Who Controls AI-Powered Creativity? With Tanya Samuel [92]
AI will not replace creativity, but it could reshape who gets to create, whose work is protected and which stories reach the market. Tanya argues that the real business challenge is not whether creative industries adopt AI, but who sets the rules. Used well, AI can lower production barriers, help independent creators build on their own terms and unlock new formats. Used without consent or representation, it risks concentrating power, exploiting creative rights and reproducing existing inequalities.
A creative entrepreneur, writer and producer, Tanya connects technology adoption with social…
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