Sell it, then build it: a 7-step plan for one-person startups
Only 20% of the AI builders we surveyed in September 2026 said building was their biggest struggle. The rest are stuck elsewhere: 41% aren’t sure how to sell their product, 28% make some sales but no profit, and 11% don’t know what to create yet.
We ran the poll at Rethinking the One-Person Startup, a masterclass we hosted with YourStory for VibeCode30, its list of Indian builders who ship working AI products. The sample is one self-selected room, so treat the numbers as a signal from this group, not the whole market.
Emilis Strimaitis, our Head of Product Innovation, who led the…
The skinny
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