Latest / Open Tabs / 🎧 Everyone's outside this summer except the guy living in a Netflix billboard

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🎧 Everyone's outside this summer except the guy living in a Netflix billboard · Open Tabs

• 0:01
  SPEAKER_03: Okay, anime hair aside,
• 0:03
  SPEAKER_03: welcome to OpenTabs,
• 0:05
  SPEAKER_03: our twice-weekly Substack Live,
• 0:07
  SPEAKER_03: where we talk about the stories taking up space, and our tabs are... Hi, Melissa.
• 0:13
  SPEAKER_03: Hi, Megan.
• 0:15
  SPEAKER_03: Hello.
• 0:18
  SPEAKER_03: Okay, so we have two fun topics for this Tuesday.
• 0:21
  SPEAKER_03: So we're just gonna jump straight into it.
• 0:25
  SPEAKER_03: The first one is kind of a feel-good.
• 0:28
  SPEAKER_03: Gen Z is literally breaking out,
• 0:31
  SPEAKER_03: and Box recently released a piece about how this is their summer of outside,
• 0:37
  SPEAKER_03: and they're breaking out of their pandemic funk.
• 0:43
  SPEAKER_03: And they're meeting friends and drinking, which is a big development for them.
• 0:48
  SPEAKER_03: Yay!
• 0:49
  SPEAKER_03: And Megan, our in-house Gen Z expert, I wanted to get your take on the summer fun.
• 0:59
  SPEAKER_01: Yeah, well, you know, we'd love to pat ourselves on the back.
• 1:02
  SPEAKER_01: We did predict this when we did our summer aesthetics.
• 1:05
  SPEAKER_01: We said this would be the summer of love and that it was going to be very,
• 1:07
  SPEAKER_01: like, 70s out there, free love.
• 1:10
  SPEAKER_01: And while it's not called literally that, the vibe is exactly the same.
• 1:14
  SPEAKER_01: So we're not necessarily surprised because we saw this coming.
• 1:17
  SPEAKER_01: But it is nice.
• 1:18
  SPEAKER_01: We were talking last week about how awkward they are and how they need to work on that.
• 1:22
  SPEAKER_01: So I think They're doing it and they're getting out there.
• 1:25
  SPEAKER_01: And I thought that this was like good to see some positive Gen Z press
• 1:31
  SPEAKER_01: and also just things are picking up.
• 1:33
  SPEAKER_01: And I thought it was notable that like the economy is bad,
• 1:36
  SPEAKER_01: but yet they're still doing all of these things.
• 1:38
  SPEAKER_01: So what would happen if the economy was even better?
• 1:41
  SPEAKER_01: Like it's fun to see that like culture is on an upswing and
• 1:44
  SPEAKER_01: that should things get better, it'll get even better and more interesting.
• 1:48
  SPEAKER_01: Did you feel this was true as our resident actual Gen Z?
• 1:51
  SPEAKER_01: Did you feel more outside this summer?
• 1:53
  SPEAKER_03: I've definitely been more outside this summer.
• 1:56
  SPEAKER_03: I've noticed my friends have all been more outside this summer.
• 2:01
  SPEAKER_03: And I feel like I've seen it with both my younger Gen Z friends and my older Gen Z friends.
• 2:09
  SPEAKER_03: Definitely drinking more in a healthy way.
• 2:12
  SPEAKER_03: But like, it was kind of grandma, you know, before.
• 2:15
  SPEAKER_03: And now I'm like, thank you.
• 2:17
  SPEAKER_03: Like, people are down to get a cocktail on a weeknight,
• 2:21
  SPEAKER_03: which was not happening, I feel like, for the past few years.
• 2:26
  SPEAKER_03: Yeah.
• 2:27
  SPEAKER_03: And I've also seen,
• 2:28
  SPEAKER_03: I've always been a moviegoer,
• 2:30
  SPEAKER_03: obviously, COVID aside, but I've always been a moviegoer.
• 2:35
  SPEAKER_03: And it used to be harder to find people who wanted to go with me.
• 2:39
  SPEAKER_03: So I go to movies a lot by myself because a lot of my friends don't watch horror.
• 2:43
  SPEAKER_03: Me too.
• 2:44
  SPEAKER_03: And it's just fun.
• 2:46
  SPEAKER_03: I love going to the movies, so I'm told to go by myself.
• 2:50
  SPEAKER_03: But I feel like this year,
• 2:52
  SPEAKER_03: Almost any time I've been like,
• 2:53
  SPEAKER_03: does anyone want to go to the movies to see blah,
• 2:55
  SPEAKER_03: blah, blah, at least one person, mostly a group of people are like, yes, let's go.
• 3:01
  SPEAKER_03: Do you have a subscription?
• 3:04
  SPEAKER_03: Yes, I'm a regal girl because that's the closest theater to me.
• 3:10
  SPEAKER_03: But one of my other friends is an AMC A-lister.
• 3:14
  SPEAKER_03: So we will use each other's a lot.
• 3:19
  SPEAKER_03: I wish I could be an AMC girl, but it's a bit of a truck.
• 3:24
  SPEAKER_01: Yeah, that makes sense.
• 3:26
  SPEAKER_01: I live in, like, AMC Paradise.
• 3:27
  SPEAKER_01: I live close to the Burbank trifecta where there's three.
• 3:30
  SPEAKER_01: So I go to the movies all the time.
• 3:32
  SPEAKER_01: Same, I'm going by myself.
• 3:34
  SPEAKER_01: And I'm always taking note of, like, who's here, who's here.
• 3:37
  SPEAKER_01: And I saw One Night Only.
• 3:39
  SPEAKER_01: Are you going to see that?
• 3:40
  SPEAKER_01: Have you seen it?
• 3:41
  SPEAKER_03: What are your thoughts?
• 3:42
  SPEAKER_03: No, I'm pretty read in on it.
• 3:43
  SPEAKER_03: I don't know.
• 3:45
  SPEAKER_03: I'm not, like, a huge rom-com person.
• 3:48
  SPEAKER_03: Okay.
• 3:50
  SPEAKER_03: You're, like, horror only.
• 3:52
  SPEAKER_03: I like horror,
• 3:53
  SPEAKER_03: I love action,
• 3:54
  SPEAKER_03: and I like,
• 3:55
  SPEAKER_03: basically, like, rom-com is, like, the one genre where I'm like, eh, not interested.
• 4:02
  SPEAKER_03: But I have been keeping up with the,
• 4:07
  SPEAKER_03: like, I've seen people who went to the Tinder event that they did in, like...
• 4:11
  SPEAKER_03: It wasn't Tinder, it was just, was there a Tinder event?
• 4:15
  SPEAKER_03: I saw, I think it maybe was Tinder.
• 4:17
  SPEAKER_01: Maybe I'm getting it mixed up because we just wrote about- Tell me what you saw.
• 4:21
  SPEAKER_01: I might have just not seen it at all.
• 4:22
  SPEAKER_01: Tell me.
• 4:22
  SPEAKER_01: Okay.
• 4:23
  SPEAKER_03: So if you don't know One Night Only,
• 4:26
  SPEAKER_03: they're calling it like the sex purge movie because it's singles can only have-
• 4:30
  SPEAKER_03: To try to
• 4:30
  SPEAKER_01: get you horror viewers to go see it.
• 4:33
  SPEAKER_03: Because single, it takes place in this world where singles can only have sex one night a year.
• 4:39
  SPEAKER_03: Have you seen this, Melissa?
• 4:41
  SPEAKER_03: No.
• 4:42
  SPEAKER_03: What?
• 4:46
  SPEAKER_02: Guys, this is like, there are so many corners of the internet that you have touched on.
• 4:52
  SPEAKER_02: It's about four minutes that we have been on that we've, like, never been there.
• 4:58
  SPEAKER_02: I'm in the, like, elder millennial, we are, like, drinking even more.
• 5:07
  SPEAKER_02: There is no night that doesn't, we,
• 5:10
  SPEAKER_02: my friend and I just made up the term, our Tuesday, four of our titties on Tuesday.
• 5:15
  SPEAKER_02: I mean, I just, like, cannot with Gen Z.
• 5:19
  SPEAKER_02: And, like, I just – it's just, like, a totally different – like, I appreciate it.
• 5:24
  SPEAKER_02: Like, health and wellness, 100%.
• 5:28
  SPEAKER_02: I just think, like, my generation, we are, like, hardcore with all of it.
• 5:33
  SPEAKER_02: Like, we're, like,
• 5:35
  SPEAKER_02: you know,
• 5:36
  SPEAKER_02: you will, like,
• 5:37
  SPEAKER_02: do fitness and you will recover and you will go into a sauna and you will – YOLO.
• 5:42
  SPEAKER_00: Yeah, YOLO.
• 5:44
  SPEAKER_02: We are YOLO to, like, the max.
• 5:46
  SPEAKER_02: Like, you know?
• 5:47
  SPEAKER_02: So it's just send YOLO.
• 5:50
  SPEAKER_02: Yeah, like, I don't know.
• 5:52
  SPEAKER_02: It's just so funny.
• 5:53
  SPEAKER_02: And, like,
• 5:54
  SPEAKER_02: the idea of, like,
• 5:56
  SPEAKER_02: going out,
• 5:58
  SPEAKER_02: having the fun,
• 5:59
  SPEAKER_02: and then, like,
• 5:59
  SPEAKER_02: the recovery,
• 6:00
  SPEAKER_02: I just feel like it's part of our, like, rhythm, our social rhythm, you know?
• 6:04
  SPEAKER_02: And it's, like,
• 6:06
  SPEAKER_02: also even as moms, it's, like,
• 6:07
  SPEAKER_02: so funny, like,
• 6:08
  SPEAKER_02: this idea of, like,
• 6:10
  SPEAKER_02: I flew across the country with my three kids last night and we went to bed so late
• 6:15
  SPEAKER_02: and then I got them up and we had a great breakfast and we got them out the door
• 6:18
  SPEAKER_02: to camp.
• 6:19
  SPEAKER_02: It'll be interesting to even see Gen Z kids that are going to be so mellow, like bookworms.
• 6:28
  SPEAKER_02: My kids, I'm like, all right, you're having a reaction.
• 6:31
  SPEAKER_02: We need to go to therapy to figure out how you can stay on pace.
• 6:37
  SPEAKER_01: The reason I brought out One Night Only is because I saw the movie
• 6:42
  SPEAKER_01: and there was some Gen Zs sitting behind me.
• 6:44
  SPEAKER_01: And the director of the movie came out and said that they removed a bunch
• 6:47
  SPEAKER_01: of sex scenes from the movie because Gen Z does not want to see sex scenes.
• 6:51
  SPEAKER_01: And then there's one scene in the movie where
• 6:53
  SPEAKER_01: the main characters are earnestly discussing sex and their feelings on it.
• 6:57
  SPEAKER_01: And the Gen Zs behind me could not stop uncomfortably laughing.
• 7:01
  SPEAKER_01: Like, they were, like, clearly so uncomfortable.
• 7:03
  SPEAKER_01: And these were adults.
• 7:04
  SPEAKER_01: Like, they weren't, like, teenagers.
• 7:06
  SPEAKER_01: And I was just like, this isn't funny.
• 7:08
  SPEAKER_01: Like, even a little bit.
• 7:09
  SPEAKER_01: But you guys are,
• 7:10
  SPEAKER_01: like, so uncomfortable with this that, like, you're just giggling uncontrollably.
• 7:15
  SPEAKER_01: I thought it was really interesting.
• 7:16
  SPEAKER_01: And then I saw that's how he was like, yeah, we had to take out so many sex scenes.
• 7:19
  SPEAKER_01: And I was like, hmm.
• 7:21
  SPEAKER_01: So they still have a little ways to go until they're as cool as us.
• 7:24
  SPEAKER_02: But it's just interesting, like,
• 7:25
  SPEAKER_02: I don't know if you would, like,
• 7:27
  SPEAKER_02: to even hear that, I'm like, is there sort of like a level of immaturity maybe?
• 7:31
  SPEAKER_02: Or would you even call immaturity?
• 7:33
  SPEAKER_02: I think so.
• 7:34
  SPEAKER_02: I don't know.
• 7:35
  SPEAKER_02: I think it's immaturity.
• 7:37
  SPEAKER_02: I think that they're stunted because of the pandemic.
• 7:41
  SPEAKER_01: Yeah.
• 7:42
  SPEAKER_01: Like, I think Emma's okay because she got out of college.
• 7:46
  SPEAKER_03: I was literally the last one.
• 7:47
  SPEAKER_03: It happened the year after I graduated.
• 7:50
  SPEAKER_03: I've talked to a lot of my friends, and they say, like, I'm definitely stunted.
• 7:56
  SPEAKER_03: And I had a lot more confidence before the pandemic.
• 8:01
  SPEAKER_03: And then, like, I feel like I was an extrovert.
• 8:03
  SPEAKER_03: Pandemic happened, and now I've become an introvert, and I'm trying to get myself out of it.
• 8:09
  SPEAKER_03: I think it's just, like, such formative years for the younger ones that it, like,
• 8:14
  SPEAKER_02: really is.
• 8:15
  SPEAKER_02: Interesting.
• 8:17
  SPEAKER_02: I had just had my second kid before,
• 8:21
  SPEAKER_02: so I was like,
• 8:22
  SPEAKER_02: oh my god,
• 8:24
  SPEAKER_02: this is great for someone who suffers from FOMO because
• 8:28
  SPEAKER_02: I was already inside with
• 8:30
  SPEAKER_02: a newborn.
• 8:31
  SPEAKER_02: I was like, great.
• 8:32
  SPEAKER_02: I mean, not great that it was happening, but I'm like,
• 8:36
  SPEAKER_03: well, I'm stuck inside.
• 8:37
  SPEAKER_03: Okay, Vanessa Hudgens.
• 8:39
  SPEAKER_03: Things aren't happening.
• 8:43
  SPEAKER_03: But I did see,
• 8:45
  SPEAKER_03: since you brought up One Night Only,
• 8:47
  SPEAKER_03: they did like singles events at select theaters and like had
• 8:52
  SPEAKER_03: a single like cocktail mixer before they screened the movie at some events.
• 8:57
  SPEAKER_03: And I saw videos from girls who went and they said there were no men there.
• 9:01
  SPEAKER_03: It was just women.
• 9:04
  SPEAKER_03: No men showed up.
• 9:06
  SPEAKER_03: And like hardly anyone was talking to each other.
• 9:10
  SPEAKER_01: I saw that too.
• 9:11
  SPEAKER_01: The ones I saw, they were like, there was people there, but no one said anything.
• 9:16
  SPEAKER_01: There was no facilitation of anything.
• 9:18
  SPEAKER_01: It was just like, but I was also like, but that's kind of the point of the movie.
• 9:21
  SPEAKER_01: In the movie, they don't need someone to facilitate Okay, you guys are going to hook up now.
• 9:26
  SPEAKER_01: It's literally like a movie where everyone's just like tearing off and going and hooking up.
• 9:30
  SPEAKER_01: So it's like that was what you guys were supposed to do, but it's awkward Gen Z.
• 9:34
  SPEAKER_01: So obviously that's not happening.
• 9:37
  SPEAKER_02: It's funny that you're like touching on that,
• 9:39
  SPEAKER_02: like the idea of like the movie being like the instruction.
• 9:41
  SPEAKER_02: It's like we need to teach this generation certain things.
• 9:44
  SPEAKER_02: It's so weird.
• 9:46
  SPEAKER_02: It actually brought to mind, I'm like, this summer of outside was not new this summer.
• 9:52
  SPEAKER_02: It definitely started last summer, like 100%.
• 9:55
  SPEAKER_02: And it feels like, again,
• 9:57
  SPEAKER_02: like very notably Tinks was talking about that,
• 10:00
  SPEAKER_02: who tends to be like positioned as like Gen Z's big sister,
• 10:04
  SPEAKER_02: or that's how she positions herself.
• 10:08
  SPEAKER_02: And so like,
• 10:08
  SPEAKER_02: I just wonder if there's like these external like marketing forces and stuff
• 10:13
  SPEAKER_02: that were all sort of behind this, which is like,
• 10:19
  SPEAKER_02: Did she come up with that?
• 10:20
  SPEAKER_02: Or is that a brand thing?
• 10:22
  SPEAKER_02: I don't know.
• 10:22
  SPEAKER_02: Or maybe it's been sort of like it started somewhere and now everyone has jumped on
• 10:29
  SPEAKER_02: the bandwagon.
• 10:30
  SPEAKER_02: You know what I mean?
• 10:30
  SPEAKER_02: I don't know.
• 10:33
  SPEAKER_03: I think maybe to Megan's point about Gen Z needing time to warm up
• 10:38
  SPEAKER_03: at these single events,
• 10:39
  SPEAKER_03: maybe they needed time to warm up for their summer of outside
• 10:42
  SPEAKER_03: and it started percolating
• 10:43
  SPEAKER_02: last year and last year.
• 10:46
  SPEAKER_02: I think that it's happening this year because it was messaging for a whole other season.
• 10:53
  SPEAKER_02: And it's interesting to me to hear that this Vox article, it's been successful.
• 11:01
  SPEAKER_02: You know what I mean?
• 11:02
  SPEAKER_02: And it's all just very intriguing to me.
• 11:07
  SPEAKER_02: So they're outside.
• 11:09
  SPEAKER_03: Yeah, they're outside.
• 11:10
  SPEAKER_03: They're having a good time, for one.
• 11:12
  SPEAKER_03: Are they still online?
• 11:14
  SPEAKER_03: I think so.
• 11:16
  SPEAKER_03: But I do think they're more aware of their onlineness.
• 11:22
  SPEAKER_03: And it's not funny anymore.
• 11:24
  SPEAKER_03: At least these are just conversations I'm having with friends.
• 11:29
  SPEAKER_03: It's like...
• 11:30
  SPEAKER_03: It used to be like, oh my gosh, I'm so online.
• 11:34
  SPEAKER_03: Don't look at my screen time.
• 11:35
  SPEAKER_03: It's embarrassing.
• 11:37
  SPEAKER_03: And more tongue in cheek about it.
• 11:39
  SPEAKER_03: And then I feel like in the past few months,
• 11:42
  SPEAKER_03: I've had more conversations where it's like, actually, this is a problem.
• 11:46
  SPEAKER_03: And I've noticed the adverse effects of my screen time and attention span and concentration and
• 11:56
  SPEAKER_03: Like, it's not funny anymore.
• 11:58
  SPEAKER_03: And, like,
• 11:59
  SPEAKER_03: I'm too online and I need to do something about this because it's not good
• 12:03
  SPEAKER_01: for my brain.
• 12:04
  SPEAKER_01: And I've seen a lot of people painting being,
• 12:08
  SPEAKER_01: like, out of the know and not knowing what's going on online as, like, aspirational.
• 12:13
  SPEAKER_01: And not in a way that it's, like, you're being, like, there used to be, like, I have a job.
• 12:18
  SPEAKER_01: Someone explained this to me that's just kind of,
• 12:19
  SPEAKER_01: like, derogatory towards people who are online.
• 12:22
  SPEAKER_01: But lately there's just kind of been a celebration of people who are, like,
• 12:25
  SPEAKER_01: Free from being online and like they don't know anything and you tell them like
• 12:28
  SPEAKER_01: the latest thing and they're like, oh, I haven't heard of that.
• 12:31
  SPEAKER_01: And like how free that must
• 12:33
  SPEAKER_02: feel, you know?
• 12:34
  SPEAKER_02: I feel like people along those lines too have tested it with like Lent,
• 12:42
  SPEAKER_02: like giving up social media for Lent.
• 12:44
  SPEAKER_02: So it's like 40 days.
• 12:45
  SPEAKER_02: It's like a contained timeframe.
• 12:48
  SPEAKER_02: And then similarly,
• 12:49
  SPEAKER_02: like for the summer,
• 12:50
  SPEAKER_02: like I've heard people sort of give it up for the summer and like,
• 12:55
  SPEAKER_02: Most people say they don't miss it.
• 12:56
  SPEAKER_02: I definitely feel like I could be in that category,
• 13:01
  SPEAKER_02: but because of what we do for work, it just isn't realistic.
• 13:06
  SPEAKER_02: And I don't want to make it harder for myself.
• 13:08
  SPEAKER_02: And I do think being read in somewhat on what's happening online,
• 13:14
  SPEAKER_02: I actually think it makes it for interesting real-life interaction.
• 13:19
  SPEAKER_02: I don't know if you guys feel this way too,
• 13:20
  SPEAKER_02: but I feel like I always have something Even doing these conversations twice a week,
• 13:27
  SPEAKER_02: I feel like it always adds to what I bring to the table.
• 13:32
  SPEAKER_02: I got to a party the other day.
• 13:36
  SPEAKER_01: And they were like, oh, we needed you here earlier.
• 13:39
  SPEAKER_01: Someone was asking about the beef between Taylor Swift and Olivia Rodrigo and none
• 13:43
  SPEAKER_01: of us could explain it.
• 13:44
  SPEAKER_01: And I was like, yeah.
• 13:46
  SPEAKER_01: Honestly, I could explain it to you.
• 13:47
  SPEAKER_01: So it's like every friend group needs their one extremely online friend
• 13:51
  SPEAKER_01: who knows too much about everything that's happening on the internet.
• 13:55
  SPEAKER_01: I have a friend.
• 13:56
  SPEAKER_02: I don't want to call this person out.
• 13:58
  SPEAKER_02: But the best way to describe them is they are live, laugh, love.
• 14:07
  SPEAKER_02: The sign that is sold at TJ Maxx, live, laugh, love.
• 14:13
  SPEAKER_02: This person is so live, laugh, love.
• 14:15
  SPEAKER_02: They are, at
• 14:19
  SPEAKER_02: first glance, cool and put themselves together, but then it's a shallow sense of...
• 14:26
  SPEAKER_02: It's all things purchased from the internet,
• 14:28
  SPEAKER_02: but not really understanding how those things got there,
• 14:33
  SPEAKER_02: or the why, or the deeper...
• 14:35
  SPEAKER_02: The point being is that this person is also always about...
• 15:04
  SPEAKER_02: These gifts that are like conversation starters.
• 15:10
  SPEAKER_02: And it's like, I'm like, I would rather die.
• 15:13
  SPEAKER_02: Like they're the worst.
• 15:14
  SPEAKER_02: And it's like, so I just hate them.
• 15:17
  SPEAKER_02: Like, it's like, you know, okay.
• 15:19
  SPEAKER_02: So like when we're all here and we're having a glass of wine,
• 15:22
  SPEAKER_02: like open up and like, let's start like a conversation.
• 15:24
  SPEAKER_02: I'm like, I don't need to do that.
• 15:26
  SPEAKER_02: Like literally like talk like, what?
• 15:33
  SPEAKER_02: This person is not alone.
• 15:34
  SPEAKER_02: I love them.
• 15:36
  SPEAKER_02: It's like not whatever, but it is just a very interesting thing.
• 15:39
  SPEAKER_02: I'm like this idea of like conversation starters.
• 15:41
  SPEAKER_02: I'm like, I have never in my 40 points does it like come across and been like a thing.
• 15:45
  SPEAKER_02: And I think it is a thing for people.
• 15:47
  SPEAKER_02: I don't know.
• 15:49
  SPEAKER_01: Totally.
• 15:50
  SPEAKER_01: It's totally a thing for people.
• 15:51
  SPEAKER_01: People love the conversation starter decks and there's like big money in that.
• 15:55
  SPEAKER_01: But I think kind of what you're describing too is like Do you want to be someone
• 15:59
  SPEAKER_01: who is in the weeds on the creation of culture?
• 16:02
  SPEAKER_01: Or are you just going to consume it once it's already formed and created?
• 16:07
  SPEAKER_01: And I don't think there's anything wrong with being a consumer.
• 16:11
  SPEAKER_01: We need those people too.
• 16:13
  SPEAKER_01: But it's just a different wavelength that you're on in terms
• 16:16
  SPEAKER_01: of how you're interacting with things.
• 16:19
  SPEAKER_02: Wavelength is totally right.
• 16:22
  SPEAKER_03: Before I take us to the next topic,
• 16:24
  SPEAKER_03: do you guys think Gen Z will stay outside once the summer is over,
• 16:29
  SPEAKER_03: or do you think they will retreat?
• 16:32
  SPEAKER_03: I think they will.
• 16:33
  SPEAKER_03: I think they'll stay outside.
• 16:34
  SPEAKER_02: I think they're gonna, like, get sucked into the magical ball and stay outside.
• 16:38
  SPEAKER_01: I also think, like,
• 16:40
  SPEAKER_01: college is gonna be back to normal in terms of, like,
• 16:44
  SPEAKER_01: we're going hard,
• 16:46
  SPEAKER_01: we're drinking,
• 16:46
  SPEAKER_01: we're partying, like,
• 16:48
  SPEAKER_01: I think the desire to film every single moment and put it on social media is waning.
• 16:53
  SPEAKER_01: And like we see kids going out with like digital cameras and like there's just more
• 16:57
  SPEAKER_01: of that that I think they'll bring back a sense of not everything needs
• 17:02
  SPEAKER_01: to be broadcast online.
• 17:03
  SPEAKER_01: And that will cause them to realize,
• 17:05
  SPEAKER_01: oh, we like just kind of being in person and the intimacy of that.
• 17:09
  SPEAKER_01: So I think this is the start of like a correction.
• 17:12
  SPEAKER_01: I don't think that they'll ever be quite like the millennials and they'll always be,
• 17:15
  SPEAKER_01: you know, a little Gen Z.
• 17:17
  SPEAKER_01: But I think, I think it'll, it'll stay.
• 17:19
  SPEAKER_01: What do you think?
• 17:20
  SPEAKER_01: You think it'll stay?
• 17:21
  SPEAKER_01: Do you plan to stay outside?
• 17:22
  SPEAKER_01: You going in the house?
• 17:23
  SPEAKER_01: I plan to stay outside.
• 17:24
  SPEAKER_03: I, I feel like I've kind of been outside.
• 17:27
  SPEAKER_03: I had like a,
• 17:28
  SPEAKER_03: one of my friends was like, you're,
• 17:31
  SPEAKER_03: cause we all just turned,
• 17:33
  SPEAKER_03: one of my high school friends, we've all just turned 29 this past year.
• 17:37
  SPEAKER_03: Um, and she's like, I feel like you're my only like young friend cause you do things.
• 17:45
  SPEAKER_03: I'm like, you're young too.
• 17:46
  SPEAKER_03: You can do things.
• 17:47
  SPEAKER_03: Do things.
• 17:49
  SPEAKER_03: Yeah.
• 17:50
  SPEAKER_03: Yeah.
• 17:51
  SPEAKER_03: Youth is really a state of mind.
• 17:54
  SPEAKER_03: It is.
• 17:57
  SPEAKER_03: Have you guys seen that Charlie XCX trend where it's like,
• 18:01
  SPEAKER_03: oh, I've seen it on TikTok where it's like, I'm so young.
• 18:06
  SPEAKER_03: I'm only 35.
• 18:09
  SPEAKER_03: I'm so young.
• 18:10
  SPEAKER_03: And then a slideshow of them partying and stuff.
• 18:15
  SPEAKER_03: No!
• 18:16
  SPEAKER_03: Yeah, that's a little trend that's going around, so I'll have to check it out.
• 18:20
  SPEAKER_01: I should participate in that one.
• 18:22
  SPEAKER_03: You should!
• 18:23
  SPEAKER_03: Ashton, your cool girl Ashton Earl did one, and people were like, wait, aren't you like 23?
• 18:28
  SPEAKER_03: And she's like, 30 is the new 20, 23 is the new 13.
• 18:30
  SPEAKER_03: I was like, it's true, she's so young.
• 18:41
  SPEAKER_03: Okay,
• 18:42
  SPEAKER_03: second topic that I wanted to chat with you guys about is the man who was living in
• 18:49
  SPEAKER_03: a Netflix billboard last week.
• 18:52
  SPEAKER_03: So in case you missed that
• 18:55
  SPEAKER_03: or you weren't frequently driving Sunset Boulevard last week,
• 19:00
  SPEAKER_03: To promote their,
• 19:01
  SPEAKER_03: I think it's out now,
• 19:03
  SPEAKER_03: their summer blockbuster,
• 19:06
  SPEAKER_03: The Last House,
• 19:08
  SPEAKER_03: Netflix paid an actor to live inside a house-shaped billboard on Sunset Boulevard.
• 19:14
  SPEAKER_03: I think he was in there for three or four days, while fans and news crews watched from below.
• 19:23
  SPEAKER_03: Because I guess in their movie, it's about this family that is trapped inside their house.
• 19:29
  SPEAKER_03: And this is actually a pretty good connection to my first story.
• 19:32
  SPEAKER_03: It's very symbolic of COVID.
• 19:35
  SPEAKER_03: Very obvious parallels there.
• 19:38
  SPEAKER_03: But he was just released on Saturday.
• 19:42
  SPEAKER_03: I saw some TikToks of people.
• 19:43
  SPEAKER_03: It was very...
• 19:46
  SPEAKER_03: Like, there was a crowd of people, like, waiting for him as he descended the billboard.
• 19:51
  SPEAKER_03: And then he took a bow for everyone and left.
• 19:56
  SPEAKER_03: And it was very funny.
• 19:59
  SPEAKER_03: But this isn't the first, like, stunty thing.
• 20:02
  SPEAKER_03: That has done in the past few months.
• 20:05
  SPEAKER_03: Earlier in April, they had Charlize Theron scale a rock wall billboard in Times Square.
• 20:13
  SPEAKER_03: So it's really interesting.
• 20:15
  SPEAKER_03: Like, I guess, you know, Gen Z is outside and then Netflix is also outside in the summer.
• 20:25
  SPEAKER_01: Did you guys come across this organically?
• 20:27
  SPEAKER_01: Like, did you see this on your feeds?
• 20:30
  SPEAKER_03: I saw it on TikTok.
• 20:31
  SPEAKER_03: I think the day he was put in the billboard.
• 20:37
  SPEAKER_03: I've seen way more about the man living in the billboard than I have about
• 20:42
  SPEAKER_03: the actual movie that it's promoting.
• 20:44
  SPEAKER_03: I haven't seen anything about the movie.
• 20:48
  SPEAKER_01: Yeah.
• 20:48
  SPEAKER_01: My first reaction to this,
• 20:49
  SPEAKER_01: honestly,
• 20:50
  SPEAKER_01: was that it was marketing for marketers because that's who I heard it from,
• 20:54
  SPEAKER_01: first and foremost.
• 20:55
  SPEAKER_01: It was marketing accounts and my marketing friends versus like,
• 20:59
  SPEAKER_01: hey, did you guys hear about this thing that Netflix is doing?
• 21:02
  SPEAKER_01: But I also do think it worked.
• 21:04
  SPEAKER_01: Like it did break through through that, like by going to the target audience of marketers.
• 21:10
  SPEAKER_01: Like I feel like it actually did end up breaking through because it was like the weekend.
• 21:15
  SPEAKER_01: They're not at work.
• 21:16
  SPEAKER_01: They're talking about it on the internet.
• 21:18
  SPEAKER_01: And I also think Netflix is,
• 21:23
  SPEAKER_01: their problem that they're facing is like getting people to watch their originals,
• 21:27
  SPEAKER_01: like in a timely manner, like the first three days or whatever.
• 21:30
  SPEAKER_01: And I feel like the idea Yeah, I
• 21:40
  SPEAKER_02: agree.
• 21:40
  SPEAKER_02: I mean, I think it's a fun idea, a stunt, if you will.
• 21:47
  SPEAKER_02: I think that it's...
• 21:51
  SPEAKER_02: Your point about it marketing to marketers, Megan,
• 21:53
  SPEAKER_02: is interesting because I'm like, oh, it definitely came up in my feed, but I...
• 21:58
  SPEAKER_02: I probably was by like Variety or something.
• 22:04
  SPEAKER_02: I took note of it, but I also was sort of like unimpressed with what the guy was doing.
• 22:10
  SPEAKER_02: Like, I don't know.
• 22:11
  SPEAKER_02: I was like,
• 22:12
  SPEAKER_02: I wish he was going to like do something while he was in there
• 22:15
  SPEAKER_02: or make it more extreme, like live in the billboard for a year.
• 22:23
  SPEAKER_02: It just felt kind of like,
• 22:24
  SPEAKER_02: okay, he's going to be there for a weekend or whatever he's doing and how boring.
• 22:29
  SPEAKER_02: It just didn't feel like a why.
• 22:31
  SPEAKER_02: If I lived in Los Angeles,
• 22:34
  SPEAKER_02: I wasn't like, oh, my God,
• 22:36
  SPEAKER_02: go check this out,
• 22:37
  SPEAKER_02: which I think could have been,
• 22:39
  SPEAKER_02: had they tweaked it a bit, maybe that would have made it more of an event.
• 22:48
  SPEAKER_02: That being said, I definitely follow Netflix.
• 22:54
  SPEAKER_02: And a clip of, I don't know if it was the trailer.
• 22:57
  SPEAKER_02: I don't think it was the trailer.
• 22:58
  SPEAKER_02: I think it was like an actual clip from the movie came up.
• 23:02
  SPEAKER_02: And I did actually click through to like see more of it.
• 23:07
  SPEAKER_02: Like I wanted to learn more about what it was.
• 23:09
  SPEAKER_02: I do feel like this is a timeframe where people are looking for content to consume.
• 23:14
  SPEAKER_02: It's still summer.
• 23:15
  SPEAKER_02: And like, I feel like, you know, there's a lot of shows, at least in my circles.
• 23:20
  SPEAKER_02: I don't know about you guys,
• 23:21
  SPEAKER_02: but like, I feel like we're on the hunt for our next show, like something to see.
• 23:27
  SPEAKER_02: So I was like, is this going to make it?
• 23:30
  SPEAKER_02: I will say it sort of fell flat for me.
• 23:32
  SPEAKER_02: I feel like...
• 23:36
  SPEAKER_02: I don't know.
• 23:36
  SPEAKER_02: I feel like some of these streamers, too, keep recycling a lot of the same talent.
• 23:40
  SPEAKER_02: And I don't know the strategy behind that.
• 23:43
  SPEAKER_02: But I don't know how much I love... Like, I don't know.
• 23:47
  SPEAKER_02: Like, there's some talent who I feel like have been in a lot.
• 23:49
  SPEAKER_02: There's...
• 23:50
  SPEAKER_02: So...
• 23:52
  SPEAKER_02: Yeah, I don't know.
• 23:53
  SPEAKER_02: I just, I wasn't, like, excited about seeing this.
• 23:56
  SPEAKER_02: It, like, kind of reminded me of, like, have you guys seen the trailer?
• 24:00
  SPEAKER_02: Do you kind of know the premise?
• 24:01
  SPEAKER_02: Yeah, I've
• 24:02
  SPEAKER_03: seen it.
• 24:04
  SPEAKER_02: Yeah, I mean, Emma,
• 24:05
  SPEAKER_02: I guess maybe with your horror,
• 24:06
  SPEAKER_02: like, because you like horror, maybe it seemed more interesting, but I don't know.
• 24:14
  SPEAKER_02: I just wasn't, like, that excited about it.
• 24:16
  SPEAKER_03: I don't know.
• 24:18
  SPEAKER_00: Sorry.
• 24:19
  SPEAKER_00: Yeah, it's, like,
• 24:21
  SPEAKER_03: I didn't get this,
• 24:22
  SPEAKER_03: like, we'll show how online I am when I, like, saw the billboard and stuff.
• 24:26
  SPEAKER_03: I was like, oh, this is like a Mr.
• 24:28
  SPEAKER_03: Beast video.
• 24:31
  SPEAKER_01: I literally was going to say I think they should have put Mr.
• 24:33
  SPEAKER_01: Beast in the billboard.
• 24:35
  SPEAKER_01: Like, you know, I'm not one for Mr.
• 24:36
  SPEAKER_01: Beast inclusion.
• 24:38
  SPEAKER_01: I think he needs to be excluded from more things.
• 24:40
  SPEAKER_01: But, like...
• 24:41
  SPEAKER_01: Had they put Mr.
• 24:42
  SPEAKER_01: Beast in that billboard, I think I would have been like, A-plus marketing stunt, love this.
• 24:47
  SPEAKER_01: They did exactly what they need to do.
• 24:48
  SPEAKER_03: Yes.
• 24:49
  SPEAKER_03: I also think the New York Times did an interview
• 24:57
  SPEAKER_03: They said they had a whiteboard sent to him, and then their reporter had their own whiteboard.
• 25:06
  SPEAKER_03: And that's how they communicated for this interview.
• 25:09
  SPEAKER_03: But he didn't have Wi-Fi or a phone or a laptop or anything in there.
• 25:15
  SPEAKER_03: And I'm like, he should have been live tweeting from there.
• 25:19
  SPEAKER_03: And he was watching Netflix content because they were like, oh, what were you doing?
• 25:23
  SPEAKER_03: And he was like, oh, I was watching this new Netflix movie.
• 25:27
  SPEAKER_03: And they called him a corporate shell.
• 25:31
  SPEAKER_03: And I was like, he should have been live tweeting or like live Instagram stories from in there.
• 25:40
  SPEAKER_03: And like, he should have been like- On Netflix.
• 25:43
  SPEAKER_03: Netflix.
• 25:43
  SPEAKER_03: Yes.
• 25:44
  SPEAKER_03: Yes.
• 25:45
  SPEAKER_03: Yes.
• 25:45
  SPEAKER_03: There should have been a live stream on Netflix of him.
• 25:48
  SPEAKER_03: They're trying to get to live stream in this thing.
• 25:51
  SPEAKER_03: They're trying to do like short form video.
• 25:53
  SPEAKER_02: I mean, there's like,
• 25:55
  SPEAKER_02: They should have made a, your point too, they should have made a playlist.
• 25:59
  SPEAKER_02: What's he watching?
• 26:00
  SPEAKER_02: Yes.
• 26:01
  SPEAKER_02: And put it on Netflix.
• 26:02
  SPEAKER_02: So you're like, oh, like, what's he watching?
• 26:04
  SPEAKER_02: And then you could click into a live stream of him and watch with him.
• 26:08
  SPEAKER_03: You know what
• 26:09
  SPEAKER_02: I mean?
• 26:09
  SPEAKER_02: Yeah.
• 26:09
  SPEAKER_02: It's similar to how you felt.
• 26:10
  SPEAKER_02: Yeah.
• 26:11
  SPEAKER_02: But like, it could have been cooler.
• 26:13
  SPEAKER_03: And like.
• 26:19
  SPEAKER_03: Now, like, I was kind of paying attention.
• 26:22
  SPEAKER_03: Like, it was very, like, Truman.
• 26:24
  SPEAKER_03: He must have been, like, maybe he was practicing in the billboard.
• 26:27
  SPEAKER_03: Maybe he watched the Truman Show while he was in there.
• 26:30
  SPEAKER_03: Is it on Netflix?
• 26:31
  SPEAKER_03: If you've watched the Truman Show, that actually would have been so funny.
• 26:36
  SPEAKER_03: Like, so funny.
• 26:37
  SPEAKER_03: It was very Truman Show, like,
• 26:38
  SPEAKER_03: seeing the crowd as he descends the billboard and then he just,
• 26:42
  SPEAKER_03: like, bows and walks away.
• 26:44
  SPEAKER_03: Like...
• 26:45
  SPEAKER_03: It could have,
• 26:46
  SPEAKER_03: I don't know,
• 26:47
  SPEAKER_03: I feel like it was like a blip for those three days and like LA locals were like,
• 26:52
  SPEAKER_03: oh, look, the guy on the billboard.
• 26:55
  SPEAKER_02: But I think it could have been a lot cooler.
• 26:58
  SPEAKER_03: I know I'm like Monday morning quarterbacking.
• 27:03
  SPEAKER_01: I completely agree.
• 27:04
  SPEAKER_02: I mean, they could have like,
• 27:05
  SPEAKER_02: they should keep that house,
• 27:07
  SPEAKER_02: like that billboard and like reskin it and like do other things in that space.
• 27:14
  SPEAKER_02: I don't know.
• 27:14
  SPEAKER_02: I'm sure that's such an expensive billboard, though.
• 27:16
  SPEAKER_02: Like, Sunset Boulevard.
• 27:17
  SPEAKER_02: Like, I don't know.
• 27:19
  SPEAKER_00: They own them.
• 27:20
  SPEAKER_00: Huh?
• 27:21
  SPEAKER_00: They own them?
• 27:21
  SPEAKER_00: They own them.
• 27:23
  SPEAKER_02: Yeah.
• 27:23
  SPEAKER_02: So... Yeah, I don't know.
• 27:28
  SPEAKER_00: But, yeah, um...
• 27:32
  SPEAKER_01: You can do that.
• 27:32
  SPEAKER_01: I think this just points to outside.
• 27:34
  SPEAKER_01: As you were right, Out of Home is back.
• 27:37
  SPEAKER_01: Netflix is bringing it back and doing a good job of showing how it's not just about going.
• 27:43
  SPEAKER_01: Yes, it was predominantly most interesting to LA people,
• 27:46
  SPEAKER_01: but it did break through on the internet.
• 27:48
  SPEAKER_01: I think that's now a standard for Out of Home.
• 27:51
  SPEAKER_01: It's like, yes,
• 27:52
  SPEAKER_01: people walking by are going to see it,
• 27:54
  SPEAKER_01: but how can we make this something people are going to take video content,
• 27:58
  SPEAKER_01: talk about, take it elsewhere?
• 28:00
  SPEAKER_01: I feel like they're I feel
• 28:03
  SPEAKER_02: like they could have done a cool job and I wonder if,
• 28:06
  SPEAKER_02: do you guys know,
• 28:07
  SPEAKER_02: so in New York City,
• 28:08
  SPEAKER_02: the subways obviously get branded and ones where they can really do a big takeover.
• 28:13
  SPEAKER_02: I think it's the shuttle, the S, that's between like Grand Central and Penn, I think.
• 28:22
  SPEAKER_02: Is that right?
• 28:24
  SPEAKER_02: I always forget.
• 28:24
  SPEAKER_02: I think it might be Grand Central Times Square.
• 28:26
  SPEAKER_02: Times Square, Times Square, yeah.
• 28:29
  SPEAKER_02: And they'll, like, completely wrap it.
• 28:30
  SPEAKER_02: And, like, I know they did it for Wicked.
• 28:32
  SPEAKER_02: And, like,
• 28:33
  SPEAKER_02: it's like you get in and you're,
• 28:34
  SPEAKER_02: like, in an immersed car that is completely, like, redone.
• 28:38
  SPEAKER_02: And, like, I feel like they could have done something cool with it.
• 28:41
  SPEAKER_02: Like, because there's so many, like, TV screens in the tunnel, like, going.
• 28:46
  SPEAKER_02: I don't know.
• 28:47
  SPEAKER_02: Half-baked.
• 28:49
  SPEAKER_02: Cool.
• 28:49
  SPEAKER_02: Cool.
• 28:49
  SPEAKER_02: I give them a B+.
• 28:54
  SPEAKER_02: Yeah.
• 28:54
  SPEAKER_02: I mean, they
• 28:55
  SPEAKER_00: got it.
• 28:55
  SPEAKER_00: I think that's fair.
• 28:55
  SPEAKER_00: Yeah.
• 28:57
  SPEAKER_03: Yeah, I agree.
• 28:58
  SPEAKER_03: B+.
• 28:59
  SPEAKER_03: It is interesting, though,
• 29:01
  SPEAKER_03: that since this has been such a summer of outside,
• 29:04
  SPEAKER_03: that they haven't done any more,
• 29:05
  SPEAKER_03: like, movie theater activations like they did with K-pop Demon Hunters last year.
• 29:12
  SPEAKER_03: That's interesting.
• 29:13
  SPEAKER_01: I don't know if they have.
• 29:15
  SPEAKER_01: They have a very fraught relationship with movie theaters.
• 29:18
  SPEAKER_01: Like, the movie theaters really don't like Netflix,
• 29:21
  SPEAKER_01: and they did that one-time K-pop Demon Hunters kind of as, like,
• 29:26
  SPEAKER_01: A compromise,
• 29:27
  SPEAKER_01: but they're like, hey,
• 29:28
  SPEAKER_01: put your movies in theaters or don't,
• 29:29
  SPEAKER_01: but like, we're not going to continue to play these games with you.
• 29:32
  SPEAKER_01: So like theaters are kind of off the table for them.
• 29:35
  SPEAKER_02: Well, also K-pop Demon Hunters is such a like, it was such an outlier.
• 29:41
  SPEAKER_02: Like, I don't think that there's,
• 29:42
  SPEAKER_02: is there anything else that has risen to that fever pitch, at least right now?
• 29:48
  SPEAKER_02: Like, I think if it hits that,
• 29:50
  SPEAKER_02: then everyone will play ball because money can be made across the board.
• 29:55
  SPEAKER_02: Yeah.
• 29:55
  SPEAKER_02: But I guess, like, Taylor Swift's wedding.
• 29:57
  SPEAKER_02: You know, I'll go to the wedding.
• 30:03
  SPEAKER_01: The thing is, I don't think I would go.
• 30:05
  SPEAKER_01: I wouldn't buy a ticket to that.
• 30:06
  SPEAKER_01: I didn't go to her concert.
• 30:08
  SPEAKER_01: And, like, I liked her better then than I do now.
• 30:11
  SPEAKER_01: So, yeah.
• 30:15
  SPEAKER_00: Yeah, I don't know.
• 30:18
  SPEAKER_02: Maybe a mistake.
• 30:18
  SPEAKER_01: Yeah, I feel like people getting outside is tough for Netflix
• 30:21
  SPEAKER_01: because their business is best when people are...
• 30:24
  SPEAKER_01: Locked in their literal houses.
• 30:29
  SPEAKER_03: It'll be interesting to see if our prediction comes true in Gen Z,
• 30:34
  SPEAKER_03: stays outside, how they try to adapt to that.
• 30:39
  SPEAKER_03: But, yay!
• 30:41
  SPEAKER_03: Very fun conversation today, guys.
• 30:43
  SPEAKER_03: Thank you so much.
• 30:44
  SPEAKER_03: This was so fun.
• 30:45
  SPEAKER_03: Thank you.
• 30:47
  SPEAKER_03: An additive.
• 30:47
  SPEAKER_03: You guys are such, like...
• 30:50
  SPEAKER_02: Value adds to my life.
• 30:53
  SPEAKER_02: Like not drains, you know?
• 30:55
  SPEAKER_02: It's like hydrating, not drains.
• 30:58
  SPEAKER_02: I love that.
• 31:01
  SPEAKER_03: All right, guys.
• 31:02
  SPEAKER_03: So we will post this tomorrow so you can listen back if you want to.
• 31:07
  SPEAKER_03: And we will be back on live on Thursday.
• 31:10
  SPEAKER_03: So we'll see you then.
• 31:12
  SPEAKER_03: Thank you.
• 31:12
  SPEAKER_00: Bye.
• 31:12
  SPEAKER_00: Bye, guys.