125 - Blake Rossell - Mental Health Battles, Business Loss, and Cowboy Redemption
In this episode, I sit down with my oldest brother Blake for a conversation that’s equal parts hilarious and humbling. We walk through the rise and fall of our business Swello—how we bootstrapped it from late-night ad gigs into a full-blown agency with 20+ employees… and how it all came crashing down.
This isn’t just a story about business. It’s about losing a piece of your identity, dealing with depression and anxiety, and rebuilding your confidence one rope toss at a time. Blake opens up about the hardest day of his life—shutting down the company—and the years he spent afterward trying to…
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