Latest / Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Should Your Marketing Agency Pitch for Free?
Are you tired of losing time and money on RFPs? Do you want to start charging for creative strategy? There's a long-standing debate in the agency world about whether or not we should pitch for free. It all comes down to knowing when and how to position a paid strategy.
In this episode, we'll cover:
Pitching new clients vs. organic agency growth.
How your agency can get paid for the pitch.
Should your agency ever work for free?
I talked to Aleena Mazhar, Vice President and Managing Director of the Experiential Division of Fuse Create, a marketing and ad agency based in Toronto. Aleena is a…
The skinny
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