Latest / Omni Talk Retail / 🚀 The Future of Grocery: AI, Live Streaming & Store Innovation w/ Deborah Weinswig | FMI 2025

Transcript

🚀 The Future of Grocery: AI, Live Streaming & Store Innovation w/ Deborah Weinswig | FMI 2025 · Omni Talk Retail

• 0:00
  Hello
• 0:00
  everyone,
• 0:00
  this
• 0:00
  is
• 0:00
  Omnitalk
• 0:01
  Retail.
• 0:02
  I'm
• 0:02
  Chris
• 0:02
  Walton.
• 0:03
  And
• 0:03
  I'm
• 0:03
  Ann
• 0:03
  Mazinga.
• 0:04
  And
• 0:04
  we
• 0:04
  are
• 0:04
  coming
• 0:04
  to
• 0:04
  you
• 0:04
  live
• 0:05
  once
• 0:05
  again
• 0:05
  from
• 0:06
  FMI
• 0:06
  from
• 0:07
  the
• 0:07
  Symbi
• 0:07
  booth,
• 0:08
  booth
• 0:08
  108.
• 0:09
  Because
• 0:09
  Simbi
• 0:10
  and
• 0:10
  Omnitalk
• 0:10
  are
• 0:10
  retail
• 0:11
  single
• 0:11
  source
• 0:12
  of
• 0:12
  truth
• 0:12
  at
• 0:13
  this
• 0:13
  conference.
• 0:14
  And
• 0:14
  standing
• 0:15
  in
• 0:15
  between
• 0:15
  us
• 0:15
  is
• 0:16
  Deborah
• 0:16
  Weinswig,
• 0:17
  who
• 0:17
  I'm
• 0:17
  sure
• 0:17
  many
• 0:18
  Omnitalk
• 0:18
  fans
• 0:18
  will
• 0:18
  be
• 0:19
  very
• 0:19
  familiar
• 0:19
  with.
• 0:20
  Deborah
• 0:20
  is
• 0:20
  the
• 0:21
  founder
• 0:21
  and
• 0:21
  CEO
• 0:22
  of
• 0:22
  Coresight
• 0:23
  Research.
• 0:23
  Deborah,
• 0:23
  thanks
• 0:24
  for
• 0:24
  joining
• 0:24
  us
• 0:24
  at
• 0:24
  OmniTalk.
• 0:25
  Thanks.
• 0:25
  Thanks
• 0:25
  to
• 0:25
  both
• 0:26
  of
• 0:26
  you
• 0:26
  for
• 0:26
  having
• 0:26
  me.
• 0:26
  I
• 0:26
  really
• 0:27
  appreciate
• 0:27
  it.
• 0:28
  I
• 0:28
  heard
• 0:28
  that
• 0:29
  you
• 0:29
  were
• 0:29
  on
• 0:29
  stage
• 0:30
  yesterday.
• 0:32
  I'm
• 0:32
  curious
• 0:33
  for
• 0:33
  like
• 0:33
  what
• 0:34
  you
• 0:34
  talked
• 0:34
  about
• 0:34
  and
• 0:34
  if
• 0:35
  you
• 0:35
  don't
• 0:35
  mind
• 0:35
  just
• 0:35
  sharing
• 0:35
  a
• 0:36
  little
• 0:36
  bit
• 0:36
  with
• 0:36
  the
• 0:36
  audience
• 0:36
  at
• 0:37
  home,
• 0:37
  what
• 0:38
  was
• 0:38
  on
• 0:38
  deck
• 0:38
  for
• 0:39
  the
• 0:39
  presentation
• 0:39
  yesterday?
• 0:41
  So
• 0:41
  it
• 0:42
  kind
• 0:42
  of
• 0:42
  emanated
• 0:42
  originally
• 0:43
  from
• 0:43
  the
• 0:44
  startup
• 0:44
  pitch
• 0:45
  and
• 0:45
  so
• 0:45
  there
• 0:46
  were
• 0:46
  I
• 0:47
  think
• 0:47
  almost
• 0:47
  30
• 0:47
  judges.
• 0:48
  Okay.
• 0:49
  There
• 0:49
  was
• 0:49
  an
• 0:49
  unbelievable
• 0:50
  field
• 0:51
  of
• 0:51
  talent
• 0:51
  and
• 0:51
  so
• 0:51
  we
• 0:52
  had
• 0:52
  several
• 0:52
  calls.
• 0:53
  So
• 0:53
  first
• 0:53
  we
• 0:53
  narrowed
• 0:53
  it
• 0:54
  down
• 0:54
  to
• 0:55
  six
• 0:55
  and
• 0:55
  then,
• 0:56
  you
• 0:56
  know,
• 0:56
  kind
• 0:56
  of
• 0:56
  others
• 0:56
  at
• 0:57
  FMI
• 0:57
  narrowed
• 0:57
  it
• 0:57
  down
• 0:57
  to
• 0:58
  three
• 0:58
  and
• 0:58
  so
• 0:59
  we
• 0:59
  had
• 0:59
  an,
• 1:00
  oh
• 1:00
  my
• 1:00
  gosh,
• 1:01
  I,
• 1:01
  you
• 1:01
  know,
• 1:02
  there's
• 1:02
  a
• 1:02
  deadline,
• 1:02
  I
• 1:02
  will
• 1:03
  do
• 1:03
  it.
• 1:03
  So
• 1:03
  I
• 1:03
  literally
• 1:03
  pulled
• 1:03
  an
• 1:04
  all
• 1:04
  nighter.
• 1:04
  I
• 1:04
  remember
• 1:04
  I
• 1:04
  was
• 1:05
  watching
• 1:05
  some
• 1:05
  of
• 1:05
  these
• 1:05
  videos
• 1:06
  and
• 1:06
  I'm
• 1:06
  like,
• 1:06
  you
• 1:06
  know,
• 1:06
  at
• 1:07
  that
• 1:07
  point,
• 1:07
  like
• 1:07
  when
• 1:08
  they're
• 1:08
  really
• 1:08
  good
• 1:08
  and
• 1:08
  you
• 1:09
  remember
• 1:09
  them.
• 1:09
  Yes,
• 1:09
  those
• 1:10
  are
• 1:10
  the
• 1:10
  ones.
• 1:10
  And
• 1:10
  so
• 1:11
  it
• 1:11
  was
• 1:11
  a,
• 1:11
  it
• 1:11
  was
• 1:12
  unbelievable
• 1:12
  in
• 1:12
  terms
• 1:13
  of,
• 1:13
  you
• 1:13
  know,
• 1:13
  anything
• 1:14
  from
• 1:14
  HR
• 1:14
  to
• 1:14
  kind
• 1:15
  of
• 1:15
  thinking
• 1:15
  differently
• 1:15
  about
• 1:15
  supply
• 1:16
  chain
• 1:16
  to
• 1:16
  kind
• 1:17
  of
• 1:17
  operations
• 1:17
  and
• 1:18
  in
• 1:18
  this
• 1:18
  gen
• 1:19
  AI
• 1:19
  world.
• 1:19
  Right.
• 1:19
  The
• 1:20
  ability
• 1:20
  to
• 1:20
  do
• 1:20
  things
• 1:20
  really
• 1:21
  quickly.
• 1:21
  Yeah,
• 1:21
  it
• 1:22
  was
• 1:22
  a
• 1:22
  great
• 1:22
  field
• 1:22
  of
• 1:22
  talent.
• 1:23
  So
• 1:23
  we
• 1:23
  kicked
• 1:23
  it
• 1:23
  off
• 1:24
  talking
• 1:24
  about
• 1:25
  really
• 1:26
  well.
• 1:26
  It
• 1:26
  took
• 1:26
  a
• 1:26
  while
• 1:26
  for
• 1:27
  my
• 1:27
  slides
• 1:27
  to
• 1:27
  come
• 1:27
  up,
• 1:27
  so
• 1:28
  I
• 1:29
  will
• 1:29
  be
• 1:29
  totally
• 1:29
  honest,
• 1:29
  I
• 1:30
  changed
• 1:30
  a
• 1:30
  little
• 1:30
  bit
• 1:30
  what
• 1:30
  I
• 1:30
  was
• 1:31
  going
• 1:31
  to
• 1:31
  say,
• 1:32
  but
• 1:32
  talked
• 1:33
  a
• 1:33
  little
• 1:33
  bit
• 1:33
  about
• 1:33
  what
• 1:34
  we've
• 1:34
  seen
• 1:34
  so
• 1:35
  far
• 1:35
  in
• 1:36
  2025
• 1:37
  and
• 1:38
  then
• 1:38
  from
• 1:38
  there
• 1:38
  we
• 1:39
  went
• 1:39
  on
• 1:39
  to
• 1:40
  look
• 1:40
  at
• 1:40
  what's
• 1:40
  happening
• 1:41
  with
• 1:41
  agentic
• 1:42
  AI,
• 1:42
  some
• 1:43
  of
• 1:43
  the
• 1:43
  things
• 1:43
  that
• 1:43
  we've
• 1:43
  done
• 1:43
  at
• 1:43
  coresight
• 1:44
  because
• 1:44
  I'm
• 1:44
  finding
• 1:45
  if
• 1:45
  we
• 1:46
  can
• 1:46
  be
• 1:46
  very
• 1:46
  specific
• 1:47
  in
• 1:47
  examples
• 1:49
  and
• 1:50
  we
• 1:50
  can
• 1:50
  show
• 1:51
  Right.
• 1:51
  Where
• 1:51
  it's
• 1:52
  worked.
• 1:52
  Yes.
• 1:53
  Where
• 1:53
  it
• 1:53
  hasn't.
• 1:53
  And
• 1:54
  then
• 1:54
  where
• 1:54
  we've
• 1:54
  kind
• 1:54
  of
• 1:54
  fine
• 1:54
  tuned
• 1:55
  it
• 1:55
  helps
• 1:55
  to
• 1:56
  kind
• 1:56
  of
• 1:56
  crystallize
• 1:56
  for
• 1:56
  everybody
• 1:57
  what
• 1:57
  that
• 1:57
  actually
• 1:57
  means.
• 1:58
  Are
• 1:58
  there
• 1:59
  any
• 1:59
  technologies,
• 2:00
  whether
• 2:00
  that
• 2:00
  was
• 2:00
  at
• 2:01
  the
• 2:01
  startup
• 2:01
  competition
• 2:02
  or
• 2:02
  anything
• 2:03
  that
• 2:03
  you've
• 2:03
  been
• 2:04
  researching
• 2:04
  in
• 2:05
  the
• 2:05
  last,
• 2:05
  you
• 2:05
  know,
• 2:05
  you
• 2:06
  talk
• 2:06
  about
• 2:06
  agentic
• 2:07
  AI,
• 2:07
  some
• 2:07
  of
• 2:07
  the
• 2:07
  things
• 2:07
  that
• 2:08
  are
• 2:08
  kind
• 2:08
  of
• 2:08
  bubbling
• 2:08
  up
• 2:08
  to
• 2:08
  the
• 2:09
  top
• 2:09
  Right
• 2:09
  now
• 2:09
  in
• 2:10
  terms
• 2:10
  of,
• 2:10
  of
• 2:11
  AI
• 2:11
  and
• 2:11
  that
• 2:12
  technology
• 2:12
  being
• 2:12
  applied
• 2:13
  in
• 2:13
  retailers
• 2:13
  right
• 2:13
  now
• 2:14
  that
• 2:14
  you're
• 2:14
  excited
• 2:15
  about
• 2:15
  or
• 2:15
  that
• 2:16
  the
• 2:16
  listeners
• 2:16
  at
• 2:16
  home
• 2:17
  should
• 2:17
  know
• 2:17
  about.
• 2:18
  So
• 2:19
  I've
• 2:19
  been
• 2:20
  super
• 2:20
  interested,
• 2:22
  probably
• 2:22
  starting
• 2:22
  in
• 2:23
  like
• 2:23
  the
• 2:23
  back
• 2:24
  half
• 2:24
  of
• 2:24
  last
• 2:24
  year
• 2:24
  around
• 2:25
  lidar.
• 2:25
  Okay.
• 2:26
  And
• 2:27
  then
• 2:28
  my
• 2:28
  very
• 2:28
  dear
• 2:28
  friend
• 2:28
  Jensen
• 2:29
  Huang
• 2:29
  at
• 2:30
  Nvidia
• 2:31
  talked
• 2:31
  about.
• 2:32
  And
• 2:32
  he
• 2:32
  did
• 2:33
  a
• 2:33
  much
• 2:33
  better
• 2:33
  job,
• 2:33
  right.
• 2:33
  Of
• 2:34
  simplifying
• 2:34
  it.
• 2:35
  LIDAR
• 2:36
  is
• 2:36
  AI
• 2:37
  in
• 2:37
  the
• 2:37
  physical
• 2:37
  world.
• 2:38
  And
• 2:38
  I'm
• 2:38
  like,
• 2:39
  that's
• 2:39
  a
• 2:39
  much
• 2:39
  easier
• 2:39
  because
• 2:40
  I
• 2:40
  was
• 2:40
  like,
• 2:40
  I've
• 2:40
  been
• 2:40
  trying
• 2:40
  to
• 2:41
  explain
• 2:41
  it
• 2:41
  to
• 2:41
  folks
• 2:41
  and
• 2:41
  I
• 2:41
  was
• 2:41
  like,
• 2:41
  well,
• 2:42
  let
• 2:42
  me
• 2:42
  just
• 2:42
  borrow
• 2:42
  that.
• 2:43
  And
• 2:44
  so
• 2:44
  when
• 2:44
  you
• 2:44
  start
• 2:44
  to
• 2:44
  think
• 2:45
  about
• 2:45
  what
• 2:45
  can
• 2:46
  you
• 2:46
  do?
• 2:46
  And
• 2:46
  once
• 2:47
  again,
• 2:47
  not
• 2:47
  taking
• 2:47
  any
• 2:48
  personal
• 2:48
  information.
• 2:49
  Right.
• 2:49
  You
• 2:49
  can
• 2:50
  actually
• 2:50
  start
• 2:50
  to
• 2:50
  see
• 2:51
  if
• 2:51
  you
• 2:51
  think
• 2:51
  about.
• 2:51
  Right.
• 2:51
  We're
• 2:52
  standing
• 2:52
  here
• 2:52
  at
• 2:52
  FMI
• 2:53
  in
• 2:53
  a
• 2:53
  grocery
• 2:53
  store.
• 2:54
  Where
• 2:54
  do
• 2:54
  people
• 2:55
  spend
• 2:55
  their
• 2:55
  time?
• 2:55
  Right.
• 2:56
  What's
• 2:56
  the
• 2:56
  path,
• 2:57
  you
• 2:58
  know,
• 2:58
  that
• 2:58
  they're,
• 2:58
  you
• 2:58
  know,
• 2:59
  we
• 2:59
  had
• 2:59
  a
• 2:59
  client
• 2:59
  of
• 2:59
  ours
• 3:00
  who
• 3:00
  thought
• 3:00
  it
• 3:00
  was
• 3:00
  a
• 3:00
  great
• 3:01
  idea
• 3:01
  to
• 3:01
  put
• 3:01
  and
• 3:02
  I
• 3:02
  mean
• 3:02
  maybe
• 3:03
  it
• 3:03
  could
• 3:03
  have
• 3:03
  worked
• 3:03
  in
• 3:04
  some
• 3:04
  retail
• 3:05
  environment,
• 3:05
  but
• 3:06
  wanted
• 3:06
  to
• 3:06
  put
• 3:06
  coffee
• 3:07
  in
• 3:07
  like
• 3:07
  the
• 3:07
  milk
• 3:08
  aisle.
• 3:09
  Right.
• 3:09
  Thing
• 3:09
  that
• 3:09
  consumers
• 3:10
  would
• 3:10
  think
• 3:10
  about
• 3:10
  those
• 3:11
  two
• 3:11
  together.
• 3:11
  Right.
• 3:12
  And
• 3:13
  so
• 3:13
  ultimately
• 3:13
  what
• 3:13
  you
• 3:14
  saw
• 3:14
  is
• 3:14
  that
• 3:14
  that's
• 3:14
  not
• 3:15
  how
• 3:15
  people
• 3:15
  shop,
• 3:16
  right.
• 3:16
  That's
• 3:16
  not
• 3:17
  how
• 3:17
  they
• 3:17
  think
• 3:17
  about
• 3:17
  it.
• 3:17
  But
• 3:18
  if
• 3:18
  you
• 3:18
  can
• 3:18
  start
• 3:18
  to
• 3:18
  map
• 3:19
  that
• 3:19
  out
• 3:20
  before
• 3:20
  you
• 3:20
  make
• 3:21
  some
• 3:21
  of
• 3:21
  those
• 3:21
  dramatic
• 3:21
  changes.
• 3:22
  But
• 3:22
  also
• 3:23
  if
• 3:23
  you
• 3:23
  think
• 3:23
  about
• 3:23
  it
• 3:24
  from,
• 3:24
  you
• 3:24
  know,
• 3:24
  protecting
• 3:25
  a,
• 3:25
  you
• 3:26
  know,
• 3:26
  warehouse
• 3:27
  yard,
• 3:27
  you
• 3:28
  can
• 3:28
  see
• 3:28
  people
• 3:28
  scaling
• 3:28
  fences,
• 3:29
  right?
• 3:29
  But
• 3:29
  once
• 3:29
  again,
• 3:30
  you're
• 3:30
  not
• 3:30
  taking
• 3:30
  any
• 3:30
  personal
• 3:30
  information.
• 3:31
  You're
• 3:32
  just
• 3:32
  kind
• 3:32
  of
• 3:32
  encouraging
• 3:33
  them
• 3:33
  to
• 3:33
  maybe
• 3:34
  take
• 3:34
  a
• 3:34
  different.
• 3:35
  Their
• 3:35
  next
• 3:36
  action,
• 3:36
  maybe
• 3:36
  being
• 3:36
  a
• 3:37
  different
• 3:37
  one,
• 3:37
  right?
• 3:37
  Yeah.
• 3:38
  Just
• 3:38
  trying
• 3:38
  to
• 3:38
  digitize
• 3:39
  our
• 3:39
  understanding
• 3:39
  of
• 3:39
  the
• 3:39
  physical
• 3:40
  worlds,
• 3:40
  particularly
• 3:40
  in
• 3:40
  grocery.
• 3:41
  So
• 3:41
  let's
• 3:41
  wind
• 3:42
  it
• 3:42
  back
• 3:42
  a
• 3:42
  little
• 3:42
  bit
• 3:42
  too
• 3:42
  here,
• 3:43
  Deborah.
• 3:43
  So,
• 3:43
  so
• 3:44
  explain
• 3:44
  to
• 3:44
  you,
• 3:44
  explain
• 3:44
  for
• 3:44
  our
• 3:45
  audience
• 3:45
  what
• 3:45
  is
• 3:45
  coresight
• 3:46
  Research
• 3:46
  specifically.
• 3:47
  And
• 3:47
  then
• 3:48
  why
• 3:48
  do
• 3:48
  you
• 3:48
  attend
• 3:48
  conferences
• 3:49
  like
• 3:49
  this?
• 3:49
  What
• 3:49
  is
• 3:49
  it
• 3:50
  that
• 3:50
  you
• 3:50
  bring?
• 3:51
  So
• 3:52
  many
• 3:52
  of
• 3:52
  us
• 3:53
  are
• 3:53
  former
• 3:53
  sell
• 3:53
  side
• 3:54
  analysts,
• 3:54
  so
• 3:54
  meaning
• 3:55
  equity
• 3:55
  research.
• 3:55
  So
• 3:56
  from
• 3:56
  banking.
• 3:57
  So
• 3:57
  we
• 3:58
  would,
• 3:59
  you
• 3:59
  know,
• 3:59
  get
• 4:00
  to
• 4:00
  know
• 4:00
  companies
• 4:00
  in
• 4:01
  at
• 4:02
  really
• 4:02
  kind
• 4:02
  of
• 4:03
  soup
• 4:03
  to
• 4:04
  nuts.
• 4:05
  Understanding
• 4:05
  the
• 4:05
  financials.
• 4:06
  The
• 4:06
  implication,
• 4:07
  what
• 4:07
  I
• 4:08
  always
• 4:08
  loved
• 4:08
  about
• 4:08
  retail
• 4:08
  is
• 4:09
  you
• 4:09
  could
• 4:09
  be
• 4:09
  on
• 4:09
  an
• 4:10
  earnings
• 4:10
  call
• 4:10
  and
• 4:10
  companies
• 4:10
  are
• 4:10
  like,
• 4:10
  we're
• 4:10
  doing
• 4:11
  this,
• 4:11
  that
• 4:11
  and
• 4:11
  the
• 4:11
  other.
• 4:11
  And
• 4:11
  then
• 4:11
  you
• 4:12
  could
• 4:12
  go
• 4:12
  see
• 4:12
  it
• 4:13
  and
• 4:13
  maybe
• 4:13
  they
• 4:13
  weren't
• 4:13
  doing
• 4:14
  it
• 4:14
  in
• 4:14
  that
• 4:14
  location,
• 4:14
  but
• 4:14
  maybe
• 4:15
  another.
• 4:15
  But
• 4:15
  you
• 4:15
  could
• 4:15
  really
• 4:15
  kind
• 4:16
  of
• 4:16
  crystallize
• 4:16
  what
• 4:16
  they
• 4:17
  were
• 4:17
  doing
• 4:17
  or
• 4:17
  thinking
• 4:18
  about
• 4:18
  doing.
• 4:19
  And
• 4:19
  so
• 4:20
  that's.
• 4:20
  Many
• 4:21
  of
• 4:21
  us
• 4:21
  have
• 4:21
  that
• 4:22
  background
• 4:22
  and
• 4:23
  then
• 4:23
  starting
• 4:23
  to
• 4:23
  think
• 4:24
  about
• 4:24
  that
• 4:25
  in
• 4:25
  a
• 4:26
  kind
• 4:26
  of
• 4:26
  environment
• 4:27
  where
• 4:27
  you.
• 4:28
  You
• 4:28
  are
• 4:29
  in
• 4:29
  the
• 4:29
  realm
• 4:29
  of
• 4:30
  public
• 4:30
  information
• 4:31
  from
• 4:31
  a
• 4:32
  food,
• 4:32
  drug,
• 4:32
  mass
• 4:33
  perspective.
• 4:33
  But
• 4:33
  how
• 4:34
  does
• 4:34
  that
• 4:34
  then
• 4:34
  translate
• 4:35
  into
• 4:36
  what
• 4:36
  these
• 4:36
  companies
• 4:37
  can
• 4:37
  do
• 4:38
  to
• 4:38
  improve
• 4:39
  their
• 4:39
  outcomes?
• 4:39
  And
• 4:40
  so
• 4:40
  we
• 4:40
  end
• 4:41
  up.
• 4:41
  We
• 4:41
  have
• 4:41
  a
• 4:42
  advisory
• 4:43
  team,
• 4:43
  and
• 4:43
  so
• 4:44
  we'll
• 4:44
  come
• 4:44
  to
• 4:44
  them.
• 4:44
  We'll
• 4:44
  be
• 4:44
  like,
• 4:45
  oh,
• 4:45
  we
• 4:45
  were
• 4:45
  on
• 4:45
  this
• 4:45
  earnings
• 4:45
  call.
• 4:46
  We
• 4:46
  heard
• 4:46
  this.
• 4:46
  You
• 4:46
  may
• 4:46
  want
• 4:47
  to
• 4:47
  reach
• 4:47
  out
• 4:47
  about
• 4:47
  that.
• 4:47
  And
• 4:47
  so
• 4:48
  that
• 4:48
  kind
• 4:48
  of
• 4:48
  is
• 4:48
  where
• 4:49
  we
• 4:49
  start
• 4:49
  oftentimes,
• 4:50
  is
• 4:50
  from
• 4:51
  what
• 4:51
  are
• 4:51
  the
• 4:52
  challenges
• 4:52
  that
• 4:53
  we
• 4:53
  see
• 4:53
  and
• 4:54
  kind
• 4:54
  of
• 4:54
  things
• 4:54
  that
• 4:54
  we
• 4:54
  know
• 4:55
  you
• 4:56
  can
• 4:56
  improve
• 4:56
  upon.
• 4:57
  And
• 4:57
  how
• 4:58
  you're
• 4:58
  doing
• 4:58
  that
• 4:58
  oftentimes
• 4:58
  is
• 4:58
  through
• 4:59
  technology,
• 4:59
  which
• 4:59
  I
• 4:59
  know
• 4:59
  you
• 5:00
  guys
• 5:00
  are
• 5:00
  no
• 5:00
  strangers
• 5:01
  to.
• 5:01
  And
• 5:01
  so,
• 5:01
  you
• 5:02
  know,
• 5:02
  when
• 5:02
  you
• 5:02
  work
• 5:02
  with
• 5:02
  a
• 5:02
  company
• 5:02
  like
• 5:03
  assembly,
• 5:03
  right.
• 5:03
  To
• 5:04
  help
• 5:04
  a
• 5:04
  company.
• 5:04
  Right.
• 5:04
  So
• 5:04
  they've
• 5:05
  got
• 5:05
  out
• 5:05
  of
• 5:05
  stock
• 5:05
  challenges.
• 5:06
  They
• 5:07
  are
• 5:07
  not
• 5:08
  sure
• 5:08
  in
• 5:08
  terms
• 5:08
  of
• 5:08
  demand
• 5:09
  forecasting
• 5:09
  or
• 5:09
  inventory
• 5:10
  allocation,
• 5:10
  when
• 5:11
  you
• 5:11
  can
• 5:11
  start
• 5:11
  to
• 5:12
  take
• 5:12
  the
• 5:12
  problem,
• 5:14
  map
• 5:14
  it
• 5:14
  through,
• 5:15
  and
• 5:15
  then
• 5:15
  find
• 5:16
  the
• 5:16
  solution.
• 5:16
  I
• 5:17
  mean.
• 5:17
  Well,
• 5:17
  first
• 5:17
  of
• 5:17
  all,
• 5:19
  I
• 5:19
  really
• 5:20
  enjoy
• 5:20
  that.
• 5:21
  That
• 5:21
  invigorates
• 5:21
  you.
• 5:22
  It
• 5:22
  does.
• 5:22
  I
• 5:23
  get
• 5:23
  a
• 5:23
  lot
• 5:23
  of
• 5:23
  satisfaction
• 5:24
  out
• 5:24
  of
• 5:24
  it.
• 5:24
  And
• 5:24
  I'm,
• 5:24
  you
• 5:25
  know,
• 5:25
  we
• 5:25
  all
• 5:25
  spend
• 5:25
  a
• 5:25
  lot
• 5:26
  of
• 5:26
  time
• 5:26
  at
• 5:26
  our
• 5:26
  jobs,
• 5:26
  so
• 5:27
  you
• 5:27
  got
• 5:27
  to
• 5:27
  find
• 5:27
  something
• 5:27
  that
• 5:28
  you
• 5:28
  love.
• 5:28
  Yeah,
• 5:28
  yeah,
• 5:28
  yeah.
• 5:29
  So
• 5:29
  one
• 5:29
  of
• 5:29
  the
• 5:29
  things,
• 5:30
  one
• 5:30
  of
• 5:30
  the
• 5:30
  things
• 5:30
  we
• 5:30
  always
• 5:30
  love
• 5:30
  about
• 5:31
  you,
• 5:31
  and
• 5:31
  I
• 5:31
  was
• 5:31
  talking
• 5:31
  about
• 5:31
  this
• 5:32
  with
• 5:32
  Ann
• 5:32
  before
• 5:32
  we
• 5:32
  even
• 5:32
  got
• 5:33
  on
• 5:33
  the
• 5:33
  show,
• 5:33
  is
• 5:34
  you're
• 5:34
  always
• 5:34
  looking
• 5:34
  around
• 5:34
  the
• 5:35
  corner,
• 5:35
  you're
• 5:35
  always
• 5:35
  trying
• 5:36
  to
• 5:36
  see
• 5:36
  what's
• 5:36
  next
• 5:37
  or
• 5:37
  what
• 5:37
  are
• 5:37
  the
• 5:37
  things
• 5:38
  that
• 5:38
  people
• 5:38
  aren't
• 5:38
  yet
• 5:39
  talking
• 5:39
  about
• 5:39
  that
• 5:39
  probably
• 5:40
  should.
• 5:40
  They
• 5:40
  probably
• 5:41
  should
• 5:41
  be.
• 5:41
  So
• 5:41
  what
• 5:42
  are
• 5:42
  some
• 5:42
  of
• 5:42
  those
• 5:42
  things
• 5:43
  for
• 5:43
  you
• 5:43
  this
• 5:43
  year
• 5:43
  as
• 5:43
  you.
• 5:44
  As
• 5:44
  we
• 5:44
  start,
• 5:44
  because
• 5:44
  we're
• 5:44
  sitting
• 5:45
  here
• 5:45
  in
• 5:45
  January,
• 5:45
  what
• 5:46
  are
• 5:46
  those
• 5:46
  things?
• 5:46
  I'm
• 5:46
  curious.
• 5:47
  Well,
• 5:48
  for
• 5:48
  many
• 5:48
  of
• 5:48
  you
• 5:49
  who
• 5:49
  know
• 5:49
  me,
• 5:49
  I
• 5:49
  am
• 5:50
  incredibly
• 5:50
  passionate
• 5:51
  about
• 5:51
  live
• 5:51
  streaming.
• 5:52
  And
• 5:52
  if
• 5:53
  you
• 5:53
  think
• 5:53
  about
• 5:53
  it,
• 5:53
  I
• 5:53
  didn't
• 5:53
  know
• 5:53
  that.
• 5:54
  Yes.
• 5:54
  I
• 5:54
  mean,
• 5:55
  it
• 5:55
  is
• 5:55
  like
• 5:55
  my.
• 5:56
  Because
• 5:56
  you
• 5:56
  start
• 5:56
  to
• 5:57
  think
• 5:57
  about
• 5:57
  it,
• 5:57
  it's
• 5:57
  almost
• 5:58
  an
• 5:58
  $800
• 5:58
  billion
• 5:59
  industry
• 5:59
  in
• 5:59
  China,
• 6:00
  and
• 6:01
  we're
• 6:01
  talking
• 6:01
  like
• 5:59
  35
• 6:02
  billion
• 6:02
  in
• 6:02
  the
• 6:02
  U.S.
• 6:02
  and
• 6:03
  so
• 6:03
  that.
• 6:04
  And
• 6:04
  that
• 6:04
  gap
• 6:04
  has
• 6:04
  only
• 6:05
  gotten
• 6:05
  wider
• 6:05
  over
• 6:05
  time.
• 6:07
  We
• 6:07
  don't
• 6:07
  have
• 6:07
  time
• 6:07
  to
• 6:08
  go
• 6:08
  through
• 6:08
  all
• 6:08
  the
• 6:08
  reasons
• 6:09
  why
• 6:09
  that
• 6:09
  is.
• 6:09
  But
• 6:09
  if
• 6:09
  you
• 6:09
  start
• 6:09
  to
• 6:10
  think
• 6:10
  about
• 6:10
  so
• 6:10
  especially
• 6:11
  in
• 6:11
  grocery.
• 6:11
  Right.
• 6:12
  So
• 6:12
  I
• 6:12
  have
• 6:12
  celiac,
• 6:13
  so
• 6:13
  I
• 6:14
  really
• 6:14
  have
• 6:14
  to
• 6:14
  read
• 6:14
  the
• 6:14
  package.
• 6:15
  I
• 6:15
  really
• 6:15
  have
• 6:15
  to
• 6:16
  be
• 6:16
  able
• 6:16
  to
• 6:16
  see
• 6:16
  it.
• 6:17
  And
• 6:17
  in
• 6:17
  many
• 6:17
  cases,
• 6:18
  right.
• 6:18
  Go
• 6:18
  on
• 6:18
  to
• 6:18
  whatever.com
• 6:19
  you're
• 6:19
  ordering
• 6:20
  your
• 6:20
  groceries
• 6:20
  from.
• 6:20
  And
• 6:21
  it's.
• 6:21
  It's
• 6:21
  very
• 6:21
  difficult
• 6:21
  to
• 6:22
  see
• 6:22
  the
• 6:22
  side
• 6:22
  of
• 6:23
  the
• 6:23
  box
• 6:23
  or
• 6:23
  whatever
• 6:23
  it
• 6:23
  might
• 6:23
  Be.
• 6:24
  So
• 6:24
  in
• 6:24
  a
• 6:24
  live
• 6:24
  stream,
• 6:25
  you
• 6:25
  can
• 6:25
  ask,
• 6:25
  right?
• 6:26
  Like,
• 6:26
  you
• 6:26
  literally
• 6:26
  have
• 6:27
  somebody
• 6:27
  you
• 6:27
  can
• 6:27
  ask
• 6:28
  information
• 6:28
  and
• 6:29
  make
• 6:29
  an
• 6:29
  immediate
• 6:30
  purchase.
• 6:31
  So
• 6:31
  what
• 6:31
  we
• 6:31
  see
• 6:31
  and
• 6:32
  why
• 6:32
  I
• 6:32
  like
• 6:32
  it,
• 6:32
  you
• 6:32
  know,
• 6:33
  in
• 6:33
  the
• 6:33
  kind
• 6:33
  of
• 6:33
  apparel,
• 6:34
  footwear
• 6:34
  and
• 6:34
  accessories
• 6:34
  space
• 6:35
  where
• 6:35
  return
• 6:36
  rates
• 6:36
  about
• 6:36
  42%,
• 6:37
  you
• 6:38
  see
• 6:38
  the
• 6:38
  return
• 6:38
  rate
• 6:38
  drop
• 6:38
  to
• 6:39
  9%.
• 6:40
  And
• 6:41
  that,
• 6:42
  I
• 6:42
  mean,
• 6:42
  that's
• 6:42
  real
• 6:43
  money.
• 6:43
  Right.
• 6:43
  So
• 6:44
  that's
• 6:44
  a
• 6:44
  real
• 6:44
  change.
• 6:44
  And
• 6:45
  then
• 6:45
  the
• 6:46
  kind
• 6:46
  of
• 6:47
  customer
• 6:48
  starting
• 6:48
  to
• 6:48
  develop
• 6:48
  a
• 6:48
  different
• 6:49
  relationship
• 6:49
  with
• 6:49
  the
• 6:50
  brand,
• 6:50
  and
• 6:51
  that
• 6:51
  ends
• 6:51
  up.
• 6:51
  And
• 6:52
  I
• 6:52
  think
• 6:52
  the
• 6:53
  challenge
• 6:53
  has
• 6:53
  been
• 6:53
  we've
• 6:54
  had
• 6:54
  a
• 6:54
  lot
• 6:54
  of
• 6:54
  our
• 6:54
  clients,
• 6:54
  you
• 6:55
  know,
• 6:55
  who
• 6:55
  are
• 6:55
  very
• 6:55
  nice,
• 6:55
  like,
• 6:56
  okay,
• 6:56
  we'll
• 6:56
  try
• 6:56
  it.
• 6:56
  We'll
• 6:56
  do
• 6:56
  it.
• 6:57
  And
• 6:57
  super
• 6:57
  successful.
• 6:58
  But
• 6:58
  it's
• 6:58
  like,
• 6:58
  okay,
• 6:58
  we've
• 6:59
  checked
• 6:59
  that
• 6:59
  box.
• 7:00
  But
• 7:00
  what
• 7:00
  you
• 7:01
  need
• 7:01
  is,
• 7:01
  right,
• 7:01
  you
• 7:01
  have
• 7:01
  a
• 7:01
  head
• 7:02
  of
• 7:02
  stores,
• 7:02
  you
• 7:02
  have
• 7:02
  a
• 7:02
  head
• 7:03
  of
• 7:03
  E
• 7:03
  Commerce.
• 7:03
  You
• 7:04
  really
• 7:04
  need
• 7:04
  a
• 7:04
  head
• 7:04
  of
• 7:04
  live
• 7:04
  streaming.
• 7:05
  That's,
• 7:06
  I
• 7:06
  think,
• 7:07
  just
• 7:07
  one
• 7:07
  of
• 7:07
  the
• 7:08
  reasons
• 7:08
  that
• 7:08
  we
• 7:08
  haven't
• 7:09
  really
• 7:09
  seen
• 7:09
  it
• 7:09
  move
• 7:09
  forward.
• 7:10
  Right.
• 7:10
  But
• 7:10
  there's
• 7:11
  a
• 7:11
  huge
• 7:11
  opportunity.
• 7:11
  Yeah.
• 7:11
  It's
• 7:12
  interesting.
• 7:12
  It's
• 7:12
  a
• 7:12
  different
• 7:12
  form
• 7:12
  of
• 7:13
  merchandising
• 7:13
  in
• 7:13
  a
• 7:13
  lot
• 7:14
  of
• 7:14
  ways.
• 7:14
  Right.
• 7:14
  It's
• 7:14
  a
• 7:14
  different
• 7:15
  muscle
• 7:15
  than
• 7:15
  E
• 7:15
  commerce.
• 7:16
  It's
• 7:16
  a
• 7:16
  different
• 7:16
  muscle
• 7:16
  than
• 7:16
  in
• 7:17
  store
• 7:17
  merchandise.
• 7:17
  That's
• 7:17
  really
• 7:18
  interesting.
• 7:18
  I
• 7:18
  never
• 7:18
  thought
• 7:18
  about
• 7:18
  that.
• 7:19
  What
• 7:19
  else,
• 7:19
  though?
• 7:19
  Because
• 7:20
  I've
• 7:20
  heard
• 7:21
  you
• 7:21
  talk
• 7:21
  about
• 7:21
  livestreaming.
• 7:22
  What
• 7:22
  else
• 7:22
  is
• 7:22
  on
• 7:22
  your
• 7:23
  mind?
• 7:23
  So
• 7:23
  voice
• 7:23
  commerce.
• 7:25
  So
• 7:25
  this
• 7:25
  idea.
• 7:26
  Yeah,
• 7:26
  so
• 7:27
  this
• 7:27
  is
• 7:28
  this
• 7:28
  idea.
• 7:29
  So
• 7:29
  oftentimes
• 7:29
  you'll
• 7:29
  actually
• 7:30
  see
• 7:30
  voice
• 7:30
  commerce
• 7:30
  in
• 7:30
  a
• 7:31
  physical
• 7:31
  store.
• 7:32
  You're
• 7:32
  walking
• 7:32
  around,
• 7:33
  so
• 7:34
  there's
• 7:35
  certain
• 7:35
  things
• 7:35
  that
• 7:35
  you
• 7:35
  tend
• 7:36
  to
• 7:36
  eat
• 7:36
  together
• 7:36
  or
• 7:36
  whatnot.
• 7:37
  And
• 7:37
  so
• 7:37
  you're
• 7:38
  literally
• 7:38
  kind
• 7:38
  of
• 7:38
  shopping
• 7:39
  while
• 7:39
  you
• 7:40
  walk.
• 7:41
  Okay.
• 7:41
  And
• 7:43
  there's
• 7:43
  two
• 7:43
  ways
• 7:43
  that
• 7:43
  we've
• 7:43
  seen
• 7:44
  it
• 7:44
  done.
• 7:44
  In
• 7:44
  some
• 7:44
  cases,
• 7:45
  kind
• 7:45
  of
• 7:45
  your
• 7:45
  order
• 7:45
  is
• 7:46
  ready
• 7:46
  for
• 7:46
  you
• 7:46
  at
• 7:46
  the
• 7:46
  end.
• 7:47
  Yep.
• 7:48
  And
• 7:48
  in
• 7:48
  other
• 7:48
  cases.
• 7:49
  Right.
• 7:49
  It's.
• 7:49
  It
• 7:49
  ends
• 7:49
  up
• 7:49
  being
• 7:50
  kind
• 7:50
  of
• 7:50
  delivered
• 7:50
  to
• 7:50
  your
• 7:50
  home.
• 7:51
  So
• 7:51
  you're
• 7:51
  also
• 7:51
  kind
• 7:52
  of,
• 7:52
  you
• 7:52
  know,
• 7:52
  arms
• 7:53
  free,
• 7:53
  if
• 7:53
  you
• 7:53
  will.
• 7:53
  Right.
• 7:54
  But
• 7:55
  the
• 7:55
  things
• 7:55
  that
• 7:56
  you
• 7:56
  know.
• 7:56
  And
• 7:57
  you
• 7:57
  can
• 7:58
  kind
• 7:58
  of,
• 7:58
  like,
• 7:58
  build
• 7:59
  your
• 7:59
  basket,
• 7:59
  but
• 8:00
  also
• 8:00
  you
• 8:00
  can
• 8:00
  start
• 8:00
  to
• 8:00
  think
• 8:01
  about
• 8:01
  things
• 8:01
  in
• 8:01
  a
• 8:01
  different
• 8:01
  way.
• 8:02
  Like,
• 8:02
  because
• 8:02
  when
• 8:03
  you're
• 8:03
  talking,
• 8:04
  like,
• 8:04
  I
• 8:04
  like
• 8:04
  to
• 8:04
  stand.
• 8:05
  Right.
• 8:05
  Like,
• 8:05
  I
• 8:05
  find,
• 8:05
  like,
• 8:06
  I'm
• 8:06
  like,
• 8:06
  I'm.
• 8:07
  Think
• 8:07
  better
• 8:07
  standing
• 8:08
  up.
• 8:08
  Yeah.
• 8:08
  I
• 8:09
  mean,
• 8:09
  I
• 8:09
  used
• 8:09
  to.
• 8:09
  I
• 8:09
  like
• 8:09
  when
• 8:10
  I
• 8:10
  was
• 8:10
  at
• 8:10
  City,
• 8:10
  I
• 8:10
  used
• 8:10
  to,
• 8:10
  like,
• 8:11
  pace
• 8:11
  in
• 8:11
  my
• 8:11
  office,
• 8:11
  and
• 8:12
  I'm
• 8:12
  like,
• 8:12
  my
• 8:12
  ideas
• 8:12
  were
• 8:13
  so
• 8:13
  much
• 8:13
  better.
• 8:13
  So
• 8:14
  if
• 8:14
  I'm
• 8:15
  walking
• 8:15
  and
• 8:16
  observing,
• 8:17
  I'm
• 8:17
  making
• 8:17
  much
• 8:18
  better
• 8:18
  purchase
• 8:18
  decisions.
• 8:19
  And
• 8:19
  I'm
• 8:19
  also
• 8:19
  starting
• 8:20
  to
• 8:20
  think
• 8:20
  about,
• 8:20
  like,
• 8:20
  I
• 8:21
  have
• 8:21
  friends
• 8:21
  of
• 8:21
  mine
• 8:21
  who
• 8:21
  order
• 8:22
  a
• 8:22
  lot
• 8:22
  online,
• 8:22
  and
• 8:22
  they'll
• 8:23
  say,
• 8:23
  they'll
• 8:23
  have,
• 8:23
  like,
• 8:23
  the
• 8:23
  taco
• 8:24
  order.
• 8:24
  They'll
• 8:24
  have,
• 8:25
  like
• 8:25
  the
• 8:25
  pasta
• 8:25
  order.
• 8:25
  So
• 8:26
  you
• 8:26
  don't
• 8:26
  forget
• 8:26
  something.
• 8:27
  Right.
• 8:27
  Not
• 8:27
  that
• 8:28
  I
• 8:28
  haven't
• 8:28
  gone
• 8:28
  even
• 8:28
  New
• 8:28
  York
• 8:29
  to
• 8:29
  my
• 8:29
  neighbors.
• 8:29
  And
• 8:29
  I'm
• 8:29
  like,
• 8:29
  do
• 8:29
  you
• 8:29
  have
• 8:30
  this?
• 8:31
  I'm
• 8:31
  not
• 8:31
  shy.
• 8:32
  But
• 8:32
  you
• 8:33
  start
• 8:33
  to
• 8:33
  think
• 8:33
  about,
• 8:33
  okay,
• 8:34
  so
• 8:34
  I'm
• 8:35
  going
• 8:35
  to
• 8:35
  have
• 8:35
  dinner.
• 8:36
  And
• 8:36
  you're
• 8:37
  like,
• 8:37
  creating
• 8:37
  a
• 8:38
  story.
• 8:38
  Right.
• 8:39
  And
• 8:39
  so
• 8:39
  you're
• 8:39
  thinking
• 8:39
  about
• 8:40
  the
• 8:40
  dinner
• 8:40
  a
• 8:40
  different
• 8:40
  way.
• 8:40
  And,
• 8:41
  like,
• 8:41
  you
• 8:41
  know,
• 8:41
  give
• 8:42
  me,
• 8:42
  like,
• 8:42
  you
• 8:42
  know,
• 8:42
  I
• 8:42
  think
• 8:43
  I
• 8:43
  have
• 8:43
  salt,
• 8:43
  but
• 8:43
  I'm
• 8:44
  not
• 8:44
  sure.
• 8:44
  Or
• 8:44
  maybe
• 8:45
  we'll
• 8:45
  have
• 8:45
  something
• 8:45
  healthier,
• 8:45
  like
• 8:46
  oregano.
• 8:47
  Right.
• 8:47
  But
• 8:48
  these
• 8:48
  things.
• 8:48
  And
• 8:49
  like,
• 8:49
  you
• 8:49
  know,
• 8:49
  maybe
• 8:49
  I'll
• 8:49
  have
• 8:50
  like
• 8:50
  a
• 8:50
  cup
• 8:50
  of
• 8:50
  tea,
• 8:51
  but,
• 8:51
  like,
• 8:51
  I
• 8:51
  think
• 8:51
  I
• 8:51
  don't
• 8:52
  have
• 8:52
  any
• 8:52
  mint.
• 8:52
  And
• 8:52
  I'm.
• 8:53
  And
• 8:53
  so
• 8:53
  as
• 8:53
  you're
• 8:53
  starting
• 8:54
  to
• 8:54
  process
• 8:55
  that.
• 8:56
  Right.
• 8:56
  You're
• 8:57
  starting
• 8:57
  to
• 8:57
  think
• 8:57
  about
• 8:57
  things
• 8:57
  in
• 8:58
  a
• 8:58
  really.
• 8:58
  I
• 8:58
  mean,
• 8:59
  I
• 8:59
  don't
• 8:59
  know.
• 8:59
  Have
• 9:00
  you
• 9:00
  guys
• 9:00
  used
• 9:00
  the
• 9:01
  ChatGPT
• 9:01
  mode,
• 9:01
  the
• 9:02
  advanced
• 9:02
  voice
• 9:02
  assistant?
• 9:03
  I
• 9:03
  have.
• 9:03
  Not
• 9:03
  yet,
• 9:04
  no.
• 9:04
  Okay,
• 9:05
  so.
• 9:05
  But
• 9:05
  I
• 9:06
  figured
• 9:06
  that's
• 9:06
  where
• 9:06
  you
• 9:06
  were
• 9:06
  going.
• 9:07
  Yeah,
• 9:07
  I
• 9:07
  had
• 9:07
  a
• 9:07
  feeling.
• 9:08
  So.
• 9:08
  But
• 9:08
  you
• 9:08
  can
• 9:09
  so
• 9:09
  now.
• 9:09
  Right?
• 9:10
  Right.
• 9:10
  Not
• 9:11
  that
• 9:11
  people
• 9:12
  on
• 9:12
  your
• 9:12
  team
• 9:12
  don't
• 9:13
  want
• 9:13
  to
• 9:13
  hear
• 9:13
  all
• 9:13
  of
• 9:13
  your.
• 9:14
  But
• 9:14
  you
• 9:14
  can
• 9:14
  actually
• 9:15
  talk
• 9:15
  through
• 9:15
  kind
• 9:16
  of
• 9:16
  complex
• 9:16
  situations
• 9:17
  and
• 9:18
  you're
• 9:18
  able
• 9:18
  to
• 9:19
  get
• 9:20
  feedback.
• 9:20
  Right.
• 9:21
  So
• 9:21
  it's
• 9:21
  like,
• 9:22
  I'm
• 9:22
  facing
• 9:22
  this.
• 9:22
  I've
• 9:23
  got
• 9:23
  this.
• 9:25
  And
• 9:26
  I've
• 9:26
  honestly
• 9:27
  oftentimes
• 9:28
  had
• 9:28
  my
• 9:28
  calendar,
• 9:29
  and
• 9:29
  I
• 9:29
  said,
• 9:30
  this
• 9:30
  is
• 9:30
  what
• 9:30
  tomorrow
• 9:31
  looks
• 9:31
  like
• 9:31
  for
• 9:31
  me.
• 9:32
  I
• 9:32
  really
• 9:32
  need
• 9:33
  kind
• 9:33
  of
• 9:33
  a
• 9:33
  30
• 9:33
  minute.
• 9:34
  I
• 9:35
  need
• 9:35
  30
• 9:35
  minutes
• 9:35
  of
• 9:35
  downtime.
• 9:36
  What
• 9:36
  should
• 9:36
  I
• 9:37
  move
• 9:37
  to
• 9:37
  the
• 9:37
  next
• 9:37
  day?
• 9:38
  And
• 9:38
  sometimes
• 9:39
  just
• 9:39
  having
• 9:39
  somebody.
• 9:40
  It's
• 9:41
  like
• 9:41
  a
• 9:41
  coach.
• 9:41
  Yeah.
• 9:42
  Yeah.
• 9:42
  It's
• 9:42
  also
• 9:43
  board
• 9:43
  of
• 9:43
  directors,
• 9:43
  is
• 9:43
  what
• 9:43
  I
• 9:43
  was
• 9:43
  thinking
• 9:44
  that.
• 9:44
  Exactly.
• 9:45
  You're
• 9:45
  also
• 9:45
  not
• 9:45
  sharing
• 9:45
  personal
• 9:46
  information
• 9:46
  maybe
• 9:46
  with
• 9:46
  people
• 9:46
  you're
• 9:47
  not
• 9:47
  comfortable.
• 9:47
  However
• 9:48
  that
• 9:48
  works.
• 9:48
  Right.
• 9:49
  But
• 9:49
  this
• 9:49
  idea
• 9:50
  that
• 9:50
  you
• 9:50
  can
• 9:50
  start
• 9:50
  to
• 9:51
  process
• 9:51
  information
• 9:52
  in
• 9:53
  a
• 9:53
  different
• 9:53
  way,
• 9:54
  certainly
• 9:54
  faster,
• 9:55
  but
• 9:55
  also,
• 9:56
  like
• 9:56
  in
• 9:56
  real
• 9:56
  time.
• 9:57
  It's
• 9:57
  like,
• 9:57
  you
• 9:57
  know,
• 9:57
  I
• 9:58
  find
• 9:59
  I'm
• 10:00
  like,
• 10:00
  more
• 10:00
  than.
• 10:01
  Because
• 10:01
  I
• 10:01
  don't
• 10:02
  have.
• 10:02
  I
• 10:02
  was
• 10:02
  actually
• 10:02
  just
• 10:02
  talking
• 10:03
  to
• 10:03
  somebody
• 10:03
  here.
• 10:03
  I
• 10:03
  don't
• 10:03
  have
• 10:03
  things
• 10:04
  weighing
• 10:04
  on
• 10:04
  me
• 10:04
  now,
• 10:05
  and
• 10:05
  I
• 10:06
  take
• 10:06
  care
• 10:06
  of
• 10:06
  things
• 10:06
  as
• 10:07
  quickly
• 10:07
  as
• 10:07
  I
• 10:07
  can.
• 10:07
  Right.
• 10:08
  So
• 10:08
  if
• 10:08
  there's.
• 10:08
  Because,
• 10:08
  like
• 10:09
  those
• 10:09
  big
• 10:09
  decisions,
• 10:09
  sometimes
• 10:10
  you.
• 10:11
  They
• 10:11
  spin
• 10:11
  in
• 10:11
  your
• 10:12
  head
• 10:12
  and
• 10:12
  I'm
• 10:12
  like.
• 10:13
  And
• 10:13
  somehow
• 10:14
  for
• 10:14
  me,
• 10:14
  talking
• 10:15
  about
• 10:15
  it,
• 10:16
  I
• 10:16
  process
• 10:17
  it
• 10:17
  and
• 10:17
  so
• 10:18
  getting
• 10:18
  it
• 10:18
  kind
• 10:18
  of
• 10:18
  off
• 10:18
  my
• 10:19
  plate.
• 10:19
  And
• 10:20
  I've
• 10:20
  Talked
• 10:20
  to
• 10:20
  other
• 10:20
  COs
• 10:21
  who
• 10:21
  have
• 10:21
  said
• 10:22
  that
• 10:22
  they're
• 10:22
  doing
• 10:23
  that
• 10:23
  in
• 10:23
  different
• 10:23
  ways.
• 10:24
  And
• 10:24
  it's
• 10:24
  allowing
• 10:25
  them
• 10:25
  to
• 10:26
  have
• 10:26
  more
• 10:27
  kind
• 10:27
  of
• 10:28
  more
• 10:28
  space
• 10:29
  and
• 10:29
  less
• 10:29
  decision
• 10:29
  fatigue
• 10:30
  which
• 10:30
  when
• 10:30
  you
• 10:31
  start
• 10:31
  to
• 10:31
  think
• 10:31
  about
• 10:31
  productivity
• 10:31
  and
• 10:32
  better
• 10:33
  outcomes,
• 10:34
  it's
• 10:34
  kind
• 10:34
  of
• 10:34
  the
• 10:34
  foundation.
• 10:35
  Yeah,
• 10:35
  I
• 10:36
  think
• 10:36
  that
• 10:36
  even
• 10:36
  plays
• 10:36
  into,
• 10:37
  I
• 10:37
  think
• 10:37
  how
• 10:38
  we'll
• 10:38
  see
• 10:38
  a
• 10:39
  shift
• 10:39
  in
• 10:40
  search
• 10:40
  for
• 10:40
  shopping
• 10:41
  too.
• 10:41
  I
• 10:41
  mean
• 10:41
  for
• 10:41
  the.
• 10:42
  From
• 10:42
  a
• 10:42
  customer
• 10:42
  standpoint
• 10:43
  too,
• 10:43
  to
• 10:43
  be
• 10:43
  able
• 10:44
  to
• 10:44
  not
• 10:44
  have
• 10:44
  to
• 10:45
  prepare
• 10:45
  in
• 10:45
  their
• 10:46
  mind.
• 10:46
  I
• 10:46
  need
• 10:46
  one
• 10:47
  green
• 10:47
  pepper.
• 10:47
  I
• 10:48
  need
• 10:48
  one,
• 10:48
  you
• 10:48
  know,
• 10:49
  banana
• 10:50
  pepper,
• 10:50
  whatever.
• 10:50
  It
• 10:50
  might
• 10:50
  be
• 10:51
  like
• 10:51
  you're
• 10:51
  really
• 10:52
  just
• 10:52
  having
• 10:52
  a
• 10:52
  conversation
• 10:53
  with
• 10:53
  the
• 10:54
  search
• 10:54
  bar
• 10:55
  on
• 10:55
  Walmart.com
• 10:56
  like
• 10:56
  I
• 10:56
  want
• 10:56
  to
• 10:57
  make
• 10:57
  a
• 10:57
  taco
• 10:57
  night
• 10:57
  dinner.
• 10:58
  What
• 10:59
  should
• 10:59
  I
• 10:59
  include?
• 10:59
  What
• 11:00
  are
• 11:00
  some
• 11:00
  recipes?
• 11:00
  I
• 11:01
  only
• 11:01
  have
• 11:01
  these
• 11:02
  three
• 11:02
  ingredients,
• 11:02
  like
• 11:03
  those
• 11:03
  kinds
• 11:03
  of
• 11:03
  things,
• 11:03
  which
• 11:04
  is
• 11:04
  less
• 11:04
  work
• 11:04
  for
• 11:05
  the
• 11:05
  consumer.
• 11:05
  But
• 11:05
  you
• 11:06
  brought
• 11:06
  up
• 11:06
  probably
• 11:07
  the
• 11:07
  one
• 11:07
  thing
• 11:07
  I
• 11:07
  forgot
• 11:08
  and
• 11:08
  I
• 11:08
  want
• 11:08
  to
• 11:08
  thank
• 11:08
  you.
• 11:09
  So
• 11:09
  the
• 11:09
  most
• 11:09
  important
• 11:10
  thing,
• 11:10
  the
• 11:10
  number
• 11:11
  one
• 11:11
  thing
• 11:11
  that
• 11:11
  every
• 11:12
  retailer
• 11:12
  and
• 11:12
  brand
• 11:12
  should
• 11:13
  do
• 11:13
  right
• 11:13
  now
• 11:14
  is
• 11:15
  SEO
• 11:15
  in
• 11:16
  gen.
• 11:17
  So
• 11:18
  if
• 11:18
  so
• 11:18
  what
• 11:18
  we're
• 11:19
  seeing
• 11:19
  now,
• 11:19
  so
• 11:19
  the
• 11:19
  data,
• 11:20
  the
• 11:20
  data
• 11:20
  that
• 11:20
  we
• 11:20
  have.
• 11:21
  Right.
• 11:21
  So
• 11:21
  if
• 11:22
  you
• 11:22
  think
• 11:22
  about
• 11:22
  it
• 11:22
  kind
• 11:22
  of
• 11:22
  pre.
• 11:23
  And
• 11:23
  where
• 11:23
  we
• 11:24
  are
• 11:24
  now
• 11:24
  is
• 11:25
  50%
• 11:25
  of
• 11:25
  search
• 11:26
  is
• 11:26
  starting
• 11:26
  in
• 11:26
  gen.
• 11:28
  And
• 11:28
  so
• 11:28
  many
• 11:29
  brands
• 11:29
  have
• 11:29
  not
• 11:29
  optimized
• 11:30
  for
• 11:30
  that.
• 11:30
  Right?
• 11:31
  No.
• 11:31
  So
• 11:31
  it
• 11:32
  is
• 11:32
  now
• 11:33
  all
• 11:33
  the
• 11:33
  luxury
• 11:33
  brands
• 11:33
  have.
• 11:33
  They
• 11:34
  were
• 11:34
  like,
• 11:34
  I
• 11:34
  mean
• 11:35
  it's
• 11:35
  like
• 11:35
  they
• 11:35
  were
• 11:35
  the
• 11:35
  first
• 11:35
  in
• 11:35
  the
• 11:36
  metaverse.
• 11:36
  They're
• 11:36
  like,
• 11:37
  it's
• 11:38
  so.
• 11:38
  Because
• 11:39
  these
• 11:39
  are
• 11:39
  heritage
• 11:39
  brands.
• 11:40
  Right.
• 11:40
  They're
• 11:40
  all
• 11:40
  over
• 11:40
  100
• 11:41
  years
• 11:41
  old.
• 11:41
  The
• 11:42
  ones
• 11:42
  you
• 11:42
  would
• 11:42
  never
• 11:42
  think.
• 11:43
  Right.
• 11:44
  So
• 11:44
  you
• 11:44
  look.
• 11:44
  So
• 11:44
  I
• 11:45
  was
• 11:45
  like
• 11:45
  looking
• 11:45
  for
• 11:45
  red
• 11:45
  lipstick.
• 11:46
  Every
• 11:46
  single
• 11:46
  luxury
• 11:46
  brand
• 11:47
  showed
• 11:47
  up.
• 11:48
  And
• 11:48
  so
• 11:48
  if
• 11:49
  you
• 11:49
  start
• 11:49
  to
• 11:49
  think
• 11:49
  about
• 11:50
  how
• 11:50
  searches
• 11:50
  changed
• 11:52
  and
• 11:52
  so
• 11:53
  quickly,
• 11:54
  if
• 11:54
  you're
• 11:54
  not
• 11:55
  optimizing
• 11:56
  for
• 11:56
  Jenny,
• 11:57
  I,
• 11:57
  I
• 11:58
  mean,
• 11:59
  and
• 11:59
  these
• 11:59
  are
• 11:59
  things
• 11:59
  that
• 12:00
  like
• 12:00
  seem
• 12:00
  like
• 12:00
  they
• 12:00
  might
• 12:01
  common
• 12:01
  sense,
• 12:01
  but.
• 12:02
  Yeah,
• 12:03
  no,
• 12:03
  it's
• 12:03
  a
• 12:03
  great
• 12:04
  point.
• 12:04
  It's
• 12:04
  a
• 12:04
  huge
• 12:04
  opportunity.
• 12:05
  It's
• 12:05
  a
• 12:05
  great
• 12:05
  point.
• 12:05
  Yeah.
• 12:05
  So
• 12:06
  let's
• 12:06
  get
• 12:06
  you
• 12:06
  out
• 12:06
  here
• 12:06
  on
• 12:06
  this
• 12:07
  then
• 12:07
  because
• 12:07
  it's
• 12:07
  along
• 12:07
  the
• 12:08
  same
• 12:08
  line.
• 12:08
  It's
• 12:08
  a
• 12:08
  great
• 12:08
  segue.
• 12:10
  So
• 12:10
  if
• 12:10
  you
• 12:10
  were
• 12:10
  to
• 12:10
  put
• 12:10
  your
• 12:11
  Nostradamus
• 12:12
  hat
• 12:12
  on
• 12:12
  your
• 12:13
  crystal
• 12:13
  ball,
• 12:13
  how
• 12:13
  do
• 12:14
  you
• 12:14
  think
• 12:14
  the
• 12:15
  growth
• 12:15
  say
• 12:15
  when
• 12:15
  the
• 12:15
  grocery
• 12:16
  industry,
• 12:16
  because
• 12:16
  we're
• 12:16
  at
• 12:16
  fmi,
• 12:17
  how
• 12:17
  do
• 12:17
  you
• 12:17
  think
• 12:17
  grocery
• 12:18
  shopping
• 12:18
  is
• 12:18
  going
• 12:19
  to
• 12:19
  change,
• 12:19
  let's
• 12:20
  say
• 12:20
  five
• 12:20
  to
• 12:20
  ten
• 12:20
  years
• 12:21
  from
• 12:21
  now?
• 12:21
  Will
• 12:22
  it
• 12:22
  be.
• 12:22
  How
• 12:22
  will
• 12:22
  it
• 12:22
  be
• 12:22
  different?
• 12:23
  I'm
• 12:23
  curious,
• 12:23
  will
• 12:23
  it
• 12:24
  be
• 12:24
  different
• 12:24
  at
• 12:24
  all?
• 12:24
  I
• 12:24
  don't
• 12:24
  know.
• 12:25
  What
• 12:25
  do
• 12:25
  you
• 12:25
  think?
• 12:26
  So
• 12:26
  we're
• 12:26
  about
• 12:26
  to
• 12:27
  go
• 12:27
  through.
• 12:27
  Great
• 12:27
  question,
• 12:28
  by
• 12:28
  the
• 12:28
  way.
• 12:28
  We're
• 12:28
  about
• 12:28
  to
• 12:28
  go
• 12:29
  through
• 12:29
  the
• 12:29
  greatest
• 12:30
  wealth
• 12:30
  transfer
• 12:31
  that
• 12:31
  the
• 12:32
  world
• 12:32
  has
• 12:32
  Ever
• 12:32
  seen.
• 12:32
  Right.
• 12:33
  To
• 12:33
  Gen
• 12:34
  Z.
• 12:35
  And
• 12:36
  Gen
• 12:36
  Z,
• 12:36
  70%
• 12:37
  of
• 12:37
  their
• 12:38
  shopping
• 12:38
  begins
• 12:39
  in
• 12:39
  physical,
• 12:40
  more
• 12:41
  like
• 12:41
  unified
• 12:41
  commerce.
• 12:42
  So
• 12:42
  they
• 12:42
  might
• 12:42
  go
• 12:42
  in,
• 12:42
  they
• 12:42
  put
• 12:43
  it
• 12:43
  in
• 12:43
  their
• 12:43
  cart,
• 12:43
  they
• 12:43
  go
• 12:43
  have
• 12:43
  dinner
• 12:44
  with
• 12:44
  their
• 12:44
  friends,
• 12:44
  they
• 12:44
  talk
• 12:44
  about
• 12:45
  it,
• 12:45
  right?
• 12:45
  They're
• 12:45
  shopping.
• 12:46
  They
• 12:46
  don't
• 12:46
  even
• 12:47
  realize
• 12:47
  that
• 12:47
  they're
• 12:47
  shopping
• 12:47
  in
• 12:48
  a
• 12:48
  much
• 12:48
  more
• 12:48
  sustainable
• 12:49
  way.
• 12:50
  So
• 12:50
  they're
• 12:50
  putting
• 12:50
  a
• 12:50
  lot
• 12:51
  more
• 12:51
  thought
• 12:51
  before
• 12:52
  they
• 12:52
  hit
• 12:52
  the
• 12:52
  buy
• 12:52
  button.
• 12:52
  And
• 12:53
  so
• 12:53
  you
• 12:53
  could
• 12:53
  start
• 12:53
  in
• 12:53
  physical,
• 12:54
  put
• 12:54
  it
• 12:54
  in
• 12:54
  your
• 12:54
  cart,
• 12:54
  and
• 12:55
  then
• 12:55
  you
• 12:55
  do
• 12:55
  BOPIs.
• 12:56
  Right.
• 12:56
  But
• 12:56
  those
• 12:56
  are
• 12:57
  ways.
• 12:57
  So
• 12:57
  they're
• 12:57
  using
• 12:58
  kind
• 12:58
  of
• 12:58
  like
• 12:58
  all,
• 12:59
  all
• 12:59
  channels.
• 12:59
  Yeah.
• 13:00
  So
• 13:00
  I
• 13:01
  think
• 13:01
  if
• 13:01
  we
• 13:01
  fast
• 13:01
  forward
• 13:02
  that
• 13:02
  the
• 13:02
  stores
• 13:03
  are.
• 13:04
  So
• 13:04
  I
• 13:05
  spoken
• 13:05
  many
• 13:05
  years
• 13:05
  ago
• 13:06
  on
• 13:06
  the
• 13:06
  stage
• 13:06
  in
• 13:06
  Hong
• 13:06
  Kong
• 13:07
  about
• 13:07
  how
• 13:07
  the
• 13:07
  stores
• 13:08
  are
• 13:08
  more
• 13:08
  than
• 13:08
  stores.
• 13:09
  And
• 13:09
  it
• 13:09
  was
• 13:09
  such
• 13:09
  a,
• 13:10
  like
• 13:11
  to
• 13:11
  think
• 13:11
  about
• 13:12
  it
• 13:12
  then,
• 13:12
  but
• 13:13
  you
• 13:13
  start
• 13:13
  to
• 13:13
  think
• 13:13
  about
• 13:13
  it
• 13:13
  now
• 13:14
  is,
• 13:14
  I
• 13:14
  think
• 13:14
  experiential
• 13:16
  is
• 13:17
  so
• 13:17
  important.
• 13:17
  And
• 13:17
  actually
• 13:18
  going
• 13:18
  back
• 13:18
  to
• 13:18
  like
• 13:18
  we're
• 13:18
  sitting
• 13:19
  in
• 13:19
  the
• 13:19
  Simba
• 13:19
  booth,
• 13:20
  if
• 13:21
  you
• 13:21
  do
• 13:21
  not
• 13:22
  have
• 13:22
  it
• 13:22
  in
• 13:22
  stock,
• 13:22
  you
• 13:23
  cannot
• 13:23
  sell
• 13:23
  it.
• 13:24
  So
• 13:24
  if,
• 13:24
  if
• 13:25
  this
• 13:25
  customer
• 13:25
  is
• 13:26
  so
• 13:26
  focused
• 13:26
  on
• 13:26
  the
• 13:27
  experiential.
• 13:27
  Right.
• 13:28
  But
• 13:28
  the
• 13:28
  product
• 13:28
  that
• 13:28
  they
• 13:29
  want
• 13:29
  to
• 13:29
  make,
• 13:30
  that
• 13:30
  a
• 13:30
  better
• 13:30
  experience
• 13:30
  isn't
• 13:31
  there,
• 13:31
  Right.
• 13:31
  And
• 13:32
  nobody
• 13:32
  ever
• 13:32
  wants
• 13:32
  to
• 13:32
  take
• 13:32
  the
• 13:32
  last
• 13:32
  one.
• 13:33
  Let's
• 13:33
  be
• 13:33
  honest,
• 13:33
  right?
• 13:33
  Like,
• 13:34
  I
• 13:34
  mean,
• 13:34
  it's
• 13:34
  like
• 13:34
  no
• 13:34
  one
• 13:34
  wants
• 13:34
  to
• 13:35
  take
• 13:35
  the
• 13:35
  last
• 13:35
  cookie.
• 13:35
  No
• 13:36
  one
• 13:36
  wants
• 13:36
  to
• 13:36
  take.
• 13:36
  Well,
• 13:36
  especially
• 13:37
  in
• 13:37
  like
• 13:37
  prepared
• 13:37
  food,
• 13:38
  you
• 13:38
  don't
• 13:38
  ever
• 13:38
  want
• 13:38
  to
• 13:38
  take
• 13:38
  the
• 13:38
  last
• 13:39
  one.
• 13:39
  Depends
• 13:40
  how
• 13:40
  much
• 13:40
  I'm
• 13:40
  jonesing
• 13:40
  for
• 13:41
  those.
• 13:41
  Oreos,
• 13:42
  the
• 13:43
  gluten
• 13:43
  free
• 13:43
  ones.
• 13:43
  And
• 13:43
  now
• 13:44
  they
• 13:44
  have
• 13:44
  like
• 13:44
  gluten
• 13:45
  free
• 13:45
  mint
• 13:45
  and
• 13:46
  like,
• 13:46
  I
• 13:46
  mean,
• 13:47
  thank
• 13:47
  you.
• 13:47
  Thank
• 13:47
  you,
• 13:47
  Mondelez.
• 13:48
  That's
• 13:48
  all
• 13:48
  I
• 13:48
  have
• 13:48
  to
• 13:48
  say.
• 13:51
  But
• 13:52
  I
• 13:52
  do
• 13:52
  think
• 13:52
  it's
• 13:53
  going
• 13:53
  to
• 13:53
  be,
• 13:53
  if
• 13:53
  you
• 13:54
  think
• 13:54
  about
• 13:54
  kind
• 13:54
  of
• 13:54
  like
• 13:55
  Costco
• 13:55
  on
• 13:55
  a
• 13:55
  Saturday,
• 13:56
  but
• 13:57
  every
• 13:57
  day
• 13:57
  and
• 13:58
  more
• 13:58
  than
• 13:58
  much
• 13:59
  more
• 13:59
  sampling
• 14:00
  this
• 14:00
  idea
• 14:00
  that
• 14:01
  the
• 14:02
  physical
• 14:02
  store
• 14:02
  is
• 14:02
  much
• 14:03
  more
• 14:03
  experiential
• 14:04
  and
• 14:04
  so
• 14:05
  you're
• 14:05
  learning
• 14:05
  about
• 14:05
  products
• 14:06
  you
• 14:06
  didn't
• 14:06
  before
• 14:06
  and
• 14:07
  you're
• 14:07
  able
• 14:07
  to
• 14:07
  ask
• 14:07
  questions
• 14:08
  and
• 14:09
  find
• 14:09
  out.
• 14:09
  I
• 14:09
  mean,
• 14:10
  hey,
• 14:10
  if
• 14:10
  we
• 14:10
  look
• 14:10
  at
• 14:10
  kind
• 14:10
  of
• 14:11
  where
• 14:11
  we
• 14:12
  are
• 14:12
  on
• 14:12
  our
• 14:12
  food
• 14:13
  journey
• 14:13
  here,
• 14:14
  I
• 14:14
  think
• 14:14
  people
• 14:14
  are
• 14:15
  asking
• 14:15
  questions.
• 14:15
  They're.
• 14:16
  I
• 14:16
  mean,
• 14:16
  hey,
• 14:16
  that's
• 14:17
  all
• 14:17
  we've
• 14:17
  done
• 14:17
  at
• 14:17
  fmi,
• 14:18
  right?
• 14:18
  Is
• 14:18
  thinking
• 14:19
  differently
• 14:20
  about
• 14:21
  what
• 14:21
  we
• 14:22
  eat,
• 14:22
  how
• 14:22
  we
• 14:22
  eat
• 14:23
  it,
• 14:23
  and
• 14:23
  maybe
• 14:23
  even
• 14:24
  like
• 14:24
  the
• 14:24
  time
• 14:24
  of
• 14:24
  day
• 14:24
  that
• 14:24
  we
• 14:25
  eat.
• 14:25
  But
• 14:26
  having
• 14:26
  that
• 14:27
  kind
• 14:27
  of
• 14:27
  physical
• 14:27
  store
• 14:27
  experience
• 14:28
  to
• 14:28
  learn
• 14:28
  more.
• 14:29
  But
• 14:29
  you
• 14:29
  gotta
• 14:29
  be
• 14:30
  in
• 14:30
  stock,
• 14:30
  guys.
• 14:30
  That's
• 14:30
  like,
• 14:31
  that's
• 14:31
  like
• 14:31
  number
• 14:31
  one.
• 14:32
  Yeah,
• 14:33
  no,
• 14:33
  it's
• 14:33
  interesting.
• 14:33
  We've
• 14:33
  heard
• 14:33
  that
• 14:34
  from
• 14:34
  a
• 14:34
  few
• 14:34
  people
• 14:34
  now.
• 14:34
  Kind
• 14:35
  of
• 14:35
  the
• 14:35
  idea
• 14:35
  of,
• 14:35
  like,
• 14:35
  you
• 14:35
  get
• 14:36
  the,
• 14:36
  get
• 14:36
  the
• 14:36
  stuff
• 14:36
  you
• 14:36
  need
• 14:37
  on
• 14:37
  repeat,
• 14:37
  however
• 14:37
  you
• 14:38
  want
• 14:38
  to
• 14:38
  do
• 14:38
  it,
• 14:38
  buy
• 14:38
  online,
• 14:38
  pick
• 14:39
  up
• 14:39
  in
• 14:39
  store
• 14:39
  via
• 14:39
  E
• 14:40
  commerce.
• 14:40
  But
• 14:40
  then
• 14:40
  the
• 14:40
  store
• 14:41
  has
• 14:41
  to
• 14:41
  become
• 14:41
  more
• 14:41
  than
• 14:42
  what
• 14:42
  the
• 14:42
  word
• 14:43
  initially
• 14:43
  connotes,
• 14:43
  which
• 14:43
  is
• 14:44
  a
• 14:44
  store
• 14:44
  of
• 14:44
  inventory.
• 14:44
  Right.
• 14:44
  It's
• 14:45
  got
• 14:45
  to
• 14:45
  become
• 14:45
  more
• 14:45
  than
• 14:45
  that.
• 14:46
  It's
• 14:46
  got
• 14:46
  to
• 14:46
  be
• 14:46
  more
• 14:47
  experiential
• 14:47
  down
• 14:48
  the
• 14:48
  road.
• 14:48
  So,
• 14:48
  yeah,
• 14:48
  I
• 14:48
  think
• 14:49
  we
• 14:49
  would
• 14:49
  100%
• 14:50
  agree
• 14:50
  with
• 14:50
  that.
• 14:50
  So
• 14:50
  thank
• 14:51
  you.
• 14:51
  Thank
• 14:51
  you.
• 14:51
  Thank
• 14:51
  you
• 14:52
  for
• 14:52
  your
• 14:52
  time.
• 14:53
  That
• 14:53
  blew
• 14:53
  by.
• 14:53
  That
• 14:54
  was
• 14:54
  like
• 14:54
  two
• 14:54
  minutes.
• 14:55
  Yeah,
• 14:55
  two
• 14:55
  minutes.
• 14:56
  But
• 14:56
  we
• 14:56
  covered
• 14:57
  a
• 14:57
  lot
• 14:57
  of
• 14:57
  ground,
• 14:57
  though,
• 14:57
  at
• 14:58
  that
• 14:58
  time.
• 14:58
  So
• 14:58
  thanks
• 14:58
  for
• 14:58
  being
• 14:59
  with
• 14:59
  us.
• 14:59
  Deborah
• 14:59
  wins
• 15:00
  week,
• 15:00
  of
• 15:00
  course.
• 15:00
  Side
• 15:00
  research.
• 15:01
  We've
• 15:01
  got
• 15:01
  one
• 15:02
  more
• 15:02
  interview
• 15:02
  coming
• 15:02
  your
• 15:03
  way
• 15:03
  here
• 15:03
  in
• 15:03
  just
• 15:03
  a
• 15:03
  few
• 15:04
  minutes,
• 15:04
  so
• 15:04
  stick
• 15:04
  around
• 15:04
  for
• 15:04
  that.
• 15:05
  And
• 15:05
  until
• 15:05
  then,
• 15:05
  be
• 15:06
  careful
• 15:06
  out
• 15:06
  there.