Latest / Good Morning From The Chicken Coop! / Season 5 - Episode 20 - How to lose a customer!

Transcript

Season 5 - Episode 20 - How to lose a customer! · Good Morning From The Chicken Coop!

• 0:01
  Hey everybody, welcome to the good morning from the Chicken
• 0:04
  Coop podcast. My name is Kim Johnson and I am
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  a mastermindset coach, creative strategist, and also happened to
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  be a farmer. This is my chicken coop and I
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  come out here every day to record a podcast to teach
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  distinctions, possibilities, new ways of thinking, and just bring
• 0:20
  some joy into the world. So welcome to the coop and let's
• 0:23
  start your day off in a fantastic way.
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  Hey everybody, good morning. So I want to tell you a story
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  today about something that I think is incredibly important.
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  If you are in business, trying to have a business, running a
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  business, pretty much if you go to work and you're helping
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  yourself or anybody else out there, you're going to want to
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  hear this. Now, I am a big learner.
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  Anybody who's on here regularly understands I love to learn or
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  always listening, reading, doing something, taking courses.
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  It's just the nature of who I am.
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  So when I know that somebody has value that they have given me in
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  the past through something, whether it's a book, of course,
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  and you know, something I've seen on YouTube, I'm going to
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  pay attention. Now, I'm not going to give the
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  name of this person or their company, but I'm going to say
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  this. There is a person that I admire
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  very, very much for their content.
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  I've read all of their books. I have listened to all of their
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  videos. I am a member of something that
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  they provide online for courses and I regularly go and rewatch
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  the course because it's so good and it gives you so much
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  information in order to develop a brand.
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  And this person is having a live event.
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  And I was like, Oh my gosh, I want to go see this.
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  I like, I've, I've not ever seen this person speak before.
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  So I was like, OK, I'm going to go and I'm going to do this.
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  And I see that they only have and a small event.
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  It's like there's only 100 people that can go.
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  So I was like, oh, this is going to be really good.
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  I got very excited and last week I started the process of saying,
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  OK, I checked flights. I checked hotels, I checked the
• 2:01
  whole thing out and I was like, OK, I think I can work this into
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  my calendar. I'm going to make it happen.
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  And then I noticed that it's on their landing page for the
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  event. I noticed that it's taught by
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  this person and someone else. So immediately my event brain
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  goes to this place of, well, I, I want to know how, how many
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  hours this person is actually showing up and teaching it?
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  Or is it going to be somebody else teaching it?
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  Because for me, that part's really important because I have
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  been in this business for a very long time.
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  And often when someone says, hey, I'm having an event, it
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  means them and other people and they're not there the whole
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  time. And a couple years ago, I took
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  a, a six month program that I, I bought into.
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  I spent 10s of thousands of dollars on this event for six
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  months of coaching. And the person that was supposed
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  to be there and teaching it was there a fraction of the time.
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  So now I'm even more conscientious of this.
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  So I send an e-mail and I ask, hey, can you please tell me how
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  much time this person is going to be teaching the course?
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  And no actually let me back up because I actually said first in
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  the first e-mail I'd like to speak to someone about taking
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  the course. I get an e-mail back.
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  Now I've called the company 4 times, no one ever answers the
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  phone. So I send the e-mail and boom, I
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  get back an e-mail that tells me exactly what's on the website.
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  So now they have someone in their hands who wants to spend
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  money, wants to buy a ticket, and that still it is not getting
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  their attention to pick up the phone.
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  Then I get the e-mail and that says exactly what the website
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  says. Now I'm irritated so see my my
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  point of purchase is going down, down, down.
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  They're losing me because now I'm pissed that they did not
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  like even take the time to call me or give me some information
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  that could have been a little different.
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  Like, hey, we don't have anybody to staff and talk to you, but we
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  can give me a specific question. It wasn't even like that.
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  It was generalized information that a monkey could have copied
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  out of something. So I sent back another e-mail
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  and I said very specifically, I need to know the number, like
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  what is the syntax and how much time is this person going to be
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  teaching as opposed to the secondary person listed on the
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  event. They send it back and say I
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  don't have a syntax of the event and they resend me the same
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  information again. And I was so aggravated.
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  No phone call, no hey, can we talk to you about this?
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  How can we do this? And this ticket cost, just to be
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  very clear, was just for the ticket was $5000.
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  Not, I mean, we're not talking about something that was a small
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  ticket price. So wouldn't you pick up the
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  phone? Wouldn't you find a way to do
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  this? And if you were having this done
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  overseas, because my belief is who's ever answering those
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  emails? It's coming from someone in the
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  Philippines or India or somewhere.
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  Wouldn't you have put this into this person's head that listen,
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  if you get somebody that really looks like they're, they're
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  ready to purchase a ticket, please pass them over to one of
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  us and we'll take care of it. But Nope.
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  So here's the deal, I'm out. I'm not going to go to the
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  event. And I know that that event is
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  not going to be mostly taught by that person because they're
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  being invasive. So it's a high ticket event.
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  It's making you pay money and you're not going to even get the
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  connection with the person that you really want that you want to
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  learn from. So I'm telling you all this
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  because I want you to open up your awareness when you're doing
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  these things. And I want you to pay attention
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  to what you're really reading and ask better questions.
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  Because if there's a way to get around stuff, people will do it.
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  And you have to look and ask good questions.
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  So now instead of going to that event and spending that money,
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  I'm investing that into new cameras for shooting it out here
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  at the farm and giving more content on the YouTube channel.
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  And by the way, if you're not on the YouTube channel, please go
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  over and join us. It's Mindset with Kim.
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  You'll just at Mindset with Kim and you'll find us on YouTube.
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  But the point is very frustrating and how can you run
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  a business successfully when you handle it that way?
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  So learn from my observations because I'll tell you it'll save
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  you a boatload of money. All right, my friends, I hope
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  you have a blessed day and I will see you tomorrow.
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  Bye.