Advertising & Identity: Zachary Morvant on Branding for Law Firms
Today’s conversation with marketing creative consultant Zach Morvant is a wonderful primer on the marketing details lawyers and law firm professionals should think about but often, in the press of casework, don’t. This Part I of this conversation; tune it next week for Part II.
Zach’s background as a creative includes work within large companies like Survey Monkey and Scribd, at the agency level, and running his own creative consulting company. In the brevity and brilliance department he’s the best wordsmith I’ve come across with his ability to pack punchy messaging into very few words. With…
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