S3E7: When Marketing Is a Mystery, Trust What You Can Count On
Nobody really knows what's working in marketing right now, and Tayler Cusick Hollman, co-founder of Enji, is comfortable saying so. AI dropped a giant boulder into a dusty patch, and until the dust settles, she's putting her energy into what she can actually count on.
We're breaking down:
Why tracking your numbers keeps you honest about what's working (and why nothing in marketing is precious)
The ads, PR, and events experiments that didn't pay off, and why she's still glad she tried them
Why Tayler is the face of Enji on purpose, and what getting rejected every day has taught her about trust…
The skinny
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