Latest / The Unofficial Shopify Podcast
From $25K to $447K a Month: BattlBox's Whatnot Playbook
"Not knowing what we were doing, just bobbling through it, we did a couple thousand dollars an hour and we were like, whoa, this might be something."
John Roman bought BattlBox back in 2023 and went looking for the next channel. With over a million TikTok followers, TikTok Shop looked obvious. Then a Whatnot sales rep sent an email. Seventeen months later, live selling on Whatnot does $447K a month, with no ad spend.
John breaks down why Whatnot buyers spend three times what TikTok Shop buyers spend, what a three-hour show looks like when each product gets 30 seconds, and the host-hiring…
The skinny
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