The LEGO Sustainability Saga
In 2012, LEGO made a commitment to make all of their bricks out of sustainable materials by 2030, just in time for the company's 100th anniversary. As Tim Guy Brooks, LEGO's head of environmental responsibility said, "We can't say we inspire and develop the builders of tomorrow if we're ruining the planet."
The company has been willing to invest and experiment, but a solution continues to elude them. Corn-based bricks were too soft and wheat-based ones didn't look right. Bricks made from other materials proved too hard to pull apart or lost their grip, known as "clutch power" in the LEGO…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.