Driving DX and Organizational Transformation

Marketing Talks · Oct 7, 2026 · 8m

This outlines the digital transformation (DX) journey of modern organizations, highlighted by Astellas Pharma's successful evolution in customer experience and business models. Implementing DX typically involves progressing through three fundamental stages: digitization, digitalization, and ultimate business transformation.

Companies attempting these changes often encounter significant internal friction, such as departmental conflicts and cultural resistance, alongside external hurdles like industry regulations. To successfully overcome these barriers, organizations must follow a structured…