9:10
this
9:10
a
9:11
design
9:11
that
9:12
everyone
9:12
should
9:12
just
9:12
run
9:12
to
9:13
and
9:13
start
9:13
to
9:13
emulate?
9:14
I
9:14
don't
9:14
think
9:14
so.
9:15
Not
9:15
necessarily,
9:15
because
9:16
I
9:16
think
9:16
it's
9:16
a
9:16
great
9:17
design
9:18
specifically
9:18
for
9:19
the
9:19
warehouse
9:19
experience,
9:20
because
9:21
when
9:21
you're
9:21
gonna
9:21
engage
9:22
with
9:22
the
9:22
warehouse
9:23
club
9:24
as
9:24
a
9:24
retailer,
9:25
you
9:25
know,
9:26
you're
9:26
gonna
9:26
plan
9:26
your
9:27
trip
9:27
around
9:27
how
9:27
you
9:28
want
9:28
that
9:28
trip
9:28
to
9:28
happen
9:29
because
9:29
you're
9:29
buying
9:30
a
9:30
lot
9:30
of
9:30
products.
9:30
So,
9:31
so
9:31
that's
9:32
that.
9:32
But
9:32
that's
9:32
just
9:33
one
9:33
thing
9:33
I
9:33
love
9:33
about
9:33
it
9:34
because
9:34
I
9:34
think
9:34
it's
9:34
very
9:34
tailored
9:35
to
9:35
the
9:35
specific
9:36
dynamics
9:37
of
9:37
warehouse
9:37
retailing.
9:38
But
9:38
clearly,
9:39
as
9:39
you
9:39
mentioned
9:40
in
9:40
the
9:40
outset
9:40
of
9:41
the
9:41
headline
9:41
read,
9:42
they're
9:42
also
9:42
improving
9:42
their
9:43
retail
9:43
media
9:43
angles.
9:44
And
9:44
we've
9:44
already
9:44
talked
9:44
about
9:45
this
9:45
on
9:45
our
9:45
show
9:45
a
9:45
lot
9:45
of
9:46
times
9:46
they've
9:46
already
9:46
got
9:46
Scan
9:47
and
9:47
Go
9:47
in
9:47
place
9:47
in
9:48
store
9:48
too,
9:49
which
9:49
gives
9:49
them
9:49
a
9:49
leg
9:50
up
9:50
on
9:50
their
9:50
retail
9:50
media.
9:50
So
9:51
if
9:51
they're
9:51
investing
9:51
in
9:51
their
9:52
app
9:52
to
9:52
better
9:52
showcase
9:53
retail
9:53
media,
9:54
that's
9:54
great.
9:54
They're
9:55
going
9:55
to,
9:55
they're
9:55
going
9:55
to
9:55
do
9:56
well
9:56
with
9:56
that,
9:56
that
9:56
move
9:57
strategically.
9:58
But
9:58
the
9:58
other
9:58
thing
9:58
I
9:58
love
9:59
about
9:59
it,
10:00
and
10:00
I
10:00
think
10:00
this
10:00
gives
10:01
us
10:01
a
10:01
glimpse
10:01
into
10:02
why
10:03
Walmart
10:03
and
10:03
Sam's
10:04
Club
10:04
merge
10:04
their
10:04
supply
10:05
chains,
10:06
is
10:06
that
10:06
it
10:06
gives,
10:07
it
10:07
gives
10:07
Sam's
10:08
Club
10:08
potentially
10:09
direct
10:10
access
10:10
into
10:11
Walmart's
10:11
WFS
10:13
network,
10:13
their
10:13
fulfillment
10:14
network,
10:14
their
10:15
Walmart
10:15
fulfillment
10:15
services
10:17
and
10:17
the
10:17
suppliers
10:17
on
10:18
their
10:18
marketplace.
10:18
Which
10:19
again,
10:20
going
10:20
back
10:20
to
10:20
retail
10:21
media
10:21
means
10:21
more
10:21
retail
10:22
media
10:22
dollars
10:22
over
10:23
time
10:23
and
10:23
a
10:23
larger,
10:24
at
10:25
a
10:25
larger
10:25
proportionate
10:26
scale
10:26
than
10:27
its
10:27
competitor
10:28
Costco
10:28
because
10:29
of
10:29
what
10:29
they're
10:29
doing
10:29
in
10:29
the
10:30
online
10:30
space
10:30
with
10:30
their
10:30
mobile
10:31
app
10:31
and
10:31
website
10:31
and
10:32
what
10:32
they're
10:32
doing
10:32
in
10:33
store
10:33
with
10:33
Scan
10:33
and
10:33
Go
10:34
and
10:34
all
10:34
that
10:35
money
10:35
then
10:35
can
10:35
be
10:35
in
10:36
reinvest
10:36
back
10:36
in
10:37
the
10:37
business
10:37
to
10:37
create
10:37
more
10:38
competitive
10:38
differentiation
10:39
in
10:40
the
10:40
long
10:40
run.
10:41
So
10:41
it's
10:41
just
10:42
so
10:42
freaking
10:42
smart.
10:43
And
10:44
it
10:44
follows
10:44
the
10:44
game
10:44
plan
10:45
that
10:45
we've
10:45
been
10:45
following
10:46
since
10:46
2018,
10:47
when
10:47
I
10:48
first
10:48
kind
10:48
of
10:48
started
10:48
mapping
10:49
this
10:49
out
10:49
in
10:50
an
10:50
article
10:50
for
10:50
Forbes.
10:51
Like
10:51
they
10:52
have
10:52
been
10:52
doing
10:52
it,
10:53
they've
10:53
been
10:53
saying
10:53
they're
10:54
going
10:54
to
10:54
do
10:54
it,
10:54
it's
10:54
there,
10:55
it's
10:55
clear
10:55
as
10:56
day.
10:56
And
10:56
kudos
10:57
to
10:57
them
10:57
for
10:58
just
10:58
nailing
10:58
it
10:59
every
10:59
step
10:59
of
10:59
the
10:59
way.
10:59
They
11:00
are
11:00
just
11:00
amazing
11:00
to
11:00
me.
11:01
Yeah,
11:02
I
11:02
think
11:02
the
11:03
part
11:03
that
11:03
I
11:04
think
11:04
really
11:04
stands
11:04
out
11:05
to
11:05
me
11:05
and
11:05
it
11:05
might
11:06
have
11:06
seemed
11:06
like
11:06
more
11:06
minor
11:07
details
11:08
in
11:08
the
11:09
press
11:09
release
11:09
that
11:10
came
11:10
out
11:10
and
11:10
in
11:11
Mitchell's
11:11
article,
11:11
is
11:12
that
11:12
Greg
11:13
Pulsifer,
11:13
who
11:13
we've
11:14
interviewed,
11:14
fantastic
11:15
guy.
11:15
Check
11:16
out
11:16
our
11:16
NRF
11:16
interview
11:17
with
11:17
him
11:17
from
11:18
earlier
11:18
this
11:18
year.
11:19
But
11:19
he
11:19
talked
11:20
about
11:20
how
11:20
product
11:20
detail
11:21
pages
11:21
will
11:22
also
11:22
have
11:22
better
11:22
video
11:23
capabilities
11:23
and
11:24
larger
11:24
spaces
11:24
for
11:25
imagery.
11:25
And
11:25
I
11:26
think
11:26
that
11:26
becomes
11:27
even
11:27
more
11:27
important
11:28
as
11:28
we
11:29
start
11:29
to
11:29
see
11:29
an
11:30
increase
11:30
in
11:31
language
11:31
based
11:31
search
11:32
and
11:32
people
11:32
using
11:33
other
11:34
search
11:34
modalities
11:35
outside
11:35
of,
11:35
you
11:36
know,
11:36
going
11:36
to
11:36
Sam's
11:36
club.com
11:37
or
11:37
using
11:37
the
11:38
app
11:38
right
11:38
there.
11:39
Now
11:39
you're
11:39
also
11:39
giving
11:40
the
11:40
opportunity
11:41
for
11:41
this,
11:41
this,
11:42
this
11:43
product
11:43
on
11:43
the
11:44
Sam's
11:44
Club.com
11:45
site
11:45
to
11:45
be
11:46
even
11:46
more
11:46
discoverable
11:47
from
11:47
more
11:47
people,
11:48
which
11:48
in
11:48
turn
11:48
gets
11:49
them
11:49
more
11:49
members
11:50
down
11:50
the
11:50
road
11:51
to
11:51
get
11:51
these
11:52
discounts
11:52
or
11:52
more
11:53
motivation
11:53
for
11:53
people
11:53
to
11:54
get
11:54
these
11:54
discounts.
11:55
And
11:55
then
11:55
I
11:55
think
11:55
the
11:55
second
11:56
thing
11:56
you
11:56
updated
11:56
or
11:57
you
11:57
mentioned
11:57
too
11:58
is
11:58
the
11:58
retail
11:58
media
11:58
opportunity.
11:59
I
11:59
mean
12:00
they
12:00
already
12:00
have
12:01
such
12:01
a
12:01
good
12:02
idea
12:02
because
12:03
the
12:03
members
12:03
that
12:04
they're,
12:04
they
12:04
have
12:05
the
12:05
members
12:05
information
12:06
they
12:06
know
12:06
their
12:06
past
12:07
purchase
12:07
history.
12:08
Sam's
12:08
Club
12:08
is
12:09
very
12:09
unique
12:09
in
12:09
that.
12:10
And
12:10
that
12:10
like
12:10
you
12:10
were
12:11
saying
12:11
earlier,
12:11
like
12:11
this,
12:12
should
12:12
every
12:12
retailer
12:13
do
12:13
something
12:13
like
12:13
this?
12:14
I
12:14
don't
12:14
know
12:14
if
12:15
that's
12:15
true.
12:15
But
12:16
specifically
12:16
in
12:16
the
12:17
membership
12:17
case
12:17
here,
12:17
when
12:18
they
12:18
know
12:18
all
12:18
these
12:19
things
12:19
about
12:19
their
12:19
members,
12:20
I
12:20
think
12:20
there's
12:20
a
12:20
goldmine
12:21
of
12:21
opportunity
12:22
here
12:22
as
12:22
they
12:22
can
12:22
serve
12:23
up
12:23
more
12:23
personalized
12:24
offers.
12:25
And
12:25
as
12:25
you
12:26
said
12:26
too,
12:26
as
12:26
they're
12:27
moving
12:28
their
12:28
checkouts
12:29
out
12:29
of
12:29
store
12:29
with
12:30
their
12:30
new
12:30
store
12:30
formats
12:31
and
12:31
they're
12:31
really
12:31
focusing
12:32
on
12:32
how
12:32
do
12:32
we
12:32
sell
12:33
more
12:33
product
12:33
online.
12:34
When
12:34
people
12:34
are
12:34
coming
12:35
into
12:35
the
12:35
stores,
12:36
this
12:36
is
12:36
a
12:36
great
12:37
opportunity
12:37
for
12:37
them
12:38
to
12:38
do
12:38
that.
12:38
They
12:38
can
12:39
hit,
12:39
you
12:39
know,
12:40
fulfillment
12:40
method
12:40
right
12:41
there.
12:41
When
12:41
people
12:41
scan
12:42
the
12:42
QR
12:42
code
12:42
in
12:43
the
12:43
store,
12:43
they
12:43
can
12:44
hit
12:44
promos
12:44
right
12:44
then
12:45
and
12:45
there.
12:45
Like,
12:45
I
12:45
think
12:45
this
12:46
is
12:46
a
12:46
really
12:46
smart
12:46
move.
12:47
I
12:47
agree,
12:48
100%.
12:49
100%.
12:50
And
12:50
they've
12:50
been
12:50
building
12:51
out
12:51
their
12:51
fulfillment
12:51
network
12:52
from
12:52
store
12:52
for
12:52
this
12:52
reason,
12:53
too.
12:53
They
12:53
have
12:53
two
12:53
newest
12:54
stores.
12:54
They're
12:54
fulfilled.
12:54
Their
12:55
back
12:55
rooms
12:55
are
12:56
six
12:57
larger
12:57
than
12:57
a
12:57
traditional
12:58
store.
12:58
Yeah,
12:59
yeah,
13:00
yeah.
13:00
And
13:00
shout
13:01
out
13:01
to
13:01
Harvey
13:01
Ma,
13:01
former
13:02
colleague
13:02
from
13:02
Target
13:02
and
13:03
now
13:03
head
13:03
of
13:03
Sam's
13:04
Club
13:04
Retail
13:04
media,
13:04
who
13:04
we
13:05
also
13:05
interviewed
13:06
at
13:06
Shop
13:06
Talk
13:07
this
13:07
past
13:07
year.
13:07
So,
13:07
yeah,
13:08
God,
13:08
man.
13:08
We
13:08
just,
13:09
we're
13:09
interviewing
13:09
up
13:10
a
13:10
storm
13:10
in
13:10
2025.
13:11
This
13:12
is
13:12
great.
13:12
What,
13:13
what
13:13
a
13:13
headline.
13:14
All
13:14
right,
13:14
headline
13:14
number
13:14
two,
13:15
this
13:15
one.
13:15
I
13:15
imagine
13:15
we're
13:16
going
13:16
to
13:16
spend
13:16
some
13:16
time
13:16
on.
13:17
Gap
13:18
Inc.
13:18
Wants
13:19
to
13:19
bet
13:19
big
13:20
on
13:20
beauty
13:20
and
13:20
accessories,
13:21
according
13:21
to
13:22
retail
13:22
dive.
13:23
Gap
13:23
Inc.
13:23
CEO
13:24
Richard
13:24
Dixon
13:25
called
13:25
these
13:25
quote,
13:26
sleeper
13:26
categories,
13:27
which
13:28
the
13:28
company's
13:28
internal
13:29
research
13:29
shows
13:30
already
13:30
resonate
13:31
with
13:31
its
13:31
customers.
13:33
Efforts
13:33
to
13:33
expand
13:34
are
13:34
already
13:34
underway,
13:35
at
13:35
least
13:35
at
13:35
Old
13:35
Navy.
13:36
This
13:36
fall,
13:37
the
13:37
value
13:37
brand
13:37
will
13:37
launch
13:38
beauty
13:38
and
13:38
personal
13:39
care
13:39
products
13:39
in
13:39
150
13:40
stores,
13:41
with
13:41
some
13:41
locations
13:42
offering
13:42
staffed
13:43
shop
13:43
in
13:43
shops.
13:44
Gap
13:44
Inc.
13:45
Said
13:45
last
13:45
Thursday
13:46
this
13:46
is
13:47
the
13:47
test
13:47
and
13:47
learn
13:47
phase
13:48
of
13:48
the
13:48
plan
13:48
to
13:48
scale
13:49
an
13:49
Old
13:49
Navy
13:49
beauty
13:50
business
13:50
next
13:50
year.
13:51
The
13:51
company's
13:51
other
13:52
retailers,
13:52
Gap,
13:52
Banana
13:53
Republic
13:53
and
13:53
Athleta,
13:54
will
13:54
also
13:54
launch
13:55
quote
13:55
brand
13:56
right
13:56
expressions,
13:57
end
13:57
quote,
13:58
in
13:58
the
13:58
category.
13:59
The
13:59
company
14:00
is
14:00
pursuing
14:00
the
14:00
growth
14:01
potential
14:01
in
14:01
beauty,
14:02
Dixon
14:02
said,
14:02
based
14:03
on
14:03
research
14:03
from
14:04
Euromonitor
14:05
that
14:05
found
14:05
beauty
14:06
and
14:06
personal
14:06
care
14:06
sales
14:07
surpass
14:07
$100
14:08
billion
14:08
this
14:09
year
14:09
and
14:09
that
14:10
the
14:10
market
14:10
is
14:10
one
14:10
of
14:10
the
14:11
fastest
14:11
growing
14:11
in
14:12
the
14:12
U.S.
14:12
and
14:14
yes,
14:15
tease,
14:15
we're
14:15
going
14:15
to
14:15
spend
14:16
some
14:16
time
14:16
on
14:16
this
14:16
and
14:16
that
14:16
is
14:17
because
14:17
this
14:17
is
14:17
also
14:17
the
14:18
A
14:18
and
14:18
M
14:19
put
14:19
you
14:19
on
14:19
the
14:20
spot.
14:20
Question
14:20
of
14:21
the
14:21
week.
14:22
Are
14:22
you
14:22
ready
14:22
for
14:23
it?
14:23
Yeah,
14:24
let's
14:24
do
14:24
it.
14:25
They're
14:25
coming
14:25
for
14:25
you.
14:26
And
14:26
all
14:26
right,
14:26
here
14:26
it
14:27
is.
14:27
What
14:27
Does
14:27
GAPS
14:28
move
14:28
tell
14:29
us
14:29
about
14:29
the
14:29
evolving
14:29
role
14:30
of
14:30
beauty
14:30
as
14:30
a
14:31
driver
14:31
of
14:31
revenue
14:31
growth
14:32
and
14:32
consumer
14:33
engagement
14:33
for
14:33
the
14:34
broader
14:34
apparel
14:34
industry
14:35
and,
14:36
and
14:36
for
14:37
brands
14:37
considering
14:38
a
14:38
similar
14:38
expansion,
14:39
what
14:39
needs
14:40
to
14:40
be
14:40
true
14:40
for
14:40
them
14:41
to
14:41
succeed
14:41
in
14:42
this
14:42
crowded
14:42
market
14:43
in
14:43
an
14:43
authentic
14:44
and
14:44
differentiated
14:45
way?
14:46
Ugh.
14:47
I
14:47
mean,
14:48
I
14:48
think,
14:49
I
14:49
think
14:49
Gap's
14:50
move
14:50
here
14:51
tells
14:51
us
14:51
that
14:52
they're
14:52
going
14:52
for,
14:53
obviously,
14:53
as
14:54
Richard
14:54
Dixon
14:54
said,
14:54
like,
14:55
what's
14:55
an
14:55
easy
14:56
thing
14:56
that
14:56
we
14:56
could,
14:57
you
14:57
know,
14:58
put
14:58
into
14:58
the
14:58
stores,
14:59
put
14:59
into
15:00
the
15:00
snake
15:00
line
15:01
for
15:01
checkout
15:01
that
15:02
still
15:02
exists,
15:02
unfortunately,
15:03
in
15:03
many
15:03
apparel
15:04
settings.
15:05
Yeah.
15:06
Is
15:06
there,
15:06
is
15:07
there
15:07
potentially
15:08
some
15:08
areas
15:08
of
15:09
growth?
15:09
Should
15:09
you
15:10
put,
15:10
you
15:10
know,
15:10
body
15:11
sprays
15:11
or
15:12
whatever,
15:12
you
15:13
know,
15:13
personal
15:14
care
15:14
items
15:14
you
15:15
want
15:15
to
15:15
throw
15:15
in
15:15
there?
15:16
I
15:17
would
15:17
caution,
15:17
however,
15:18
that
15:18
we've
15:18
seen
15:19
some
15:19
pretty
15:20
significant
15:20
apparel
15:21
brands
15:22
like
15:22
Lululemon,
15:23
like
15:24
Athleta,
15:24
like
15:25
Zara,
15:26
really
15:26
invest
15:26
heavily
15:27
here
15:27
in
15:27
doing
15:28
exactly
15:28
what
15:29
Gap's
15:29
about
15:29
to
15:29
do
15:30
here
15:30
and
15:30
not
15:30
succeed.
15:31
And
15:31
so
15:32
in
15:32
my
15:32
mind,
15:33
I,
15:33
I
15:34
think
15:34
Gap
15:34
has
15:35
to
15:35
be
15:35
particularly
15:36
careful
15:37
about
15:37
making
15:38
this
15:38
decision
15:38
because
15:39
I
15:39
would
15:39
argue
15:39
that
15:40
Gap
15:40
still
15:40
has
15:41
a
15:41
long
15:41
way
15:41
to
15:41
come.
15:42
They're
15:42
making
15:42
some
15:42
really
15:42
good
15:43
strides.
15:43
They've
15:43
had
15:43
some
15:44
great
15:44
collaborations
15:45
here,
15:45
but
15:45
Gap
15:46
has
15:46
a
15:46
long
15:46
way
15:46
to
15:46
come
15:47
in
15:47
terms
15:47
of
15:47
just
15:47
doing
15:48
apparel
15:49
and
15:49
accessories
15:50
better
15:51
and,
15:51
and
15:51
finding
15:52
their
15:52
footing
15:53
in
15:53
the,
15:53
the
15:54
cultural
15:54
zeitgeist
15:55
right
15:55
now.
15:55
And
15:56
so
15:56
I
15:56
think
15:56
that's
15:56
where
15:57
I
15:57
would
15:57
be
15:57
focused
15:58
on
15:58
if
15:58
I
15:59
was
15:59
Richard
15:59
Dixon,
16:00
because
16:00
of
16:01
the
16:01
dangers
16:02
that
16:02
we've
16:02
seen
16:02
from
16:03
more
16:03
successful
16:04
apparel
16:04
brands
16:05
already
16:05
than
16:06
Gap.
16:07
The,
16:07
the
16:07
one
16:08
thing
16:08
I
16:08
do
16:08
think
16:08
is
16:08
important
16:09
to
16:09
differentiate
16:09
here,
16:09
I
16:10
think
16:10
beauty's
16:10
getting
16:10
a
16:11
lot
16:11
of
16:11
the
16:11
focus
16:11
from
16:12
this
16:12
headline.
16:12
But
16:12
he
16:13
also
16:13
did
16:13
talk
16:14
about
16:14
accessories,
16:15
and
16:15
that
16:15
I
16:15
feel
16:16
very
16:16
differently
16:16
about.
16:17
That
16:17
is
16:17
an
16:18
area
16:18
where
16:19
I
16:19
think
16:19
Gap
16:19
should
16:20
go
16:20
full
16:20
steam
16:20
ahead.
16:21
The
16:21
Old
16:21
Navy,
16:22
like
16:22
more
16:22
designer
16:23
Zach
16:23
Posen
16:24
inspired
16:24
handbags.
16:25
That's,
16:26
that's
16:26
perfect
16:27
because
16:27
you
16:28
are
16:28
getting
16:28
to
16:28
your
16:29
consumers
16:29
with
16:30
a
16:30
product
16:30
that
16:31
they're
16:31
gonna
16:31
want
16:32
to
16:32
pick
16:32
up.
16:32
It
16:32
makes
16:33
sense
16:33
for
16:33
them
16:33
to
16:34
add
16:34
a
16:34
nice
16:34
handbag
16:35
onto
16:35
an
16:35
outfit
16:36
that
16:36
they're,
16:36
they're
16:36
going
16:37
for.
16:37
But
16:37
I,
16:38
this,
16:38
this
16:39
mass,
16:39
mass
16:39
market,
16:40
you
16:40
know,
16:41
beauty
16:41
and,
16:41
and,
16:42
and,
16:43
and
16:43
personal
16:43
care
16:44
products,
16:45
they're
16:45
not
16:45
going
16:45
to
16:45
be
16:46
at
16:46
a
16:46
mass
16:46
retail
16:47
price
16:47
point
16:47
either,
16:48
which
16:48
is
16:48
where
16:48
you're
16:49
seeing
16:49
the
16:49
increase
16:49
in
16:50
spend
16:50
from
16:50
consumers.
16:51
So
16:51
I
16:51
just,
16:51
I
16:52
really,
16:52
really
16:53
cannot
16:53
caution
16:54
Gap
16:54
enough
16:54
about
16:54
making
16:55
this
16:55
move.
16:55
But
16:56
you're,
16:56
you're
16:56
an
16:56
ex
16:56
Gapper.
16:57
What
16:57
do
16:57
you
16:57
say
16:58
about
16:58
this?
16:58
Do
16:58
you
16:58
think
16:58
they
16:59
have
16:59
a
16:59
chance?
17:00
Yeah,
17:00
I'm
17:01
actually
17:01
surprised
17:01
on
17:02
your
17:02
take
17:02
on
17:02
this
17:02
one.
17:02
I
17:02
thought
17:03
you
17:03
were
17:03
going
17:03
to
17:03
go
17:03
the
17:03
other
17:03
way.
17:04
And
17:04
I
17:04
was
17:04
going
17:04
to
17:04
come
17:04
and
17:05
have
17:05
to
17:05
come
17:05
in
17:05
and
17:05
pour,
17:06
pour
17:07
water
17:07
on
17:07
the
17:08
fire.
17:08
But
17:08
no,
17:09
I'm
17:09
with
17:09
you.
17:09
I
17:10
agree
17:10
with
17:10
your
17:10
accessories
17:11
point.
17:11
And
17:11
because
17:12
there's
17:12
a
17:12
competitive,
17:13
there's
17:13
a,
17:13
there's
17:13
a,
17:13
there's
17:14
an
17:14
actual
17:15
competency
17:15
there,
17:16
you
17:16
know,
17:16
from
17:16
Gap
17:17
to
17:17
make
17:17
accessories,
17:18
like,
17:18
they've
17:19
been
17:19
in
17:19
accessories
17:19
forever.
17:20
Like,
17:20
they
17:20
should
17:20
know
17:21
how
17:21
to
17:21
make
17:21
those,
17:21
and
17:21
it
17:22
should
17:22
be
17:22
a
17:22
key
17:22
part
17:22
of
17:22
their
17:22
business.
17:23
And
17:23
it's
17:23
the
17:23
highest
17:24
margin
17:24
part
17:24
of
17:24
their
17:24
business,
17:25
too.
17:25
So,
17:25
yes,
17:26
all
17:26
in
17:26
on
17:26
that.
17:26
But
17:27
the
17:27
reason
17:27
this
17:28
story
17:28
is
17:28
getting
17:28
the
17:28
headlines
17:28
is
17:29
because
17:29
150
17:29
store
17:30
pilot
17:30
with
17:30
old
17:30
Navy.
17:31
That's
17:31
a
17:31
commitment.
17:31
Like,
17:32
you're,
17:32
you're
17:32
going
17:32
into
17:33
those
17:33
stores
17:33
and
17:33
you're
17:33
trying
17:34
to,
17:34
trying
17:35
to
17:35
do
17:35
this.
17:35
But
17:36
I'm
17:36
with
17:36
you.
17:37
I'm
17:37
selling
17:37
this
17:38
hard.
17:38
And,
17:38
and
17:38
I'm
17:39
selling
17:39
it
17:39
for
17:39
a
17:39
number
17:39
of
17:39
reasons.
17:40
And
17:40
like,
17:40
first
17:40
of
17:41
all,
17:41
you
17:41
know,
17:41
and
17:41
I'm
17:42
asked
17:42
what
17:42
has
17:42
to
17:42
be
17:42
true?
17:42
Well,
17:43
that's
17:43
my
17:43
question
17:44
is
17:44
because
17:44
just
17:45
because
17:45
a
17:45
market
17:45
is
17:45
big
17:46
and
17:46
growing
17:47
doesn't
17:48
mean
17:48
you
17:48
have
17:48
a
17:48
right
17:48
to
17:49
win
17:49
in
17:49
it.
17:50
And
17:50
for
17:50
example,
17:51
if
17:51
I
17:51
take
17:51
that
17:51
logic
17:52
out
17:52
and
17:52
I
17:52
extend
17:53
it
17:53
to
17:53
other
17:53
categories,
17:54
like
17:54
trading
17:55
cards
17:55
is
17:55
growing.
17:56
Nintendo
17:57
Switch
17:57
just
17:57
launched
17:58
and
17:58
is
17:58
growing.
17:58
Does
17:59
that
17:59
mean
17:59
Gap
18:00
should
18:00
carry,
18:00
you
18:01
know,
18:01
those
18:01
products?
18:02
No,
18:02
it
18:03
doesn't.
18:03
Or
18:04
vice
18:04
versa.
18:04
Like,
18:05
if
18:05
we,
18:05
if
18:05
we
18:05
flip
18:06
this
18:06
on
18:06
its
18:06
head
18:06
and
18:06
we
18:06
said,
18:07
okay,
18:08
apparel
18:08
is
18:09
growing
18:09
and
18:10
beauty
18:10
is,
18:10
like,
18:10
kind
18:10
of
18:11
lagging,
18:11
you
18:11
know,
18:11
if
18:12
we
18:12
switch,
18:12
if
18:12
we
18:12
switch
18:12
the
18:13
roles,
18:13
does
18:13
that
18:13
mean
18:14
Sephora
18:14
and
18:14
Ulta
18:14
should
18:15
now
18:15
go
18:15
into
18:15
apparel?
18:16
No,
18:16
probably
18:17
not.
18:17
And
18:17
so
18:17
when
18:18
you
18:18
think
18:18
about
18:18
it
18:18
that
18:18
way,
18:19
it
18:19
just,
18:20
it
18:20
doesn't
18:20
make
18:20
sense.
18:21
But
18:22
with
18:22
that
18:23
said,
18:24
Dixon
18:25
is
18:25
the
18:25
master.
18:25
And
18:25
sometimes
18:26
it's
18:26
about
18:26
what
18:26
you
18:27
can
18:27
sell,
18:27
not
18:27
about
18:27
what
18:28
is
18:28
true.
18:28
And
18:28
he's
18:29
a
18:29
master
18:29
at
18:29
that.
18:30
He's
18:30
got
18:30
the
18:30
charisma.
18:31
So
18:31
can
18:31
you
18:31
get
18:31
people
18:31
behind
18:32
this?
18:32
In
18:32
the
18:32
short
18:32
term?
18:33
Possibly.
18:34
I'll
18:34
be
18:34
watching.
18:35
But
18:35
I
18:35
think
18:36
this
18:36
is
18:36
a
18:36
really
18:36
long
18:37
bet
18:37
to
18:37
make.
18:38
And
18:38
to
18:38
your
18:38
point,
18:39
not
18:39
only
18:39
have
18:40
other
18:40
brands
18:40
tried
18:40
it
18:41
in
18:41
the
18:41
past,
18:41
but
18:42
Gap
18:42
has
18:42
tried
18:42
it
18:43
in
18:43
the
18:43
past
18:43
as
18:43
well
18:45
at
18:45
many
18:46
of
18:46
its
18:46
brands,
18:47
and
18:47
it
18:47
hasn't
18:47
worked.
18:47
And
18:47
they
18:48
tried
18:48
home
18:48
in
18:48
Banana
18:49
Republic,
18:49
too,
18:49
and
18:49
that
18:50
seemingly
18:50
hasn't
18:50
worked
18:51
as
18:51
well.
18:51
So,
18:52
yeah,
18:52
I'm
18:52
very
18:52
skeptical
18:53
of
18:53
this,
18:53
but
18:53
you
18:53
get
18:54
the
18:54
final
18:54
word
18:54
here.
18:55
Yeah,
18:55
I
18:55
think
18:55
the,
18:56
the
18:56
other
18:56
thing
18:56
for
18:56
me
18:57
that
18:57
was
18:57
missing
18:58
from
18:58
this,
18:58
and
18:58
I
18:58
wasn't
18:59
able
18:59
to
18:59
track
18:59
this
18:59
down
18:59
in
19:00
my
19:00
research,
19:00
like,
19:01
Old
19:01
Navy's
19:01
been
19:01
selling
19:02
all
19:02
kinds
19:02
of
19:03
stuff
19:03
at
19:03
their
19:03
checkout.
19:03
And
19:04
I
19:04
think
19:04
it's
19:04
very
19:04
important
19:05
to
19:05
like
19:05
distinguish
19:06
the,
19:06
the
19:06
athletic
19:07
experience,
19:07
the
19:07
Banana
19:08
experience,
19:08
the
19:09
Gap
19:09
experience
19:09
and
19:09
the
19:09
Old
19:10
Navy
19:10
experience.
19:10
Old
19:11
Navy
19:11
had
19:11
like
19:11
Dunkaroos
19:12
and,
19:13
you
19:13
know,
19:14
chapstick
19:14
and
19:15
socks
19:15
and
19:15
they
19:15
have
19:16
all
19:16
kinds
19:16
of
19:16
stuff
19:17
in
19:17
there
19:17
winding
19:18
snake
19:18
to
19:19
get
19:19
up
19:19
to
19:19
the
19:19
checkout.
19:20
So
19:20
I
19:21
think
19:22
I
19:22
couldn't
19:22
understand.
19:23
There
19:23
must
19:23
be
19:24
some
19:24
data
19:24
that
19:25
Dixon
19:25
and
19:25
the
19:25
team
19:26
are
19:26
seeing
19:26
that
19:26
supports
19:27
like,
19:27
oh,
19:27
we're
19:28
selling
19:28
a
19:28
lot
19:28
of
19:28
chapstick,
19:29
maybe
19:29
we
19:29
should
19:29
go
19:30
into
19:30
our
19:30
own
19:30
brand.
19:31
So
19:31
there's
19:32
parts
19:32
of
19:32
me
19:32
that
19:33
question
19:33
like
19:34
what
19:34
categories
19:35
they'll
19:35
actually
19:35
go
19:35
into
19:36
versus
19:36
like
19:37
beauty
19:37
and
19:37
personal
19:37
care.
19:38
Like,
19:38
I
19:38
think
19:38
that's
19:38
still
19:38
very
19:39
broad.
19:39
And
19:39
so
19:40
they
19:40
might
19:40
see
19:40
some
19:40
success
19:41
with,
19:41
you
19:41
know,
19:41
going
19:42
off
19:42
of
19:42
the
19:42
numbers
19:42
that
19:42
they've
19:43
already
19:43
seen.
19:44
But
19:44
I
19:45
really
19:45
am
19:45
going
19:45
to
19:45
have
19:46
to
19:46
see
19:46
this
19:46
one
19:46
to
19:46
believe
19:47
it.
19:47
And
19:48
if
19:48
there
19:48
is
19:49
a
19:49
chance,
19:49
I
19:49
would
19:49
say
19:50
Old
19:50
Navy
19:50
probably
19:51
is
19:51
the
19:51
best
19:52
place
19:52
for
19:52
this
19:52
to
19:52
start.
19:53
But
19:54
I
19:54
don't
19:54
know
19:54
that
19:54
that
19:54
means
19:55
that
19:55
they
19:55
should
19:55
continue
19:55
on
19:56
across
19:57
athletic
19:57
Gap
19:57
and
19:57
Banana.
19:58
Okay,
19:59
Chris,
19:59
let's
19:59
go
19:59
on
19:59
to
20:00
headline
20:00
number
20:00
three.
20:01
Albertsons
20:02
has
20:02
introduced
20:03
three
20:03
new
20:03
retail
20:04
media
20:04
channels.
20:05
According
20:05
to
20:05
Chainstorage,
20:06
the
20:06
grocery
20:07
conglomerates,
20:07
Albertsons
20:08
Media
20:08
Collective
20:09
retail
20:09
media
20:09
arm
20:10
is
20:10
offering
20:10
free
20:11
limited
20:11
time
20:12
curated
20:12
packages
20:13
to
20:13
participating
20:14
advertisers.
20:15
These
20:15
packages
20:16
will
20:16
include
20:16
Albertsons
20:17
matching
20:18
CPG
20:18
retail
20:19
media
20:19
investment
20:20
with
20:20
enterprise
20:21
media
20:21
dollars.
20:22
And
20:22
in
20:22
addition,
20:22
the
20:23
grocer
20:23
is
20:23
introducing
20:24
three
20:24
dynamic
20:25
channels
20:25
for
20:25
advertisers.
20:26
They
20:26
are
20:27
organic
20:28
influencers,
20:29
premium
20:29
in
20:29
store
20:30
screens
20:30
and
20:30
added
20:31
on
20:31
site
20:31
placements.
20:32
Chris,
20:33
what
20:33
stands
20:33
out
20:33
to
20:34
you
20:34
about
20:34
the
20:34
Albertsons
20:35
Media
20:35
collective's
20:36
new
20:36
media
20:37
approach
20:37
and
20:37
channels?
20:39
Gosh.
20:39
And
20:39
you
20:40
know,
20:41
that's
20:41
a
20:41
really
20:41
good
20:42
question.
20:42
Like
20:43
I
20:43
don't
20:43
know
20:43
why,
20:43
but
20:44
for
20:44
some
20:44
reason
20:44
I
20:44
really
20:44
like
20:45
this,
20:45
this
20:45
headline.
20:46
I
20:46
really
20:46
like
20:46
this
20:47
story.
20:47
And
20:47
I
20:47
think
20:47
it
20:48
comes
20:48
down
20:48
to
20:48
a
20:48
couple
20:48
things
20:48
for
20:49
me.
20:49
I'm
20:49
curious
20:49
what
20:49
you
20:49
think
20:49
too.
20:50
You
20:50
know,
20:50
one,
20:51
I
20:51
just
20:51
like
20:51
that
20:51
it's
20:52
a
20:52
very
20:52
easy
20:52
framework
20:53
for
20:53
me
20:53
to
20:53
understand.
20:54
You
20:54
know,
20:54
I
20:54
think
20:55
Albertsons
20:55
has
20:56
done
20:56
a
20:56
great
20:56
job
20:56
of
20:56
just
20:56
saying,
20:57
like,
20:57
here's
20:57
the
20:58
three
20:58
things
20:58
we're
20:58
going
20:58
to
20:58
stand
20:59
behind
20:59
in
20:59
retail
20:59
media.
21:00
And
21:00
yeah,
21:01
I
21:01
like
21:01
them.
21:01
They
21:01
make
21:01
sense.
21:02
Would
21:02
I
21:02
like
21:02
to
21:02
see
21:02
in
21:03
store
21:03
audio
21:03
in
21:03
there
21:03
too?
21:04
Yes,
21:04
selfishly
21:04
I
21:05
would.
21:05
But
21:05
you
21:05
know,
21:06
as
21:06
a
21:06
start,
21:06
I
21:07
like
21:07
that.
21:07
So
21:07
kudos
21:08
to
21:08
the
21:08
team
21:08
there.
21:10
Second,
21:10
I
21:10
like
21:10
the
21:10
idea
21:11
of
21:11
matching
21:11
dollars
21:12
too.
21:12
I
21:12
think,
21:12
I
21:12
think
21:13
that's
21:13
an
21:13
interesting
21:13
hook,
21:14
you
21:14
know,
21:14
and
21:14
hooks
21:15
matter
21:15
in
21:15
marketing
21:16
and
21:16
hooks
21:16
matter
21:16
when
21:16
you're
21:16
competing
21:17
for
21:17
cpg
21:17
dollars
21:18
against
21:18
the
21:18
likes
21:18
of,
21:19
you
21:19
know,
21:19
very
21:19
formidable
21:20
retail
21:21
media
21:21
networks
21:21
from
21:21
the
21:22
likes
21:22
of
21:22
Amazon
21:22
and
21:23
Walmart.
21:23
So,
21:23
you
21:24
know,
21:24
are
21:24
the
21:24
programs
21:25
really
21:25
new
21:26
as,
21:26
as
21:27
the
21:27
headline
21:27
is
21:28
spitting
21:28
them?
21:29
Not
21:29
really.
21:29
That
21:30
feels
21:30
like
21:30
PR
21:30
spin
21:31
that,
21:31
you
21:31
know,
21:31
whatever
21:32
journalists
21:32
picked
21:33
up
21:33
this
21:33
story,
21:33
went
21:34
and
21:34
ran
21:34
with.
21:34
But
21:35
I
21:35
do
21:35
think
21:35
the
21:35
whole
21:35
thing
21:36
is
21:36
moving
21:36
retail
21:37
media
21:37
forward
21:37
at
21:38
Albertsons
21:38
in
21:39
a
21:39
good
21:39
direction.
21:40
So.
21:40
Net.
21:41
Net,
21:41
I,
21:41
I
21:41
just
21:41
find
21:42
the
21:42
story
21:42
kind
21:42
of
21:42
nice
21:43
and
21:43
happy.
21:44
Yeah,
21:45
I
21:45
mean,
21:45
regardless
21:46
of
21:46
PR
21:46
spin
21:47
or
21:47
not,
21:47
I
21:47
feel
21:47
like
21:47
they
21:48
are
21:48
taking
21:48
the
21:49
approach
21:49
of
21:50
the
21:50
evolve
21:51
or
21:51
die
21:51
mentality
21:52
and
21:52
that's
21:52
what
21:53
like
21:53
I
21:53
love
21:53
that
21:53
here
21:54
because
21:54
it's
21:54
not
21:54
Albertsons
21:55
just
21:55
being
21:55
like
21:56
time
21:56
after
21:57
time,
21:57
year
21:57
after
21:58
year.
21:58
If
21:58
you
21:58
want
21:58
this
21:58
end
21:59
cap,
21:59
you
21:59
must
21:59
invest
22:00
X
22:00
number
22:01
of
22:01
dollars
22:01
in
22:01
our
22:02
media
22:02
network.
22:02
They're
22:03
really
22:03
trying
22:03
to
22:04
go
22:04
in
22:04
and
22:04
appeal
22:05
to
22:05
these
22:05
advertisers.
22:06
Like
22:07
the
22:07
influencer
22:07
matching
22:08
sounds
22:08
like
22:09
that's
22:09
a
22:09
major
22:09
thing
22:10
that
22:10
their,
22:10
their
22:11
customers
22:11
have
22:11
been
22:11
looking
22:12
for
22:12
and
22:12
that
22:13
benefits
22:13
all
22:13
parties
22:14
here.
22:14
I
22:14
mean,
22:14
I
22:14
think
22:15
that
22:15
that
22:15
for
22:15
me
22:16
is
22:16
actually
22:16
one
22:16
of
22:17
that
22:17
and
22:17
the
22:17
matching
22:18
are
22:18
kind
22:18
of
22:18
the
22:19
top
22:19
things
22:19
here
22:19
that
22:20
really
22:20
stand
22:20
out
22:21
because
22:21
the
22:21
influencer
22:22
matching
22:22
will
22:23
remove
22:23
the
22:23
strain
22:24
on
22:24
the
22:24
CPG
22:24
and
22:25
marketing
22:25
teams,
22:25
which
22:25
is
22:26
a
22:26
big
22:26
help
22:26
to
22:26
them.
22:26
We
22:27
already
22:27
know
22:27
they're
22:27
overloaded.
22:28
It
22:29
provides
22:29
more
22:29
relevant
22:30
content
22:30
potentially
22:31
then
22:31
for
22:31
Albertsons
22:32
consumers
22:32
and
22:32
for
22:33
the
22:33
brand's
22:33
consumers.
22:34
And
22:34
I
22:34
think
22:35
it
22:35
helps
22:35
Albertsons
22:36
ultimately
22:37
create
22:37
more
22:37
content
22:38
overall,
22:38
which
22:39
will
22:39
help
22:39
them
22:39
showing
22:40
up
22:40
in
22:40
searches
22:41
and
22:41
showing
22:41
up
22:42
on
22:42
relevant
22:42
platforms,
22:43
whether
22:43
that's,
22:43
you
22:44
know,
22:44
on
22:44
Google
22:45
or
22:45
in
22:46
social
22:46
content.
22:47
So
22:47
I
22:47
love
22:48
that
22:48
part
22:48
of
22:48
it.
22:49
And
22:49
I
22:50
don't
22:50
know,
22:50
Chris,
22:51
like
22:51
if
22:51
this,
22:52
this
22:52
doubling
22:52
the
22:53
investment,
22:53
like
22:53
my
22:54
guess
22:54
is
22:54
that
22:54
some
22:55
of
22:55
this
22:55
is
22:55
already
22:56
happening.
22:56
It's
22:56
just
22:56
not
22:57
as
22:57
talked
22:57
about
22:58
or
22:58
there's
22:58
like
22:59
investments
22:59
where
23:00
like
23:00
if
23:00
you
23:00
invest
23:00
this
23:01
much
23:01
money,
23:02
we'll
23:02
match
23:02
so
23:03
much
23:03
of
23:03
it
23:03
for
23:03
this
23:04
period
23:04
of
23:04
time.
23:04
I
23:04
imagine
23:05
there's,
23:06
there's
23:06
that
23:06
kind
23:06
of
23:06
already
23:07
happening
23:07
in
23:07
the
23:07
negotiations.
23:08
But
23:08
to
23:09
come
23:09
out
23:09
as
23:09
Albertsons
23:10
and
23:10
make
23:10
a
23:10
stand
23:10
that
23:10
you
23:11
are
23:11
going
23:11
to
23:11
do
23:12
this
23:12
with
23:12
your
23:12
best
23:12
CBG
23:13
partners,
23:14
that
23:14
seems
23:14
like
23:14
a
23:14
partner
23:15
I'd
23:15
want
23:15
to
23:15
do
23:15
business
23:15
with.
23:16
So
23:16
I,
23:16
I
23:16
think
23:17
this
23:17
is
23:17
really
23:17
smart.
23:18
They're
23:18
not
23:18
just
23:19
resting
23:19
on
23:20
their
23:20
laurels
23:20
here.
23:20
They're
23:21
really
23:21
going
23:21
to
23:21
push
23:21
it
23:21
and
23:22
make
23:22
sure
23:22
that
23:22
they
23:22
get
23:22
the
23:23
right
23:23
people
23:23
on
23:24
their
23:24
platform
23:24
and
23:24
they're
23:25
serving
23:25
them
23:25
as
23:25
best
23:25
they
23:26
can.
23:27
Yeah,
23:27
the
23:27
one
23:27
I
23:28
had
23:28
two
23:28
questions
23:28
about
23:28
the
23:29
headline
23:29
too.
23:29
Like
23:29
just
23:30
for,
23:30
for
23:30
maybe
23:30
for
23:31
Albertsons,
23:31
if
23:31
they're
23:31
listening
23:32
too.
23:32
And
23:32
I
23:32
know
23:32
we're
23:32
going
23:33
to
23:33
try
23:33
to
23:33
interview
23:34
some
23:34
of
23:34
them
23:34
at
23:34
grocery
23:35
shop
23:35
as
23:35
well.
23:36
You
23:37
know,
23:37
one
23:37
is
23:37
like,
23:37
how
23:38
are
23:38
you
23:38
monitoring
23:38
that?
23:39
Like,
23:39
you
23:39
know,
23:39
like
23:39
how
23:40
do
23:40
you
23:40
keep
23:40
control
23:40
of
23:40
that
23:40
spend?
23:41
Like,
23:41
if
23:41
you're
23:41
going
23:41
to
23:41
match
23:42
every
23:42
spend,
23:42
like,
23:43
whoa,
23:43
okay,
23:43
that
23:43
could
23:43
get
23:44
pretty
23:44
expensive
23:44
pretty
23:44
quickly.
23:45
So
23:45
I'm
23:45
curious
23:45
about
23:45
that.
23:45
And
23:46
then
23:46
the
23:46
other
23:46
thing
23:46
too,
23:46
I
23:47
was,
23:47
you
23:47
know,
23:47
they
23:47
mentioned
23:48
the
23:48
social
23:48
media
23:48
impact
23:49
and
23:49
they
23:49
measured
23:50
it
23:50
through
23:50
impressions
23:51
and,
23:51
and,
23:52
and
23:52
views
23:52
and
23:52
I
23:53
was
23:53
like,
23:53
okay,
23:53
but
23:53
that's
23:53
not
23:54
dollars
23:54
too.
23:54
So
23:55
I
23:55
want
23:55
to
23:55
understand
23:55
the
23:55
hard
23:56
facts
23:56
here
23:56
in
23:56
terms
23:56
of
23:57
how
23:57
this
23:57
is
23:57
working.
23:57
But,
23:58
but
23:58
anyway,
23:59
let's
23:59
move
23:59
to
23:59
another
24:00
grocery
24:00
headline.
24:00
So
24:01
headline
24:01
number
24:01
four,
24:02
Kroger
24:03
is
24:03
set
24:03
to
24:03
roll
24:03
out
24:04
its
24:04
quote
24:04
deli
24:05
of
24:05
the
24:05
future
24:06
in
24:06
its
24:06
new
24:07
Kentucky
24:08
store.
24:08
According
24:09
to
24:09
grocery
24:09
dive,
24:10
the
24:10
6,500
24:11
square
24:11
foot
24:12
prepared
24:12
food
24:13
section
24:13
will
24:14
anchor
24:14
a
24:14
Kroger
24:15
marketplace
24:15
store
24:16
in
24:16
Edgewood,
24:16
Kentucky
24:17
that
24:17
will
24:18
replace
24:18
an
24:18
existing
24:19
store
24:19
and
24:19
also
24:19
feature
24:20
a
24:20
gas
24:20
station,
24:21
apparel
24:21
department
24:22
and
24:22
liquor
24:23
shop.
24:23
The
24:24
open
24:24
kitchen
24:24
deli
24:25
concept,
24:25
which
24:25
Kroger
24:25
said
24:26
is
24:26
quote
24:26
inspired
24:27
by
24:27
restaurants
24:28
and
24:28
the
24:28
classic
24:28
neighborhood
24:29
deli,
24:29
end
24:29
quote,
24:30
will
24:30
offer
24:30
made
24:30
to
24:31
order
24:31
sandwiches
24:31
built
24:32
around
24:32
house
24:32
roasted
24:33
meals
24:33
and
24:33
homestyle
24:34
sides.
24:34
It
24:35
will
24:35
also
24:35
feature
24:36
a
24:36
Murray's
24:36
cheese
24:37
station
24:37
and
24:37
private
24:38
selection
24:39
by
24:39
Snow
24:40
Fox
24:40
Sushi.
24:41
I
24:41
know,
24:41
and
24:41
you're
24:41
a
24:42
big
24:42
fan
24:42
of
24:42
snow
24:42
Fox
24:43
Sushi.
24:43
And
24:44
this
24:44
might
24:44
be
24:44
my
24:44
favorite
24:45
question
24:45
I've
24:45
ever
24:46
asked
24:46
you
24:46
in
24:46
the
24:46
history
24:47
of
24:47
the
24:47
show.
24:48
Do
24:48
you
24:48
think
24:48
Kroger's
24:49
deli
24:49
of
24:49
the
24:49
future
24:50
will
24:50
cure
24:50
what
24:51
ails
24:51
Kroger
24:51
or
24:51
do
24:52
you
24:52
think
24:52
it
24:52
is
24:52
just
24:52
another
24:53
example
24:53
of
24:54
innovation
24:54
induced
24:55
botulism?
24:57
Oh,
24:58
I
24:59
mean,
24:59
look,
25:00
I
25:00
like
25:00
this.
25:00
I
25:01
think,
25:01
I
25:01
don't,
25:01
I
25:01
don't
25:02
know
25:02
that
25:02
here.
25:03
I
25:03
don't
25:03
know
25:03
that
25:03
curing
25:04
what
25:04
ails
25:05
Kroger
25:05
is
25:06
as
25:06
far
25:06
as
25:06
I
25:07
would
25:07
go.
25:07
But
25:08
I
25:08
mean,
25:08
I'm
25:08
all
25:09
for
25:09
a
25:10
deli
25:10
update
25:11
because
25:11
I
25:12
think
25:12
for
25:12
a
25:12
couple
25:12
of
25:12
reasons.
25:13
One,
25:13
I
25:13
think
25:14
it
25:14
gives
25:14
people
25:14
another
25:15
reason
25:16
to
25:16
go
25:17
to
25:17
Kroger
25:17
to
25:18
make
25:18
an
25:18
additional
25:18
trip
25:19
to
25:19
Kroger
25:19
for
25:19
grab
25:20
and
25:20
go
25:20
food
25:20
and
25:21
then
25:21
they're
25:21
getting
25:21
other
25:21
items
25:22
that
25:22
they
25:22
might
25:22
want
25:22
while
25:23
they're
25:23
at
25:23
the
25:23
store.
25:23
Like,
25:24
I
25:24
feel
25:25
like
25:25
that
25:25
is
25:26
a
25:26
valuable
25:27
use
25:27
case
25:28
for
25:29
their
25:29
consumers
25:29
and
25:30
for
25:30
the
25:30
future
25:30
of
25:30
Kroger.
25:31
Second,
25:32
I
25:32
think
25:32
that
25:32
if
25:33
you
25:33
think
25:33
about
25:34
the
25:34
extension
25:35
of
25:35
this,
25:35
not
25:36
only
25:36
does
25:36
it
25:36
allow
25:36
for
25:37
another
25:37
trip
25:37
type,
25:38
but
25:38
it
25:38
also
25:38
allows
25:39
for
25:39
another
25:39
add
25:39
on
25:40
to
25:40
a
25:40
basket
25:41
potentially
25:41
down
25:41
the
25:42
road
25:42
for
25:42
any
25:42
of
25:42
their
25:43
grocery
25:43
delivery.
25:44
So
25:44
do
25:44
you
25:45
want
25:45
ready
25:46
to
25:46
eat
25:46
sandwiches
25:47
delivered
25:47
with
25:47
your
25:48
groceries
25:48
at
25:48
five
25:49
o'
25:49
clock.
25:50
Obviously
25:50
some
25:50
logistics
25:51
that
25:51
go
25:51
into
25:51
that,
25:52
but
25:52
my
25:52
hope
25:52
is
25:53
that
25:53
that's
25:54
part
25:54
of
25:54
the
25:54
consideration
25:55
here
25:55
as
25:56
they're
25:56
thinking
25:56
about
25:57
how
25:58
to
25:58
better
25:58
serve
25:59
their
25:59
Kroger
25:59
consumers.
26:00
But
26:00
I
26:00
mean,
26:01
you
26:01
look
26:01
at
26:01
some
26:01
other
26:01
major
26:02
grocers
26:02
that
26:02
are
26:02
investing
26:03
in
26:03
this
26:03
ready
26:04
to
26:04
eat
26:04
food.
26:05
You
26:05
look
26:05
at
26:05
Walmart,
26:06
H
26:06
E
26:06
B
26:07
Schnooks,
26:07
like,
26:07
everybody's
26:08
doubling
26:09
down
26:09
on
26:09
this
26:10
as
26:10
an,
26:10
as
26:10
an
26:10
option
26:11
for
26:11
their
26:11
consumers.
26:12
So
26:12
I
26:12
don't
26:13
think
26:13
it's
26:13
a
26:13
bad
26:13
decision.
26:14
I
26:14
think
26:14
it's
26:14
something
26:15
that,
26:16
that
26:16
Kroger
26:16
needs
26:16
to
26:17
do.
26:17
I
26:17
just
26:17
draw
26:18
the
26:18
line
26:18
at
26:18
one
26:18
thing,
26:19
Chris.
26:19
What?
26:20
Open.
26:20
Open
26:21
kitchens.
26:22
That
26:22
is
26:22
something
26:23
that
26:23
I
26:23
would
26:23
have
26:23
skipped
26:24
in
26:24
this
26:24
rollout
26:25
because
26:25
this
26:25
is
26:25
not
26:26
Nobu
26:26
sushi.
26:27
I
26:27
do
26:27
not
26:27
need
26:28
to
26:28
see
26:28
my
26:29
chub
26:29
getting
26:29
sliced
26:30
for
26:30
my
26:30
sandwich.
26:31
I,
26:31
that
26:32
is
26:32
not
26:32
something
26:32
I
26:33
need
26:33
to
26:33
witness.
26:34
The
26:34
open
26:34
kitchens
26:35
part.
26:36
I
26:36
would
26:36
not
26:36
make
26:36
that
26:37
investment
26:37
because
26:37
that's
26:38
a
26:38
pretty
26:38
significant
26:38
investment,
26:39
I
26:39
think,
26:39
here
26:39
in
26:40
this
26:40
remodel.
26:40
And
26:41
I
26:41
would
26:41
not,
26:41
I
26:41
would,
26:42
I
26:42
would
26:42
not
26:42
be.
26:43
Be
26:43
pro
26:44
open
26:44
kitchen.
26:44
But
26:45
those
26:46
are,
26:46
those
26:46
are
26:46
my
26:46
thoughts.
26:47
Chris.
26:47
I
26:47
have
26:47
a
26:48
feeling
26:48
you're
26:48
going
26:48
to
26:48
be
26:49
going
26:49
in
26:49
another
26:50
direction
26:50
here.
26:51
So
26:51
let's
26:52
have
26:52
that
26:52
idea.
26:53
And,
26:53
and
26:53
I
26:54
didn't
26:54
know
26:54
you
26:54
like
26:54
an
26:54
opaque
26:55
kitchen.
26:55
That's
26:55
good
26:55
to
26:56
know.
26:56
No,
26:57
I
26:57
do
26:57
not.
26:57
I
26:58
do
26:58
not
26:58
want
26:58
the,
26:58
the
26:59
opaque
26:59
or
27:00
anything.
27:00
I
27:00
just
27:00
don't
27:00
want
27:01
to
27:01
see
27:01
the
27:01
kitchen.
27:02
I
27:02
don't
27:02
need
27:02
any,
27:03
none
27:04
of
27:04
that.
27:04
Not
27:04
for
27:04
meat
27:05
slicing.
27:05
Not
27:05
necessary.
27:07
All
27:07
right,
27:08
okay.
27:08
For
27:09
me,
27:09
it's
27:09
lazy.
27:09
Okay.
27:10
I
27:10
mean,
27:10
first
27:10
of
27:10
all,
27:11
I
27:11
take
27:12
issue
27:12
with
27:12
the
27:12
headline,
27:12
this
27:13
deli
27:13
of
27:13
the
27:13
future.
27:13
I
27:13
mean,
27:13
it's
27:13
just
27:14
a
27:14
bigger
27:14
deli.
27:14
Like,
27:14
come
27:15
on.
27:15
Like,
27:15
it's
27:15
just
27:15
a
27:15
bigger
27:16
deli.
27:16
Like,
27:16
let's,
27:17
let's
27:17
be
27:17
honest
27:17
here.
27:17
Let's
27:17
be
27:18
real.
27:18
But
27:19
the
27:19
reason
27:19
I
27:20
don't
27:20
like
27:20
this
27:20
story,
27:21
and
27:21
I
27:21
don't
27:21
think
27:22
there's
27:22
anything
27:22
wrong.
27:22
I
27:22
agree
27:23
with
27:23
you.
27:23
I
27:23
don't
27:23
think
27:23
there's
27:23
anything
27:24
inherently
27:24
wrong
27:24
with
27:25
putting
27:25
a
27:25
bigger
27:25
deli
27:26
in
27:26
a
27:26
new
27:26
store.
27:27
But
27:27
this,
27:28
this
27:28
story
27:29
is
27:29
what
27:29
particularly
27:30
drives
27:30
me
27:30
crazy
27:31
about
27:31
the
27:32
grocery
27:32
industry.
27:33
Because
27:34
it's
27:34
a
27:34
new
27:34
store.
27:35
Like,
27:35
so
27:36
what
27:36
you're
27:36
doing
27:36
it
27:36
a
27:37
new
27:37
store,
27:37
but
27:38
how
27:38
many
27:38
new
27:38
stores
27:39
are
27:39
you
27:39
going
27:39
to
27:40
build
27:40
reliably
27:41
in
27:41
this
27:42
way
27:42
that
27:42
are
27:43
going
27:43
to
27:43
make
27:43
a
27:43
difference
27:44
for
27:44
you
27:44
in
27:44
the
27:44
long
27:44
run?
27:45
So
27:45
what
27:45
do
27:45
you
27:46
really.
27:46
My
27:46
question
27:47
is,
27:48
is
27:48
it,
27:48
is
27:49
it
27:49
the
27:49
time
27:49
and
27:50
effort?
27:50
Instead
27:50
of
27:51
spinning
27:51
out
27:51
how
27:52
this
27:52
is
27:52
like
27:52
in
27:52
the
27:52
media,
27:53
the
27:53
deli
27:53
of
27:53
the
27:54
future,
27:54
Isn't
27:55
the
27:55
time
27:55
and
27:55
effort
27:56
better
27:56
spent
27:56
on
27:56
figuring
27:57
out
27:57
how
27:57
you're
27:58
going
27:58
to
27:58
retrofit
27:58
your
27:59
existing
27:59
store
27:59
base
28:00
that
28:00
has
28:00
been
28:00
around
28:01
for
28:01
decades
28:02
and
28:02
is
28:03
saddled
28:03
with
28:03
so
28:03
much
28:04
architectural
28:04
and
28:04
technical
28:05
debt.
28:05
That,
28:06
to
28:06
me
28:06
is
28:06
the
28:06
real
28:07
question
28:07
Kroger
28:07
has
28:08
to
28:08
solve.
28:08
And
28:08
is
28:09
it
28:09
in
28:09
the
28:09
deli
28:09
or
28:09
is
28:10
it
28:10
in
28:10
other
28:10
places?
28:10
I
28:11
don't
28:11
know.
28:12
But
28:12
the
28:12
deli
28:13
of
28:13
the
28:13
future,
28:14
this
28:14
isn't
28:14
going
28:15
to
28:15
move
28:15
anything
28:16
forward
28:17
outside
28:17
of
28:17
Edgewood,
28:18
Kentucky,
28:18
given
28:18
the
28:19
size
28:19
of
28:19
it
28:19
in
28:20
comparison
28:20
to
28:21
the
28:21
footprint
28:21
of
28:22
what
28:22
an
28:22
average
28:22
Kroger
28:23
grocery
28:23
store
28:24
is
28:24
and
28:24
an
28:24
average
28:25
Kroger
28:25
grocery
28:26
store
28:26
experiences
28:27
throughout
28:27
the
28:28
rest
28:28
of
28:28
the
28:28
country.
28:29
That's
28:29
my
28:29
take.
28:29
What
28:30
do
28:30
you
28:30
think?
28:30
So,
28:31
so
28:31
are
28:31
you
28:31
saying.
28:32
So
28:32
you're
28:33
saying
28:33
you
28:33
just
28:33
don't
28:33
want
28:34
independent,
28:36
like
28:36
you're
28:36
okay
28:37
with
28:37
the
28:37
remodels
28:37
of
28:38
the
28:38
delis
28:38
in
28:39
general
28:39
to
28:40
take
28:40
up
28:40
more
28:40
footprint
28:41
in
28:41
Kroger,
28:42
but
28:42
you're
28:42
not
28:42
okay
28:43
with
28:43
this
28:43
particular
28:44
deli
28:45
of
28:45
the
28:45
future
28:45
concept?
28:46
I
28:47
just,
28:47
I
28:47
just
28:47
don't
28:48
like
28:48
that
28:48
you're
28:48
trying
28:48
to
28:48
spin
28:49
it
28:49
as
28:49
you
28:49
being
28:49
innovative
28:50
and
28:50
creative.
28:51
And
28:51
it's
28:52
just,
28:52
you're
28:52
just
28:52
building
28:53
a
28:53
new
28:53
store.
28:53
Basically,
28:54
you're
28:54
formatting
28:55
the
28:55
store
28:55
differently.
28:56
And
28:56
what
28:56
I
28:56
want
28:56
to,
28:57
the
28:57
connection
28:57
that
28:58
I
28:58
want
28:58
to
28:58
hear
28:58
about
29:00
palpably
29:00
is
29:01
how
29:01
are
29:01
you
29:01
taking
29:02
that
29:02
and
29:03
expecting
29:04
or
29:04
trying
29:04
to
29:05
put
29:05
that
29:05
back
29:05
into
29:06
your
29:06
overall
29:06
operation?
29:07
And
29:07
that's
29:08
where
29:08
I
29:08
think
29:08
there's
29:08
going
29:08
to
29:08
be
29:09
a
29:09
major
29:09
disconnect
29:10
on
29:10
Kroger's
29:11
part
29:11
here
29:11
over
29:11
the
29:12
long
29:12
run.
29:12
Like,
29:12
yeah,
29:12
they
29:13
might
29:13
put
29:13
this
29:13
thing
29:13
in
29:13
here,
29:13
but
29:14
it's
29:14
just
29:14
going
29:14
to
29:14
be
29:14
an
29:14
Edgewood,
29:15
Kentucky,
29:15
and
29:15
it's
29:15
never
29:15
going
29:15
to
29:15
go
29:16
anywhere
29:16
else.
29:16
And
29:16
that's
29:17
the
29:17
problem
29:17
I
29:17
fundamentally
29:18
have
29:18
with
29:18
it.
29:18
I
29:18
feel
29:18
like
29:20
it's
29:20
not
29:21
investing
29:21
in
29:21
innovation
29:22
to
29:22
the
29:22
degree
29:22
that
29:22
it
29:22
needs
29:23
to
29:23
be.
29:24
I
29:24
one
29:25
question
29:25
that
29:25
I
29:25
have,
29:26
or
29:26
1
29:26
thought
29:27
I'll
29:27
leave
29:27
the
29:27
listeners
29:28
with
29:28
here
29:28
is
29:29
as
29:29
we've
29:30
been
29:30
hearing,
29:31
much
29:31
more
29:31
of
29:32
a
29:32
focus
29:32
on
29:33
higher
29:33
protein
29:34
diets,
29:34
on
29:35
fresher
29:36
food,
29:36
on
29:36
people
29:37
caring
29:37
about
29:38
that
29:38
and
29:39
seeking
29:39
those
29:39
types
29:40
of
29:40
products
29:40
out
29:41
in
29:41
a
29:42
grocery
29:42
store
29:42
environment.
29:43
Will
29:44
this
29:44
actually
29:44
be
29:45
innovative
29:45
because
29:45
they're
29:46
dedicating
29:46
more
29:47
footprint
29:47
in
29:48
the
29:48
store
29:48
to
29:48
those
29:49
products
29:49
that
29:49
people
29:50
are
29:50
going
29:51
to
29:51
be
29:52
consuming
29:52
more
29:52
of
29:53
as
29:53
their
29:53
needs
29:53
change,
29:54
as
29:54
they,
29:55
as
29:55
more
29:55
people
29:56
are
29:56
using
29:56
GLP1s.
29:57
That's
29:58
the
29:58
only
29:58
thing
29:58
that
29:58
I
29:59
would
29:59
say.
29:59
Is
29:59
there
30:00
innovation
30:00
in
30:01
that?
30:01
Because
30:01
the
30:02
footprint
30:02
of
30:02
the
30:02
store
30:03
is
30:03
changing.
30:04
Is
30:04
it
30:04
worth.
30:05
Again,
30:06
don't
30:07
know.
30:07
Maybe
30:07
again,
30:07
but
30:08
you
30:08
still
30:08
have
30:08
to
30:08
retrofit
30:09
the
30:09
entire
30:09
operation
30:10
for
30:10
that.
30:10
So
30:10
to
30:10
your
30:11
point,
30:11
if
30:11
that's
30:11
where
30:11
you
30:12
want
30:12
to
30:12
go,
30:12
I
30:12
think
30:12
the
30:13
more
30:13
efficient
30:13
experimentation
30:14
is
30:15
laying
30:15
the
30:15
store
30:16
out
30:16
for
30:17
all
30:17
of
30:17
the
30:17
categories
30:18
from
30:18
a
30:19
proportional
30:19
perspective
30:20
in
30:20
terms
30:20
of
30:21
where
30:21
you
30:21
want
30:21
to
30:21
bet.
30:21
Going
30:22
back
30:22
to
30:22
A
30:22
and
30:22
M
30:22
conversation
30:23
we
30:23
had
30:23
about
30:23
categorically,
30:24
how
30:24
do
30:24
you
30:25
want
30:25
to
30:25
position
30:25
your
30:25
bets
30:26
across
30:26
the
30:26
store
30:27
and
30:27
trying
30:27
to
30:28
understand
30:28
that
30:28
best
30:28
you
30:29
can.
30:29
But
30:29
that's
30:29
still
30:29
tricky
30:30
because
30:30
you're
30:30
opening
30:30
it
30:30
today,
30:31
you're
30:31
not
30:31
opening
30:31
it
30:31
for
30:32
tomorrow.
30:32
And
30:33
so.
30:33
Yeah,
30:33
so
30:34
I
30:34
don't,
30:34
I
30:34
still
30:34
don't
30:35
think
30:35
that's
30:35
a
30:35
convincing
30:36
way
30:36
to
30:37
go
30:37
about
30:37
this
30:37
either,
30:38
you
30:38
know.
30:38
Yeah,
30:38
that
30:38
doesn't,
30:39
that
30:39
doesn't
30:39
hook
30:40
me.
30:40
But
30:40
I
30:40
don't
30:40
know,
30:41
what
30:41
about
30:41
open
30:41
kitchens?
30:42
What's
30:42
your
30:42
vote
30:43
on
30:43
that?
30:45
I
30:45
like,
30:46
I
30:46
like
30:46
a
30:46
semi
30:46
transparent
30:47
kitchen
30:47
and,
30:48
you
30:48
know,
30:48
maybe
30:48
like
30:49
some
30:49
like
30:49
70s
30:50
love
30:50
beads,
30:51
like
30:51
60s
30:51
love
30:51
beads
30:52
hanging
30:52
down
30:52
between
30:53
me.
30:53
I
30:53
don't
30:53
think
30:53
that's,
30:54
I
30:54
don't
30:54
get
30:54
that
30:55
deal.
30:55
That's
30:56
not
30:57
certified.
30:58
No,
30:58
NSF
30:59
certification
30:59
is
31:00
not
31:00
okay
31:00
with
31:01
70s
31:01
love
31:02
beads
31:02
being
31:02
dropped
31:03
from
31:03
the
31:03
ceiling.
31:03
Large
31:04
flames
31:04
going
31:04
up
31:05
in
31:05
front
31:05
of
31:05
you
31:05
all
31:06
day
31:06
long.
31:06
Just
31:06
okay.
31:07
Okay.
31:08
Barbecue
31:08
flame
31:08
rise.
31:09
Yeah,
31:09
that's
31:09
right.
31:10
All
31:10
right,
31:11
thank
31:11
you
31:11
for
31:12
solving
31:13
that
31:13
for
31:13
the
31:13
listeners.
31:14
All
31:14
right,
31:14
let's
31:14
go
31:14
on
31:15
to
31:15
headline
31:15
number
31:15
five.
31:16
Office
31:16
Depot
31:17
has
31:17
launched
31:17
what
31:17
it
31:17
is
31:17
calling
31:19
the
31:19
15
31:19
Minute
31:20
Pickup
31:20
Promise.
31:21
According
31:21
to
31:21
Chain
31:22
Storage,
31:22
the
31:22
15
31:23
Minute
31:23
Pickup
31:23
Promise
31:24
service
31:25
allows
31:25
customers
31:25
to
31:26
pick
31:26
up
31:26
qualifying
31:27
online
31:27
or
31:27
mobile
31:27
orders
31:28
in
31:28
store
31:28
curbside
31:29
in
31:29
just
31:29
15
31:29
minutes.
31:30
And
31:30
it
31:30
is
31:30
now
31:30
available
31:31
at
31:31
Office
31:31
Depot
31:32
and
31:32
Office
31:33
Mac
31:33
stores
31:33
nationwide.
31:34
To
31:34
use
31:35
the
31:35
new
31:35
option,
31:35
customers
31:36
place
31:37
a
31:37
qualifying
31:37
order@office
31:38
depot.com
31:39
or
31:39
via
31:39
the
31:39
Office
31:40
Depot
31:40
mobile
31:40
app
31:41
and
31:41
select
31:42
in
31:42
store
31:42
or
31:43
curbside
31:43
pickup
31:44
at
31:44
least
31:44
one
31:44
hour
31:45
before
31:45
closing.
31:46
If
31:46
the
31:46
order
31:47
isn't
31:47
ready
31:47
in
31:47
15
31:48
minutes,
31:48
they
31:48
will
31:48
receive
31:48
a
31:49
$15
31:49
coupon
31:50
for
31:50
your
31:50
next
31:50
qualifying
31:51
purchase
31:51
within
31:52
72
31:53
hours,
31:53
said
31:54
Kevin
31:54
Moffatt,
31:55
friend
31:55
of
31:55
the
31:55
show
31:55
and
31:56
president
31:56
of
31:56
Office
31:57
Depot.
31:57
Quote,
31:58
our
31:58
15
31:58
minute
31:59
pickup
31:59
promise
31:59
is
31:59
designed
32:00
to
32:00
deliver
32:00
convenience
32:01
and
32:01
peace
32:01
of
32:01
mind
32:01
so
32:02
that
32:02
customers
32:02
can
32:02
get
32:02
what
32:03
they
32:03
need
32:03
when
32:04
they
32:04
need
32:04
it
32:04
and
32:04
focus
32:05
on
32:05
what
32:05
matters
32:06
most.
32:06
End
32:07
quote.
32:07
Chris,
32:08
do
32:08
you
32:08
think
32:08
Office
32:08
Depot's
32:09
15
32:09
minute
32:09
promise
32:10
is
32:10
a
32:10
wise
32:11
long
32:11
term
32:11
strategy?
32:13
Oh,
32:13
and
32:13
15
32:14
minute
32:14
MPP.
32:15
Yeah,
32:15
you
32:15
know
32:15
me.
32:17
Absolutely
32:17
not.
32:18
No,
32:18
I
32:18
actually
32:19
don't.
32:19
In,
32:19
in
32:20
deference
32:20
to
32:21
Kevin,
32:21
who
32:21
I
32:21
like
32:21
a
32:21
lot,
32:22
we've
32:22
had
32:22
him
32:23
on
32:23
the
32:23
show,
32:23
I've
32:23
interviewed
32:23
him
32:24
as
32:24
well
32:24
in
32:24
the
32:24
past
32:24
year.
32:26
I'm
32:26
dubious
32:26
on
32:27
this
32:27
one
32:27
and
32:27
I
32:27
just
32:28
am.
32:28
Mainly,
32:29
mainly
32:29
because
32:30
I
32:30
worry
32:30
about,
32:30
we
32:30
go
32:31
back
32:31
the
32:31
outset.
32:31
Omnistar,
32:32
you
32:32
know,
32:32
the,
32:33
the,
32:33
the
32:33
things
32:33
we
32:33
try
32:34
to
32:34
call
32:34
out
32:34
and
32:34
try
32:34
to,
32:35
you
32:35
Know,
32:35
keep
32:35
in
32:35
mind,
32:36
I
32:36
worry
32:37
that
32:37
this
32:37
is
32:37
going
32:37
to
32:37
be
32:37
a
32:37
long
32:38
term
32:38
strain
32:38
on
32:39
the
32:39
in
32:39
store
32:40
staff.
32:40
15
32:41
minutes.
32:41
Like,
32:42
like,
32:42
what
32:42
if
32:42
I
32:43
get
32:43
the
32:43
call
32:43
on
32:43
my
32:44
PDA
32:44
and
32:44
I
32:44
have
32:45
to
32:45
go
32:45
to
32:45
the
32:45
bathroom?
32:46
Like,
32:47
that's
32:47
not,
32:47
I'm
32:48
not,
32:48
I'm
32:48
not
32:48
filling
32:48
that
32:49
order.
32:49
You
32:49
know,
32:49
you
32:50
got
32:50
to
32:50
hand
32:50
it.
32:50
Off
32:50
to
32:50
Phil,
32:51
the
32:51
other
32:51
person,
32:51
and
32:52
they
32:52
got
32:52
to
32:52
have
32:52
Phil
32:53
go
32:53
do
32:53
the
32:53
order,
32:53
I
32:54
guess.
32:54
I
32:54
don't
32:54
know.
32:55
Yeah,
32:55
I
32:56
know,
32:56
but
32:56
like,
32:56
are
32:56
there
32:56
that
32:57
many
32:57
people
32:57
in
32:57
the
32:57
store?
32:58
I
32:58
don't,
32:58
you
32:58
know,
32:59
I
32:59
mean,
32:59
you
32:59
know,
32:59
payroll
33:00
is
33:00
hard
33:00
to
33:00
come
33:00
by
33:00
right
33:01
now,
33:01
so.
33:01
So,
33:02
you
33:02
know,
33:02
I
33:02
don't
33:02
know.
33:03
The
33:03
interesting
33:03
thing
33:03
about
33:04
this
33:04
article
33:04
is
33:04
maybe
33:05
they've
33:05
got
33:05
the
33:05
economics
33:06
worked
33:06
out
33:06
to
33:06
some
33:06
degree
33:06
that
33:07
I'm
33:07
not
33:07
understanding.
33:08
Because
33:08
the
33:08
whole
33:09
couponing
33:09
that
33:10
you
33:10
have
33:10
to
33:10
redeem
33:10
within
33:11
72
33:12
hours
33:12
and
33:12
$15
33:13
off,
33:13
maybe
33:13
they're
33:14
getting
33:14
some
33:14
like,
33:14
upward
33:15
benefit
33:15
and
33:15
people
33:15
redeeming
33:16
that
33:16
coupon
33:17
when
33:17
they
33:17
don't
33:17
meet
33:17
the
33:18
service
33:18
expectation.
33:19
But
33:19
that's
33:20
a
33:20
dicey
33:20
game
33:21
to
33:21
play
33:21
in
33:21
the
33:21
long
33:21
run
33:21
because
33:22
you're
33:22
disappointing
33:22
a
33:22
lot
33:22
of
33:22
customers
33:23
on
33:23
the
33:23
front
33:23
end
33:24
and
33:24
then
33:24
kind
33:24
of
33:25
in
33:25
a
33:25
way,
33:25
you
33:26
know,
33:26
I
33:26
hate
33:26
to
33:26
say
33:26
it,
33:27
but
33:27
taking
33:27
advantage
33:27
of
33:27
them
33:28
on
33:28
the
33:28
back
33:28
end.
33:28
So
33:29
that's
33:29
the,
33:29
that's
33:29
a
33:29
road
33:30
to
33:30
nowhere
33:30
in
33:30
the
33:30
long
33:31
run.
33:31
I
33:31
hope
33:31
that's
33:31
actually
33:32
not
33:32
what's
33:32
happening
33:32
here.
33:33
I
33:33
hope
33:33
it's
33:33
just
33:33
about,
33:34
you
33:34
know,
33:34
opposite.
33:35
Both
33:35
thinks
33:35
that
33:35
customers
33:36
want
33:36
things
33:36
this
33:37
quickly.
33:37
But
33:37
as
33:38
a
33:38
store
33:38
employee,
33:39
I'd
33:39
have
33:39
to
33:39
be
33:39
asking,
33:40
like,
33:40
why
33:41
15
33:41
minutes?
33:42
Like,
33:43
why
33:43
isn't
33:43
30
33:44
minutes
33:44
or
33:44
less
33:44
enough
33:45
already?
33:45
Like,
33:46
you
33:46
know,
33:46
it's
33:46
like,
33:46
it's
33:46
like
33:47
six
33:47
minute
33:47
abs
33:48
from,
33:48
you
33:48
know,
33:49
from
33:49
something
33:50
about
33:50
Mary.
33:50
Like,
33:51
you
33:51
know.
33:51
Yeah,
33:51
I
33:52
just,
33:52
I
33:52
just
33:52
don't
33:52
get
33:52
it.
33:53
Like,
33:53
it
33:53
doesn't
33:54
make
33:54
sense
33:54
to
33:54
me.
33:55
Well,
33:55
I
33:55
looked
33:56
back
33:56
at
33:56
our
33:57
interview
33:57
that
33:58
we
33:58
did
33:58
with
33:58
him
33:58
at
33:59
E
33:59
tail
33:59
and
34:00
he
34:00
already
34:00
said,
34:01
Kevin
34:01
in
34:01
that.
34:02
In
34:02
that
34:03
they
34:03
have
34:03
the
34:04
world's
34:04
fastest
34:05
buy
34:05
online
34:05
pickup
34:06
in
34:06
store,
34:06
which
34:06
I
34:06
think
34:07
at
34:07
the
34:07
time
34:07
was
34:07
20
34:08
minutes
34:08
or
34:08
less.
34:09
So
34:09
I'm
34:09
really
34:09
wondering
34:10
if
34:10
this
34:10
isn't
34:11
more
34:11
of
34:11
a
34:11
marketing
34:12
hook
34:12
for
34:12
them
34:13
than
34:13
it
34:13
is
34:13
anything
34:14
else.
34:15
I
34:15
mean,
34:15
I
34:15
can't
34:16
even
34:16
personally.
34:17
Right.
34:17
I
34:18
mean,
34:18
I
34:18
can't
34:18
even
34:18
personally
34:19
drive
34:19
to
34:19
my
34:19
closest
34:20
Office
34:20
Depot
34:20
in
34:20
15
34:21
minutes
34:21
or
34:21
less.
34:22
So,
34:22
like,
34:22
I
34:22
like
34:22
mapped
34:23
it
34:23
out
34:23
yesterday.
34:23
I
34:24
was
34:24
like,
34:24
I
34:24
don't
34:24
even
34:24
think
34:24
I
34:25
could
34:25
get
34:25
there
34:25
in
34:25
15
34:25
minutes.
34:26
Which
34:26
obviously,
34:26
obviously
34:27
is
34:27
not
34:27
true
34:27
for
34:27
everybody.
34:28
But
34:28
I'm.
34:29
It's,
34:29
it's
34:30
a
34:30
factor.
34:30
Right.
34:31
So
34:31
I
34:31
Think
34:32
I
34:32
would
34:32
just
34:32
be.
34:33
I
34:33
think
34:33
the
34:33
most
34:34
important
34:34
part
34:34
of
34:34
what
34:34
you
34:35
just
34:35
said
34:35
and
34:35
the
34:35
most
34:36
important
34:36
watch
34:36
out
34:36
would
34:37
be
34:37
the
34:37
backlash
34:38
from
34:38
consumers
34:39
if
34:39
they
34:40
do
34:40
really,
34:41
if
34:41
you
34:41
really
34:41
have
34:41
a
34:42
15
34:42
minute
34:42
emergency
34:43
and
34:43
they
34:44
can't
34:44
get
34:44
it
34:44
and
34:45
they're
34:45
late,
34:46
the
34:46
$15
34:47
coupon
34:47
is
34:48
not
34:48
going
34:48
to
34:48
be
34:49
enough
34:49
for
34:49
me
34:50
to
34:50
come
34:50
back.
34:50
I
34:51
don't
34:51
think
34:51
if
34:51
I,
34:52
if
34:52
you
34:52
can't
34:52
hit
34:53
on
34:53
that
34:53
promise,
34:53
I'm
34:54
probably
34:54
going
34:54
to
34:54
go
34:54
somewhere
34:55
else
34:55
next
34:55
time
34:55
or
34:56
just
34:56
go
34:56
and
34:56
pick
34:56
it
34:57
up
34:57
myself
34:57
because
34:58
I
34:58
could
34:58
do
34:58
it
34:58
just.
34:58
As
34:59
quickly
34:59
going
34:59
to
34:59
the
35:00
store
35:00
with
35:00
the
35:00
coupon.
35:01
Yeah,
35:01
I
35:01
think
35:01
so.
35:02
So,
35:02
so
35:02
that's
35:03
just
35:03
the
35:03
biggest
35:03
thing
35:03
that
35:03
I
35:04
would,
35:04
I
35:04
would
35:04
watch
35:04
out
35:05
for.
35:06
But
35:06
I
35:06
mean,
35:06
they
35:07
have
35:07
been
35:07
doing
35:07
the
35:07
20
35:08
minute
35:08
delivery
35:09
buy
35:09
online
35:09
pickup
35:10
and
35:10
store
35:10
delivery
35:11
pretty
35:11
reliably
35:12
for
35:12
the
35:12
last
35:12
few
35:12
years,
35:13
according
35:13
to
35:13
Kevin.
35:14
So
35:14
I
35:14
think
35:15
it's
35:15
really
35:15
just
35:15
a,
35:16
just
35:16
a
35:16
marketing.
35:17
Here's
35:17
an
35:17
extra
35:18
$15
35:18
coupon
35:19
if,
35:19
if
35:19
we
35:19
don't
35:19
meet
35:20
your.
35:20
Your
35:20
satisfaction.
35:22
Yeah,
35:22
that's
35:22
a
35:22
really
35:22
good
35:22
point.
35:23
Something
35:23
I
35:23
hadn't
35:23
thought
35:23
about,
35:23
you
35:24
know,
35:24
like,
35:24
you
35:24
know,
35:24
are
35:24
they
35:25
just
35:25
meeting
35:25
this
35:25
expectation
35:26
day
35:26
in
35:26
and
35:26
day
35:26
out
35:27
anyway,
35:27
and
35:28
now
35:28
he'.
35:29
It.
35:29
But
35:30
like,
35:30
I
35:30
don't
35:31
know
35:31
that
35:31
I
35:31
would
35:31
market
35:31
it
35:32
that
35:32
overtly
35:32
either
35:33
because
35:33
then
35:33
it's,
35:33
it's
35:34
a
35:34
big
35:34
move.
35:35
Yeah,
35:35
it's,
35:35
it's
35:35
a,
35:36
it's
35:36
a
35:36
tough
35:36
one
35:36
to
35:36
live
35:37
up
35:37
to
35:37
I
35:37
think,
35:37
in
35:37
the
35:37
long
35:38
run.
35:38
But
35:38
you
35:38
know,
35:38
otherwise,
35:39
you
35:39
know,
35:39
because
35:39
versus
35:40
just
35:40
word
35:40
of
35:40
mouth
35:41
of,
35:41
hey,
35:41
you
35:41
know,
35:42
Office
35:42
Depot,
35:42
they
35:42
fulfill
35:43
my
35:43
pickup
35:43
order
35:43
pretty
35:44
darn
35:44
quick,
35:44
you
35:44
know.
35:45
Right.
35:45
And,
35:45
and
35:45
reliably,
35:46
you
35:46
know,
35:47
I
35:47
don't
35:47
know.
35:48
Yep.
35:49
Okay,
35:49
well,
35:49
Chris,
35:50
let's
35:50
go
35:50
to
35:50
the
35:50
lightning
35:50
round.
35:51
Let's
35:51
close
35:51
it
35:51
up
35:51
here.
35:52
Omnitech
35:53
is
35:53
heading
35:53
out
35:53
to
35:53
cover
35:54
New
35:54
York
35:54
Fashion
35:54
Week
35:55
right
35:55
after
35:55
this
35:55
podcast.
35:56
Chris,
35:57
but
35:57
most
35:57
importantly,
35:58
what
35:58
is
35:58
your
35:58
favorite
35:59
fashion
35:59
related
35:59
movie?
36:01
Oh,
36:02
man.
36:03
The
36:03
easy
36:03
answer
36:03
here
36:04
is
36:04
Devil
36:04
Wears
36:04
Prada.
36:05
But
36:06
I
36:06
believe
36:06
it
36:07
or
36:07
not,
36:07
I
36:07
actually
36:07
think
36:07
that
36:07
movie
36:08
is
36:08
really
36:08
overrated.
36:09
I
36:09
haven't
36:09
seen
36:10
it
36:10
in
36:10
a
36:10
while.
36:10
I
36:10
need
36:10
to
36:10
watch
36:10
again,
36:11
but
36:11
I
36:11
think
36:11
it's
36:11
really
36:11
overrated.
36:12
I'm
36:13
guessing
36:13
I'm
36:13
gonna
36:13
get
36:13
barbs
36:14
for
36:14
that
36:14
one.
36:14
The
36:15
next
36:15
one's
36:15
coming
36:15
out,
36:16
so
36:16
you
36:16
better
36:16
watch
36:16
it
36:16
soon.
36:17
I
36:17
know,
36:18
and
36:18
without
36:18
Adrian
36:19
Grenier
36:19
too,
36:19
which
36:20
I'm
36:20
super
36:20
excited
36:20
about
36:20
because
36:21
he
36:21
was
36:21
terrible
36:21
in
36:21
that
36:22
movie.
36:23
I'm
36:23
going
36:23
with
36:23
Zoolander.
36:24
And
36:25
because
36:25
Zoolander
36:26
is
36:26
such
36:26
a
36:26
setup
36:27
of
36:27
the
36:27
fashion
36:27
industry
36:28
and
36:28
I
36:29
can
36:29
respect
36:29
anyone
36:30
that
36:30
can
36:30
read
36:30
minds.
36:32
Oh
36:32
my
36:32
God,
36:32
it's
36:33
that
36:33
is
36:33
such
36:33
a
36:33
good
36:33
movie.
36:34
It
36:35
really
36:35
is
36:36
the.
36:36
One
36:36
of
36:36
the
36:37
best
36:37
fashion
36:37
movies.
36:38
My
36:38
favorite
36:39
was
36:39
the
36:39
Isaac
36:39
Mizrahi
36:40
documentary.
36:41
I
36:41
really
36:41
loved
36:42
that
36:42
in
36:42
the
36:42
90s.
36:42
I
36:43
forget.
36:43
Documentary
36:44
or
36:45
something.
36:45
Yeah,
36:45
documentary.
36:46
Oh,
36:46
yeah.
36:46
Okay.
36:47
I
36:47
didn't
36:47
think
36:47
documentaries
36:48
were,
36:48
were
36:48
in,
36:49
in,
36:49
in,
36:49
in
36:50
play.
36:50
Okay.
36:50
I'd
36:51
have.
36:51
Oh,
36:51
for
36:51
sure.
36:52
Yeah.
36:53
Documentaries
36:53
are
36:53
at
36:53
play.
36:54
I
36:54
can't
36:54
think
36:54
of
36:54
a
36:54
fashion
36:55
documentary
36:55
either,
36:55
other
36:56
than
36:56
like
36:56
the
36:56
Abercrombie
36:57
and
36:57
Fitch
36:58
salacious
36:58
documentary
36:59
I
36:59
watched.
36:59
Hey,
37:00
that's
37:00
in
37:00
the
37:00
consideration
37:01
set
37:01
too.
37:02
Whatever
37:02
you
37:02
want.
37:02
Whatever
37:03
you
37:03
want.
37:03
That,
37:04
that
37:04
doesn't
37:04
beat
37:04
Zoolander.
37:05
The
37:05
walk
37:05
off
37:05
between
37:06
Ben
37:07
Stiller
37:07
and
37:07
Owen
37:08
Wilson
37:08
is
37:08
an
37:08
all
37:08
time
37:09
classic.
37:10
All
37:10
right,
37:11
Ariana
37:11
Grande's
37:12
Eternal
37:13
Sunshine
37:13
Tour
37:13
tickets
37:14
will
37:14
start
37:14
to
37:14
go
37:15
on
37:15
sale
37:15
this
37:15
week.
37:16
On
37:16
a
37:16
scale
37:17
of
37:17
1
37:17
to
37:17
10,
37:18
how
37:18
would
37:18
you
37:19
rank
37:19
Ariana
37:19
Grande's
37:20
talent
37:20
level?
37:21
I'm
37:21
curious
37:21
where
37:21
you're
37:21
going
37:21
to
37:22
come
37:22
down
37:22
on
37:22
this.
37:23
I
37:24
think
37:24
she's
37:24
an
37:25
11.
37:25
I
37:25
mean,
37:26
she
37:26
is,
37:27
she's
37:28
incredibly
37:29
talented.
37:29
I'm
37:30
not
37:30
her
37:30
biggest
37:31
fan
37:32
by
37:32
any
37:32
means,
37:33
but
37:33
I
37:34
don't
37:34
think
37:34
anybody
37:34
can
37:35
deny
37:35
her
37:35
talent.
37:37
Triple
37:37
threat.
37:38
Like
37:38
smart
37:39
businesswoman,
37:40
great
37:41
actress,
37:42
great
37:42
singer.
37:44
I
37:45
think
37:45
she,
37:46
I
37:46
think
37:46
she's
37:46
got
37:46
it
37:47
all.
37:47
And,
37:48
and
37:48
yeah,
37:49
I
37:49
mean,
37:49
is.
37:50
She
37:50
can
37:50
command
37:51
the,
37:51
the
37:51
prices
37:52
per
37:52
ticket.
37:52
We'll
37:53
just
37:53
say
37:53
that
37:53
she's,
37:54
she's
37:55
charging
37:55
right
37:55
now.
37:56
So
37:57
Aaron
37:57
Grant
37:57
is
37:57
the
37:57
tp.
37:58
She's
37:58
your
37:58
tp.
37:59
She's
37:59
the
37:59
total
37:59
package.
38:00
And
38:00
that's
38:00
amazing.
38:01
Yeah,
38:01
I
38:01
would
38:01
say
38:02
so.
38:02
I'd
38:02
say
38:02
so.
38:03
She's,
38:03
she's
38:03
doing
38:04
well
38:04
for
38:04
herself.
38:06
What
38:06
do
38:06
you
38:07
think
38:07
of
38:07
her
38:07
talent
38:08
level?
38:09
Oh,
38:09
I
38:10
definitely
38:10
go
38:10
eight
38:10
or
38:11
nine.
38:11
I
38:11
think
38:11
she's,
38:11
I
38:12
mean,
38:12
when
38:12
I
38:12
saw
38:12
her
38:12
in
38:12
Wicked,
38:13
she
38:13
crushed
38:13
Wicked.
38:14
And
38:14
so
38:14
that's
38:14
a
38:14
whole
38:15
nother
38:15
game.
38:15
So.
38:15
Yeah,
38:15
I
38:16
think,
38:16
I
38:16
think
38:16
she's
38:16
very
38:16
talented.
38:17
I
38:18
don't
38:18
know.
38:18
I
38:18
go
38:18
11.
38:19
11
38:19
to
38:19
me
38:19
is
38:19
like
38:20
Michael
38:20
Jackson.
38:21
Like
38:21
there's
38:21
only
38:21
so
38:21
many
38:21
people.
38:22
Oh,
38:22
yeah,
38:22
okay.
38:23
Okay,
38:24
so
38:24
I'll
38:24
temper.
38:24
I'll,
38:25
I'll
38:25
bring
38:25
her
38:25
down
38:26
to
38:26
a
38:26
10
38:26
then.
38:27
She's,
38:28
she's
38:28
not
38:28
an
38:28
11,
38:29
but
38:29
a
38:29
10.
38:30
We'll,
38:30
we'll
38:30
give
38:30
her
38:30
a
38:31
10.
38:31
Yeah.
38:32
Okay,
38:33
maybe
38:33
not
38:33
Michael
38:34
Jackson
38:34
because
38:34
I
38:34
don't
38:34
know
38:35
if
38:35
you
38:35
can
38:35
still
38:35
say
38:35
Michael
38:35
Jackson.
38:36
So
38:36
maybe
38:36
like
38:36
Elvis
38:37
Presley
38:37
or
38:37
something
38:37
like
38:38
that
38:38
or,
38:38
you
38:38
know.
38:39
Okay,
38:40
she's
38:41
gonna
38:41
go
38:41
in
38:41
the
38:41
hall
38:41
of
38:41
fame.
38:42
She'll
38:42
be
38:42
in
38:42
the
38:42
hall
38:43
of
38:43
fame
38:43
someday.
38:43
I
38:43
think
38:44
we'll
38:44
give
38:45
her
38:45
that
38:45
accolade.
38:46
All
38:47
right,
38:47
Chris,
38:47
I
38:47
won't
38:47
ask
38:48
you.
38:48
If
38:48
she's
38:48
more
38:48
Talented
38:49
than
38:49
Taylor
38:49
Swift,
38:50
though,
38:50
Ed.
38:50
Because
38:50
that
38:50
could
38:50
be
38:51
a
38:51
whole
38:51
can
38:51
of
38:51
worms
38:52
that
38:52
we
38:52
don't
38:52
want
38:52
to
38:52
open
38:53
up.
38:53
I
38:54
mean,
38:54
yes,
38:54
that
38:55
is
38:55
going
38:55
to
38:55
open
38:55
up
38:55
an
38:56
entire
38:56
new
38:56
can
38:56
of
38:56
worms.
38:57
And
38:57
are
38:58
we
38:58
talking
38:58
vocal
38:59
talent?
38:59
Are
38:59
we
38:59
talking
39:00
writing?
39:00
Like.
39:03
Yeah.
39:05
All
39:05
right,
39:05
Chris,
39:06
question
39:06
number
39:07
three.
39:07
According
39:07
to
39:07
the
39:07
Wall
39:08
Street
39:08
Journal,
39:08
OpenAI
39:09
is
39:09
using
39:09
its
39:10
artificial
39:10
intelligence
39:11
tools
39:11
to
39:11
help
39:11
produce
39:12
a
39:12
feature
39:12
length
39:12
animated
39:13
movie
39:13
called
39:13
Critters
39:15
that
39:15
will
39:15
take
39:15
less
39:16
than
39:16
nine
39:16
months
39:16
to
39:16
make
39:17
and
39:17
less
39:17
than
39:18
$30
39:18
million
39:19
to
39:20
create.
39:21
They
39:21
will
39:21
be
39:22
debuting
39:22
this
39:22
film
39:23
at
39:23
the
39:23
Cannes
39:24
Film
39:24
Festival.
39:25
Cannes
39:26
Film
39:26
Festival.
39:27
You've
39:27
been
39:28
seeing
39:28
a
39:28
lot
39:28
of
39:28
movies
39:28
lately,
39:29
but
39:29
I
39:29
want
39:29
to
39:29
know,
39:30
would
39:30
you
39:30
pay
39:30
to
39:31
see
39:31
an
39:31
AI
39:31
generated
39:32
movie
39:33
in
39:33
the
39:33
theaters?
39:35
Yeah,
39:36
we.
39:36
We.
39:36
Yes,
39:37
I
39:37
would.
39:38
Okay.
39:38
But
39:38
I
39:38
would.
39:39
Yeah,
39:39
I
39:39
have
39:39
no
39:39
problem
39:39
with
39:40
that,
39:40
as
39:40
long
39:40
as
39:40
it's
39:40
good
39:41
content
39:41
and
39:41
it's
39:41
been
39:42
creatively
39:42
put
39:42
together.
39:42
I
39:43
think
39:43
it's
39:43
just
39:43
a
39:43
new
39:43
form
39:43
of
39:44
artistic
39:44
expression,
39:45
honestly,
39:45
at
39:45
the
39:45
end
39:45
of
39:45
the
39:46
day.
39:46
But,
39:46
yeah,
39:47
I
39:47
will
39:47
say
39:48
$30
39:48
million
39:49
when
39:49
that's
39:49
the
39:50
line
39:50
of
39:50
demarcation.
39:51
That
39:51
seems
39:52
super
39:52
freaking
39:53
expensive
39:53
to
39:54
me.
39:54
Like,
39:54
that's.
39:54
Apparently,
39:55
that's
39:55
like
39:56
minuscule
39:57
dollars
39:57
for
39:57
a
39:58
movie
39:58
production
39:58
budget.
40:00
Wow,
40:00
that's
40:00
crazy
40:00
to
40:01
me.
40:01
I'm
40:01
surprised
40:01
they
40:01
can't
40:02
get
40:02
that
40:02
much,
40:02
much
40:02
lower.
40:03
But,
40:03
yeah,
40:04
I'd
40:04
be
40:05
interested
40:05
to
40:05
watch
40:05
it
40:05
and
40:06
see
40:06
what
40:06
it
40:06
is.
40:06
Yeah,
40:06
I
40:07
don't
40:07
have
40:07
a
40:07
problem
40:07
with
40:07
it,
40:07
do
40:08
you?
40:09
No,
40:09
I
40:09
mean,
40:10
but
40:10
the
40:10
thing
40:10
that
40:10
I
40:10
like
40:11
about
40:11
this
40:11
is
40:11
they're
40:11
still
40:12
using
40:12
artists
40:12
to
40:13
create
40:13
the
40:13
original
40:14
character.
40:14
Like
40:15
human
40:15
artists
40:16
to
40:16
create
40:16
the
40:16
original
40:17
character.
40:18
They're
40:18
using
40:19
talent
40:20
to
40:20
do
40:20
the
40:20
voiceover
40:21
of
40:21
the
40:21
these
40:21
things.
40:22
So
40:22
there
40:22
still
40:22
is
40:23
something
40:23
contributing
40:24
to
40:24
that
40:24
production
40:25
budget.
40:26
But
40:26
now
40:26
it
40:26
sounds
40:27
like
40:27
they're
40:27
just
40:27
going
40:27
to
40:28
be
40:28
able
40:28
to
40:29
take
40:29
that
40:29
one
40:30
image
40:30
and
40:31
then
40:31
make
40:31
that
40:32
whole
40:32
movie
40:32
out
40:33
of
40:33
that
40:33
one
40:33
image.
40:33
It
40:34
takes
40:34
humans
40:34
to
40:34
create
40:34
the
40:35
final
40:35
product,
40:35
you
40:35
know,
40:35
at
40:36
the
40:36
end
40:36
of
40:36
the
40:36
day,
40:36
so.
40:37
Right.
40:37
All
40:37
right,
40:37
last
40:37
one.
40:38
We're
40:38
giving
40:39
a
40:39
lightning
40:39
round
40:39
a
40:39
new
40:39
definition
40:40
today
40:40
and.
40:41
All
40:41
right.
40:41
The
40:41
New
40:41
Orleans
40:42
Film
40:42
Society
40:42
is
40:43
set
40:43
to
40:43
partner
40:43
with
40:43
the
40:44
Broad
40:44
Theater
40:45
to
40:45
present
40:45
an
40:45
exclusive
40:46
advanced
40:46
screening
40:47
of
40:47
Spinal
40:48
Tap.
40:48
The
40:48
End
40:49
continues
40:49
in
40:50
late
40:50
October.
40:51
And
40:51
this
40:51
is
40:51
funny
40:51
because
40:52
when
40:52
was
40:52
the
40:52
last
40:52
time
40:52
you
40:53
used
40:53
the
40:53
phrase
40:53
dialed
40:54
up
40:54
to
40:54
11?
40:54
I
40:55
think
40:55
you
40:55
actually
40:55
just
40:56
used
40:56
it
40:56
not
40:56
that
40:56
long
40:56
ago.
40:57
I
40:57
mean,
40:57
I.
40:57
I
40:57
didn't.
40:58
I
40:58
didn't
40:58
dial
40:59
it
40:59
up
40:59
to
40:59
11
40:59
for
41:00
my
41:00
answer
41:00
for
41:00
Ariana
41:01
Grande,
41:01
but
41:02
I
41:02
basically
41:02
said
41:03
11
41:03
because
41:04
of
41:04
this
41:04
movie.
41:04
It
41:05
allowed
41:05
us
41:05
to
41:06
give
41:06
an
41:06
11
41:06
on
41:07
a
41:07
1
41:07
to
41:07
10
41:07
scale,
41:08
but
41:08
I
41:08
feel
41:08
like
41:09
we
41:09
use
41:09
this
41:09
monthly
41:09
on
41:10
the
41:10
show.
41:10
So,
41:11
Spinal
41:11
Tap,
41:12
thank
41:12
you
41:12
for,
41:12
for
41:13
your
41:13
contributions.
41:14
Yeah,
41:14
I
41:14
can't
41:14
wait
41:15
to
41:15
see
41:15
that
41:15
movie.
41:15
Oh
41:16
my
41:16
God.
41:16
I
41:16
saw
41:16
him
41:16
on
41:17
Jimmy
41:17
Kimmel
41:17
the
41:17
other
41:17
night.
41:18
It
41:18
was
41:18
great.
41:18
All
41:19
right,
41:19
so
41:19
happy
41:20
birthday
41:20
today
41:20
to
41:21
Chris
41:21
Columbus,
41:22
the
41:22
director,
41:23
not
41:23
the
41:23
explorer,
41:24
and
41:25
because
41:25
he's
41:25
long
41:26
since
41:26
dead,
41:27
Colin
41:27
Firth
41:28
and
41:30
the
41:30
man
41:30
whose
41:30
creative
41:31
genius
41:31
gave
41:32
us
41:32
lock,
41:32
stock
41:33
and
41:33
two
41:33
smoking
41:34
barrels,
41:34
the
41:35
great
41:35
guy
41:35
Ritchie.
41:36
And
41:36
remember,
41:36
if
41:37
you
41:37
can
41:37
read
41:37
or
41:37
listen
41:38
to
41:38
one
41:38
retail
41:38
blog
41:39
in
41:39
the
41:39
business,
41:39
make
41:39
it
41:39
Omnitok
41:40
the
41:40
only
41:40
retail
41:41
media
41:41
outlet
41:41
run
41:41
by
41:42
two
41:42
former
41:42
executives
41:43
from
41:43
a
41:43
current
41:44
top
41:44
10
41:44
US
41:45
retailer.
41:45
Our
41:46
Fast
41:46
Five
41:46
podcast
41:47
is
41:47
the
41:47
quickest,
41:47
fastest
41:48
rundown
41:48
of
41:48
all
41:48
the
41:48
week's
41:49
top
41:49
news
41:49
and
41:49
our
41:50
date
41:50
daily
41:50
newsletter.
41:50
The
41:51
Retail
41:51
Daily
41:51
Minute
41:52
tells
41:52
you
41:52
all
41:52
you
41:52
need
41:52
to
41:53
know
41:53
each
41:53
day
41:53
to
41:54
stay
41:54
on
41:54
top
41:54
of
41:54
your
41:54
game
41:55
as
41:55
a
41:55
retail
41:55
executive
41:56
and
41:56
also
41:56
regularly
41:57
feature
41:57
special
41:57
content
41:58
that
41:58
is
41:58
exclusive
41:59
to
41:59
us
41:59
and
41:59
that
42:00
Ann
42:00
and
42:00
I
42:00
take
42:00
a
42:00
lot
42:01
of
42:01
pride
42:01
in
42:01
doing
42:02
just
42:02
for
42:02
you.
42:03
And
42:03
fun
42:03
fact,
42:04
folks,
42:04
if
42:04
you
42:04
like
42:05
to
42:05
engage
42:05
with
42:06
substack
42:06
retail,
42:06
Daily
42:07
Minute
42:07
is
42:07
now
42:07
available
42:08
on
42:08
Substack.
42:09
Just
42:09
look
42:09
up
42:09
Omnitok
42:10
Retail
42:11
if
42:11
that's
42:11
your
42:12
preferred
42:12
method
42:12
to
42:13
digest
42:13
our
42:13
content.
42:14
Thanks
42:14
as
42:14
always
42:14
for
42:14
listening
42:15
and
42:15
please
42:15
remember
42:15
to
42:15
like
42:15
like
42:15
and
42:16
leave
42:16
us
42:16
a
42:16
review
42:16
wherever
42:16
you
42:17
happen
42:17
to
42:17
listen
42:17
to
42:17
your
42:17
podcast
42:18
or
42:18
on
42:19
YouTube.
42:19
You
42:19
can
42:19
follow
42:19
us
42:20
today
42:20
by
42:20
simply
42:20
going
42:20
to
42:20
YouTube.
42:21
Com
42:22
omnitalk
42:23
retail.
42:23
So
42:23
until
42:24
next
42:24
week,
42:24
on
42:25
behalf
42:25
of
42:25
all
42:25
of
42:26
us
42:26
here
42:26
at
42:26
omnitalk,
42:27
as
42:27
always,
42:27
be
42:28
careful
42:28
out
42:28
there.