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Are you and your wedding business aligned? With Lina Orsino-Allen · Wedding Pros who are ready to grow - with Becca Pountney

• 0:00
  Often
• 0:00
  if
• 0:00
  we
• 0:01
  take
• 0:01
  a
• 0:01
  step
• 0:01
  back
• 0:02
  from
• 0:02
  our
• 0:02
  wedding
• 0:02
  businesses
• 0:03
  and
• 0:03
  not
• 0:04
  put
• 0:04
  so
• 0:04
  much
• 0:04
  pressure
• 0:05
  on
• 0:05
  them,
• 0:06
  we
• 0:06
  can
• 0:06
  get
• 0:07
  the
• 0:07
  joy
• 0:07
  back.
• 0:08
  So
• 0:08
  I
• 0:08
  think,
• 0:09
  because
• 0:09
  if
• 0:09
  you
• 0:09
  think
• 0:09
  about
• 0:10
  it,
• 0:10
  so
• 0:10
  many
• 0:10
  people
• 0:11
  enter
• 0:11
  this
• 0:11
  industry
• 0:12
  from
• 0:13
  either
• 0:13
  a
• 0:14
  hobby
• 0:15
  or
• 0:15
  a
• 0:15
  passion
• 0:16
  and
• 0:16
  then
• 0:17
  all
• 0:17
  of
• 0:17
  a
• 0:17
  sudden
• 0:18
  it
• 0:18
  becomes
• 0:18
  your
• 0:18
  income
• 0:19
  and
• 0:19
  then
• 0:19
  it
• 0:20
  gets
• 0:20
  real
• 0:20
  serious
• 0:21
  and
• 0:21
  we
• 0:22
  can
• 0:22
  lose
• 0:22
  the
• 0:22
  love
• 0:23
  of
• 0:23
  it.
• 0:23
  I'm
• 0:24
  Becca
• 0:24
  Poutney,
• 0:24
  wedding
• 0:25
  business
• 0:25
  marketing
• 0:25
  expert,
• 0:26
  speaker
• 0:26
  and
• 0:26
  blogger
• 0:27
  and
• 0:27
  you're
• 0:27
  listening
• 0:28
  to
• 0:28
  the
• 0:28
  Wedding
• 0:28
  Pros
• 0:29
  who
• 0:29
  Are
• 0:29
  Ready
• 0:29
  to
• 0:29
  Grow
• 0:29
  podcast.
• 0:31
  I'm
• 0:31
  here
• 0:32
  share
• 0:32
  with
• 0:32
  you
• 0:32
  actionable
• 0:32
  tips,
• 0:33
  strategies
• 0:34
  and
• 0:34
  real
• 0:34
  life
• 0:34
  examples
• 0:35
  to
• 0:35
  help
• 0:35
  you
• 0:36
  take
• 0:36
  your
• 0:36
  wedding
• 0:36
  business
• 0:36
  to
• 0:37
  the
• 0:37
  next
• 0:37
  level.
• 0:38
  If
• 0:38
  you
• 0:38
  are
• 0:38
  an
• 0:39
  ambitious
• 0:39
  wedding
• 0:39
  business
• 0:40
  owner
• 0:40
  that
• 0:40
  wants
• 0:41
  to
• 0:41
  take
• 0:41
  your
• 0:41
  passion
• 0:42
  and
• 0:42
  use
• 0:42
  it
• 0:42
  to
• 0:42
  build
• 0:42
  a
• 0:43
  profitable,
• 0:43
  sustainable
• 0:44
  business
• 0:44
  doing
• 0:45
  what
• 0:45
  you
• 0:45
  love,
• 0:45
  then
• 0:46
  you're
• 0:46
  in
• 0:46
  the
• 0:46
  right
• 0:46
  place.
• 0:47
  Let's
• 0:47
  get
• 0:47
  going
• 0:48
  with
• 0:48
  today's
• 0:48
  episode.
• 0:54
  Today
• 0:55
  I'm
• 0:55
  chatting
• 0:55
  with
• 0:56
  Lena
• 0:56
  Orsino
• 0:57
  Allen
• 0:57
  1
• 0:57
  1/2
• 0:58
  of
• 0:58
  the
• 0:58
  incredible
• 0:58
  Lena
• 0:59
  and
• 0:59
  Tom
• 0:59
  photography.
• 1:00
  As
• 1:00
  a
• 1:00
  husband
• 1:01
  and
• 1:01
  wife
• 1:01
  team,
• 1:01
  they
• 1:01
  have
• 1:02
  spent
• 1:02
  the
• 1:02
  last
• 1:02
  16
• 1:02
  plus
• 1:03
  years
• 1:03
  photographing
• 1:04
  weddings
• 1:04
  across
• 1:04
  the
• 1:05
  UK,
• 1:05
  Italy,
• 1:06
  Spain,
• 1:06
  Greece
• 1:07
  and
• 1:07
  even
• 1:07
  Mexico.
• 1:08
  In
• 1:08
  2021,
• 1:09
  Lena
• 1:10
  set
• 1:10
  up
• 1:10
  Lena
• 1:10
  de
• 1:10
  la
• 1:11
  Luna
• 1:11
  working
• 1:11
  with
• 1:12
  clients
• 1:12
  on
• 1:12
  holistic
• 1:13
  business
• 1:13
  coaching
• 1:13
  and
• 1:14
  spiritual
• 1:14
  mentorship.
• 1:15
  Lena's
• 1:16
  ethos
• 1:16
  is
• 1:16
  to
• 1:16
  see
• 1:16
  you
• 1:17
  grow
• 1:17
  a
• 1:17
  soul
• 1:17
  led
• 1:17
  business
• 1:18
  that
• 1:18
  can
• 1:18
  thrive
• 1:19
  without
• 1:19
  burnout.
• 1:20
  I've
• 1:21
  known
• 1:21
  Lena
• 1:21
  as
• 1:21
  part
• 1:21
  of
• 1:21
  the
• 1:21
  wedding
• 1:22
  industry
• 1:22
  for
• 1:22
  nearly
• 1:23
  10
• 1:23
  years,
• 1:23
  so
• 1:24
  it's
• 1:24
  an
• 1:24
  absolute
• 1:24
  pleasure
• 1:25
  to
• 1:25
  have
• 1:25
  her
• 1:25
  on
• 1:25
  the
• 1:25
  podcast
• 1:26
  today.
• 1:27
  Lena,
• 1:27
  welcome
• 1:27
  to
• 1:28
  the
• 1:28
  podcast.
• 1:28
  Thanks.
• 1:29
  So,
• 1:29
  Becca,
• 1:30
  it's
• 1:30
  lovely
• 1:30
  to
• 1:31
  be
• 1:31
  here.
• 1:31
  Well,
• 1:31
  I
• 1:32
  am
• 1:32
  thrilled
• 1:32
  to
• 1:32
  have
• 1:33
  you
• 1:33
  on.
• 1:33
  Like
• 1:33
  I
• 1:33
  said,
• 1:34
  we've
• 1:34
  known
• 1:34
  each
• 1:34
  other
• 1:34
  a
• 1:35
  long
• 1:35
  time.
• 1:35
  We
• 1:35
  haven't
• 1:35
  actually
• 1:36
  seen
• 1:36
  each
• 1:36
  other
• 1:36
  in
• 1:36
  person
• 1:37
  forever.
• 1:37
  I
• 1:37
  was
• 1:37
  actually
• 1:38
  trying
• 1:38
  to
• 1:38
  remember
• 1:38
  the
• 1:39
  first
• 1:39
  time
• 1:39
  we
• 1:40
  met.
• 1:40
  I
• 1:40
  can't
• 1:40
  pinpoint
• 1:41
  it
• 1:41
  exactly,
• 1:41
  but
• 1:42
  I
• 1:42
  know
• 1:42
  it
• 1:42
  was
• 1:42
  a
• 1:42
  long
• 1:43
  time
• 1:43
  ago
• 1:44
  and
• 1:44
  so
• 1:44
  it's
• 1:44
  great
• 1:45
  to
• 1:45
  have
• 1:45
  you
• 1:45
  and
• 1:46
  to
• 1:46
  see
• 1:46
  all
• 1:46
  of
• 1:46
  the
• 1:46
  things
• 1:47
  you've
• 1:47
  achieved
• 1:47
  since
• 1:48
  we
• 1:48
  first
• 1:48
  met
• 1:48
  and
• 1:48
  all
• 1:49
  the
• 1:49
  things
• 1:49
  I've
• 1:49
  achieved
• 1:49
  since
• 1:50
  we
• 1:50
  first
• 1:50
  met.
• 1:50
  Things
• 1:51
  have
• 1:51
  changed
• 1:51
  a
• 1:51
  lot
• 1:51
  over
• 1:52
  the
• 1:52
  last
• 1:52
  decade.
• 1:52
  They
• 1:53
  sure
• 1:53
  have.
• 1:53
  And
• 1:53
  do
• 1:54
  you
• 1:54
  know
• 1:54
  what?
• 1:54
  I
• 1:54
  think
• 1:54
  it's
• 1:55
  actually
• 1:55
  over
• 1:55
  10
• 1:56
  years
• 1:56
  because
• 1:56
  Tom
• 1:57
  and
• 1:57
  I
• 1:57
  will
• 1:57
  be
• 1:58
  celebrating
• 1:58
  17
• 1:59
  years
• 1:59
  in
• 1:59
  January
• 2:00
  of
• 2:00
  our
• 2:00
  business.
• 2:01
  So
• 2:02
  I
• 2:02
  think
• 2:03
  we've
• 2:03
  actually,
• 2:04
  I,
• 2:04
  I
• 2:04
  think
• 2:05
  it's
• 2:05
  probably
• 2:05
  more
• 2:06
  than
• 2:06
  10
• 2:06
  years
• 2:07
  and
• 2:07
  I
• 2:07
  think
• 2:08
  we
• 2:08
  first
• 2:08
  met
• 2:09
  you
• 2:09
  at
• 2:09
  a
• 2:10
  small
• 2:10
  networking
• 2:11
  event
• 2:12
  in
• 2:12
  a
• 2:13
  hotel
• 2:13
  somewhere
• 2:13
  in
• 2:13
  Hertfordshire.
• 2:14
  I
• 2:14
  have
• 2:15
  a
• 2:15
  feeling,
• 2:15
  you
• 2:16
  know,
• 2:16
  back
• 2:16
  when
• 2:16
  you
• 2:16
  did
• 2:17
  the
• 2:17
  films
• 2:18
  and
• 2:18
  so,
• 2:18
  yeah,
• 2:19
  we
• 2:19
  definitely
• 2:19
  go
• 2:20
  way
• 2:20
  back
• 2:20
  and
• 2:20
  it's.
• 2:21
  I'm
• 2:21
  delighted
• 2:22
  we're
• 2:22
  both
• 2:22
  still
• 2:22
  Here.
• 2:23
  Right.
• 2:23
  And
• 2:23
  in
• 2:23
  the
• 2:24
  industry.
• 2:25
  Yeah,
• 2:25
  absolutely.
• 2:26
  It's
• 2:26
  an
• 2:26
  incredible
• 2:27
  achievement
• 2:27
  to
• 2:27
  be
• 2:27
  in
• 2:28
  this
• 2:28
  industry
• 2:28
  for
• 2:29
  as
• 2:29
  long
• 2:29
  as
• 2:29
  you
• 2:29
  have
• 2:29
  and
• 2:30
  as
• 2:30
  long
• 2:30
  as
• 2:30
  I
• 2:30
  have.
• 2:31
  And
• 2:31
  it's.
• 2:31
  It's
• 2:31
  not
• 2:32
  always
• 2:32
  an
• 2:32
  easy
• 2:32
  place
• 2:32
  to
• 2:33
  be.
• 2:33
  We'
• 2:33
  seen
• 2:33
  a
• 2:33
  lot
• 2:33
  of
• 2:33
  change
• 2:34
  over
• 2:35
  time,
• 2:35
  which
• 2:35
  we'll
• 2:35
  go
• 2:35
  into
• 2:36
  in
• 2:36
  a
• 2:36
  little
• 2:37
  while
• 2:37
  as
• 2:37
  well.
• 2:37
  But
• 2:37
  it's
• 2:38
  great
• 2:38
  to
• 2:38
  have
• 2:38
  you
• 2:38
  on
• 2:38
  the
• 2:38
  podcast
• 2:39
  today
• 2:39
  and
• 2:39
  I'm
• 2:39
  excited
• 2:39
  for
• 2:40
  people
• 2:40
  to
• 2:40
  hear
• 2:41
  more
• 2:41
  from
• 2:42
  you.
• 2:42
  And
• 2:42
  actually
• 2:42
  I'm
• 2:42
  going
• 2:43
  to
• 2:43
  bring
• 2:43
  up
• 2:43
  something
• 2:43
  that
• 2:44
  I
• 2:44
  heard
• 2:44
  you
• 2:45
  say
• 2:45
  a
• 2:45
  number
• 2:45
  of
• 2:46
  years
• 2:46
  ago
• 2:46
  that's
• 2:47
  really
• 2:47
  impacted
• 2:48
  me
• 2:48
  and
• 2:49
  my
• 2:49
  teaching.
• 2:49
  So
• 2:49
  I'm
• 2:49
  going
• 2:50
  to
• 2:50
  let
• 2:50
  you
• 2:50
  wait
• 2:50
  to
• 2:51
  hear
• 2:51
  that
• 2:51
  a
• 2:51
  little
• 2:51
  bit
• 2:52
  later
• 2:52
  on
• 2:52
  as
• 2:52
  well,
• 2:52
  because
• 2:53
  sometimes
• 2:53
  we
• 2:53
  don't
• 2:53
  know
• 2:53
  the
• 2:53
  impact
• 2:54
  things
• 2:54
  we
• 2:54
  say
• 2:55
  have
• 2:55
  on
• 2:55
  other
• 2:55
  people.
• 2:56
  Anyway,
• 2:56
  let's
• 2:57
  go
• 2:57
  back
• 2:58
  and
• 2:58
  find
• 2:58
  out
• 2:58
  more
• 2:59
  about
• 2:59
  you.
• 2:59
  So
• 3:00
  take
• 3:00
  us
• 3:00
  back
• 3:00
  through
• 3:00
  your
• 3:00
  career.
• 3:01
  When
• 3:02
  did
• 3:02
  you
• 3:02
  start
• 3:02
  taking
• 3:03
  photos?
• 3:03
  How.
• 3:04
  How
• 3:04
  did
• 3:04
  you
• 3:04
  start
• 3:04
  taking
• 3:05
  photos?
• 3:05
  And
• 3:05
  have
• 3:05
  you
• 3:06
  always
• 3:06
  done
• 3:06
  your
• 3:06
  that
• 3:06
  or
• 3:07
  did
• 3:07
  you
• 3:07
  have
• 3:07
  an
• 3:07
  alternative
• 3:08
  job
• 3:08
  originally?
• 3:09
  So
• 3:09
  yes.
• 3:09
  So
• 3:10
  photography
• 3:12
  came
• 3:12
  to
• 3:12
  me
• 3:13
  as
• 3:13
  a
• 3:13
  job
• 3:13
  in
• 3:13
  my
• 3:13
  twenties.
• 3:14
  Before
• 3:15
  that,
• 3:15
  theater
• 3:15
  was
• 3:16
  my
• 3:16
  first
• 3:16
  love.
• 3:17
  And
• 3:17
  so
• 3:18
  I
• 3:18
  did
• 3:18
  an
• 3:18
  undergrad
• 3:19
  degree
• 3:20
  in
• 3:20
  dance
• 3:20
  and
• 3:21
  drama
• 3:21
  where
• 3:21
  I
• 3:22
  specialized
• 3:22
  in
• 3:22
  directing
• 3:23
  and
• 3:23
  choreography
• 3:24
  and
• 3:24
  then
• 3:24
  came
• 3:25
  out
• 3:25
  of
• 3:25
  uni,
• 3:27
  starting
• 3:27
  up
• 3:27
  a
• 3:27
  theatre
• 3:28
  company.
• 3:28
  So
• 3:29
  I
• 3:29
  was
• 3:29
  directing
• 3:30
  and
• 3:30
  producing
• 3:30
  my
• 3:31
  own
• 3:31
  theatre
• 3:31
  shows
• 3:32
  and
• 3:32
  then
• 3:33
  kind
• 3:33
  of
• 3:33
  veered
• 3:34
  more
• 3:34
  towards
• 3:34
  the
• 3:35
  producer
• 3:35
  side
• 3:36
  and
• 3:36
  so
• 3:36
  ended
• 3:36
  up
• 3:37
  moving
• 3:37
  to
• 3:37
  London
• 3:38
  to
• 3:38
  kind
• 3:38
  of
• 3:38
  pursue
• 3:39
  that.
• 3:40
  I
• 3:40
  worked
• 3:41
  on
• 3:41
  some
• 3:41
  shows,
• 3:42
  for
• 3:42
  example,
• 3:43
  with
• 3:43
  the
• 3:44
  Shakespeare
• 3:45
  Fringe
• 3:45
  Festival
• 3:46
  in
• 3:46
  London.
• 3:47
  And
• 3:48
  also
• 3:49
  I
• 3:50
  enjoyed
• 3:51
  being
• 3:52
  front
• 3:53
  of
• 3:53
  house
• 3:53
  in
• 3:53
  London.
• 3:54
  So
• 3:55
  I
• 3:55
  got
• 3:55
  real
• 3:56
  experience
• 3:56
  of
• 3:56
  kind
• 3:57
  of
• 3:57
  running
• 3:57
  venues,
• 3:58
  being
• 3:58
  the
• 3:58
  supervisor
• 3:59
  whilst
• 3:59
  theater
• 3:59
  shows
• 4:00
  were
• 4:00
  going
• 4:00
  on.
• 4:00
  And
• 4:01
  from
• 4:01
  that
• 4:02
  I
• 4:03
  decided
• 4:04
  to
• 4:04
  get
• 4:05
  online.
• 4:05
  And
• 4:06
  this
• 4:06
  is
• 4:06
  the
• 4:06
  funny
• 4:06
  thing
• 4:06
  about
• 4:07
  how
• 4:07
  I
• 4:07
  ended
• 4:07
  up
• 4:08
  in
• 4:08
  a
• 4:09
  duo,
• 4:09
  a
• 4:09
  photography
• 4:10
  duo.
• 4:11
  I
• 4:11
  realized
• 4:12
  working
• 4:12
  in
• 4:12
  London
• 4:13
  theatre
• 4:13
  pretty
• 4:14
  much
• 4:14
  seven
• 4:14
  days
• 4:14
  a
• 4:15
  week
• 4:15
  was
• 4:15
  not
• 4:15
  very
• 4:16
  good
• 4:16
  as
• 4:16
  an
• 4:17
  early
• 4:17
  20s
• 4:17
  something
• 4:18
  girl
• 4:18
  in
• 4:19
  London
• 4:19
  in
• 4:19
  terms
• 4:19
  of
• 4:20
  my
• 4:20
  love
• 4:20
  life.
• 4:21
  So
• 4:21
  I
• 4:22
  got
• 4:23
  on
• 4:24
  some
• 4:24
  online
• 4:25
  kind
• 4:26
  of
• 4:26
  dating
• 4:26
  sites
• 4:27
  and
• 4:27
  tried
• 4:28
  to
• 4:28
  do
• 4:28
  less
• 4:29
  shows
• 4:29
  a
• 4:29
  week.
• 4:30
  I.
• 4:30
  I
• 4:30
  got
• 4:31
  a
• 4:31
  more
• 4:31
  experienced
• 4:32
  job
• 4:32
  where
• 4:32
  I
• 4:32
  only
• 4:33
  had
• 4:33
  to
• 4:33
  work
• 4:33
  four
• 4:33
  nights
• 4:34
  and
• 4:34
  started
• 4:35
  kind
• 4:35
  of
• 4:35
  living
• 4:36
  the
• 4:36
  kind
• 4:36
  of
• 4:37
  single
• 4:37
  girl
• 4:37
  London
• 4:38
  life,
• 4:38
  going
• 4:38
  on
• 4:39
  dates.
• 4:39
  But
• 4:39
  then
• 4:39
  it
• 4:40
  was
• 4:40
  actually
• 4:40
  seeing
• 4:41
  Tom's
• 4:41
  picture
• 4:42
  in
• 4:42
  a
• 4:42
  Facebook
• 4:42
  post
• 4:43
  group
• 4:44
  which
• 4:44
  led
• 4:45
  me
• 4:45
  to
• 4:45
  get
• 4:45
  in
• 4:46
  touch
• 4:46
  with
• 4:46
  him
• 4:47
  on
• 4:47
  a
• 4:47
  whim
• 4:48
  just
• 4:48
  because,
• 4:48
  well,
• 4:49
  quite
• 4:49
  frankly,
• 4:49
  I
• 4:50
  fancied
• 4:50
  him
• 4:51
  in
• 4:51
  terms
• 4:51
  of
• 4:52
  the
• 4:52
  photography.
• 4:52
  I
• 4:53
  was
• 4:53
  a
• 4:53
  keen
• 4:53
  amateur.
• 4:54
  And
• 4:55
  then
• 4:55
  I
• 4:55
  met
• 4:55
  Tom,
• 4:55
  who
• 4:56
  was
• 4:56
  a
• 4:56
  professional
• 4:56
  photographer
• 4:57
  and
• 4:57
  graphic
• 4:57
  designer
• 4:58
  at
• 4:58
  the
• 4:58
  time.
• 4:59
  And
• 4:59
  he
• 4:59
  kind
• 4:59
  of
• 4:59
  took
• 5:00
  me
• 5:00
  under
• 5:00
  his
• 5:00
  wing
• 5:01
  as
• 5:01
  we
• 5:01
  started
• 5:01
  dating.
• 5:02
  And
• 5:02
  I
• 5:02
  Guess
• 5:03
  the
• 5:03
  rest
• 5:03
  is
• 5:03
  history.
• 5:04
  Two
• 5:04
  years
• 5:05
  in,
• 5:05
  we
• 5:05
  set
• 5:05
  up
• 5:06
  our
• 5:06
  photography
• 5:06
  photography
• 5:06
  business.
• 5:07
  That
• 5:07
  was
• 5:08
  in
• 5:08
  January
• 5:09
  2009
• 5:10
  and
• 5:11
  here
• 5:11
  we
• 5:11
  are
• 5:12
  still
• 5:12
  going
• 5:13
  and
• 5:13
  married
• 5:14
  later,
• 5:14
  nearly
• 5:15
  17
• 5:15
  years
• 5:15
  later.
• 5:16
  The
• 5:16
  business,
• 5:17
  I
• 5:17
  love
• 5:17
  it.
• 5:17
  So
• 5:17
  you
• 5:17
  basically
• 5:18
  found
• 5:18
  a
• 5:18
  romantic
• 5:19
  partner
• 5:19
  and
• 5:19
  a
• 5:20
  business
• 5:20
  mentor
• 5:20
  all
• 5:21
  in
• 5:21
  one
• 5:21
  and
• 5:21
  grew
• 5:22
  a
• 5:22
  successful
• 5:23
  business
• 5:23
  together.
• 5:24
  Essentially,
• 5:25
  yes.
• 5:25
  Although
• 5:25
  it
• 5:26
  was
• 5:26
  quite
• 5:26
  interesting
• 5:26
  because
• 5:27
  although
• 5:27
  he
• 5:28
  was
• 5:28
  already
• 5:28
  working
• 5:29
  as
• 5:29
  a
• 5:29
  photographer
• 5:30
  and
• 5:30
  a
• 5:30
  graphic
• 5:30
  designer,
• 5:31
  he
• 5:31
  was
• 5:31
  working
• 5:32
  for
• 5:32
  another
• 5:32
  company.
• 5:33
  So
• 5:33
  he
• 5:33
  didn't
• 5:34
  really
• 5:34
  have
• 5:34
  any
• 5:34
  experience
• 5:35
  of
• 5:35
  running
• 5:36
  a
• 5:36
  business
• 5:36
  himself,
• 5:37
  whereas
• 5:37
  I
• 5:38
  had
• 5:38
  been
• 5:38
  running
• 5:39
  my
• 5:39
  theatre
• 5:39
  company
• 5:41
  and
• 5:41
  so
• 5:41
  I
• 5:42
  did
• 5:42
  have
• 5:42
  some
• 5:42
  idea
• 5:43
  about
• 5:43
  running
• 5:43
  your
• 5:44
  own
• 5:44
  business.
• 5:44
  So
• 5:44
  together
• 5:45
  we,
• 5:46
  we
• 5:46
  ended
• 5:46
  up
• 5:47
  being
• 5:47
  in
• 5:47
  the
• 5:47
  right
• 5:47
  place
• 5:48
  to
• 5:49
  start
• 5:49
  this
• 5:49
  wedding
• 5:50
  photography
• 5:50
  business.
• 5:51
  Interestingly,
• 5:52
  at
• 5:52
  the
• 5:52
  beginning
• 5:53
  he
• 5:53
  was
• 5:53
  like,
• 5:53
  oh
• 5:53
  no,
• 5:54
  I
• 5:54
  don't
• 5:54
  do
• 5:54
  weddings,
• 5:55
  they're
• 5:55
  not
• 5:55
  me.
• 5:55
  I
• 5:56
  do
• 5:56
  bands
• 5:57
  and,
• 5:57
  you
• 5:58
  know,
• 5:58
  all
• 5:58
  sorts
• 5:58
  of
• 5:58
  exciting
• 5:59
  things
• 5:59
  for
• 5:59
  a
• 6:00
  20
• 6:00
  something
• 6:00
  guy.
• 6:01
  But
• 6:02
  I'm
• 6:03
  Italian.
• 6:03
  We,
• 6:04
  we
• 6:04
  do
• 6:04
  weddings,
• 6:05
  we
• 6:05
  do
• 6:05
  them
• 6:05
  big.
• 6:06
  I'd
• 6:06
  been
• 6:07
  a
• 6:07
  bridesmaid
• 6:07
  10
• 6:08
  times
• 6:08
  by
• 6:08
  my
• 6:09
  early
• 6:09
  20s,
• 6:10
  was
• 6:10
  like,
• 6:10
  no,
• 6:10
  no,
• 6:11
  weddings
• 6:11
  are
• 6:11
  fun,
• 6:12
  you've
• 6:12
  got
• 6:12
  them
• 6:12
  all
• 6:12
  wrong.
• 6:13
  And
• 6:13
  it
• 6:14
  just
• 6:14
  so
• 6:14
  happened
• 6:14
  that
• 6:15
  two
• 6:15
  sets
• 6:15
  of
• 6:15
  friends
• 6:16
  got
• 6:16
  engaged
• 6:16
  at
• 6:17
  the
• 6:17
  same
• 6:17
  time
• 6:18
  and
• 6:18
  both
• 6:19
  happened
• 6:19
  to
• 6:19
  ask
• 6:20
  us,
• 6:20
  would
• 6:21
  you
• 6:21
  to
• 6:22
  consider.
• 6:22
  You
• 6:23
  guys
• 6:23
  are
• 6:23
  into
• 6:23
  photography,
• 6:24
  so
• 6:24
  would
• 6:24
  you
• 6:24
  consider
• 6:25
  doing
• 6:25
  our
• 6:25
  photos?
• 6:26
  And
• 6:26
  yeah,
• 6:26
  the
• 6:27
  business
• 6:27
  was
• 6:27
  then
• 6:27
  born.
• 6:28
  Also,
• 6:28
  I
• 6:28
  find
• 6:29
  the
• 6:29
  theatre
• 6:30
  background
• 6:30
  fascinating
• 6:31
  because
• 6:31
  I
• 6:31
  think
• 6:32
  there's
• 6:32
  actually
• 6:32
  a
• 6:32
  lot
• 6:33
  of
• 6:33
  people
• 6:33
  in
• 6:33
  our
• 6:33
  industry
• 6:34
  that
• 6:34
  have
• 6:34
  a
• 6:35
  theater
• 6:35
  performing,
• 6:36
  creative
• 6:36
  background.
• 6:37
  Definitely.
• 6:38
  It's
• 6:38
  interesting,
• 6:38
  when
• 6:39
  I
• 6:39
  was
• 6:39
  in
• 6:39
  Las
• 6:39
  Vegas
• 6:40
  a
• 6:40
  few
• 6:40
  weeks
• 6:40
  ago,
• 6:40
  I
• 6:40
  went
• 6:40
  to
• 6:40
  this
• 6:41
  Mastermind
• 6:41
  D
• 6:42
  that
• 6:42
  I
• 6:42
  was
• 6:42
  invited
• 6:42
  to
• 6:43
  and
• 6:43
  we
• 6:43
  all
• 6:43
  got
• 6:43
  talking
• 6:44
  and
• 6:44
  people
• 6:44
  started
• 6:44
  talking
• 6:44
  about
• 6:45
  performing
• 6:45
  and
• 6:45
  someone
• 6:46
  said,
• 6:46
  raise
• 6:46
  your
• 6:47
  hand
• 6:47
  around
• 6:47
  this
• 6:47
  table
• 6:48
  if
• 6:48
  you've
• 6:48
  ever
• 6:48
  been
• 6:48
  in
• 6:49
  theater
• 6:49
  or
• 6:49
  on
• 6:49
  stage
• 6:50
  or
• 6:50
  performing.
• 6:50
  And
• 6:51
  I
• 6:51
  would
• 6:51
  say
• 6:51
  98%
• 6:52
  of
• 6:53
  the
• 6:53
  room
• 6:53
  put
• 6:53
  their
• 6:54
  hand
• 6:54
  up.
• 6:54
  So
• 6:55
  it
• 6:55
  clearly
• 6:55
  goes
• 6:55
  hand
• 6:56
  in
• 6:56
  hand.
• 6:56
  What
• 6:57
  do
• 6:57
  you
• 6:57
  think
• 6:57
  the
• 6:57
  theatre
• 6:58
  industry
• 6:58
  and
• 6:59
  the
• 6:59
  creativity
• 6:59
  of
• 7:00
  that
• 7:00
  has?
• 7:03
  Well,
• 7:03
  on
• 7:04
  a
• 7:04
  practical
• 7:04
  level,
• 7:05
  directing
• 7:06
  a
• 7:06
  stage
• 7:06
  show
• 7:07
  and
• 7:07
  then
• 7:07
  directing
• 7:08
  through
• 7:08
  my
• 7:08
  camera
• 7:09
  actually
• 7:09
  isn't
• 7:10
  very
• 7:10
  different.
• 7:10
  You
• 7:11
  know,
• 7:12
  I
• 7:12
  still
• 7:12
  have
• 7:13
  a
• 7:13
  scene
• 7:13
  in
• 7:14
  of
• 7:14
  me.
• 7:14
  And
• 7:15
  although
• 7:16
  when
• 7:16
  we
• 7:17
  first
• 7:17
  started
• 7:17
  out
• 7:18
  we
• 7:18
  were,
• 7:18
  I
• 7:19
  guess
• 7:19
  we
• 7:19
  followed
• 7:20
  the
• 7:20
  trend
• 7:22
  very
• 7:22
  much
• 7:22
  in
• 7:22
  the
• 7:23
  kind
• 7:23
  of
• 7:23
  2010s
• 7:23
  of
• 7:24
  photojournalism
• 7:24
  and
• 7:25
  documentary.
• 7:26
  And
• 7:26
  that
• 7:26
  was
• 7:26
  certainly
• 7:27
  Tom's
• 7:28
  thing.
• 7:29
  I've
• 7:29
  always
• 7:30
  actually
• 7:30
  loved
• 7:31
  getting
• 7:31
  in
• 7:31
  and
• 7:31
  directing
• 7:32
  a
• 7:32
  scene
• 7:32
  a
• 7:33
  little
• 7:33
  bit
• 7:33
  more.
• 7:34
  It
• 7:34
  helps
• 7:35
  my
• 7:35
  composition
• 7:36
  all
• 7:36
  the
• 7:36
  time
• 7:37
  because
• 7:38
  I
• 7:38
  always
• 7:38
  say
• 7:39
  it's
• 7:39
  so
• 7:39
  true
• 7:40
  that
• 7:40
  all
• 7:40
  the
• 7:40
  world's
• 7:40
  a
• 7:41
  stage.
• 7:42
  It's
• 7:42
  just
• 7:42
  that
• 7:43
  I
• 7:43
  went
• 7:43
  from,
• 7:43
  you
• 7:44
  know,
• 7:44
  big
• 7:45
  stages
• 7:45
  with
• 7:45
  people
• 7:46
  on
• 7:46
  them
• 7:46
  to
• 7:46
  Kind
• 7:46
  of
• 7:47
  looking
• 7:48
  at
• 7:48
  the
• 7:48
  kind
• 7:48
  of
• 7:48
  proscenium
• 7:49
  arch
• 7:49
  through
• 7:49
  my
• 7:50
  lens.
• 7:51
  And
• 7:51
  I
• 7:51
  think
• 7:52
  that
• 7:52
  creativity
• 7:54
  fits
• 7:54
  really
• 7:54
  well
• 7:55
  in
• 7:55
  the
• 7:55
  wedding
• 7:55
  industry,
• 7:56
  especially
• 7:57
  now,
• 7:57
  because
• 7:57
  we've
• 7:58
  come
• 7:58
  a
• 7:58
  long
• 7:58
  way
• 7:59
  from
• 7:59
  weddings,
• 8:00
  you
• 8:01
  know,
• 8:01
  our
• 8:01
  parents
• 8:01
  weddings
• 8:02
  in
• 8:02
  the
• 8:02
  70s,
• 8:03
  which
• 8:03
  were
• 8:03
  a
• 8:04
  ceremony
• 8:04
  followed
• 8:04
  by
• 8:05
  a
• 8:05
  few
• 8:05
  family
• 8:05
  formals
• 8:06
  outside
• 8:06
  the
• 8:06
  church
• 8:07
  and
• 8:07
  then
• 8:07
  off
• 8:07
  for
• 8:08
  tea
• 8:08
  and
• 8:08
  cake
• 8:09
  somewhere.
• 8:10
  Weddings
• 8:10
  themselves
• 8:11
  are
• 8:12
  so
• 8:12
  creative
• 8:13
  now.
• 8:13
  And
• 8:14
  I
• 8:14
  think
• 8:14
  if
• 8:14
  you
• 8:15
  are
• 8:15
  a
• 8:15
  wedding
• 8:16
  professional
• 8:16
  and
• 8:17
  you
• 8:17
  have
• 8:17
  that
• 8:17
  creative
• 8:18
  streak
• 8:18
  in
• 8:19
  you,
• 8:19
  then
• 8:19
  absolutely,
• 8:20
  it's
• 8:21
  a
• 8:21
  great
• 8:21
  outlet
• 8:22
  for
• 8:22
  that
• 8:23
  creativity.
• 8:24
  And
• 8:24
  couples
• 8:24
  nowadays
• 8:25
  want,
• 8:26
  I
• 8:26
  think
• 8:26
  they
• 8:27
  feed
• 8:27
  off
• 8:27
  a
• 8:28
  supplier's
• 8:28
  creativity
• 8:29
  and
• 8:30
  you
• 8:30
  know,
• 8:30
  so
• 8:31
  wherever
• 8:31
  you
• 8:31
  are
• 8:32
  in
• 8:32
  the
• 8:32
  industry,
• 8:33
  I
• 8:33
  think
• 8:33
  if
• 8:33
  you
• 8:33
  naturally
• 8:34
  are
• 8:34
  a
• 8:34
  creative
• 8:35
  person,
• 8:35
  it's
• 8:36
  a
• 8:36
  really
• 8:36
  good
• 8:36
  outlet.
• 8:37
  And
• 8:37
  hey,
• 8:37
  the
• 8:38
  theater
• 8:39
  industry
• 8:39
  is
• 8:39
  a
• 8:40
  fickle
• 8:40
  beast.
• 8:40
  Okay.
• 8:41
  It's
• 8:41
  very
• 8:42
  hard
• 8:42
  to
• 8:42
  have
• 8:43
  a
• 8:43
  long
• 8:44
  term
• 8:44
  career
• 8:45
  in
• 8:45
  theater,
• 8:46
  but
• 8:46
  I
• 8:46
  think
• 8:46
  if
• 8:47
  you
• 8:47
  have
• 8:47
  that
• 8:48
  theatricality,
• 8:49
  if
• 8:49
  you
• 8:49
  have
• 8:50
  that
• 8:50
  creativity
• 8:51
  within
• 8:51
  you,
• 8:52
  actually
• 8:52
  the
• 8:52
  wedding
• 8:53
  industry
• 8:53
  is
• 8:53
  wonderful
• 8:54
  for
• 8:54
  feeding
• 8:54
  that.
• 8:55
  So.
• 8:55
  Especially
• 8:56
  now,
• 8:57
  especially
• 8:57
  now.
• 8:58
  And
• 8:58
  I
• 8:58
  think
• 8:58
  you
• 8:58
  have
• 8:59
  to
• 8:59
  be
• 8:59
  a
• 8:59
  person
• 8:59
  who
• 9:00
  can
• 9:00
  put
• 9:00
  themselves
• 9:01
  out
• 9:02
  there
• 9:02
  these
• 9:02
  days
• 9:03
  too.
• 9:03
  You
• 9:04
  know,
• 9:04
  when
• 9:04
  you
• 9:04
  think
• 9:04
  about
• 9:04
  the
• 9:05
  power
• 9:05
  of
• 9:05
  networking,
• 9:07
  you
• 9:07
  know,
• 9:07
  you,
• 9:08
  you
• 9:08
  almost
• 9:08
  need
• 9:09
  to
• 9:09
  be
• 9:09
  able
• 9:09
  to
• 9:09
  kind
• 9:09
  of
• 9:09
  arrive
• 9:10
  in
• 9:10
  a
• 9:10
  room
• 9:11
  and
• 9:11
  be
• 9:11
  comfortable
• 9:12
  with
• 9:12
  talking
• 9:13
  to
• 9:13
  everyone
• 9:14
  and,
• 9:14
  and
• 9:14
  that
• 9:15
  really
• 9:15
  helps,
• 9:15
  I
• 9:16
  think,
• 9:16
  I
• 9:16
  think
• 9:17
  is,
• 9:17
  you
• 9:17
  know,
• 9:17
  really
• 9:18
  underrated
• 9:18
  in
• 9:19
  our
• 9:19
  industry.
• 9:19
  So,
• 9:20
  yeah,
• 9:20
  it
• 9:20
  never
• 9:20
  surprises
• 9:21
  me
• 9:21
  when
• 9:21
  I
• 9:22
  chat
• 9:22
  to
• 9:22
  someone
• 9:22
  and
• 9:22
  they're
• 9:22
  like,
• 9:23
  oh,
• 9:23
  I
• 9:23
  worked
• 9:23
  in
• 9:23
  theatre
• 9:24
  too,
• 9:24
  you
• 9:25
  know.
• 9:25
  Yeah,
• 9:25
  absolutely.
• 9:26
  There
• 9:26
  are
• 9:26
  so
• 9:27
  many
• 9:27
  of
• 9:27
  us
• 9:27
  secret
• 9:28
  performers
• 9:28
  or
• 9:29
  work
• 9:29
  people
• 9:29
  who
• 9:29
  work
• 9:29
  in
• 9:30
  theater
• 9:30
  or
• 9:30
  TV
• 9:30
  or
• 9:31
  radio
• 9:31
  who've
• 9:32
  ended
• 9:32
  up
• 9:32
  creating
• 9:33
  these
• 9:33
  wonderful
• 9:34
  shows
• 9:34
  which
• 9:34
  are
• 9:34
  people's
• 9:34
  wedding
• 9:35
  days
• 9:35
  together
• 9:36
  and
• 9:36
  bringing
• 9:36
  that
• 9:36
  creativity
• 9:37
  and
• 9:37
  bringing
• 9:37
  those
• 9:37
  lessons
• 9:38
  into
• 9:38
  our
• 9:39
  businesses.
• 9:40
  Now
• 9:40
  let's
• 9:40
  go
• 9:40
  back
• 9:41
  again
• 9:41
  to
• 9:41
  those
• 9:42
  first
• 9:42
  weddings
• 9:42
  because
• 9:43
  there
• 9:43
  will
• 9:43
  be
• 9:43
  people
• 9:43
  listening
• 9:44
  here
• 9:44
  who
• 9:44
  haven't
• 9:45
  had
• 9:45
  a
• 9:45
  decade
• 9:45
  of
• 9:46
  photographing
• 9:46
  weddings
• 9:46
  and
• 9:47
  they're
• 9:47
  just
• 9:47
  starting
• 9:47
  out
• 9:47
  in
• 9:47
  their
• 9:48
  wedding
• 9:48
  businesses.
• 9:49
  When
• 9:49
  you
• 9:49
  go
• 9:49
  back
• 9:49
  to
• 9:50
  those
• 9:50
  first
• 9:50
  times,
• 9:51
  do
• 9:51
  you
• 9:51
  remember
• 9:52
  how
• 9:52
  you
• 9:52
  got
• 9:52
  most
• 9:52
  of
• 9:53
  your
• 9:53
  first
• 9:53
  clients
• 9:54
  and
• 9:54
  were
• 9:54
  there
• 9:54
  any
• 9:55
  mistakes
• 9:55
  you
• 9:56
  remember
• 9:56
  making
• 9:57
  as
• 9:57
  a
• 9:57
  newer
• 9:58
  photographer?
• 9:59
  Yeah.
• 9:59
  Do
• 9:59
  you
• 9:59
  know,
• 10:00
  I
• 10:00
  think
• 10:00
  what
• 10:01
  really
• 10:01
  helped
• 10:02
  us
• 10:02
  is
• 10:02
  I
• 10:03
  approached
• 10:04
  our
• 10:05
  new
• 10:05
  fledgling
• 10:06
  business
• 10:07
  like
• 10:07
  it
• 10:07
  was
• 10:07
  a
• 10:08
  production,
• 10:08
  like
• 10:08
  I
• 10:09
  was
• 10:09
  producing
• 10:10
  a
• 10:10
  production.
• 10:12
  So
• 10:13
  as
• 10:13
  I
• 10:13
  mentioned,
• 10:14
  almost.
• 10:15
  It's
• 10:15
  funny
• 10:16
  because
• 10:16
  we,
• 10:16
  I
• 10:17
  guess
• 10:17
  we
• 10:17
  kind
• 10:17
  of
• 10:17
  manifested
• 10:18
  it
• 10:18
  just
• 10:19
  as
• 10:19
  we
• 10:19
  were
• 10:19
  having
• 10:20
  those
• 10:20
  conversations
• 10:21
  about,
• 10:21
  shall
• 10:21
  we
• 10:22
  think
• 10:22
  about
• 10:22
  doing
• 10:22
  weddings?
• 10:23
  Within
• 10:24
  a
• 10:24
  month,
• 10:24
  we'd
• 10:25
  had
• 10:25
  two
• 10:25
  sets
• 10:26
  of
• 10:26
  friends
• 10:26
  get
• 10:26
  engaged
• 10:27
  and
• 10:27
  ask
• 10:28
  us
• 10:28
  if
• 10:28
  we
• 10:28
  would
• 10:29
  do
• 10:29
  the
• 10:29
  wedding,
• 10:29
  if
• 10:30
  it
• 10:30
  was
• 10:30
  something
• 10:30
  that
• 10:30
  we
• 10:31
  would
• 10:31
  do.
• 10:31
  So
• 10:32
  I
• 10:32
  think
• 10:32
  what
• 10:33
  I
• 10:34
  see
• 10:34
  people
• 10:34
  not
• 10:35
  do
• 10:36
  when
• 10:36
  they
• 10:36
  are
• 10:36
  starting
• 10:37
  a
• 10:37
  business,
• 10:37
  starting
• 10:38
  a
• 10:38
  new
• 10:38
  venture
• 10:39
  is.
• 10:40
  They
• 10:40
  don't
• 10:41
  speak
• 10:42
  about
• 10:42
  it
• 10:42
  with
• 10:43
  confidence.
• 10:44
  We
• 10:45
  quite
• 10:45
  happily,
• 10:46
  and
• 10:46
  I
• 10:46
  say
• 10:46
  we,
• 10:46
  it
• 10:47
  was
• 10:47
  probably
• 10:47
  more
• 10:47
  me
• 10:48
  happy
• 10:49
  to
• 10:49
  tell
• 10:50
  anyone.
• 10:50
  We
• 10:51
  are
• 10:51
  starting
• 10:51
  a
• 10:52
  photography
• 10:52
  business.
• 10:53
  We
• 10:53
  want
• 10:53
  to
• 10:53
  get
• 10:53
  out
• 10:54
  there
• 10:54
  and
• 10:54
  we
• 10:54
  want
• 10:54
  to
• 10:55
  be
• 10:55
  professional
• 10:55
  photographers
• 10:56
  full
• 10:56
  time.
• 10:57
  So
• 10:57
  immediately
• 10:58
  it
• 10:59
  was
• 10:59
  a
• 10:59
  consideration
• 11:00
  for
• 11:01
  our
• 11:01
  friends.
• 11:01
  As
• 11:02
  soon
• 11:02
  as
• 11:02
  they
• 11:02
  got
• 11:02
  engaged,
• 11:03
  they
• 11:03
  thought
• 11:03
  of
• 11:03
  us
• 11:04
  first.
• 11:04
  They
• 11:04
  both
• 11:05
  said
• 11:05
  that.
• 11:05
  So
• 11:06
  not
• 11:06
  being
• 11:06
  shy
• 11:07
  about
• 11:07
  the
• 11:08
  venture
• 11:08
  that
• 11:09
  you
• 11:09
  want
• 11:09
  to
• 11:10
  go
• 11:10
  for,
• 11:10
  being
• 11:11
  proud
• 11:11
  that
• 11:12
  want
• 11:12
  to
• 11:12
  go
• 11:12
  for
• 11:12
  it
• 11:12
  and
• 11:12
  telling
• 11:13
  people.
• 11:14
  And
• 11:14
  then
• 11:14
  the
• 11:14
  second
• 11:14
  thing
• 11:15
  that
• 11:15
  we
• 11:15
  did
• 11:16
  was
• 11:17
  I
• 11:17
  was
• 11:17
  quite
• 11:17
  adamant
• 11:18
  that
• 11:18
  we
• 11:19
  would
• 11:19
  not
• 11:19
  start
• 11:20
  off
• 11:20
  almost
• 11:21
  being
• 11:22
  ashamed
• 11:23
  of
• 11:23
  our
• 11:23
  inexperience,
• 11:24
  because
• 11:25
  although
• 11:25
  we
• 11:25
  hadn't
• 11:26
  shot
• 11:27
  that
• 11:27
  many
• 11:28
  weddings
• 11:28
  together,
• 11:29
  Tom
• 11:29
  had
• 11:30
  been
• 11:30
  a
• 11:30
  photographer
• 11:30
  pretty
• 11:31
  much
• 11:31
  since
• 11:31
  he
• 11:31
  was
• 11:32
  14
• 11:32
  years
• 11:32
  old.
• 11:33
  You
• 11:33
  know,
• 11:33
  he'd
• 11:34
  taken
• 11:34
  thousands
• 11:35
  and
• 11:35
  thousands
• 11:35
  of
• 11:35
  beautiful
• 11:36
  images
• 11:36
  already.
• 11:37
  I
• 11:37
  already
• 11:38
  had
• 11:38
  had
• 11:38
  a
• 11:39
  career
• 11:39
  of
• 11:39
  sorts
• 11:40
  the
• 11:40
  last
• 11:40
  five,
• 11:41
  six
• 11:41
  years
• 11:41
  as
• 11:41
  a
• 11:41
  theatre
• 11:42
  director
• 11:43
  and
• 11:43
  then
• 11:43
  as
• 11:43
  a
• 11:43
  keen
• 11:44
  amateur,
• 11:44
  I
• 11:45
  was
• 11:45
  confident
• 11:46
  we
• 11:46
  took
• 11:47
  great
• 11:47
  photos.
• 11:48
  And
• 11:48
  so
• 11:49
  when
• 11:49
  it
• 11:49
  came
• 11:49
  to
• 11:50
  our
• 11:50
  third,
• 11:50
  fourth,
• 11:51
  fifth
• 11:51
  job,
• 11:52
  which
• 11:52
  were
• 11:52
  all
• 11:52
  in
• 11:53
  the
• 11:53
  same
• 11:53
  year
• 11:53
  as
• 11:53
  those
• 11:54
  first
• 11:54
  two,
• 11:55
  which
• 11:55
  essentially
• 11:56
  we
• 11:56
  did
• 11:56
  as
• 11:56
  wedding
• 11:56
  presents,
• 11:57
  we
• 11:58
  priced
• 11:58
  them
• 11:59
  properly.
• 12:00
  Now,
• 12:00
  of
• 12:00
  course,
• 12:00
  we
• 12:00
  weren't
• 12:01
  charging
• 12:02
  the
• 12:02
  same
• 12:03
  as
• 12:04
  photographers
• 12:05
  who'd
• 12:05
  been
• 12:05
  going
• 12:05
  10,
• 12:06
  15
• 12:06
  years,
• 12:06
  but
• 12:07
  we
• 12:07
  didn't
• 12:07
  go
• 12:07
  in
• 12:08
  almost
• 12:08
  kind
• 12:08
  of
• 12:09
  with
• 12:09
  like
• 12:09
  a,
• 12:09
  oh,
• 12:09
  please
• 12:10
  give
• 12:10
  me
• 12:10
  a
• 12:10
  bit
• 12:10
  of
• 12:10
  money
• 12:11
  for
• 12:11
  this
• 12:11
  job.
• 12:12
  So
• 12:12
  our
• 12:12
  third,
• 12:12
  fourth,
• 12:13
  fifth
• 12:13
  weddings,
• 12:14
  we
• 12:14
  charged
• 12:15
  by
• 12:15
  the
• 12:15
  hour,
• 12:16
  but
• 12:16
  it
• 12:16
  was
• 12:16
  a
• 12:16
  decent
• 12:17
  rate.
• 12:18
  We
• 12:18
  made
• 12:18
  sure
• 12:18
  we
• 12:19
  had
• 12:19
  a
• 12:19
  really
• 12:19
  slick
• 12:20
  website
• 12:20
  from
• 12:21
  the
• 12:21
  start
• 12:21
  showcasing
• 12:23
  images.
• 12:24
  And
• 12:24
  then
• 12:24
  by
• 12:24
  the
• 12:24
  time
• 12:25
  we
• 12:25
  went
• 12:25
  into
• 12:25
  the
• 12:26
  following
• 12:26
  year,
• 12:27
  I
• 12:27
  doubled
• 12:28
  our
• 12:28
  rates.
• 12:29
  So
• 12:29
  our
• 12:29
  sixth,
• 12:30
  seventh
• 12:30
  wedding
• 12:31
  were
• 12:31
  double
• 12:32
  the
• 12:32
  cost
• 12:32
  of
• 12:32
  the
• 12:33
  third
• 12:33
  one.
• 12:34
  And
• 12:34
  that
• 12:35
  was
• 12:35
  something
• 12:35
  we
• 12:36
  did
• 12:36
  from
• 12:36
  the
• 12:36
  start.
• 12:37
  We
• 12:37
  weren't
• 12:37
  going
• 12:38
  to.
• 12:39
  We
• 12:39
  were
• 12:39
  going
• 12:39
  to
• 12:39
  be
• 12:39
  confident
• 12:40
  in
• 12:40
  our
• 12:40
  talent
• 12:41
  and
• 12:41
  I
• 12:41
  would
• 12:41
  love
• 12:42
  to
• 12:42
  see
• 12:42
  more
• 12:43
  people
• 12:43
  do
• 12:43
  that,
• 12:45
  yes,
• 12:45
  by
• 12:46
  all
• 12:46
  means,
• 12:46
  do
• 12:46
  things
• 12:47
  for
• 12:47
  free
• 12:47
  to
• 12:47
  start
• 12:48
  off
• 12:48
  with,
• 12:48
  to
• 12:48
  gain
• 12:49
  certain
• 12:49
  experience,
• 12:50
  but
• 12:50
  if
• 12:50
  you
• 12:51
  know
• 12:51
  your
• 12:51
  talent
• 12:52
  and
• 12:52
  if
• 12:52
  people
• 12:52
  are
• 12:53
  in
• 12:53
  want
• 12:54
  you,
• 12:54
  they
• 12:54
  have
• 12:55
  chosen
• 12:55
  you,
• 12:56
  don't
• 12:56
  then
• 12:56
  kind
• 12:57
  of
• 12:57
  shrink
• 12:58
  on
• 12:58
  actually
• 12:59
  being
• 12:59
  paid,
• 13:00
  you
• 13:00
  know,
• 13:00
  for
• 13:00
  the
• 13:00
  job
• 13:01
  you
• 13:01
  want
• 13:01
  to
• 13:01
  do.
• 13:02
  So
• 13:02
  that
• 13:02
  was
• 13:03
  a
• 13:03
  key
• 13:03
  thing
• 13:03
  we
• 13:04
  did
• 13:04
  from
• 13:04
  the
• 13:05
  start.
• 13:05
  I'd
• 13:05
  say
• 13:06
  if
• 13:06
  we
• 13:06
  made
• 13:06
  any
• 13:06
  mistakes
• 13:07
  in
• 13:07
  the
• 13:08
  first
• 13:08
  few
• 13:09
  years,
• 13:11
  it
• 13:11
  was
• 13:11
  taking
• 13:12
  everything
• 13:12
  and
• 13:13
  everything
• 13:13
  that
• 13:13
  came
• 13:14
  our
• 13:14
  way.
• 13:14
  But
• 13:15
  then,
• 13:15
  is
• 13:15
  it
• 13:15
  a
• 13:15
  mistake
• 13:16
  when
• 13:16
  you're
• 13:16
  first
• 13:17
  starting
• 13:17
  out,
• 13:17
  you
• 13:18
  know,
• 13:18
  you
• 13:18
  want
• 13:18
  to
• 13:18
  find
• 13:19
  your
• 13:19
  feet,
• 13:20
  feel
• 13:20
  what,
• 13:20
  feel,
• 13:21
  you
• 13:21
  know,
• 13:21
  see
• 13:21
  what
• 13:22
  feels
• 13:22
  good.
• 13:23
  And
• 13:24
  another
• 13:24
  thing
• 13:24
  we
• 13:24
  were
• 13:25
  also
• 13:26
  very
• 13:26
  hot
• 13:26
  on
• 13:27
  from
• 13:27
  the
• 13:27
  beginning,
• 13:28
  was
• 13:28
  being
• 13:28
  authentically
• 13:29
  us.
• 13:31
  I
• 13:31
  remember
• 13:31
  we
• 13:32
  did
• 13:32
  our
• 13:33
  first
• 13:33
  Kind
• 13:33
  of
• 13:33
  huge
• 13:34
  wedding
• 13:34
  fair.
• 13:35
  You
• 13:35
  know,
• 13:35
  back,
• 13:37
  back
• 13:37
  in
• 13:37
  the
• 13:37
  2010s
• 13:38
  used
• 13:38
  to
• 13:38
  get
• 13:38
  these
• 13:39
  huge
• 13:39
  kind
• 13:39
  of
• 13:39
  one
• 13:40
  or
• 13:40
  two
• 13:40
  day
• 13:40
  wedding
• 13:41
  fairs
• 13:41
  at
• 13:42
  National
• 13:42
  Trust
• 13:43
  home.
• 13:43
  And
• 13:44
  I
• 13:44
  remember
• 13:44
  we
• 13:45
  signed
• 13:45
  up
• 13:45
  for
• 13:45
  one.
• 13:46
  I
• 13:46
  think
• 13:46
  we'd
• 13:46
  been
• 13:46
  going
• 13:47
  about
• 13:47
  five
• 13:47
  years
• 13:48
  and
• 13:48
  it
• 13:48
  was
• 13:49
  our
• 13:49
  first
• 13:49
  major
• 13:50
  investment
• 13:51
  into
• 13:51
  a
• 13:52
  wedding
• 13:52
  show.
• 13:53
  It
• 13:53
  was
• 13:53
  two
• 13:53
  days
• 13:54
  we
• 13:54
  had,
• 13:55
  I
• 13:56
  think
• 13:56
  it
• 13:56
  was
• 13:56
  a
• 13:57
  two
• 13:57
  by
• 13:57
  two
• 13:58
  kind
• 13:58
  of
• 13:58
  square
• 13:59
  exhibition
• 14:00
  space
• 14:00
  that
• 14:00
  we
• 14:00
  had
• 14:01
  to
• 14:01
  fill.
• 14:02
  And
• 14:02
  this
• 14:03
  is
• 14:03
  where
• 14:03
  the
• 14:04
  theatricality
• 14:05
  came
• 14:05
  in
• 14:05
  because
• 14:05
  I
• 14:06
  designed
• 14:06
  us
• 14:07
  a
• 14:07
  set,
• 14:07
  so
• 14:08
  I
• 14:08
  think
• 14:08
  it
• 14:09
  was
• 14:09
  2015
• 14:09
  or
• 14:10
  2016.
• 14:11
  I
• 14:11
  designed
• 14:12
  us
• 14:12
  the
• 14:12
  set
• 14:12
  of
• 14:12
  a
• 14:13
  living
• 14:13
  room
• 14:13
  and
• 14:14
  instead
• 14:14
  of
• 14:14
  having
• 14:15
  a
• 14:15
  table
• 14:15
  just
• 14:16
  with
• 14:16
  all
• 14:16
  our
• 14:16
  albums
• 14:17
  on,
• 14:17
  we
• 14:18
  bought
• 14:18
  an
• 14:18
  old
• 14:18
  fireplace
• 14:19
  around
• 14:20
  we
• 14:21
  and
• 14:21
  then
• 14:21
  lit
• 14:22
  it
• 14:22
  to
• 14:22
  look
• 14:22
  like
• 14:22
  a
• 14:22
  fire.
• 14:23
  We
• 14:23
  bought
• 14:23
  a
• 14:24
  chaise
• 14:24
  long
• 14:25
  and
• 14:25
  we
• 14:26
  invited
• 14:26
  couples
• 14:27
  into
• 14:28
  our
• 14:28
  space
• 14:29
  as
• 14:29
  if
• 14:29
  they
• 14:29
  were
• 14:29
  sat
• 14:30
  in
• 14:30
  a
• 14:30
  lovely
• 14:30
  cosy
• 14:31
  living
• 14:31
  room
• 14:31
  to
• 14:32
  look
• 14:32
  at
• 14:32
  our
• 14:32
  wedding
• 14:32
  albums.
• 14:33
  We
• 14:33
  were
• 14:34
  completely
• 14:35
  different
• 14:35
  to
• 14:36
  anyone
• 14:36
  else
• 14:37
  at
• 14:37
  that
• 14:37
  show.
• 14:37
  And
• 14:38
  we
• 14:38
  all
• 14:38
  know
• 14:38
  this
• 14:38
  shows
• 14:39
  a
• 14:39
  fool's
• 14:39
  filled
• 14:40
  with
• 14:40
  photographers
• 14:41
  these
• 14:42
  days.
• 14:43
  And
• 14:43
  I
• 14:44
  think
• 14:44
  we
• 14:44
  took,
• 14:44
  I
• 14:45
  think
• 14:45
  it
• 14:45
  was
• 14:45
  about
• 14:45
  12
• 14:45
  bookings
• 14:46
  just
• 14:47
  from
• 14:47
  that
• 14:47
  weekend.
• 14:49
  So
• 14:49
  we
• 14:49
  learned
• 14:50
  early
• 14:50
  on
• 14:51
  that
• 14:51
  being
• 14:51
  yourself
• 14:53
  and
• 14:53
  not
• 14:53
  necessarily
• 14:54
  just
• 14:54
  wanting
• 14:55
  to
• 14:55
  blend
• 14:55
  in
• 14:55
  with
• 14:56
  everyone
• 14:57
  was
• 14:57
  a
• 14:57
  great
• 14:57
  way
• 14:58
  of
• 14:58
  kind
• 14:58
  of
• 14:59
  attracting
• 14:59
  your
• 15:00
  tribe,
• 15:00
  I
• 15:00
  guess.
• 15:02
  And
• 15:02
  so
• 15:02
  from
• 15:03
  the
• 15:03
  early
• 15:03
  days,
• 15:03
  we
• 15:03
  always
• 15:04
  felt
• 15:04
  like
• 15:04
  we
• 15:04
  had
• 15:05
  the
• 15:05
  clients
• 15:05
  that
• 15:06
  we
• 15:06
  really
• 15:06
  resonated
• 15:07
  with
• 15:08
  because
• 15:08
  we
• 15:09
  didn't
• 15:09
  try
• 15:09
  to
• 15:10
  fit
• 15:10
  in
• 15:11
  to
• 15:12
  this
• 15:12
  very
• 15:13
  pastel
• 15:14
  wedding
• 15:14
  industry.
• 15:15
  We
• 15:16
  were
• 15:16
  always,
• 15:16
  well,
• 15:17
  this
• 15:17
  is
• 15:17
  who
• 15:17
  we
• 15:17
  are.
• 15:18
  And
• 15:19
  I'll
• 15:19
  never
• 15:19
  forget
• 15:19
  at
• 15:20
  that
• 15:20
  show,
• 15:20
  a
• 15:21
  photographer
• 15:22
  came
• 15:22
  up
• 15:22
  to
• 15:23
  our
• 15:23
  stand,
• 15:24
  he
• 15:24
  looked
• 15:24
  at
• 15:25
  our
• 15:25
  kind
• 15:25
  of
• 15:26
  brochure,
• 15:27
  we'd
• 15:27
  never
• 15:27
  met
• 15:27
  him
• 15:28
  before.
• 15:28
  And
• 15:29
  he
• 15:29
  said
• 15:29
  to
• 15:29
  us
• 15:30
  he
• 15:30
  was
• 15:30
  significantly
• 15:31
  older
• 15:31
  than
• 15:31
  us
• 15:32
  and
• 15:32
  he
• 15:32
  said,
• 15:33
  you
• 15:33
  shoot
• 15:34
  all
• 15:34
  night.
• 15:35
  And
• 15:35
  that's
• 15:36
  always
• 15:36
  been
• 15:36
  our
• 15:36
  thing.
• 15:37
  We
• 15:37
  never
• 15:37
  hold
• 15:38
  ours.
• 15:38
  If
• 15:39
  you've
• 15:39
  got
• 15:39
  us,
• 15:39
  you've
• 15:40
  got
• 15:40
  us.
• 15:40
  And
• 15:40
  we
• 15:40
  love
• 15:41
  shooting
• 15:41
  throughout
• 15:42
  the
• 15:42
  party.
• 15:42
  We're
• 15:43
  usually
• 15:43
  there
• 15:44
  to
• 15:44
  the
• 15:44
  very
• 15:44
  end.
• 15:45
  And
• 15:45
  he
• 15:45
  looked
• 15:45
  and
• 15:45
  he
• 15:46
  said,
• 15:46
  you
• 15:46
  shoot
• 15:46
  all
• 15:47
  night.
• 15:47
  And
• 15:47
  we
• 15:47
  were
• 15:47
  like,
• 15:48
  yeah.
• 15:48
  And
• 15:49
  he
• 15:49
  was
• 15:49
  like,
• 15:49
  huh.
• 15:50
  And
• 15:50
  I
• 15:50
  remember
• 15:50
  he
• 15:51
  tutted,
• 15:51
  huh,
• 15:52
  first
• 15:52
  dance
• 15:53
  and
• 15:53
  I'm
• 15:53
  out
• 15:53
  of
• 15:53
  there.
• 15:54
  And
• 15:54
  on
• 15:54
  that
• 15:54
  moment
• 15:55
  we
• 15:55
  said
• 15:55
  to
• 15:56
  ourselves,
• 15:56
  we
• 15:57
  never
• 15:57
  want
• 15:57
  to
• 15:57
  be
• 15:57
  that.
• 15:58
  I'm
• 15:58
  out
• 15:58
  of
• 15:58
  there,
• 15:59
  first
• 15:59
  dance
• 15:59
  and
• 15:59
  I'm
• 16:00
  out
• 16:00
  there.
• 16:00
  And
• 16:00
  that
• 16:01
  really
• 16:01
  sat
• 16:01
  with
• 16:02
  us
• 16:03
  as
• 16:03
  another
• 16:03
  guidance.
• 16:05
  So,
• 16:05
  you
• 16:05
  know,
• 16:05
  I'm
• 16:06
  sure
• 16:06
  there
• 16:06
  are
• 16:06
  mistakes
• 16:07
  I'm
• 16:07
  forgetting
• 16:08
  that
• 16:08
  we
• 16:08
  made.
• 16:09
  But
• 16:09
  actually
• 16:09
  my
• 16:10
  memories
• 16:10
  from
• 16:10
  the
• 16:11
  early
• 16:11
  days
• 16:11
  are
• 16:12
  the
• 16:12
  things
• 16:12
  we
• 16:13
  stuck
• 16:13
  to.
• 16:14
  And
• 16:15
  even
• 16:15
  when
• 16:15
  we
• 16:15
  thought,
• 16:16
  oh
• 16:16
  no,
• 16:16
  we're
• 16:17
  so
• 16:17
  different,
• 16:18
  actually
• 16:19
  they
• 16:19
  came
• 16:19
  out
• 16:20
  for
• 16:20
  the
• 16:20
  best.
• 16:20
  And
• 16:21
  the
• 16:21
  Best
• 16:21
  way
• 16:21
  to
• 16:21
  stand
• 16:22
  out
• 16:22
  in
• 16:22
  any
• 16:23
  market
• 16:23
  is
• 16:24
  to
• 16:24
  be
• 16:24
  different
• 16:24
  and
• 16:25
  to
• 16:25
  be
• 16:25
  authentic
• 16:25
  to
• 16:26
  you.
• 16:26
  And
• 16:26
  I
• 16:26
  see
• 16:26
  so
• 16:27
  many
• 16:27
  people
• 16:27
  who
• 16:28
  I,
• 16:28
  I
• 16:28
  like
• 16:28
  to
• 16:28
  call
• 16:29
  them
• 16:29
  vanilla
• 16:29
  because
• 16:30
  they
• 16:30
  just
• 16:30
  look
• 16:30
  the
• 16:30
  same
• 16:30
  as
• 16:31
  everyone
• 16:31
  else.
• 16:31
  Their
• 16:31
  website
• 16:32
  looks
• 16:32
  the
• 16:32
  same
• 16:32
  as
• 16:32
  everyone
• 16:32
  else.
• 16:33
  And
• 16:33
  so
• 16:33
  when
• 16:34
  people
• 16:34
  choosing
• 16:34
  between
• 16:35
  vanilla,
• 16:35
  vanilla
• 16:35
  and
• 16:35
  vanilla
• 16:36
  is
• 16:36
  boring.
• 16:37
  But
• 16:37
  when
• 16:37
  there's
• 16:37
  some
• 16:37
  unicorn
• 16:38
  ice
• 16:38
  cream
• 16:38
  flavor
• 16:39
  instead
• 16:39
  of
• 16:39
  vanilla,
• 16:39
  it's
• 16:40
  a
• 16:40
  lot
• 16:40
  more
• 16:40
  appealing
• 16:40
  to
• 16:41
  the
• 16:41
  people
• 16:41
  who
• 16:41
  like
• 16:41
  it.
• 16:42
  And
• 16:42
  we
• 16:43
  know
• 16:43
  that
• 16:43
  you're
• 16:43
  not
• 16:43
  appealing
• 16:44
  to
• 16:44
  everyone.
• 16:44
  None
• 16:45
  of
• 16:45
  us
• 16:45
  can
• 16:45
  service
• 16:46
  everyone.
• 16:46
  But
• 16:47
  actually
• 16:47
  when
• 16:47
  we
• 16:47
  stand
• 16:47
  for
• 16:48
  something
• 16:48
  and
• 16:48
  we're
• 16:48
  authentically
• 16:49
  ourselves,
• 16:49
  not
• 16:50
  only
• 16:50
  does
• 16:50
  that
• 16:51
  see
• 16:51
  us
• 16:51
  through
• 16:52
  the
• 16:52
  long
• 16:52
  term
• 16:52
  because
• 16:53
  we
• 16:53
  can't
• 16:53
  pretend
• 16:53
  to
• 16:54
  be
• 16:54
  something
• 16:54
  we're
• 16:54
  not
• 16:54
  for
• 16:55
  a
• 16:55
  decade.
• 16:55
  That
• 16:55
  would
• 16:56
  be
• 16:56
  ridiculous.
• 16:56
  But
• 16:57
  also,
• 16:57
  like
• 16:57
  you
• 16:58
  said,
• 16:58
  it
• 16:58
  attracts
• 16:58
  our
• 16:59
  tribe.
• 16:59
  The
• 17:00
  other
• 17:00
  thing
• 17:00
  I
• 17:00
  think
• 17:00
  that's
• 17:00
  really
• 17:00
  interesting
• 17:01
  from
• 17:01
  what
• 17:01
  you
• 17:01
  said
• 17:01
  is,
• 17:02
  is
• 17:02
  around
• 17:02
  the
• 17:03
  confidence
• 17:03
  and
• 17:03
  the
• 17:03
  self
• 17:03
  belief.
• 17:04
  And
• 17:04
  I
• 17:04
  again,
• 17:04
  I
• 17:05
  see
• 17:05
  this
• 17:05
  holding
• 17:05
  back
• 17:06
  people
• 17:07
  so
• 17:07
  often
• 17:07
  that
• 17:07
  they
• 17:08
  don't
• 17:08
  feel
• 17:08
  they're
• 17:08
  good
• 17:08
  enough.
• 17:09
  And
• 17:09
  I
• 17:10
  actually
• 17:10
  have
• 17:10
  a
• 17:10
  quote
• 17:10
  that
• 17:10
  I
• 17:11
  used
• 17:11
  in
• 17:11
  a
• 17:11
  recent
• 17:11
  presentation
• 17:12
  on
• 17:12
  stage
• 17:12
  that
• 17:13
  my
• 17:13
  daughter
• 17:13
  said
• 17:13
  to
• 17:14
  me
• 17:14
  when
• 17:14
  she
• 17:14
  was
• 17:14
  trialing
• 17:15
  for
• 17:15
  Arsenal,
• 17:15
  she
• 17:16
  was
• 17:16
  eight
• 17:16
  years
• 17:16
  old,
• 17:16
  she
• 17:17
  said
• 17:17
  to
• 17:17
  me,
• 17:17
  well,
• 17:17
  if
• 17:17
  I
• 17:17
  don't
• 17:18
  believe
• 17:18
  I'm
• 17:18
  good
• 17:18
  enough,
• 17:19
  why
• 17:19
  would
• 17:19
  they?
• 17:20
  And
• 17:20
  that's
• 17:20
  really
• 17:20
  resonated
• 17:21
  with
• 17:21
  me
• 17:21
  and
• 17:21
  I'm
• 17:22
  like
• 17:22
  out
• 17:22
  of
• 17:22
  the
• 17:22
  mouths
• 17:23
  of
• 17:23
  children.
• 17:24
  And
• 17:24
  so
• 17:24
  I
• 17:24
  put
• 17:24
  that
• 17:25
  on
• 17:25
  stage
• 17:25
  when
• 17:25
  I
• 17:26
  spoke
• 17:26
  and
• 17:27
  I
• 17:27
  said,
• 17:27
  if
• 17:27
  you
• 17:27
  do
• 17:27
  not
• 17:28
  believe
• 17:28
  you're
• 17:28
  good
• 17:28
  enough,
• 17:28
  why
• 17:29
  will
• 17:29
  they?
• 17:29
  So
• 17:30
  why
• 17:30
  should
• 17:30
  you
• 17:30
  get
• 17:31
  a
• 17:31
  couple
• 17:31
  to
• 17:31
  book
• 17:31
  you
• 17:31
  for
• 17:32
  their
• 17:32
  wedding
• 17:32
  if
• 17:32
  you
• 17:33
  don't
• 17:33
  even
• 17:33
  believe
• 17:33
  you're
• 17:34
  product's
• 17:34
  good
• 17:34
  enough?
• 17:35
  And
• 17:35
  deep
• 17:35
  down
• 17:35
  people
• 17:36
  do
• 17:36
  believe
• 17:36
  their
• 17:37
  product's
• 17:37
  good
• 17:37
  enough.
• 17:38
  But
• 17:38
  for
• 17:38
  some
• 17:38
  reason
• 17:39
  this
• 17:39
  Britishness
• 17:40
  in
• 17:40
  us
• 17:40
  says,
• 17:40
  oh,
• 17:41
  we've
• 17:41
  got
• 17:41
  to
• 17:41
  pretend
• 17:41
  that
• 17:41
  we
• 17:42
  don't
• 17:42
  believe
• 17:42
  that.
• 17:42
  And
• 17:42
  actually
• 17:43
  all
• 17:43
  that
• 17:43
  does
• 17:43
  is
• 17:44
  puts
• 17:44
  people
• 17:44
  off
• 17:45
  and
• 17:45
  also
• 17:46
  makes
• 17:46
  us
• 17:46
  not
• 17:47
  value
• 17:47
  ourselves
• 17:47
  properly.
• 17:48
  And
• 17:48
  that's
• 17:48
  why
• 17:48
  we
• 17:48
  then
• 17:49
  end
• 17:49
  up
• 17:49
  being
• 17:49
  too
• 17:50
  cheap
• 17:50
  or
• 17:50
  not
• 17:51
  achieving
• 17:51
  the
• 17:51
  things
• 17:52
  we
• 17:52
  want
• 17:52
  to
• 17:52
  achieve.
• 17:53
  And
• 17:54
  so
• 17:54
  I
• 17:54
  think
• 17:55
  the
• 17:55
  fact
• 17:55
  that
• 17:55
  you
• 17:55
  went
• 17:55
  in
• 17:56
  from
• 17:56
  day
• 17:56
  one
• 17:57
  with
• 17:57
  that
• 17:57
  self
• 17:58
  belief,
• 17:58
  knowing
• 17:58
  you
• 17:58
  had
• 17:58
  a
• 17:59
  good
• 17:59
  product,
• 17:59
  knowing
• 18:00
  that
• 18:00
  you
• 18:00
  knew
• 18:00
  what
• 18:00
  you
• 18:00
  were
• 18:00
  talking
• 18:01
  to,
• 18:01
  of
• 18:01
  course
• 18:01
  we
• 18:01
  can
• 18:02
  all
• 18:02
  get
• 18:02
  better
• 18:02
  all
• 18:02
  of
• 18:03
  the
• 18:03
  time
• 18:03
  and
• 18:03
  we're
• 18:03
  always
• 18:03
  going
• 18:03
  to
• 18:04
  improve.
• 18:05
  But
• 18:05
  you
• 18:05
  believed
• 18:05
  in
• 18:06
  it
• 18:06
  and
• 18:06
  therefore
• 18:07
  your
• 18:07
  friends
• 18:07
  believed
• 18:07
  it
• 18:07
  and
• 18:08
  the
• 18:08
  couples
• 18:08
  believed
• 18:08
  in
• 18:09
  it.
• 18:09
  Yeah,
• 18:09
  absolutely.
• 18:10
  And
• 18:10
  you
• 18:11
  know,
• 18:11
  for
• 18:11
  years,
• 18:11
  Tom
• 18:12
  and
• 18:12
  I,
• 18:12
  we,
• 18:13
  we
• 18:14
  still
• 18:14
  now,
• 18:14
  in
• 18:15
  fact
• 18:15
  we
• 18:15
  were
• 18:15
  at
• 18:15
  one
• 18:15
  last
• 18:16
  month,
• 18:16
  we
• 18:16
  still
• 18:16
  go
• 18:17
  to
• 18:17
  photography
• 18:17
  conferences
• 18:18
  to
• 18:19
  learn
• 18:19
  from
• 18:19
  other
• 18:20
  people,
• 18:20
  you
• 18:20
  know,
• 18:20
  so
• 18:21
  nearly
• 18:21
  17
• 18:21
  years
• 18:22
  later
• 18:22
  we're
• 18:22
  not
• 18:23
  like,
• 18:23
  oh
• 18:23
  yeah,
• 18:23
  we're
• 18:24
  amazing
• 18:24
  now.
• 18:25
  We're
• 18:26
  still
• 18:26
  constantly
• 18:27
  learning
• 18:27
  because
• 18:27
  I
• 18:27
  think
• 18:28
  as
• 18:28
  a
• 18:28
  creative
• 18:29
  you
• 18:29
  need
• 18:29
  to
• 18:30
  keep
• 18:30
  being
• 18:30
  inspired.
• 18:31
  Having
• 18:31
  your
• 18:31
  brain
• 18:32
  kind
• 18:32
  of
• 18:32
  of
• 18:32
  tested
• 18:33
  and
• 18:34
  influenced
• 18:35
  and
• 18:36
  you
• 18:36
  know,
• 18:36
  just
• 18:37
  making
• 18:37
  yourself
• 18:38
  think
• 18:39
  often
• 18:39
  is
• 18:40
  what
• 18:40
  makes
• 18:40
  you
• 18:40
  a
• 18:40
  great
• 18:41
  creative.
• 18:41
  So
• 18:42
  we
• 18:42
  are
• 18:42
  still
• 18:43
  even
• 18:43
  now
• 18:44
  doing
• 18:44
  things,
• 18:45
  but
• 18:45
  we
• 18:45
  have
• 18:46
  had
• 18:46
  a
• 18:46
  really
• 18:47
  strong
• 18:47
  self
• 18:48
  belief
• 18:48
  since
• 18:49
  the
• 18:49
  early
• 18:49
  days.
• 18:49
  I
• 18:50
  think
• 18:50
  that
• 18:50
  has
• 18:51
  a
• 18:51
  lot
• 18:51
  to
• 18:51
  do
• 18:51
  with
• 18:52
  why
• 18:53
  we're
• 18:53
  still
• 18:53
  going
• 18:55
  and
• 18:55
  the
• 18:55
  ability
• 18:56
  to
• 18:56
  move
• 18:57
  with
• 18:57
  the
• 18:57
  industry.
• 18:58
  So
• 18:58
  two
• 18:59
  years
• 18:59
  ago
• 18:59
  we
• 18:59
  introduced
• 19:00
  film
• 19:00
  into
• 19:00
  our
• 19:01
  business.
• 19:01
  So
• 19:01
  we're
• 19:01
  actually
• 19:02
  now
• 19:02
  lean
• 19:02
  on
• 19:02
  Tom
• 19:03
  photography
• 19:03
  and
• 19:03
  film
• 19:04
  because
• 19:04
  we
• 19:04
  went
• 19:05
  out
• 19:05
  there
• 19:05
  and
• 19:05
  said,
• 19:05
  well,
• 19:05
  where's
• 19:06
  the
• 19:06
  industry
• 19:06
  going
• 19:07
  now?
• 19:07
  You
• 19:08
  know,
• 19:08
  actually
• 19:09
  moving
• 19:10
  image
• 19:10
  is
• 19:10
  important.
• 19:11
  So
• 19:11
  let's
• 19:11
  make
• 19:12
  sure
• 19:12
  we
• 19:12
  can
• 19:12
  film,
• 19:13
  let's
• 19:13
  go
• 19:13
  out
• 19:13
  and
• 19:14
  learn
• 19:14
  how
• 19:15
  to
• 19:15
  film.
• 19:16
  And
• 19:16
  so
• 19:16
  now
• 19:17
  we
• 19:17
  can
• 19:17
  give
• 19:17
  couples
• 19:18
  photo
• 19:18
  and
• 19:18
  film
• 19:19
  and
• 19:19
  we
• 19:19
  do
• 19:20
  both.
• 19:20
  So
• 19:21
  constantly
• 19:21
  thinking,
• 19:22
  well
• 19:22
  where
• 19:22
  can
• 19:23
  I
• 19:23
  learn
• 19:23
  more
• 19:24
  next?
• 19:24
  What
• 19:24
  are
• 19:24
  my
• 19:25
  couples
• 19:25
  going
• 19:25
  to
• 19:25
  want?
• 19:26
  That
• 19:26
  has,
• 19:27
  has
• 19:27
  been
• 19:27
  something
• 19:28
  that
• 19:28
  I
• 19:28
  think
• 19:28
  is
• 19:28
  really
• 19:29
  important
• 19:29
  for
• 19:29
  longevity
• 19:30
  too.
• 19:31
  Yeah,
• 19:31
  100%.
• 19:32
  Now
• 19:33
  your
• 19:33
  self
• 19:33
  belief
• 19:34
  and
• 19:34
  your
• 19:34
  confidence
• 19:34
  actually
• 19:35
  feeds
• 19:35
  into
• 19:35
  what
• 19:36
  I
• 19:36
  alluded
• 19:36
  to
• 19:36
  earlier
• 19:37
  when
• 19:37
  I
• 19:37
  said
• 19:37
  that
• 19:37
  you
• 19:37
  said
• 19:38
  something
• 19:38
  on
• 19:38
  stage
• 19:39
  a
• 19:39
  number
• 19:39
  of
• 19:39
  years
• 19:39
  ago
• 19:40
  that
• 19:40
  I
• 19:40
  still
• 19:40
  think
• 19:41
  about
• 19:41
  today.
• 19:41
  And
• 19:42
  you
• 19:42
  probably
• 19:42
  won't
• 19:43
  even
• 19:43
  remember
• 19:43
  saying
• 19:43
  this,
• 19:43
  but
• 19:43
  I
• 19:44
  remember
• 19:44
  it
• 19:44
  really
• 19:44
  clear
• 19:44
  and
• 19:45
  I
• 19:45
  still
• 19:45
  talk
• 19:45
  to
• 19:45
  clients
• 19:45
  about
• 19:46
  it.
• 19:46
  You
• 19:46
  said
• 19:47
  that
• 19:47
  when
• 19:47
  you
• 19:47
  booked
• 19:47
  your
• 19:47
  year,
• 19:48
  you
• 19:48
  never
• 19:48
  wanted
• 19:48
  to
• 19:49
  be
• 19:49
  fully
• 19:49
  booked.
• 19:50
  You
• 19:50
  always
• 19:50
  liked
• 19:50
  to
• 19:51
  keep
• 19:51
  a
• 19:51
  little
• 19:52
  bit
• 19:52
  of
• 19:52
  space
• 19:53
  for
• 19:53
  something
• 19:53
  epic
• 19:54
  and
• 19:54
  unexpected
• 19:55
  to
• 19:55
  come
• 19:55
  in.
• 19:56
  And
• 19:56
  I
• 19:56
  still
• 19:57
  think
• 19:57
  about
• 19:57
  that
• 19:58
  now
• 19:58
  because
• 19:59
  I
• 19:59
  thought
• 19:59
  the
• 19:59
  confidence
• 20:00
  that
• 20:00
  it
• 20:00
  took
• 20:00
  to
• 20:01
  say
• 20:01
  that,
• 20:01
  number
• 20:02
  one
• 20:02
  is
• 20:02
  a
• 20:03
  lot
• 20:03
  to
• 20:03
  say.
• 20:03
  Yeah,
• 20:03
  I'm
• 20:03
  not
• 20:03
  going
• 20:04
  to
• 20:04
  book
• 20:04
  up
• 20:04
  all
• 20:04
  my
• 20:05
  dates
• 20:05
  because
• 20:05
  something
• 20:05
  unexpected
• 20:06
  and
• 20:06
  epic
• 20:06
  might
• 20:07
  come
• 20:07
  in.
• 20:07
  But
• 20:07
  also
• 20:08
  the
• 20:08
  fact
• 20:08
  that
• 20:09
  actually
• 20:09
  by
• 20:09
  leaving
• 20:10
  space
• 20:10
  you
• 20:10
  did
• 20:10
  end
• 20:10
  up
• 20:11
  getting
• 20:11
  to
• 20:11
  do
• 20:12
  some
• 20:12
  pretty
• 20:13
  cool
• 20:13
  things.
• 20:13
  So
• 20:13
  just,
• 20:14
  I
• 20:14
  mean,
• 20:14
  I
• 20:15
  may
• 20:15
  be
• 20:15
  remembering
• 20:15
  it
• 20:15
  wrong,
• 20:16
  it
• 20:16
  was
• 20:16
  a
• 20:16
  long
• 20:16
  time
• 20:16
  ago,
• 20:16
  but
• 20:16
  just
• 20:17
  talk
• 20:17
  to
• 20:17
  me
• 20:17
  around
• 20:17
  that
• 20:17
  because
• 20:18
  it
• 20:18
  has
• 20:18
  stayed
• 20:18
  in
• 20:18
  my
• 20:18
  mind.
• 20:19
  Yeah,
• 20:19
  I
• 20:19
  mean
• 20:19
  I'm
• 20:19
  a
• 20:20
  firm
• 20:20
  believer
• 20:21
  in,
• 20:23
  you
• 20:23
  know,
• 20:24
  you
• 20:24
  can
• 20:24
  only
• 20:24
  shoot
• 20:25
  what
• 20:25
  you
• 20:25
  then
• 20:26
  show.
• 20:26
  So
• 20:27
  if
• 20:27
  you
• 20:27
  fill
• 20:27
  your
• 20:27
  diary
• 20:28
  with
• 20:29
  weddings
• 20:30
  that
• 20:30
  don't
• 20:30
  excite
• 20:31
  you,
• 20:31
  venues
• 20:32
  maybe
• 20:32
  that
• 20:32
  don't
• 20:33
  excite
• 20:33
  you,
• 20:33
  then
• 20:34
  that's
• 20:34
  all
• 20:35
  you're
• 20:35
  ever
• 20:35
  going
• 20:35
  to
• 20:35
  book.
• 20:36
  So
• 20:36
  if
• 20:36
  you
• 20:36
  have
• 20:36
  a
• 20:37
  dream,
• 20:37
  whether
• 20:37
  it's
• 20:38
  a
• 20:38
  style
• 20:38
  of
• 20:38
  wedding
• 20:39
  or
• 20:39
  whether
• 20:39
  it's
• 20:41
  working
• 20:41
  with
• 20:41
  a
• 20:41
  certain
• 20:42
  client,
• 20:42
  you
• 20:42
  need
• 20:43
  to
• 20:43
  go
• 20:43
  out
• 20:43
  and
• 20:43
  get
• 20:43
  those
• 20:43
  clients.
• 20:44
  Right.
• 20:44
  But
• 20:44
  the
• 20:45
  transition,
• 20:45
  a
• 20:46
  lot
• 20:46
  of
• 20:46
  the
• 20:46
  time
• 20:47
  between
• 20:48
  what
• 20:48
  you're
• 20:48
  currently
• 20:49
  doing
• 20:49
  and
• 20:49
  getting
• 20:50
  out
• 20:50
  what
• 20:51
  it
• 20:51
  is
• 20:51
  that
• 20:51
  you
• 20:51
  want
• 20:51
  to
• 20:52
  do
• 20:52
  sometimes
• 20:52
  that's
• 20:53
  tricky.
• 20:53
  Right.
• 20:54
  So
• 20:54
  if
• 20:54
  you
• 20:54
  completely
• 20:55
  book
• 20:55
  up
• 20:56
  your
• 20:56
  diary
• 20:57
  with
• 20:57
  just
• 20:57
  every
• 20:58
  inquiry
• 20:59
  you
• 20:59
  get,
• 20:59
  every
• 20:59
  couple
• 21:00
  that
• 21:00
  wants
• 21:00
  to
• 21:00
  book
• 21:01
  you,
• 21:01
  you're
• 21:02
  not
• 21:02
  going
• 21:02
  to
• 21:02
  leave
• 21:02
  any
• 21:03
  room
• 21:03
  for
• 21:04
  movement,
• 21:05
  creativity.
• 21:06
  So
• 21:07
  we've
• 21:07
  always
• 21:08
  been
• 21:08
  quite
• 21:09
  keen
• 21:09
  on,
• 21:10
  well,
• 21:11
  is
• 21:12
  that,
• 21:12
  you
• 21:12
  know,
• 21:12
  an
• 21:12
  inquiry
• 21:13
  comes
• 21:13
  in,
• 21:14
  great,
• 21:14
  is
• 21:15
  that
• 21:15
  where
• 21:15
  we
• 21:15
  want
• 21:15
  to
• 21:16
  go?
• 21:16
  Is
• 21:16
  that
• 21:16
  going
• 21:17
  to
• 21:17
  do
• 21:17
  anything
• 21:17
  for
• 21:18
  us?
• 21:18
  Do
• 21:18
  I
• 21:19
  want
• 21:19
  to
• 21:19
  shoot
• 21:19
  that
• 21:20
  venue?
• 21:20
  How
• 21:20
  was
• 21:20
  that
• 21:21
  experience
• 21:21
  last
• 21:22
  time?
• 21:22
  And
• 21:22
  we're
• 21:23
  constantly
• 21:23
  asking
• 21:24
  questions
• 21:24
  of
• 21:25
  how
• 21:25
  we
• 21:25
  want
• 21:25
  to
• 21:26
  fill
• 21:26
  our
• 21:26
  diary.
• 21:27
  Now,
• 21:27
  now,
• 21:27
  don't
• 21:28
  mistake
• 21:28
  this
• 21:29
  for
• 21:29
  arrogance.
• 21:30
  You
• 21:30
  know,
• 21:31
  it's
• 21:31
  more
• 21:31
  a
• 21:32
  case
• 21:32
  of,
• 21:32
  well,
• 21:32
  if
• 21:32
  I'm
• 21:33
  not
• 21:33
  going
• 21:33
  to
• 21:33
  necessarily
• 21:34
  enjoy
• 21:34
  that
• 21:35
  wedding,
• 21:35
  am
• 21:36
  I
• 21:36
  going
• 21:36
  to
• 21:36
  then
• 21:37
  take
• 21:37
  it
• 21:37
  anyway?
• 21:38
  Which
• 21:38
  a
• 21:38
  isn't
• 21:39
  fair
• 21:39
  on
• 21:39
  the
• 21:40
  couple
• 21:40
  because
• 21:40
  they
• 21:40
  deserve
• 21:41
  someone
• 21:41
  who
• 21:41
  is
• 21:41
  really
• 21:42
  going
• 21:42
  to
• 21:42
  be
• 21:42
  all
• 21:42
  in.
• 21:43
  But
• 21:43
  also,
• 21:44
  how
• 21:44
  am
• 21:45
  I
• 21:45
  going
• 21:45
  to
• 21:45
  feel
• 21:45
  when
• 21:46
  that
• 21:46
  inquiry
• 21:47
  comes
• 21:47
  in
• 21:47
  from
• 21:47
  that
• 21:48
  epic
• 21:48
  destination
• 21:49
  or
• 21:49
  that,
• 21:50
  that
• 21:50
  venue
• 21:50
  we've
• 21:51
  wanted
• 21:51
  to
• 21:51
  shoot
• 21:51
  up
• 21:52
  for
• 21:52
  so
• 21:52
  long?
• 21:52
  And
• 21:52
  I
• 21:53
  know
• 21:53
  I've
• 21:53
  got
• 21:53
  that
• 21:53
  in
• 21:53
  the
• 21:54
  diary,
• 21:54
  which
• 21:54
  I
• 21:54
  possibly
• 21:55
  be
• 21:56
  accepted
• 21:56
  begrudgingly.
• 21:57
  So
• 21:57
  I
• 21:57
  think
• 21:58
  it's
• 21:58
  about
• 21:58
  being
• 21:58
  true
• 21:59
  to
• 21:59
  what
• 21:59
  you
• 21:59
  want
• 22:00
  to
• 22:00
  do,
• 22:00
  where
• 22:00
  your
• 22:00
  business
• 22:01
  is
• 22:01
  going
• 22:01
  to
• 22:01
  go
• 22:02
  and
• 22:02
  have
• 22:03
  courage,
• 22:04
  have
• 22:05
  the
• 22:05
  courage
• 22:05
  to
• 22:06
  leave
• 22:06
  space
• 22:06
  for
• 22:07
  growth,
• 22:07
  have
• 22:08
  courage
• 22:09
  to
• 22:10
  say
• 22:10
  no.
• 22:11
  And
• 22:11
  I
• 22:11
  know
• 22:11
  this
• 22:11
  is
• 22:12
  something
• 22:12
  that
• 22:12
  comes
• 22:12
  up
• 22:13
  quite
• 22:13
  a
• 22:13
  lot
• 22:13
  and
• 22:13
  a
• 22:14
  lot
• 22:14
  of
• 22:14
  people
• 22:14
  talk
• 22:14
  about
• 22:15
  it.
• 22:15
  You
• 22:15
  know,
• 22:15
  I,
• 22:16
  I
• 22:17
  Spoke
• 22:17
  in
• 22:17
  Creation
• 22:18
  2018
• 22:19
  at
• 22:19
  Photographs
• 22:19
  Conference
• 22:20
  and
• 22:20
  I
• 22:20
  still
• 22:21
  have
• 22:21
  people
• 22:22
  quote
• 22:22
  back
• 22:22
  to
• 22:23
  me.
• 22:23
  The
• 22:23
  fact
• 22:23
  that
• 22:23
  I
• 22:24
  on
• 22:24
  that
• 22:24
  stage
• 22:25
  said,
• 22:26
  if
• 22:26
  you
• 22:26
  never
• 22:27
  say
• 22:27
  no,
• 22:28
  what
• 22:28
  is
• 22:28
  your
• 22:28
  yes
• 22:29
  really
• 22:29
  worth?
• 22:30
  You
• 22:30
  know,
• 22:30
  if
• 22:30
  you
• 22:31
  take
• 22:31
  everything
• 22:32
  offered
• 22:32
  to
• 22:33
  you,
• 22:33
  you,
• 22:34
  you
• 22:34
  know,
• 22:34
  what
• 22:35
  does
• 22:35
  getting
• 22:35
  you
• 22:36
  really
• 22:36
  mean?
• 22:37
  We
• 22:37
  have
• 22:37
  always
• 22:38
  said
• 22:38
  we
• 22:38
  would
• 22:38
  rather
• 22:39
  someone
• 22:40
  say,
• 22:40
  oh,
• 22:41
  you
• 22:41
  know,
• 22:42
  I
• 22:42
  wanted
• 22:42
  Lena
• 22:43
  and
• 22:43
  Tom
• 22:43
  but
• 22:43
  I
• 22:43
  couldn't
• 22:43
  have
• 22:43
  them
• 22:44
  or
• 22:44
  I
• 22:45
  couldn't
• 22:45
  afford
• 22:45
  them
• 22:46
  or
• 22:46
  I,
• 22:46
  they
• 22:47
  wouldn't,
• 22:47
  you
• 22:47
  know,
• 22:48
  in
• 22:48
  a
• 22:48
  way
• 22:48
  that
• 22:49
  is
• 22:49
  still
• 22:49
  pr.
• 22:50
  And
• 22:50
  like
• 22:50
  I
• 22:50
  said,
• 22:51
  don't,
• 22:51
  don't
• 22:51
  misread
• 22:53
  me
• 22:53
  for
• 22:53
  arrogance.
• 22:54
  I
• 22:54
  just
• 22:54
  feel
• 22:55
  that
• 22:55
  every
• 22:55
  couple
• 22:56
  deserves
• 22:57
  all
• 22:58
  in
• 22:58
  suppliers
• 22:59
  and
• 22:59
  if
• 22:59
  you
• 23:00
  are
• 23:00
  not
• 23:00
  all
• 23:01
  in
• 23:01
  on
• 23:01
  their
• 23:02
  vision
• 23:02
  for
• 23:03
  their
• 23:03
  wedding,
• 23:03
  it's
• 23:04
  also
• 23:04
  the
• 23:04
  best
• 23:05
  thing
• 23:05
  for
• 23:05
  them
• 23:05
  that
• 23:05
  you
• 23:06
  let
• 23:06
  them
• 23:06
  go
• 23:06
  or
• 23:07
  you
• 23:07
  pass
• 23:07
  them
• 23:07
  on
• 23:07
  to
• 23:08
  a
• 23:09
  fellow
• 23:10
  supplier
• 23:10
  who,
• 23:10
  you
• 23:11
  know,
• 23:12
  really
• 23:12
  wants
• 23:12
  to
• 23:12
  shoot
• 23:13
  that
• 23:13
  venue
• 23:13
  or
• 23:14
  go
• 23:14
  to
• 23:14
  that
• 23:15
  destination
• 23:15
  or
• 23:16
  loves
• 23:16
  that
• 23:16
  style.
• 23:17
  So
• 23:17
  I
• 23:17
  think
• 23:18
  again,
• 23:18
  it
• 23:18
  all
• 23:18
  comes
• 23:18
  down
• 23:19
  to
• 23:19
  color,
• 23:19
  courage,
• 23:20
  courage
• 23:20
  to
• 23:20
  say,
• 23:20
  I'm
• 23:20
  not
• 23:21
  sorry,
• 23:21
  that
• 23:21
  one
• 23:22
  isn't
• 23:22
  for
• 23:22
  me.
• 23:22
  Or,
• 23:24
  you
• 23:24
  know,
• 23:25
  actually
• 23:25
  we're
• 23:26
  gonna
• 23:26
  say
• 23:27
  we're
• 23:27
  not
• 23:27
  available
• 23:28
  when
• 23:28
  actually
• 23:28
  we
• 23:28
  are
• 23:29
  because
• 23:29
  I
• 23:29
  just
• 23:30
  don't
• 23:30
  necessarily
• 23:30
  want
• 23:31
  to
• 23:31
  Fill
• 23:31
  the
• 23:31
  diary
• 23:32
  with
• 23:32
  that.
• 23:33
  With
• 23:33
  that
• 23:33
  wedding.
• 23:35
  It's
• 23:35
  a
• 23:35
  huge
• 23:35
  privilege,
• 23:36
  what
• 23:36
  we
• 23:36
  do,
• 23:36
  you
• 23:37
  know,
• 23:37
  if
• 23:37
  we
• 23:37
  can't
• 23:37
  give
• 23:38
  a
• 23:38
  hundred
• 23:38
  percent
• 23:39
  and
• 23:39
  be
• 23:39
  all
• 23:39
  in
• 23:40
  and
• 23:40
  be
• 23:40
  as
• 23:40
  excited
• 23:41
  for
• 23:42
  our
• 23:42
  couples
• 23:42
  and
• 23:43
  their
• 23:43
  day,
• 23:44
  we
• 23:44
  don't
• 23:44
  deserve
• 23:45
  to
• 23:45
  be
• 23:45
  there.
• 23:45
  That's
• 23:46
  always
• 23:46
  how
• 23:46
  I
• 23:46
  felt
• 23:47
  about
• 23:47
  it.
• 23:47
  It.
• 23:48
  So
• 23:48
  I
• 23:48
  would
• 23:48
  much
• 23:49
  rather
• 23:49
  be
• 23:49
  like,
• 23:50
  this
• 23:50
  one
• 23:50
  isn't
• 23:51
  for
• 23:51
  us,
• 23:51
  so.
• 23:52
  And
• 23:52
  move
• 23:53
  on.
• 23:53
  But
• 23:53
  it
• 23:53
  takes
• 23:54
  courage,
• 23:55
  and
• 23:55
  I.
• 23:56
  I
• 23:56
  always
• 23:56
  understand
• 23:57
  that.
• 23:57
  And
• 23:57
  when
• 23:58
  I
• 23:58
  coach
• 23:58
  kind
• 23:59
  of
• 23:59
  maybe
• 23:59
  people
• 23:59
  that
• 23:59
  haven't
• 24:00
  been
• 24:00
  in
• 24:00
  the
• 24:00
  business
• 24:00
  quite
• 24:01
  so
• 24:01
  long,
• 24:02
  that's.
• 24:02
  I
• 24:03
  think
• 24:03
  that's
• 24:03
  the
• 24:03
  stickler.
• 24:04
  The
• 24:04
  courage.
• 24:04
  The
• 24:05
  courage,
• 24:05
  yeah.
• 24:06
  Courage,
• 24:06
  yeah.
• 24:07
  Again,
• 24:07
  bit
• 24:07
  like
• 24:07
  mindset,
• 24:08
  shifting.
• 24:08
  It's.
• 24:09
  It's
• 24:09
  huge.
• 24:10
  And
• 24:10
  even
• 24:10
  when
• 24:11
  you're
• 24:11
  talking,
• 24:11
  it
• 24:11
  doesn't
• 24:11
  come
• 24:12
  across
• 24:12
  as
• 24:12
  arrogance
• 24:13
  to
• 24:13
  me
• 24:13
  in
• 24:13
  any
• 24:14
  way,
• 24:14
  shape,
• 24:14
  or
• 24:14
  form.
• 24:14
  That's
• 24:15
  why
• 24:15
  it
• 24:15
  stayed
• 24:15
  with
• 24:15
  me
• 24:15
  all
• 24:16
  of
• 24:16
  these
• 24:16
  years.
• 24:17
  And
• 24:17
  actually,
• 24:17
  what
• 24:17
  it
• 24:18
  does
• 24:18
  show
• 24:18
  me
• 24:18
  is
• 24:18
  that
• 24:19
  you
• 24:19
  care
• 24:19
  about
• 24:20
  the
• 24:20
  clients
• 24:20
  you
• 24:20
  work
• 24:20
  with
• 24:21
  and
• 24:21
  you
• 24:21
  care
• 24:22
  about
• 24:22
  not
• 24:23
  being
• 24:23
  like
• 24:23
  the
• 24:23
  guy
• 24:24
  you
• 24:24
  met
• 24:24
  at
• 24:24
  that
• 24:24
  wedding
• 24:24
  fair
• 24:25
  who
• 24:25
  was
• 24:25
  tutting
• 24:25
  and
• 24:25
  saying
• 24:26
  you
• 24:26
  wanted
• 24:26
  to
• 24:26
  be
• 24:26
  out
• 24:26
  of
• 24:26
  there.
• 24:27
  I've
• 24:27
  learned
• 24:28
  that
• 24:28
  for
• 24:28
  myself.
• 24:28
  The
• 24:29
  moment
• 24:29
  you
• 24:29
  start
• 24:29
  begrudging
• 24:30
  something
• 24:30
  or
• 24:30
  disliking
• 24:31
  something
• 24:31
  or
• 24:32
  thinking,
• 24:32
  oh,
• 24:32
  I've
• 24:32
  got
• 24:33
  to
• 24:33
  go
• 24:33
  on
• 24:33
  a
• 24:33
  call
• 24:33
  with
• 24:33
  them,
• 24:33
  or,
• 24:34
  oh,
• 24:34
  I've
• 24:34
  got
• 24:34
  to
• 24:34
  work
• 24:34
  with
• 24:34
  them,
• 24:35
  then
• 24:35
  that's
• 24:35
  the
• 24:35
  time
• 24:36
  to
• 24:36
  cut
• 24:36
  it
• 24:36
  out.
• 24:36
  Because
• 24:36
  it's
• 24:37
  not
• 24:37
  fair
• 24:37
  on
• 24:38
  yourself
• 24:38
  and
• 24:38
  your
• 24:39
  time,
• 24:39
  which
• 24:39
  is
• 24:39
  precious,
• 24:39
  but
• 24:40
  it's
• 24:40
  also
• 24:40
  absolutely
• 24:41
  not
• 24:41
  fair
• 24:42
  on
• 24:42
  them
• 24:42
  and
• 24:43
  not
• 24:43
  fair
• 24:43
  on
• 24:43
  the
• 24:44
  opportunity
• 24:44
  that
• 24:44
  could
• 24:44
  come
• 24:45
  down.
• 24:45
  Down
• 24:45
  the
• 24:45
  line,
• 24:45
  which
• 24:46
  you
• 24:46
  would
• 24:46
  be
• 24:46
  a
• 24:46
  better
• 24:46
  fit
• 24:47
  for
• 24:47
  and
• 24:47
  you
• 24:47
  can
• 24:48
  serve.
• 24:49
  What
• 24:49
  do
• 24:49
  you
• 24:49
  say
• 24:49
  to
• 24:50
  people,
• 24:50
  though,
• 24:50
  who
• 24:50
  are
• 24:50
  feeling
• 24:51
  desperate?
• 24:52
  Because
• 24:52
  I
• 24:52
  see
• 24:52
  this,
• 24:52
  where
• 24:52
  people
• 24:53
  get
• 24:53
  into
• 24:53
  this
• 24:53
  desperate
• 24:54
  headspace.
• 24:54
  They
• 24:54
  just
• 24:54
  want
• 24:55
  anything.
• 24:55
  They
• 24:55
  haven't
• 24:56
  got
• 24:56
  much
• 24:56
  coming
• 24:56
  in.
• 24:57
  They've
• 24:57
  kind
• 24:57
  of
• 24:57
  got
• 24:57
  into
• 24:58
  this
• 24:58
  downward
• 24:59
  desperation
• 25:00
  spiral
• 25:00
  where
• 25:00
  they
• 25:00
  feel
• 25:01
  like
• 25:01
  they
• 25:01
  just
• 25:02
  have
• 25:02
  to
• 25:02
  take
• 25:02
  everything
• 25:03
  they
• 25:03
  can
• 25:03
  get.
• 25:03
  Any
• 25:04
  thoughts
• 25:04
  there?
• 25:04
  Yeah,
• 25:05
  I
• 25:05
  do
• 25:05
  see
• 25:05
  that.
• 25:06
  And,
• 25:07
  you
• 25:07
  know,
• 25:07
  we
• 25:08
  all
• 25:08
  have
• 25:08
  bills
• 25:08
  to
• 25:08
  pay,
• 25:09
  right?
• 25:09
  So
• 25:09
  you
• 25:10
  should
• 25:10
  never
• 25:10
  feel
• 25:10
  guilty
• 25:12
  for
• 25:12
  feeling
• 25:13
  that
• 25:13
  desperation.
• 25:14
  But
• 25:14
  I
• 25:14
  also
• 25:15
  think
• 25:15
  we.
• 25:15
  We
• 25:16
  have
• 25:16
  a
• 25:16
  duty
• 25:17
  to
• 25:17
  the
• 25:18
  couple.
• 25:18
  You
• 25:19
  know,
• 25:19
  there
• 25:19
  are
• 25:20
  thousands
• 25:20
  and
• 25:20
  thousands
• 25:21
  of
• 25:21
  people
• 25:22
  out
• 25:22
  there
• 25:22
  shooting
• 25:23
  weddings,
• 25:24
  filming
• 25:24
  them,
• 25:24
  doing
• 25:25
  the
• 25:25
  florals.
• 25:26
  Okay.
• 25:26
  A
• 25:26
  couple
• 25:27
  deserves
• 25:28
  people
• 25:28
  with
• 25:28
  passion.
• 25:29
  So
• 25:30
  what
• 25:30
  I
• 25:30
  say
• 25:30
  to
• 25:30
  people
• 25:30
  is,
• 25:31
  if.
• 25:31
  If
• 25:31
  you're
• 25:32
  not
• 25:32
  getting
• 25:33
  the
• 25:33
  weddings
• 25:34
  you
• 25:34
  want,
• 25:35
  where's
• 25:35
  your
• 25:35
  other
• 25:36
  income?
• 25:36
  Streak
• 25:36
  dreams?
• 25:37
  I
• 25:37
  would
• 25:37
  much
• 25:37
  rather
• 25:38
  see
• 25:38
  people
• 25:39
  work
• 25:40
  on
• 25:40
  their
• 25:40
  business
• 25:41
  in
• 25:41
  terms
• 25:41
  of
• 25:42
  what
• 25:42
  they
• 25:42
  want
• 25:43
  to
• 25:43
  do
• 25:43
  with
• 25:43
  it
• 25:43
  and
• 25:44
  be
• 25:44
  dedicated
• 25:45
  to
• 25:45
  it,
• 25:45
  but
• 25:46
  not
• 25:46
  put
• 25:46
  all
• 25:46
  their
• 25:47
  eggs
• 25:47
  in
• 25:47
  one
• 25:47
  basket.
• 25:48
  If
• 25:48
  you
• 25:48
  are
• 25:49
  so
• 25:49
  desperate
• 25:50
  you
• 25:50
  are
• 25:50
  having
• 25:50
  to
• 25:50
  take
• 25:51
  any
• 25:51
  wedding
• 25:52
  that
• 25:52
  comes
• 25:52
  your
• 25:53
  way.
• 25:54
  Try
• 25:54
  not
• 25:54
  to
• 25:54
  think
• 25:55
  about,
• 25:55
  you
• 25:56
  know,
• 25:56
  I
• 25:56
  must
• 25:56
  earn
• 25:57
  everything
• 25:57
  I
• 25:57
  can
• 25:58
  from
• 25:58
  my
• 25:58
  wedding.
• 25:59
  There
• 25:59
  is
• 25:59
  no
• 25:59
  shame
• 26:00
  in
• 26:00
  going
• 26:01
  off
• 26:01
  and
• 26:01
  getting
• 26:01
  a
• 26:01
  part
• 26:02
  time
• 26:02
  job
• 26:02
  in
• 26:03
  a
• 26:03
  quiet
• 26:03
  period.
• 26:04
  You
• 26:04
  know,
• 26:05
  coming
• 26:05
  back
• 26:06
  to
• 26:06
  the
• 26:06
  theater
• 26:06
  industry,
• 26:07
  you
• 26:07
  know,
• 26:07
  you
• 26:07
  go
• 26:08
  for
• 26:08
  a
• 26:08
  meal
• 26:09
  in
• 26:09
  London
• 26:09
  and
• 26:10
  you
• 26:10
  will
• 26:10
  be
• 26:10
  undoubtedly
• 26:11
  served
• 26:12
  by
• 26:12
  an
• 26:12
  actor
• 26:13
  in
• 26:13
  between
• 26:13
  jobs,
• 26:14
  there's
• 26:14
  no
• 26:14
  shame
• 26:15
  there.
• 26:15
  In
• 26:15
  the
• 26:16
  acting
• 26:16
  industry
• 26:17
  everyone
• 26:17
  accepts
• 26:18
  that
• 26:19
  if
• 26:19
  you're
• 26:20
  in
• 26:20
  between
• 26:20
  jobs,
• 26:20
  you
• 26:21
  go
• 26:21
  and
• 26:21
  get
• 26:21
  a
• 26:21
  job
• 26:21
  somewhere
• 26:22
  else
• 26:22
  so
• 26:22
  you
• 26:22
  can
• 26:23
  go
• 26:23
  and
• 26:23
  pay
• 26:23
  your
• 26:23
  rent
• 26:24
  and
• 26:24
  you
• 26:24
  can
• 26:24
  then
• 26:24
  be
• 26:25
  flexible
• 26:25
  to
• 26:25
  auditions.
• 26:26
  So
• 26:26
  why
• 26:27
  can
• 26:27
  we
• 26:27
  not
• 26:27
  do
• 26:27
  that
• 26:28
  here
• 26:29
  as
• 26:29
  entrepreneurs
• 26:30
  in
• 26:30
  the
• 26:30
  wedding
• 26:31
  industry,
• 26:31
  if
• 26:32
  you
• 26:32
  can't
• 26:32
  give
• 26:33
  yourself
• 26:33
  a
• 26:34
  hundred
• 26:34
  percent
• 26:34
  to
• 26:35
  the
• 26:35
  wedd
• 26:36
  that
• 26:36
  are
• 26:36
  coming
• 26:36
  your
• 26:36
  way
• 26:37
  because
• 26:37
  you
• 26:38
  don't
• 26:38
  love
• 26:38
  them,
• 26:39
  maybe
• 26:40
  think
• 26:40
  about
• 26:40
  what
• 26:40
  else
• 26:41
  can
• 26:41
  come
• 26:41
  in
• 26:42
  terms
• 26:42
  of
• 26:43
  an
• 26:43
  income
• 26:44
  rather
• 26:44
  than
• 26:45
  I
• 26:45
  have
• 26:46
  to
• 26:46
  take
• 26:46
  everything
• 26:47
  I'm
• 26:47
  given.
• 26:47
  Because
• 26:48
  of
• 26:48
  course
• 26:48
  if
• 26:48
  those
• 26:49
  weddings
• 26:49
  aren't
• 26:50
  reflecting
• 26:50
  the
• 26:50
  kind
• 26:51
  of
• 26:51
  weddings
• 26:51
  you
• 26:52
  want,
• 26:52
  you're
• 26:53
  just
• 26:53
  going
• 26:53
  to
• 26:53
  fill
• 26:54
  your
• 26:54
  portfolio
• 26:55
  with
• 26:55
  more
• 26:56
  of
• 26:56
  what
• 26:56
  you
• 26:56
  don't
• 26:56
  want
• 26:57
  and
• 26:57
  you're
• 26:58
  going
• 26:58
  to
• 26:58
  end
• 26:58
  up
• 26:58
  in
• 26:59
  this
• 26:59
  spiral
• 27:00
  of
• 27:00
  being
• 27:00
  trapped,
• 27:01
  not
• 27:01
  doing
• 27:02
  the
• 27:02
  things
• 27:02
  that
• 27:03
  you
• 27:03
  want
• 27:03
  that
• 27:03
  your
• 27:04
  creative
• 27:04
  soul
• 27:05
  wants
• 27:05
  you
• 27:05
  to
• 27:05
  do
• 27:06
  do.
• 27:06
  So
• 27:06
  I
• 27:06
  always
• 27:07
  say
• 27:07
  to
• 27:07
  people,
• 27:08
  try
• 27:08
  not
• 27:08
  to
• 27:08
  put
• 27:09
  all
• 27:09
  your
• 27:09
  eggs
• 27:09
  in
• 27:10
  the
• 27:10
  wedding
• 27:10
  basket.
• 27:11
  Let's
• 27:11
  just
• 27:11
  step
• 27:12
  back
• 27:12
  and
• 27:12
  think,
• 27:13
  okay,
• 27:13
  weddings
• 27:14
  right
• 27:14
  now
• 27:15
  are
• 27:15
  not
• 27:15
  bringing
• 27:15
  you
• 27:16
  what
• 27:16
  they
• 27:16
  want
• 27:16
  financially.
• 27:17
  So
• 27:18
  let's
• 27:18
  do
• 27:18
  twofold,
• 27:19
  let's
• 27:19
  work
• 27:20
  on
• 27:20
  your
• 27:21
  business,
• 27:22
  why
• 27:22
  it's
• 27:23
  not
• 27:23
  bringing
• 27:23
  what
• 27:24
  you
• 27:24
  want,
• 27:24
  how
• 27:24
  we
• 27:25
  can,
• 27:25
  you
• 27:25
  know,
• 27:25
  maybe
• 27:26
  it's,
• 27:26
  you
• 27:26
  need
• 27:27
  to
• 27:27
  do
• 27:27
  some
• 27:27
  shoots,
• 27:28
  go
• 27:29
  out
• 27:29
  and
• 27:29
  do
• 27:29
  some
• 27:29
  shoots
• 27:30
  in
• 27:30
  a
• 27:30
  different
• 27:30
  way
• 27:30
  so
• 27:31
  you
• 27:31
  have
• 27:31
  a
• 27:31
  different
• 27:32
  portfolio.
• 27:33
  Maybe
• 27:33
  you
• 27:33
  need
• 27:33
  to
• 27:34
  work
• 27:34
  with
• 27:34
  some
• 27:35
  other
• 27:35
  professionals,
• 27:36
  get
• 27:36
  some
• 27:36
  more.
• 27:38
  So
• 27:38
  that's
• 27:38
  one
• 27:38
  side
• 27:39
  of
• 27:39
  it.
• 27:39
  Let's
• 27:39
  work
• 27:40
  on
• 27:40
  why
• 27:41
  you're
• 27:41
  not
• 27:41
  getting
• 27:41
  what
• 27:42
  you
• 27:42
  want
• 27:42
  to
• 27:42
  get.
• 27:43
  And
• 27:43
  then
• 27:43
  on
• 27:43
  the
• 27:43
  other
• 27:44
  side,
• 27:44
  where
• 27:44
  can
• 27:45
  you
• 27:45
  bring
• 27:45
  in
• 27:46
  non
• 27:46
  wedding
• 27:47
  money
• 27:48
  to
• 27:48
  pay
• 27:48
  your
• 27:49
  bills
• 27:49
  and
• 27:49
  take
• 27:50
  a
• 27:50
  step
• 27:50
  off,
• 27:50
  you
• 27:51
  know,
• 27:51
  not
• 27:51
  put
• 27:52
  so
• 27:52
  much
• 27:52
  pressure
• 27:52
  on
• 27:53
  your
• 27:53
  wedding
• 27:54
  business.
• 27:55
  Because
• 27:55
  let's
• 27:56
  face
• 27:56
  it,
• 27:56
  working
• 27:56
  in
• 27:57
  weddings
• 27:58
  should
• 27:58
  be
• 27:59
  a
• 27:59
  joyful
• 28:00
  experience.
• 28:00
  You
• 28:00
  know,
• 28:01
  we,
• 28:01
  we
• 28:01
  get
• 28:01
  to,
• 28:02
  we
• 28:02
  get
• 28:02
  to
• 28:03
  be
• 28:03
  with
• 28:03
  people
• 28:03
  in
• 28:04
  the
• 28:04
  these
• 28:04
  milestone
• 28:05
  life
• 28:05
  events.
• 28:07
  You
• 28:07
  know,
• 28:08
  it's
• 28:09
  incredible.
• 28:09
  You
• 28:09
  see
• 28:10
  the
• 28:10
  best
• 28:11
  of
• 28:11
  the
• 28:11
  human
• 28:11
  experience
• 28:12
  right
• 28:13
  in
• 28:13
  front
• 28:13
  of
• 28:13
  your
• 28:14
  eyes.
• 28:14
  So
• 28:15
  maybe
• 28:16
  it's
• 28:17
  about
• 28:17
  not
• 28:18
  then
• 28:19
  getting
• 28:19
  to
• 28:19
  the
• 28:19
  point
• 28:20
  where
• 28:20
  you're
• 28:20
  in
• 28:20
  desperation
• 28:21
  because
• 28:21
  your
• 28:22
  business
• 28:22
  is
• 28:22
  not
• 28:22
  bringing
• 28:23
  you
• 28:23
  what
• 28:23
  you
• 28:23
  want
• 28:23
  it
• 28:23
  to
• 28:24
  take
• 28:25
  pressure
• 28:25
  off
• 28:26
  that
• 28:26
  business
• 28:27
  by
• 28:27
  bringing
• 28:28
  in
• 28:28
  an
• 28:28
  income
• 28:28
  somewhere
• 28:29
  else,
• 28:29
  giving
• 28:30
  you
• 28:30
  a
• 28:30
  bit
• 28:30
  of
• 28:30
  breathing
• 28:31
  space
• 28:31
  to
• 28:31
  Work
• 28:31
  on
• 28:32
  what
• 28:32
  it
• 28:32
  is
• 28:32
  you
• 28:32
  want
• 28:33
  to
• 28:33
  bring
• 28:33
  into
• 28:33
  your
• 28:33
  business.
• 28:34
  I
• 28:34
  think
• 28:34
  that's
• 28:35
  really
• 28:35
  powerful
• 28:35
  and
• 28:35
  I
• 28:35
  think
• 28:35
  there'll
• 28:36
  be
• 28:36
  people
• 28:36
  listening
• 28:37
  who
• 28:37
  that's
• 28:37
  really
• 28:38
  resonated
• 28:38
  with.
• 28:38
  And
• 28:38
  I
• 28:39
  think
• 28:39
  the
• 28:39
  shame
• 28:39
  piece
• 28:40
  as
• 28:40
  well
• 28:40
  is
• 28:41
  something
• 28:41
  really
• 28:41
  to
• 28:41
  just
• 28:42
  take
• 28:42
  a
• 28:42
  moment
• 28:43
  on
• 28:43
  because
• 28:43
  I
• 28:43
  do
• 28:43
  think
• 28:44
  people
• 28:44
  feel
• 28:44
  this
• 28:44
  sense
• 28:45
  of
• 28:45
  shame
• 28:45
  and
• 28:46
  actually
• 28:46
  it
• 28:46
  comes
• 28:46
  right
• 28:46
  back
• 28:47
  to
• 28:47
  what
• 28:47
  we
• 28:47
  were
• 28:47
  talking
• 28:47
  about,
• 28:47
  confidence
• 28:48
  and
• 28:48
  mindset.
• 28:49
  Because
• 28:49
  as
• 28:49
  you
• 28:49
  take
• 28:50
  that
• 28:50
  mindset
• 28:50
  shift
• 28:51
  and
• 28:51
  go,
• 28:51
  you
• 28:51
  know,
• 28:51
  the
• 28:51
  reason
• 28:52
  I
• 28:52
  work
• 28:52
  part
• 28:53
  time
• 28:53
  is
• 28:54
  because
• 28:54
  I
• 28:54
  only
• 28:54
  want
• 28:54
  to
• 28:54
  work
• 28:55
  with
• 28:55
  couples
• 28:55
  who
• 28:55
  are
• 28:56
  incredible
• 28:56
  and
• 28:56
  I'm
• 28:56
  taking
• 28:57
  less
• 28:57
  business.
• 28:57
  So
• 28:58
  there's
• 28:58
  no
• 28:58
  shame
• 28:58
  in
• 28:59
  the
• 28:59
  fact
• 28:59
  that
• 28:59
  you're
• 28:59
  working
• 28:59
  on
• 29:00
  another
• 29:00
  part
• 29:00
  time
• 29:00
  job.
• 29:01
  You're
• 29:01
  actually
• 29:01
  using
• 29:01
  that
• 29:01
  to
• 29:02
  your
• 29:02
  advantage.
• 29:02
  It's
• 29:03
  the
• 29:03
  same
• 29:03
  with
• 29:03
  my
• 29:03
  children,
• 29:04
  right.
• 29:04
  So
• 29:04
  I
• 29:05
  often
• 29:05
  say,
• 29:05
  you
• 29:05
  know,
• 29:05
  I
• 29:05
  only
• 29:06
  work
• 29:06
  school
• 29:06
  hours,
• 29:06
  hours
• 29:07
  and
• 29:07
  no,
• 29:07
  I
• 29:08
  can't
• 29:08
  take
• 29:08
  on
• 29:08
  that
• 29:08
  project
• 29:09
  outside
• 29:09
  of
• 29:09
  those
• 29:09
  hours
• 29:10
  because
• 29:10
  the
• 29:10
  time
• 29:10
  with
• 29:11
  my
• 29:11
  children
• 29:11
  is
• 29:12
  important
• 29:12
  to
• 29:12
  me.
• 29:12
  That's
• 29:13
  not
• 29:13
  something
• 29:13
  to
• 29:13
  be
• 29:13
  ashamed
• 29:13
  of
• 29:13
  or
• 29:14
  embarrassed
• 29:14
  of.
• 29:14
  That's
• 29:15
  something
• 29:15
  I've
• 29:15
  chosen
• 29:16
  in
• 29:16
  my
• 29:16
  business
• 29:16
  which
• 29:16
  frees
• 29:17
  me
• 29:17
  up
• 29:17
  and
• 29:17
  allows
• 29:18
  me
• 29:18
  to
• 29:18
  only
• 29:18
  work
• 29:18
  on
• 29:19
  projects
• 29:19
  I'm
• 29:20
  passionate
• 29:20
  about.
• 29:21
  Because
• 29:21
  if
• 29:21
  I've
• 29:22
  got
• 29:22
  to
• 29:22
  sacrifice
• 29:23
  that
• 29:23
  time
• 29:23
  with
• 29:23
  my
• 29:23
  kids,
• 29:23
  then
• 29:24
  I
• 29:24
  want
• 29:24
  to
• 29:25
  say
• 29:25
  no.
• 29:25
  And
• 29:26
  so
• 29:26
  again,
• 29:26
  I
• 29:26
  think
• 29:26
  taking
• 29:27
  that
• 29:27
  feeling
• 29:27
  of
• 29:28
  shame
• 29:28
  away
• 29:28
  and
• 29:28
  reframing
• 29:29
  it
• 29:29
  and
• 29:29
  realizing
• 29:30
  actually
• 29:30
  you're
• 29:31
  going
• 29:31
  to
• 29:31
  do
• 29:31
  a
• 29:31
  better
• 29:31
  job
• 29:32
  if
• 29:32
  you
• 29:32
  make
• 29:33
  some
• 29:33
  of
• 29:33
  these
• 29:33
  choices
• 29:34
  rather
• 29:34
  than
• 29:34
  feel
• 29:34
  like.
• 29:35
  You'Ve
• 29:35
  got
• 29:35
  to
• 29:35
  be
• 29:35
  embarrassed
• 29:36
  about
• 29:36
  it,
• 29:36
  it
• 29:37
  100%,
• 29:38
  100%.
• 29:38
  There's
• 29:39
  no,
• 29:39
  no
• 29:39
  shame,
• 29:40
  no
• 29:40
  embarrassment.
• 29:41
  You
• 29:41
  know,
• 29:41
  and,
• 29:42
  and
• 29:42
  often
• 29:43
  if
• 29:43
  we
• 29:43
  take
• 29:43
  a
• 29:44
  step
• 29:44
  back
• 29:44
  from
• 29:44
  our
• 29:44
  wedding
• 29:45
  businesses
• 29:46
  and
• 29:46
  not
• 29:46
  put
• 29:46
  so
• 29:47
  much
• 29:47
  pressure
• 29:48
  on
• 29:48
  them,
• 29:48
  we
• 29:49
  can
• 29:49
  get
• 29:49
  the
• 29:49
  joy
• 29:50
  back.
• 29:50
  So
• 29:50
  I
• 29:51
  think,
• 29:51
  because
• 29:51
  if
• 29:52
  you
• 29:52
  think
• 29:52
  about
• 29:52
  it,
• 29:52
  so
• 29:53
  many
• 29:53
  people
• 29:53
  enter
• 29:54
  this
• 29:54
  industry
• 29:55
  from
• 29:55
  either
• 29:56
  a
• 29:56
  hobby
• 29:57
  or
• 29:57
  a
• 29:58
  passion
• 29:59
  and
• 29:59
  then
• 29:59
  all
• 29:59
  of
• 29:59
  a
• 30:00
  sudden
• 30:00
  it
• 30:00
  becomes
• 30:01
  your
• 30:01
  income
• 30:02
  and
• 30:02
  then
• 30:02
  it
• 30:02
  gets
• 30:02
  real
• 30:03
  serious
• 30:04
  and
• 30:04
  we
• 30:04
  can
• 30:04
  lose
• 30:05
  the
• 30:05
  love
• 30:05
  of
• 30:05
  it.
• 30:06
  You
• 30:06
  know,
• 30:06
  I,
• 30:06
  you
• 30:07
  know,
• 30:07
  I've
• 30:07
  had
• 30:07
  peaks
• 30:08
  and
• 30:08
  troughs
• 30:09
  in,
• 30:10
  in
• 30:10
  the
• 30:10
  past
• 30:10
  with
• 30:10
  the
• 30:11
  photography
• 30:11
  where
• 30:12
  I've
• 30:12
  gone,
• 30:12
  you
• 30:12
  know
• 30:12
  what,
• 30:13
  I
• 30:13
  just
• 30:13
  don't
• 30:14
  want
• 30:14
  to
• 30:14
  take
• 30:14
  another
• 30:14
  picture
• 30:15
  for
• 30:15
  a
• 30:15
  few
• 30:15
  days
• 30:16
  or
• 30:16
  you
• 30:17
  know,
• 30:17
  I've
• 30:17
  lost
• 30:17
  the
• 30:18
  creativity
• 30:19
  and
• 30:19
  then
• 30:19
  I'll
• 30:20
  stop
• 30:20
  for
• 30:20
  a
• 30:20
  bit,
• 30:21
  you
• 30:21
  know,
• 30:21
  and
• 30:22
  then
• 30:22
  go
• 30:22
  out
• 30:22
  and
• 30:22
  do
• 30:23
  something
• 30:23
  like
• 30:23
  just
• 30:24
  take
• 30:24
  pictures
• 30:24
  on
• 30:25
  a
• 30:25
  day
• 30:25
  out
• 30:25
  or
• 30:25
  something
• 30:25
  and
• 30:26
  rekindle
• 30:27
  why
• 30:28
  I
• 30:28
  love
• 30:28
  photography,
• 30:29
  why
• 30:29
  I
• 30:30
  love
• 30:30
  human.
• 30:31
  Because
• 30:32
  my,
• 30:32
  my
• 30:33
  work
• 30:33
  is
• 30:33
  definitely
• 30:34
  rooted
• 30:34
  in
• 30:34
  my
• 30:34
  love
• 30:35
  for
• 30:35
  humans
• 30:35
  and
• 30:36
  the
• 30:36
  human
• 30:36
  things
• 30:37
  they
• 30:37
  do
• 30:37
  and
• 30:38
  this,
• 30:38
  the
• 30:38
  absolute
• 30:40
  range
• 30:40
  of
• 30:40
  emotion
• 30:42
  that
• 30:42
  we
• 30:43
  have.
• 30:43
  So
• 30:44
  going
• 30:44
  back
• 30:44
  And,
• 30:45
  And.
• 30:45
  Or
• 30:46
  people
• 30:46
  watching
• 30:47
  on
• 30:47
  a,
• 30:48
  I
• 30:48
  don't
• 30:48
  know,
• 30:48
  a
• 30:48
  windy
• 30:49
  coastal
• 30:50
  walk,
• 30:50
  you
• 30:50
  know,
• 30:51
  and
• 30:51
  then
• 30:51
  that
• 30:51
  brings
• 30:52
  me
• 30:52
  back
• 30:52
  to
• 30:52
  it.
• 30:53
  But
• 30:53
  I
• 30:53
  think
• 30:54
  when
• 30:54
  we
• 30:54
  make
• 30:55
  something
• 30:55
  a
• 30:55
  business,
• 30:56
  all
• 30:56
  of
• 30:56
  a
• 30:56
  sudden
• 30:56
  we
• 30:56
  put
• 30:57
  this
• 30:57
  huge
• 30:57
  pressure
• 30:58
  on
• 30:58
  it,
• 30:58
  if
• 30:58
  it
• 30:58
  is
• 30:58
  our
• 30:59
  only
• 30:59
  income.
• 31:00
  So
• 31:00
  step
• 31:00
  back,
• 31:01
  you
• 31:01
  know,
• 31:01
  and.
• 31:02
  And
• 31:02
  kind
• 31:02
  of
• 31:03
  have
• 31:03
  another
• 31:03
  look.
• 31:03
  Yeah,
• 31:04
  I
• 31:04
  love
• 31:04
  that.
• 31:04
  I
• 31:04
  think
• 31:04
  that's
• 31:05
  so,
• 31:05
  so
• 31:05
  helpful.
• 31:06
  Now,
• 31:06
  you've
• 31:06
  been
• 31:06
  in
• 31:07
  the
• 31:07
  industry
• 31:07
  a
• 31:07
  long
• 31:07
  time.
• 31:07
  I've
• 31:08
  been
• 31:08
  around
• 31:08
  the
• 31:08
  industry
• 31:08
  for
• 31:09
  a
• 31:09
  long
• 31:09
  time,
• 31:09
  and
• 31:10
  the
• 31:10
  industry
• 31:10
  has
• 31:10
  shifted
• 31:12
  over
• 31:12
  that
• 31:12
  time
• 31:13
  in
• 31:13
  all
• 31:13
  sorts
• 31:13
  of
• 31:14
  different
• 31:14
  ways.
• 31:14
  What
• 31:15
  are
• 31:15
  some
• 31:15
  of
• 31:15
  the
• 31:15
  things
• 31:15
  you've
• 31:16
  seen
• 31:16
  shifting
• 31:17
  over
• 31:17
  the
• 31:17
  last
• 31:18
  few
• 31:18
  years?
• 31:18
  I
• 31:19
  mean,
• 31:19
  even.
• 31:19
  I
• 31:19
  think
• 31:19
  back
• 31:20
  to
• 31:20
  when
• 31:20
  we
• 31:20
  first
• 31:20
  met
• 31:21
  and
• 31:21
  I
• 31:21
  was
• 31:21
  running
• 31:21
  a
• 31:21
  Facebook
• 31:22
  workshop,
• 31:22
  which
• 31:22
  would.
• 31:23
  No
• 31:23
  one
• 31:23
  would
• 31:24
  sign
• 31:24
  up
• 31:24
  to
• 31:24
  anymore.
• 31:25
  So
• 31:25
  what
• 31:25
  have
• 31:26
  you
• 31:26
  seen
• 31:26
  in
• 31:26
  terms
• 31:26
  of
• 31:27
  your
• 31:27
  business,
• 31:27
  in
• 31:27
  terms
• 31:27
  of
• 31:28
  the
• 31:28
  market,
• 31:28
  in
• 31:28
  terms
• 31:28
  of
• 31:29
  customers,
• 31:30
  where
• 31:30
  attitudes
• 31:31
  changes,
• 31:31
  Shifts
• 31:32
  have
• 31:32
  happened.
• 31:32
  Yeah,
• 31:33
  there's
• 31:33
  definitely
• 31:34
  been
• 31:34
  shifts,
• 31:35
  without
• 31:36
  a
• 31:36
  doubt.
• 31:36
  I
• 31:36
  think
• 31:37
  we've
• 31:37
  seen
• 31:37
  a
• 31:38
  shift
• 31:38
  certainly
• 31:39
  in
• 31:39
  the
• 31:39
  photography
• 31:39
  world
• 31:40
  from
• 31:41
  a
• 31:41
  real
• 31:42
  kind
• 31:42
  of
• 31:42
  focus
• 31:42
  on
• 31:43
  photojournalism
• 31:44
  and
• 31:45
  documentary
• 31:45
  as
• 31:46
  like
• 31:46
  the
• 31:46
  key
• 31:46
  trend
• 31:47
  of
• 31:47
  the
• 31:47
  2010s
• 31:48
  through
• 31:49
  to
• 31:49
  a
• 31:49
  much
• 31:50
  more
• 31:50
  editorial
• 31:51
  style
• 31:51
  now,
• 31:51
  a
• 31:51
  much
• 31:52
  more
• 31:52
  posed
• 31:52
  style.
• 31:53
  Don't
• 31:54
  be
• 31:54
  wrong.
• 31:54
  The
• 31:55
  documentary
• 31:55
  couples
• 31:56
  are
• 31:56
  still
• 31:56
  out
• 31:57
  there,
• 31:57
  but
• 31:58
  there's
• 31:58
  definitely
• 31:59
  been
• 31:59
  a
• 31:59
  shift.
• 32:00
  I
• 32:00
  think
• 32:01
  Instagram
• 32:02
  coming
• 32:02
  in
• 32:03
  made
• 32:03
  visuals
• 32:05
  a
• 32:05
  lot
• 32:05
  more
• 32:06
  front
• 32:06
  and
• 32:06
  center,
• 32:07
  and
• 32:07
  therefore
• 32:07
  we
• 32:08
  found
• 32:08
  ourselves
• 32:09
  very
• 32:09
  much
• 32:09
  led
• 32:09
  by
• 32:10
  trends
• 32:11
  in
• 32:11
  the
• 32:11
  industry.
• 32:12
  And
• 32:12
  I
• 32:12
  see
• 32:13
  people
• 32:13
  get
• 32:13
  themselves
• 32:14
  really
• 32:14
  kind
• 32:15
  of
• 32:15
  caught
• 32:15
  up
• 32:16
  over
• 32:16
  trends,
• 32:17
  you
• 32:17
  know,
• 32:17
  and
• 32:17
  we've
• 32:17
  done
• 32:18
  it
• 32:18
  too.
• 32:18
  Ah,
• 32:18
  should
• 32:19
  our
• 32:19
  work
• 32:19
  look
• 32:19
  like
• 32:20
  this
• 32:20
  now?
• 32:20
  Should
• 32:20
  it
• 32:20
  look
• 32:21
  like.
• 32:21
  Like
• 32:21
  this?
• 32:21
  But
• 32:21
  we
• 32:22
  always
• 32:22
  end
• 32:22
  up
• 32:22
  then
• 32:22
  coming
• 32:23
  back
• 32:23
  to,
• 32:24
  well,
• 32:24
  you
• 32:24
  know,
• 32:25
  this
• 32:25
  is
• 32:25
  us
• 32:25
  and
• 32:25
  we
• 32:26
  want
• 32:26
  to
• 32:26
  be
• 32:26
  authentically
• 32:27
  us.
• 32:27
  So
• 32:28
  there
• 32:28
  will
• 32:28
  be
• 32:28
  someone
• 32:29
  out
• 32:29
  there.
• 32:30
  And
• 32:30
  I
• 32:30
  do
• 32:31
  believe
• 32:31
  there
• 32:31
  is
• 32:31
  a
• 32:32
  couple
• 32:32
  for
• 32:32
  every.
• 32:33
  Every
• 32:33
  trend,
• 32:33
  every
• 32:34
  style.
• 32:34
  So
• 32:35
  that's
• 32:35
  kind
• 32:35
  of
• 32:35
  been
• 32:35
  the
• 32:36
  big
• 32:36
  one.
• 32:37
  Definitely
• 32:38
  shifts
• 32:38
  in
• 32:38
  the
• 32:38
  way
• 32:39
  we
• 32:39
  market.
• 32:40
  You
• 32:40
  know,
• 32:41
  back
• 32:41
  in
• 32:41
  the
• 32:42
  day
• 32:42
  we
• 32:42
  would
• 32:43
  have
• 32:43
  a,
• 32:44
  you
• 32:44
  know,
• 32:44
  take,
• 32:45
  maybe
• 32:45
  do
• 32:46
  submit
• 32:47
  a.
• 32:47
  A
• 32:48
  wedding
• 32:48
  to
• 32:48
  a
• 32:48
  magazine
• 32:49
  which
• 32:49
  would
• 32:49
  then
• 32:50
  have
• 32:50
  a
• 32:50
  shoot.
• 32:52
  So
• 32:52
  not
• 32:52
  a
• 32:52
  sh.
• 32:53
  An
• 32:53
  advert
• 32:54
  to
• 32:54
  go
• 32:54
  alongside
• 32:55
  it.
• 32:55
  You
• 32:55
  know,
• 32:55
  you
• 32:56
  have
• 32:56
  magazines
• 32:56
  do
• 32:57
  that.
• 32:57
  Or
• 32:57
  we'll
• 32:58
  feature
• 32:58
  this
• 32:58
  wedding.
• 32:59
  If
• 32:59
  you
• 32:59
  also
• 33:00
  have
• 33:00
  an
• 33:00
  advert.
• 33:01
  I
• 33:01
  can't
• 33:01
  remember
• 33:01
  the
• 33:02
  last
• 33:02
  print
• 33:02
  advertising
• 33:03
  we
• 33:03
  did.
• 33:05
  It's
• 33:05
  been
• 33:05
  a
• 33:05
  long
• 33:05
  old
• 33:06
  time,
• 33:07
  but
• 33:07
  now
• 33:08
  there's
• 33:08
  this
• 33:08
  big
• 33:08
  shift
• 33:09
  on
• 33:09
  social
• 33:09
  media
• 33:10
  as
• 33:10
  a
• 33:10
  marketing
• 33:11
  tool.
• 33:11
  So
• 33:11
  that
• 33:11
  has
• 33:11
  really
• 33:12
  changed
• 33:13
  the
• 33:13
  way
• 33:14
  we
• 33:14
  market
• 33:14
  our
• 33:15
  business
• 33:16
  and
• 33:17
  that
• 33:17
  kind
• 33:17
  of
• 33:18
  focus.
• 33:18
  And
• 33:18
  of
• 33:19
  course,
• 33:19
  we've
• 33:19
  come
• 33:19
  through
• 33:20
  another
• 33:20
  generation
• 33:21
  now.
• 33:21
  Ten
• 33:21
  years
• 33:22
  ago,
• 33:22
  all
• 33:22
  our
• 33:22
  Clients
• 33:22
  were,
• 33:23
  were,
• 33:23
  you
• 33:23
  know,
• 33:24
  tail
• 33:25
  end
• 33:25
  Gen
• 33:26
  X
• 33:26
  millennials
• 33:27
  and
• 33:28
  now
• 33:28
  we've
• 33:29
  got
• 33:29
  millennials
• 33:30
  and
• 33:30
  older
• 33:30
  Gen
• 33:31
  Z
• 33:31
  coming
• 33:31
  through
• 33:32
  and
• 33:32
  they
• 33:32
  are
• 33:33
  different
• 33:33
  people.
• 33:34
  So
• 33:34
  having
• 33:34
  to
• 33:34
  kind
• 33:35
  of
• 33:35
  shift
• 33:35
  and
• 33:35
  adapt
• 33:36
  to
• 33:36
  the
• 33:36
  way
• 33:36
  things
• 33:36
  are
• 33:37
  done.
• 33:38
  But
• 33:38
  I
• 33:38
  think
• 33:38
  that's
• 33:39
  a
• 33:39
  key
• 33:39
  part
• 33:39
  of
• 33:39
  running
• 33:40
  a
• 33:40
  business,
• 33:40
  as
• 33:40
  I
• 33:41
  said
• 33:41
  earlier.
• 33:41
  And
• 33:41
  I
• 33:42
  think
• 33:42
  you
• 33:42
  have
• 33:42
  to
• 33:42
  acknowledge
• 33:43
  the
• 33:44
  shifts
• 33:44
  in
• 33:45
  your
• 33:45
  industry,
• 33:46
  the
• 33:46
  way
• 33:46
  it's
• 33:46
  marketed,
• 33:47
  the
• 33:47
  way
• 33:48
  people
• 33:48
  react.
• 33:48
  I
• 33:49
  think
• 33:49
  the
• 33:49
  way
• 33:50
  one
• 33:50
  slight
• 33:51
  downer
• 33:51
  I
• 33:52
  think
• 33:52
  on,
• 33:52
  on
• 33:53
  the
• 33:53
  way
• 33:53
  things
• 33:53
  have
• 33:54
  changed
• 33:54
  is
• 33:54
  the
• 33:55
  whole,
• 33:56
  the
• 33:56
  whole
• 33:56
  sort
• 33:57
  of
• 33:57
  ghosting
• 33:58
  thing.
• 34:00
  Up
• 34:00
  until
• 34:01
  last
• 34:02
  year
• 34:02
  I
• 34:03
  don't
• 34:03
  think
• 34:03
  we'd
• 34:03
  ever
• 34:04
  been
• 34:04
  kind
• 34:05
  of
• 34:05
  ghosted
• 34:05
  on
• 34:06
  a
• 34:06
  court
• 34:06
  like
• 34:06
  on
• 34:07
  a
• 34:07
  call.
• 34:07
  Whereas
• 34:08
  now
• 34:08
  we've
• 34:09
  had
• 34:09
  calls
• 34:09
  with
• 34:10
  couples
• 34:10
  and
• 34:10
  then
• 34:11
  never,
• 34:11
  they've
• 34:12
  never
• 34:12
  answered.
• 34:12
  Our
• 34:13
  follow
• 34:13
  up,
• 34:13
  which
• 34:14
  I
• 34:14
  actually
• 34:15
  think
• 34:15
  is
• 34:15
  still,
• 34:15
  regardless
• 34:16
  of
• 34:16
  generation,
• 34:17
  I
• 34:17
  think
• 34:17
  is
• 34:17
  really
• 34:17
  rude
• 34:18
  because
• 34:18
  you've
• 34:18
  taken
• 34:19
  an
• 34:19
  hour
• 34:19
  out
• 34:19
  or
• 34:20
  whatever
• 34:20
  of
• 34:20
  someone's
• 34:21
  time.
• 34:21
  But
• 34:21
  unfortunately
• 34:23
  that
• 34:23
  is
• 34:24
  becoming
• 34:25
  more
• 34:25
  normal.
• 34:25
  I
• 34:26
  hear
• 34:26
  more
• 34:26
  and
• 34:26
  more
• 34:27
  particularly
• 34:28
  photographers
• 34:29
  in
• 34:30
  groups
• 34:31
  say
• 34:31
  I
• 34:31
  had
• 34:31
  a
• 34:31
  call
• 34:32
  a
• 34:32
  week
• 34:32
  ago
• 34:33
  and
• 34:33
  they've
• 34:33
  just
• 34:34
  not.
• 34:34
  And
• 34:34
  they're
• 34:34
  not
• 34:34
  answering
• 34:35
  my
• 34:35
  follow
• 34:35
  ups,
• 34:36
  which
• 34:36
  I
• 34:36
  think
• 34:37
  is
• 34:37
  a
• 34:37
  real
• 34:37
  shame.
• 34:38
  You
• 34:39
  know,
• 34:39
  I've
• 34:39
  got
• 34:39
  quite
• 34:40
  used
• 34:40
  to
• 34:42
  sending
• 34:43
  brochures
• 34:43
  and
• 34:44
  occasionally
• 34:44
  not
• 34:44
  hearing
• 34:45
  anything.
• 34:45
  I
• 34:45
  think
• 34:45
  that's
• 34:45
  been
• 34:46
  the
• 34:46
  case
• 34:46
  for,
• 34:46
  for
• 34:47
  years
• 34:47
  and
• 34:47
  years
• 34:48
  because
• 34:48
  I
• 34:48
  think
• 34:48
  people
• 34:49
  shop
• 34:49
  around
• 34:49
  more
• 34:50
  now.
• 34:50
  I
• 34:50
  think
• 34:51
  there's
• 34:51
  a
• 34:51
  lot
• 34:51
  of
• 34:51
  choice.
• 34:52
  So
• 34:52
  I
• 34:52
  think
• 34:52
  people,
• 34:53
  you
• 34:53
  know,
• 34:53
  will
• 34:54
  email
• 34:55
  a
• 34:55
  lot
• 34:55
  more
• 34:55
  rather
• 34:56
  than
• 34:56
  just
• 34:57
  connect
• 34:57
  to
• 34:57
  maybe
• 34:58
  one
• 34:58
  supplier
• 34:58
  they've
• 34:59
  seen.
• 34:59
  But
• 35:00
  I
• 35:00
  think
• 35:00
  this
• 35:01
  new,
• 35:02
  almost
• 35:02
  kind
• 35:02
  of
• 35:03
  the
• 35:03
  new
• 35:03
  norm
• 35:04
  of
• 35:04
  even
• 35:04
  if
• 35:05
  someone
• 35:05
  has
• 35:05
  a
• 35:05
  conversation
• 35:06
  consultation
• 35:07
  with
• 35:07
  you,
• 35:07
  if
• 35:07
  they
• 35:07
  then
• 35:07
  decide
• 35:08
  that
• 35:08
  you're
• 35:08
  not
• 35:09
  the
• 35:09
  person
• 35:09
  for
• 35:10
  them,
• 35:10
  not
• 35:10
  then
• 35:11
  messaging,
• 35:11
  say
• 35:12
  thanks,
• 35:12
  but
• 35:12
  we're
• 35:12
  gone
• 35:13
  in
• 35:13
  another
• 35:13
  way.
• 35:13
  I'm
• 35:14
  seeing
• 35:14
  so
• 35:15
  much
• 35:15
  more
• 35:15
  of
• 35:15
  that
• 35:15
  throughout
• 35:16
  the
• 35:16
  industry
• 35:16
  and
• 35:16
  I
• 35:16
  think
• 35:17
  that's
• 35:17
  a
• 35:17
  real
• 35:17
  thing.
• 35:17
  Shame,
• 35:18
  a
• 35:18
  real
• 35:18
  shame.
• 35:19
  Again,
• 35:20
  we
• 35:20
  all
• 35:20
  just,
• 35:20
  can
• 35:21
  we
• 35:21
  all
• 35:21
  just
• 35:21
  be
• 35:21
  a
• 35:21
  bit
• 35:22
  more
• 35:22
  human
• 35:22
  about
• 35:22
  it,
• 35:23
  please?
• 35:23
  I
• 35:24
  was
• 35:24
  about
• 35:24
  to
• 35:24
  say
• 35:24
  I
• 35:24
  feel
• 35:25
  like
• 35:25
  it's
• 35:25
  your
• 35:25
  love
• 35:26
  of
• 35:26
  humanness
• 35:26
  that
• 35:26
  struggles
• 35:27
  particularly
• 35:27
  with
• 35:28
  that
• 35:28
  as
• 35:28
  well.
• 35:28
  Because
• 35:28
  when
• 35:28
  you
• 35:29
  are
• 35:29
  someone
• 35:29
  that
• 35:29
  wants
• 35:29
  to
• 35:29
  connect
• 35:30
  with
• 35:30
  people
• 35:31
  and
• 35:31
  people
• 35:31
  are
• 35:32
  not
• 35:32
  giving
• 35:32
  you
• 35:32
  that
• 35:32
  back,
• 35:33
  that's
• 35:33
  really
• 35:34
  difficult.
• 35:34
  And
• 35:35
  again,
• 35:35
  I
• 35:35
  think
• 35:36
  it's
• 35:36
  so
• 35:36
  hard
• 35:36
  for
• 35:37
  us
• 35:37
  because
• 35:37
  we
• 35:37
  come
• 35:38
  at
• 35:38
  it
• 35:38
  and
• 35:39
  we're
• 35:39
  like,
• 35:39
  but
• 35:39
  why,
• 35:40
  why
• 35:40
  are
• 35:40
  you
• 35:40
  doing
• 35:41
  this?
• 35:41
  Why
• 35:41
  are
• 35:41
  you
• 35:41
  doing
• 35:41
  that?
• 35:41
  And
• 35:42
  we
• 35:42
  can
• 35:42
  get
• 35:42
  to
• 35:42
  a
• 35:42
  point
• 35:43
  where
• 35:43
  we
• 35:43
  then
• 35:43
  become
• 35:44
  bitter
• 35:44
  and
• 35:44
  start
• 35:44
  complaining
• 35:45
  about
• 35:45
  it
• 35:45
  and
• 35:46
  it's
• 35:46
  just
• 35:46
  a
• 35:46
  fact
• 35:46
  of
• 35:47
  life
• 35:47
  we
• 35:47
  have
• 35:47
  to
• 35:47
  deal
• 35:47
  with,
• 35:47
  deal
• 35:47
  with.
• 35:48
  But
• 35:48
  what's
• 35:48
  interesting,
• 35:48
  I
• 35:49
  think
• 35:49
  from
• 35:49
  the
• 35:49
  other
• 35:49
  side,
• 35:50
  I
• 35:50
  think
• 35:50
  it
• 35:51
  comes
• 35:51
  back
• 35:51
  to
• 35:51
  that
• 35:51
  shame
• 35:52
  piece.
• 35:52
  I
• 35:52
  actually
• 35:53
  think
• 35:53
  sometimes
• 35:53
  it's
• 35:54
  the
• 35:54
  couples
• 35:55
  not
• 35:55
  trying
• 35:55
  to
• 35:55
  be
• 35:55
  rude
• 35:56
  is
• 35:56
  they're
• 35:56
  ashamed
• 35:57
  or
• 35:57
  embarrassed
• 35:57
  to
• 35:58
  say
• 35:58
  no,
• 35:58
  or
• 35:58
  they
• 35:58
  don't
• 35:59
  want
• 35:59
  to
• 35:59
  hurt
• 36:00
  your
• 36:00
  feelings
• 36:00
  or
• 36:01
  they
• 36:01
  don't
• 36:01
  want
• 36:01
  to
• 36:01
  say
• 36:01
  the
• 36:01
  wrong
• 36:02
  thing.
• 36:02
  And
• 36:02
  so
• 36:02
  what
• 36:02
  they
• 36:02
  do,
• 36:02
  which
• 36:03
  I'm
• 36:03
  not
• 36:03
  saying
• 36:03
  is
• 36:03
  right,
• 36:04
  is
• 36:04
  they
• 36:04
  just
• 36:04
  disappear
• 36:05
  because
• 36:05
  they
• 36:05
  don't
• 36:05
  want
• 36:06
  to
• 36:06
  have
• 36:06
  those
• 36:06
  difficult
• 36:06
  conversations.
• 36:07
  And
• 36:08
  I
• 36:08
  think
• 36:09
  sometimes
• 36:09
  we're
• 36:09
  like,
• 36:10
  oh,
• 36:10
  they
• 36:10
  just
• 36:10
  can't
• 36:11
  be
• 36:11
  bothered,
• 36:11
  they're
• 36:11
  rude,
• 36:12
  they
• 36:12
  don't
• 36:12
  want
• 36:12
  to.
• 36:12
  But
• 36:12
  actually
• 36:13
  I
• 36:13
  think
• 36:13
  they,
• 36:13
  there's
• 36:14
  this
• 36:14
  other
• 36:14
  kind
• 36:15
  of
• 36:15
  weird
• 36:15
  humanist
• 36:15
  where
• 36:16
  they
• 36:16
  haven't
• 36:16
  had
• 36:16
  to
• 36:16
  have
• 36:16
  many
• 36:17
  human
• 36:17
  conversations
• 36:18
  because
• 36:18
  everything
• 36:19
  is
• 36:19
  done
• 36:19
  on
• 36:19
  Amazon
• 36:19
  in
• 36:20
  one
• 36:20
  click
• 36:20
  and
• 36:20
  you
• 36:20
  can
• 36:20
  just
• 36:20
  cancel
• 36:21
  something
• 36:21
  without
• 36:21
  having
• 36:22
  a
• 36:22
  conversation
• 36:22
  that
• 36:23
  you
• 36:23
  have.
• 36:23
  They
• 36:23
  have
• 36:24
  this
• 36:24
  kind
• 36:24
  of
• 36:25
  innate
• 36:25
  fear
• 36:26
  of
• 36:26
  saying
• 36:27
  actually
• 36:27
  no.
• 36:27
  And
• 36:28
  so
• 36:28
  from
• 36:28
  our
• 36:28
  perspective,
• 36:29
  it's
• 36:29
  thinking
• 36:29
  about,
• 36:30
  well,
• 36:30
  how
• 36:30
  can
• 36:30
  we
• 36:30
  make
• 36:30
  that
• 36:31
  easier
• 36:31
  for
• 36:31
  them?
• 36:31
  How
• 36:32
  can
• 36:32
  we
• 36:32
  give
• 36:33
  them
• 36:33
  an
• 36:33
  easy
• 36:33
  out
• 36:34
  so
• 36:34
  that
• 36:34
  we
• 36:35
  hear
• 36:35
  an
• 36:35
  out
• 36:35
  without
• 36:36
  them
• 36:36
  having
• 36:36
  to
• 36:36
  have
• 36:36
  that
• 36:37
  conversation?
• 36:37
  But
• 36:37
  you're
• 36:38
  right,
• 36:38
  it's
• 36:38
  definitely
• 36:39
  shifting.
• 36:39
  I
• 36:40
  think
• 36:40
  the
• 36:40
  personal
• 36:41
  human
• 36:41
  touch
• 36:42
  is
• 36:42
  getting
• 36:42
  harder
• 36:43
  and
• 36:43
  harder
• 36:43
  for,
• 36:43
  for
• 36:43
  us
• 36:44
  to
• 36:44
  keep
• 36:45
  in
• 36:45
  our
• 36:45
  businesses
• 36:46
  and
• 36:46
  to
• 36:46
  achieve.
• 36:47
  But
• 36:48
  it's
• 36:48
  interesting
• 36:49
  to
• 36:49
  see
• 36:49
  how
• 36:49
  it
• 36:49
  shifts.
• 36:50
  And
• 36:50
  I
• 36:50
  think
• 36:50
  we
• 36:50
  have
• 36:50
  to
• 36:51
  keep
• 36:51
  evolving.
• 36:52
  We
• 36:52
  have
• 36:52
  to
• 36:52
  keep
• 36:52
  thinking
• 36:52
  differently.
• 36:53
  And
• 36:53
  that's
• 36:53
  why
• 36:54
  keeping
• 36:54
  going
• 36:54
  to
• 36:54
  conferences,
• 36:55
  keeping
• 36:55
  going
• 36:56
  and
• 36:56
  reading
• 36:56
  books
• 36:57
  and
• 36:57
  listening
• 36:57
  to
• 36:57
  podcasts
• 36:58
  and
• 36:58
  doing
• 36:58
  the
• 36:58
  work
• 36:59
  to
• 36:59
  hear
• 37:00
  about
• 37:00
  this
• 37:00
  stuff
• 37:00
  keeps
• 37:01
  us
• 37:01
  fresh
• 37:01
  and
• 37:01
  stops
• 37:02
  us
• 37:02
  from
• 37:02
  becoming
• 37:03
  the
• 37:03
  bitter
• 37:04
  people
• 37:04
  that
• 37:04
  look
• 37:04
  back
• 37:05
  and
• 37:05
  go,
• 37:05
  well,
• 37:05
  in
• 37:06
  my
• 37:06
  day
• 37:06
  everyone
• 37:07
  replies
• 37:07
  to
• 37:07
  an
• 37:07
  email
• 37:08
  and
• 37:08
  now
• 37:08
  they
• 37:08
  don't.
• 37:09
  Yeah.
• 37:09
  And
• 37:10
  I,
• 37:10
  and
• 37:10
  I
• 37:10
  think
• 37:10
  that's
• 37:11
  it.
• 37:11
  I
• 37:11
  think
• 37:11
  the
• 37:11
  key
• 37:11
  to
• 37:12
  not
• 37:12
  getting
• 37:12
  bitter,
• 37:13
  although
• 37:13
  it's,
• 37:14
  you
• 37:14
  know,
• 37:14
  it's
• 37:14
  a
• 37:14
  real
• 37:14
  shame,
• 37:15
  is
• 37:15
  to
• 37:15
  just
• 37:16
  let
• 37:16
  it,
• 37:16
  just
• 37:16
  let
• 37:16
  it
• 37:17
  go.
• 37:17
  It's
• 37:17
  like,
• 37:18
  well,
• 37:18
  you
• 37:18
  know,
• 37:18
  you,
• 37:19
  I,
• 37:20
  you
• 37:20
  know,
• 37:20
  we
• 37:20
  had
• 37:20
  this
• 37:21
  call
• 37:21
  and
• 37:21
  we,
• 37:22
  we
• 37:22
  got
• 37:22
  on
• 37:22
  lovely.
• 37:23
  And
• 37:23
  if,
• 37:23
  if
• 37:24
  you
• 37:24
  don't
• 37:25
  then
• 37:25
  take
• 37:25
  the
• 37:25
  time
• 37:25
  to
• 37:25
  say
• 37:26
  to
• 37:26
  a
• 37:26
  soul,
• 37:26
  no,
• 37:26
  sorry,
• 37:27
  well,
• 37:27
  that
• 37:27
  is
• 37:28
  that.
• 37:28
  And
• 37:28
  you
• 37:28
  just
• 37:28
  have
• 37:29
  to
• 37:29
  move
• 37:29
  on
• 37:29
  because
• 37:29
  like
• 37:30
  you
• 37:30
  said,
• 37:30
  you
• 37:30
  don't
• 37:30
  want
• 37:30
  to
• 37:30
  end
• 37:30
  up
• 37:30
  becoming
• 37:31
  bitter.
• 37:31
  It
• 37:32
  does
• 37:32
  seem
• 37:32
  to
• 37:32
  be
• 37:33
  a
• 37:33
  shift
• 37:33
  in
• 37:34
  the
• 37:34
  way
• 37:34
  things
• 37:34
  are
• 37:35
  done,
• 37:36
  but
• 37:36
  it
• 37:36
  is
• 37:36
  hard
• 37:36
  for
• 37:37
  us
• 37:37
  because
• 37:37
  we
• 37:37
  always
• 37:37
  have
• 37:38
  been
• 37:38
  a
• 37:38
  very
• 37:38
  sort
• 37:39
  of
• 37:39
  person
• 37:39
  centered
• 37:40
  business.
• 37:40
  We
• 37:40
  have
• 37:40
  always
• 37:41
  done
• 37:42
  a
• 37:42
  consultation.
• 37:44
  We
• 37:44
  have
• 37:44
  never
• 37:45
  ever
• 37:45
  taken
• 37:45
  a
• 37:45
  wedding
• 37:46
  booking
• 37:46
  based
• 37:46
  on
• 37:47
  an
• 37:47
  email
• 37:47
  alone.
• 37:48
  And
• 37:48
  because
• 37:49
  we,
• 37:49
  we
• 37:50
  don't
• 37:50
  like
• 37:50
  that,
• 37:50
  we
• 37:51
  want
• 37:51
  to
• 37:51
  know
• 37:51
  who
• 37:52
  we're
• 37:52
  committing
• 37:53
  to,
• 37:53
  potentially
• 37:54
  get
• 37:54
  to
• 37:54
  know
• 37:55
  over
• 37:55
  the
• 37:55
  last,
• 37:55
  over
• 37:56
  the
• 37:56
  next
• 37:56
  year,
• 37:56
  18
• 37:57
  months
• 37:57
  in
• 37:58
  some
• 37:58
  cases.
• 37:59
  So,
• 37:59
  you
• 37:59
  know,
• 37:59
  we,
• 38:00
  we've
• 38:00
  always
• 38:00
  wanted
• 38:01
  that
• 38:01
  but
• 38:01
  you
• 38:01
  know,
• 38:01
  maybe
• 38:02
  it's
• 38:02
  us,
• 38:02
  maybe
• 38:03
  we're
• 38:03
  too
• 38:03
  human
• 38:03
  now.
• 38:04
  Maybe
• 38:04
  we
• 38:04
  need
• 38:04
  to
• 38:04
  get
• 38:04
  a
• 38:04
  bit
• 38:05
  more
• 38:05
  kind
• 38:05
  of
• 38:05
  A.I.
• 38:06
  No,
• 38:07
  absolutely
• 38:07
  not.
• 38:07
  You
• 38:07
  need
• 38:08
  to
• 38:08
  continue
• 38:08
  being
• 38:09
  authentically
• 38:09
  you.
• 38:10
  And
• 38:10
  like
• 38:10
  I
• 38:11
  say,
• 38:11
  if
• 38:11
  someone
• 38:11
  doesn't
• 38:12
  want
• 38:12
  that,
• 38:12
  then
• 38:12
  they're
• 38:13
  not
• 38:13
  the
• 38:13
  right
• 38:13
  people
• 38:14
  for
• 38:14
  you
• 38:14
  anyway.
• 38:14
  And
• 38:14
  so
• 38:15
  we've
• 38:15
  just
• 38:15
  got
• 38:16
  to
• 38:16
  let
• 38:16
  them
• 38:16
  go
• 38:16
  into
• 38:16
  the
• 38:17
  distance
• 38:17
  but
• 38:18
  also
• 38:18
  realize,
• 38:19
  and
• 38:19
  this
• 38:19
  is
• 38:19
  where
• 38:19
  I
• 38:20
  see
• 38:20
  a
• 38:20
  lot
• 38:20
  of
• 38:20
  people
• 38:20
  struggling.
• 38:20
  It's
• 38:21
  not
• 38:21
  personal
• 38:22
  because
• 38:22
  then
• 38:22
  we
• 38:22
  can
• 38:23
  self
• 38:23
  reflect
• 38:23
  and
• 38:23
  we
• 38:24
  can
• 38:24
  go,
• 38:24
  is
• 38:24
  it
• 38:25
  something
• 38:25
  I
• 38:25
  said?
• 38:26
  Did,
• 38:26
  did
• 38:26
  they
• 38:26
  not
• 38:27
  like
• 38:27
  me?
• 38:27
  And
• 38:27
  so
• 38:27
  we
• 38:28
  then
• 38:28
  end
• 38:28
  up
• 38:28
  in
• 38:28
  this
• 38:28
  downward
• 38:29
  spiral
• 38:30
  and
• 38:30
  actually
• 38:30
  it's
• 38:31
  not
• 38:31
  that
• 38:31
  deep.
• 38:31
  And
• 38:31
  often
• 38:32
  it's,
• 38:32
  I
• 38:32
  say,
• 38:32
  well,
• 38:33
  some
• 38:33
  days
• 38:33
  you
• 38:33
  go
• 38:33
  to
• 38:33
  Starbucks
• 38:34
  and
• 38:34
  some
• 38:34
  days
• 38:34
  you
• 38:34
  go
• 38:34
  to
• 38:34
  Costa
• 38:35
  and
• 38:35
  if
• 38:35
  I
• 38:35
  asked
• 38:36
  you
• 38:36
  why,
• 38:36
  you
• 38:36
  wouldn't
• 38:36
  have,
• 38:37
  have
• 38:37
  a
• 38:37
  particularly
• 38:37
  good
• 38:37
  reason.
• 38:38
  It
• 38:38
  doesn't
• 38:38
  mean
• 38:38
  you
• 38:38
  don't
• 38:39
  like
• 38:39
  one
• 38:39
  or
• 38:39
  the
• 38:39
  other.
• 38:39
  You
• 38:40
  just
• 38:40
  happen
• 38:40
  to
• 38:40
  choose
• 38:40
  that,
• 38:41
  that
• 38:41
  day.
• 38:41
  And
• 38:42
  sometimes
• 38:43
  it's
• 38:43
  like
• 38:43
  that
• 38:43
  when
• 38:44
  people
• 38:44
  are
• 38:44
  choosing
• 38:44
  their
• 38:44
  suppliers,
• 38:45
  there
• 38:45
  isn't
• 38:45
  this
• 38:45
  deep
• 38:46
  rooted
• 38:47
  reason
• 38:47
  that
• 38:47
  they
• 38:48
  haven't
• 38:48
  gone
• 38:48
  with
• 38:48
  you.
• 38:48
  Maybe
• 38:49
  someone
• 38:49
  else
• 38:49
  just
• 38:49
  emailed
• 38:50
  them
• 38:50
  quicker,
• 38:50
  maybe
• 38:51
  they
• 38:51
  just
• 38:51
  had
• 38:52
  a
• 38:52
  vibe
• 38:52
  from
• 38:52
  someone
• 38:53
  else.
• 38:53
  You
• 38:53
  know,
• 38:54
  you
• 38:54
  don't
• 38:54
  know
• 38:54
  what
• 38:54
  the
• 38:54
  reason
• 38:55
  is.
• 38:55
  Maybe
• 38:55
  it
• 38:55
  happened
• 38:55
  that
• 38:56
  they
• 38:56
  were
• 38:56
  related
• 38:56
  to
• 38:56
  the
• 38:57
  other
• 38:57
  photographer
• 38:58
  deep
• 38:58
  down
• 38:58
  the
• 38:58
  light.
• 38:58
  Like
• 38:59
  there's
• 38:59
  so
• 38:59
  many
• 38:59
  reasons.
• 38:59
  If
• 39:00
  we
• 39:00
  spend
• 39:00
  too
• 39:00
  long
• 39:00
  self
• 39:01
  reflecting
• 39:01
  we
• 39:01
  will
• 39:02
  just
• 39:02
  destroy
• 39:02
  us
• 39:02
  ourselves.
• 39:03
  I,
• 39:03
  and
• 39:03
  I
• 39:03
  completely
• 39:04
  agree.
• 39:04
  I've
• 39:05
  had
• 39:05
  a
• 39:05
  lot
• 39:05
  of
• 39:05
  conversations
• 39:06
  where
• 39:06
  people
• 39:06
  have
• 39:07
  said,
• 39:07
  you
• 39:07
  know,
• 39:07
  and
• 39:07
  for
• 39:08
  our
• 39:08
  own,
• 39:08
  because
• 39:09
  of
• 39:09
  course
• 39:09
  as
• 39:09
  creatives
• 39:10
  we're
• 39:10
  very
• 39:10
  heart
• 39:10
  centered
• 39:11
  people
• 39:12
  and
• 39:12
  it's
• 39:12
  easy
• 39:13
  to
• 39:13
  be
• 39:13
  like,
• 39:13
  oh,
• 39:14
  I
• 39:14
  thought
• 39:15
  we
• 39:15
  got
• 39:15
  on
• 39:15
  really
• 39:15
  well.
• 39:16
  And
• 39:16
  you
• 39:17
  know,
• 39:17
  a
• 39:17
  lesson
• 39:17
  we're
• 39:18
  learning
• 39:18
  as
• 39:18
  well
• 39:18
  is
• 39:18
  just
• 39:18
  go,
• 39:19
  right,
• 39:19
  fine,
• 39:19
  okay,
• 39:20
  wasn't
• 39:20
  meant
• 39:20
  to
• 39:20
  be.
• 39:21
  We
• 39:21
  move
• 39:21
  on.
• 39:21
  And
• 39:22
  not,
• 39:22
  like
• 39:22
  you
• 39:23
  said,
• 39:23
  take
• 39:23
  it
• 39:23
  to
• 39:23
  heart
• 39:24
  too
• 39:24
  much.
• 39:24
  Yeah,
• 39:25
  not,
• 39:25
  not,
• 39:25
  it's
• 39:25
  not
• 39:26
  so
• 39:26
  deep
• 39:26
  as
• 39:26
  we
• 39:27
  sometimes
• 39:27
  think
• 39:27
  it
• 39:27
  is.
• 39:27
  And
• 39:28
  actually
• 39:28
  if
• 39:28
  we
• 39:29
  had
• 39:29
  that
• 39:29
  conversation
• 39:29
  with
• 39:30
  them,
• 39:30
  we'd
• 39:30
  probably
• 39:30
  realize,
• 39:31
  oh,
• 39:31
  okay.
• 39:31
  Actually,
• 39:31
  actually
• 39:32
  they,
• 39:32
  it
• 39:32
  just
• 39:32
  wasn't
• 39:33
  right,
• 39:33
  it
• 39:33
  wasn't
• 39:33
  the
• 39:33
  right
• 39:33
  fit.
• 39:34
  So
• 39:34
  let's
• 39:34
  move
• 39:35
  on.
• 39:35
  In
• 39:36
  terms
• 39:36
  of
• 39:36
  your.
• 39:37
  Oh,
• 39:37
  sorry,
• 39:37
  yeah,
• 39:37
  go
• 39:38
  for
• 39:38
  it.
• 39:38
  And
• 39:38
  I
• 39:38
  was
• 39:38
  just
• 39:38
  going
• 39:39
  to
• 39:39
  say
• 39:39
  that
• 39:39
  we
• 39:40
  have,
• 39:40
  I
• 39:40
  can
• 39:40
  think
• 39:41
  of
• 39:41
  at
• 39:41
  least
• 39:41
  three
• 39:41
  occasions
• 39:42
  where
• 39:43
  we
• 39:43
  didn't
• 39:44
  get
• 39:44
  a
• 39:44
  booking
• 39:45
  thinking
• 39:45
  it
• 39:45
  was
• 39:45
  in
• 39:46
  the
• 39:46
  bag,
• 39:46
  thinking
• 39:46
  we'd
• 39:47
  gotten
• 39:47
  really
• 39:47
  well,
• 39:48
  then
• 39:48
  the
• 39:49
  client
• 39:49
  had
• 39:49
  gone
• 39:49
  in
• 39:49
  a
• 39:49
  different
• 39:50
  direction.
• 39:50
  But
• 39:50
  then
• 39:51
  what
• 39:51
  came
• 39:51
  in
• 39:52
  afterwards
• 39:52
  was
• 39:52
  like,
• 39:53
  ah,
• 39:54
  so
• 39:55
  we
• 39:55
  trust,
• 39:55
  trust
• 39:56
  in
• 39:56
  the,
• 39:56
  the
• 39:57
  Divine
• 39:57
  nature
• 39:58
  of
• 39:58
  things
• 39:58
  and
• 39:59
  things
• 39:59
  working
• 39:59
  out
• 40:00
  as
• 40:00
  they
• 40:00
  should.
• 40:00
  Should.
• 40:01
  Yeah,
• 40:01
  absolutely.
• 40:02
  I
• 40:02
  definitely
• 40:02
  believe
• 40:02
  everything
• 40:03
  happens
• 40:03
  for
• 40:03
  a
• 40:04
  reason
• 40:04
  and
• 40:04
  sometimes
• 40:05
  you
• 40:05
  need
• 40:05
  to
• 40:05
  say
• 40:05
  no
• 40:05
  to
• 40:06
  something
• 40:06
  for
• 40:06
  a
• 40:06
  door
• 40:07
  to
• 40:07
  open
• 40:07
  somewhere
• 40:08
  else
• 40:08
  for
• 40:09
  sure
• 40:09
  as
• 40:09
  well.
• 40:09
  So,
• 40:09
  yeah,
• 40:10
  again,
• 40:10
  it
• 40:10
  all
• 40:10
  comes
• 40:11
  back
• 40:11
  to
• 40:11
  these
• 40:11
  mindset
• 40:12
  shifts.
• 40:12
  So
• 40:13
  what
• 40:13
  is
• 40:13
  working
• 40:13
  for
• 40:13
  you
• 40:14
  in
• 40:14
  2025,
• 40:15
  2026
• 40:16
  with
• 40:16
  your
• 40:16
  photography?
• 40:17
  I
• 40:17
  think
• 40:17
  people
• 40:17
  are
• 40:18
  interested
• 40:18
  to
• 40:18
  know
• 40:19
  what
• 40:19
  actually
• 40:19
  works
• 40:20
  for
• 40:20
  people
• 40:20
  because
• 40:20
  we
• 40:21
  hear
• 40:21
  online,
• 40:22
  you
• 40:22
  know,
• 40:22
  all
• 40:22
  of
• 40:22
  these
• 40:22
  get
• 40:23
  rich
• 40:23
  quick
• 40:23
  nonsense
• 40:24
  and
• 40:25
  go
• 40:25
  on
• 40:25
  here,
• 40:25
  go
• 40:25
  on,
• 40:25
  TikTok,
• 40:26
  go
• 40:26
  on
• 40:26
  here.
• 40:26
  What
• 40:27
  for
• 40:27
  you
• 40:27
  right
• 40:27
  now
• 40:28
  is
• 40:28
  practically
• 40:29
  working
• 40:29
  in
• 40:29
  your
• 40:29
  business.
• 40:30
  Where
• 40:30
  are
• 40:30
  your
• 40:30
  leads
• 40:30
  coming
• 40:31
  from
• 40:31
  for
• 40:31
  photography?
• 40:32
  So
• 40:32
  the
• 40:32
  majority
• 40:33
  of
• 40:33
  our
• 40:33
  leads
• 40:34
  come
• 40:34
  from
• 40:34
  word
• 40:34
  of
• 40:35
  mouth,
• 40:35
  recommendation
• 40:36
  and
• 40:37
  we
• 40:38
  have
• 40:38
  put
• 40:38
  a
• 40:38
  lot
• 40:39
  of
• 40:39
  effort
• 40:39
  in
• 40:39
  the
• 40:39
  last
• 40:40
  few
• 40:40
  years
• 40:40
  over
• 40:42
  network
• 40:42
  onto
• 40:42
  networking.
• 40:44
  We
• 40:44
  really
• 40:45
  enjoy
• 40:45
  networking
• 40:46
  and
• 40:47
  as
• 40:47
  we've
• 40:48
  moved
• 40:48
  kind
• 40:49
  of
• 40:49
  up
• 40:49
  more
• 40:49
  into
• 40:49
  the
• 40:50
  sort
• 40:50
  of
• 40:50
  luxury
• 40:51
  sphere,
• 40:51
  we
• 40:52
  found
• 40:52
  networking
• 40:52
  with
• 40:53
  planners
• 40:53
  in
• 40:53
  particularly
• 40:54
  has
• 40:55
  helped
• 40:55
  bring
• 40:55
  in
• 40:56
  a
• 40:56
  whole
• 40:56
  new
• 40:57
  set
• 40:57
  of
• 40:57
  clients
• 40:57
  and
• 40:58
  build
• 40:59
  some
• 40:59
  really
• 40:59
  lovely
• 41:00
  relationships
• 41:01
  which
• 41:01
  we're
• 41:01
  really
• 41:02
  valuing.
• 41:03
  So
• 41:03
  we
• 41:03
  still
• 41:04
  get
• 41:04
  quite
• 41:05
  a
• 41:05
  lot
• 41:05
  of
• 41:06
  inquiries
• 41:07
  from
• 41:07
  people
• 41:08
  who
• 41:08
  have
• 41:08
  seen
• 41:08
  us
• 41:09
  at
• 41:09
  a
• 41:09
  wedding.
• 41:10
  Tom
• 41:11
  and
• 41:11
  I
• 41:11
  have
• 41:12
  a,
• 41:13
  you
• 41:13
  know,
• 41:13
  really
• 41:14
  great
• 41:14
  relationship
• 41:15
  where,
• 41:15
  you
• 41:15
  know,
• 41:16
  we're
• 41:16
  best
• 41:16
  friends,
• 41:17
  partners
• 41:17
  in
• 41:17
  every
• 41:18
  way
• 41:18
  and
• 41:19
  we
• 41:19
  don't
• 41:19
  hide
• 41:20
  that
• 41:20
  away
• 41:21
  wedding.
• 41:21
  You
• 41:21
  know,
• 41:21
  people
• 41:21
  will
• 41:22
  see
• 41:22
  us
• 41:22
  together,
• 41:23
  working
• 41:23
  together,
• 41:24
  doing
• 41:24
  different
• 41:25
  things
• 41:25
  and
• 41:26
  we
• 41:26
  find
• 41:26
  that
• 41:27
  a
• 41:27
  lot
• 41:27
  of
• 41:28
  people
• 41:28
  are
• 41:28
  quite
• 41:28
  drawn
• 41:29
  to
• 41:29
  that.
• 41:29
  They
• 41:29
  like
• 41:29
  the
• 41:30
  idea
• 41:30
  of
• 41:30
  having
• 41:30
  a
• 41:30
  couple
• 41:31
  at
• 41:31
  their
• 41:31
  wedding.
• 41:32
  So
• 41:32
  again,
• 41:32
  coming
• 41:32
  back
• 41:33
  to
• 41:33
  authenticity
• 41:34
  in
• 41:34
  this
• 41:35
  world
• 41:36
  of,
• 41:36
  you
• 41:36
  know,
• 41:36
  everyone
• 41:37
  can
• 41:37
  have
• 41:37
  a
• 41:37
  camera
• 41:38
  these
• 41:38
  days.
• 41:39
  Staying
• 41:39
  true
• 41:39
  to
• 41:40
  who
• 41:40
  we
• 41:40
  are
• 41:41
  as
• 41:41
  people
• 41:43
  is
• 41:43
  definitely
• 41:45
  still
• 41:45
  working
• 41:46
  for
• 41:46
  us,
• 41:46
  us
• 41:47
  and
• 41:48
  then,
• 41:48
  yeah,
• 41:48
  networking,
• 41:49
  being
• 41:49
  in
• 41:49
  the
• 41:49
  room
• 41:49
  with
• 41:50
  the
• 41:50
  conversations,
• 41:51
  getting
• 41:51
  to
• 41:51
  know
• 41:52
  people,
• 41:52
  getting
• 41:53
  to
• 41:53
  know
• 41:53
  other
• 41:54
  vendors,
• 41:54
  other
• 41:55
  planners,
• 41:56
  people
• 41:56
  in
• 41:57
  the
• 41:57
  industry.
• 41:57
  That
• 41:58
  is
• 41:58
  predominantly
• 41:59
  where
• 41:59
  things
• 42:00
  are
• 42:00
  coming
• 42:00
  from.
• 42:01
  It's
• 42:02
  easy
• 42:02
  to
• 42:02
  think
• 42:02
  the
• 42:02
  be
• 42:02
  all
• 42:03
  and
• 42:03
  end
• 42:03
  all
• 42:03
  these
• 42:03
  days
• 42:03
  is,
• 42:04
  is
• 42:04
  being
• 42:04
  on
• 42:05
  Instagram,
• 42:05
  etc.
• 42:06
  We
• 42:07
  get
• 42:07
  hardly
• 42:08
  anything
• 42:08
  from
• 42:08
  Instagram.
• 42:09
  Our
• 42:09
  clients,
• 42:10
  I
• 42:10
  think
• 42:11
  they're
• 42:11
  on
• 42:11
  Instagram,
• 42:11
  but
• 42:12
  they're,
• 42:12
  they're
• 42:12
  not,
• 42:12
  you
• 42:12
  know,
• 42:12
  they're
• 42:13
  not
• 42:13
  like
• 42:13
  constantly
• 42:14
  on
• 42:14
  it.
• 42:14
  That
• 42:15
  might
• 42:15
  shift
• 42:15
  over
• 42:15
  the
• 42:16
  years,
• 42:16
  but
• 42:16
  at
• 42:16
  the
• 42:16
  moment
• 42:17
  it's
• 42:17
  still
• 42:18
  very
• 42:18
  much
• 42:18
  about
• 42:18
  word
• 42:19
  of
• 42:19
  mouth
• 42:19
  and
• 42:20
  connection,
• 42:20
  which
• 42:21
  is
• 42:21
  lovely.
• 42:21
  I
• 42:21
  mean,
• 42:22
  when
• 42:22
  we
• 42:23
  get
• 42:23
  an
• 42:23
  inquiry
• 42:24
  that
• 42:24
  says,
• 42:24
  I
• 42:25
  was
• 42:25
  at
• 42:25
  so
• 42:25
  and
• 42:25
  so's
• 42:26
  wedding
• 42:26
  and
• 42:27
  we
• 42:27
  thought,
• 42:27
  you,
• 42:28
  you
• 42:28
  seem
• 42:28
  great
• 42:28
  to
• 42:29
  work
• 42:29
  with.
• 42:29
  That
• 42:29
  is
• 42:29
  the
• 42:30
  biggest,
• 42:30
  biggest
• 42:31
  compliment.
• 42:31
  Because
• 42:31
  they've
• 42:32
  watched
• 42:32
  us
• 42:32
  at
• 42:33
  work
• 42:33
  and
• 42:33
  thought,
• 42:34
  yeah,
• 42:34
  they
• 42:34
  seem
• 42:34
  good,
• 42:35
  they
• 42:35
  seem
• 42:35
  cool
• 42:35
  or
• 42:36
  they
• 42:36
  seem
• 42:36
  fun,
• 42:37
  you
• 42:37
  know,
• 42:37
  because
• 42:38
  we
• 42:38
  are
• 42:38
  fun.
• 42:38
  We
• 42:38
  do
• 42:38
  try
• 42:39
  to
• 42:39
  have
• 42:39
  fun,
• 42:39
  you
• 42:39
  know,
• 42:40
  we
• 42:40
  love
• 42:40
  Having
• 42:40
  fun
• 42:40
  with
• 42:41
  our,
• 42:41
  with
• 42:41
  our
• 42:41
  clients.
• 42:42
  And,
• 42:43
  you
• 42:43
  know,
• 42:44
  particularly
• 42:44
  in
• 42:44
  a
• 42:45
  thread
• 42:45
  of
• 42:45
  the
• 42:45
  luxury
• 42:45
  industry,
• 42:46
  I
• 42:46
  know
• 42:46
  there's
• 42:46
  a
• 42:47
  slight,
• 42:48
  there's
• 42:48
  a
• 42:49
  slight
• 42:49
  kind
• 42:49
  of
• 42:49
  angle
• 42:50
  where
• 42:50
  some
• 42:50
  people
• 42:51
  think,
• 42:51
  you
• 42:51
  know,
• 42:51
  getting
• 42:51
  to
• 42:52
  know
• 42:52
  your
• 42:52
  clients,
• 42:53
  well,
• 42:53
  socializing
• 42:54
  with
• 42:54
  them
• 42:55
  is
• 42:55
  unprofessional.
• 42:56
  And
• 42:56
  we
• 42:56
  just
• 42:57
  sort
• 42:57
  of
• 42:57
  say,
• 42:57
  well,
• 42:57
  we're
• 42:58
  unprofessional
• 42:58
  then.
• 42:59
  Because
• 42:59
  I
• 42:59
  adore
• 43:00
  getting
• 43:00
  to
• 43:00
  know
• 43:00
  my
• 43:01
  clients
• 43:01
  and
• 43:02
  seeing
• 43:02
  them
• 43:02
  socially
• 43:03
  before
• 43:03
  the
• 43:03
  wedding.
• 43:04
  So
• 43:04
  that
• 43:04
  on
• 43:04
  the
• 43:04
  wedding
• 43:05
  day
• 43:05
  we're
• 43:05
  just
• 43:05
  Leena
• 43:06
  and
• 43:06
  Tom
• 43:06
  to
• 43:06
  them.
• 43:07
  It's
• 43:07
  not
• 43:07
  like,
• 43:07
  oh,
• 43:08
  photographer's
• 43:09
  turned
• 43:09
  up,
• 43:09
  must
• 43:09
  behave
• 43:10
  or
• 43:10
  whatever.
• 43:11
  And
• 43:11
  it's
• 43:11
  how
• 43:11
  we
• 43:11
  get
• 43:12
  the
• 43:12
  access
• 43:13
  that
• 43:14
  we
• 43:14
  get
• 43:14
  to,
• 43:15
  to
• 43:15
  then
• 43:15
  provide,
• 43:16
  you
• 43:16
  know,
• 43:16
  get
• 43:16
  the
• 43:16
  coverage
• 43:17
  that
• 43:17
  we
• 43:17
  get.
• 43:17
  So,
• 43:18
  yeah,
• 43:18
  and
• 43:18
  if
• 43:18
  you
• 43:18
  didn't
• 43:19
  do
• 43:19
  that,
• 43:19
  you
• 43:19
  wouldn't
• 43:19
  be
• 43:19
  being
• 43:20
  authentically
• 43:20
  yourselves.
• 43:21
  Once
• 43:21
  again,
• 43:21
  you
• 43:22
  would
• 43:22
  be
• 43:22
  leaning
• 43:22
  into
• 43:22
  what
• 43:23
  someone
• 43:23
  else's
• 43:24
  definition
• 43:24
  of,
• 43:25
  of
• 43:25
  working
• 43:25
  with
• 43:25
  luxury
• 43:26
  is,
• 43:26
  which
• 43:26
  isn't
• 43:27
  actually
• 43:27
  who
• 43:28
  you
• 43:28
  are.
• 43:28
  And
• 43:29
  who
• 43:29
  you
• 43:29
  are
• 43:29
  and
• 43:29
  what
• 43:29
  you
• 43:30
  do
• 43:30
  is
• 43:30
  what
• 43:30
  makes
• 43:31
  you
• 43:31
  guys
• 43:31
  great
• 43:32
  and
• 43:32
  what
• 43:32
  makes
• 43:32
  you
• 43:32
  stand
• 43:32
  out.
• 43:33
  And
• 43:33
  I
• 43:33
  think
• 43:33
  for
• 43:33
  anyone
• 43:33
  listening,
• 43:34
  word
• 43:34
  of
• 43:34
  mouth
• 43:35
  never
• 43:35
  goes
• 43:35
  out
• 43:35
  of
• 43:35
  fashion.
• 43:36
  It
• 43:36
  is
• 43:36
  the
• 43:36
  one
• 43:36
  thing
• 43:37
  you
• 43:37
  should,
• 43:37
  you
• 43:37
  should
• 43:37
  absolutely
• 43:38
  have
• 43:38
  on
• 43:39
  your
• 43:39
  to
• 43:39
  do
• 43:39
  list
• 43:39
  for
• 43:40
  next
• 43:40
  year
• 43:40
  as
• 43:40
  a
• 43:40
  focus.
• 43:41
  Because
• 43:41
  in
• 43:41
  this
• 43:42
  noisy,
• 43:42
  wild
• 43:43
  marketing
• 43:43
  theme
• 43:43
  park
• 43:44
  world
• 43:44
  that
• 43:44
  I've
• 43:44
  been
• 43:44
  talking
• 43:45
  about
• 43:45
  a
• 43:45
  lot
• 43:45
  recently,
• 43:45
  where
• 43:46
  there's
• 43:46
  people
• 43:46
  shouting
• 43:47
  at
• 43:47
  us
• 43:47
  from
• 43:48
  every
• 43:48
  single
• 43:48
  angle
• 43:49
  that
• 43:49
  they
• 43:49
  are
• 43:49
  the
• 43:49
  best,
• 43:50
  the
• 43:50
  thing
• 43:50
  that's
• 43:51
  going
• 43:51
  to
• 43:51
  cut
• 43:51
  through
• 43:51
  that
• 43:51
  noise
• 43:51
  is
• 43:52
  a
• 43:52
  personal
• 43:52
  recommendation
• 43:53
  every
• 43:53
  single
• 43:54
  time.
• 43:54
  Because
• 43:54
  there's
• 43:55
  too
• 43:55
  much
• 43:55
  noise,
• 43:55
  there's
• 43:56
  too
• 43:56
  much
• 43:56
  overwhelm
• 43:57
  and
• 43:57
  there's
• 43:57
  too
• 43:57
  much
• 43:57
  choice.
• 43:58
  But
• 43:58
  if
• 43:58
  your
• 43:58
  friend
• 43:59
  says,
• 43:59
  you've
• 44:00
  absolutely
• 44:00
  got
• 44:00
  to
• 44:01
  do
• 44:01
  this,
• 44:01
  this
• 44:01
  is
• 44:01
  the
• 44:01
  best
• 44:02
  person
• 44:02
  ever,
• 44:03
  then
• 44:04
  they're
• 44:04
  much
• 44:04
  more
• 44:04
  likely
• 44:04
  to
• 44:04
  listen
• 44:05
  to
• 44:05
  that
• 44:05
  than
• 44:05
  any
• 44:06
  of
• 44:06
  the
• 44:06
  noise.
• 44:06
  So
• 44:06
  get
• 44:07
  it
• 44:07
  on
• 44:07
  your
• 44:07
  to
• 44:07
  do
• 44:07
  list
• 44:08
  for
• 44:08
  next
• 44:08
  year,
• 44:08
  have
• 44:09
  it
• 44:09
  as
• 44:09
  a
• 44:09
  big
• 44:09
  focus,
• 44:09
  get
• 44:10
  out
• 44:10
  there,
• 44:10
  market,
• 44:11
  network,
• 44:11
  talk
• 44:11
  to
• 44:12
  people,
• 44:12
  build
• 44:12
  relationships,
• 44:13
  keep
• 44:13
  on
• 44:14
  with
• 44:14
  the
• 44:14
  good
• 44:14
  customer
• 44:14
  service
• 44:15
  because
• 44:15
  it
• 44:15
  absolutely
• 44:16
  never
• 44:16
  goes
• 44:16
  out
• 44:16
  of
• 44:16
  fashion.
• 44:17
  Right.
• 44:17
  Before
• 44:17
  I
• 44:17
  let
• 44:17
  you
• 44:17
  go,
• 44:18
  Lena,
• 44:18
  I
• 44:18
  do
• 44:18
  want
• 44:18
  to
• 44:18
  talk
• 44:19
  to
• 44:19
  you
• 44:19
  a
• 44:19
  little
• 44:19
  bit
• 44:19
  about
• 44:20
  the
• 44:20
  other
• 44:20
  side
• 44:20
  of
• 44:20
  your
• 44:20
  business.
• 44:21
  As
• 44:21
  I
• 44:22
  mentioned
• 44:22
  in
• 44:22
  the
• 44:22
  introduction,
• 44:23
  you
• 44:23
  did
• 44:23
  launch
• 44:24
  Lena
• 44:25
  Della
• 44:25
  Luna
• 44:26
  in
• 44:26
  2021.
• 44:27
  Talk
• 44:27
  to
• 44:28
  me
• 44:28
  about
• 44:28
  how
• 44:28
  that
• 44:29
  happened,
• 44:29
  why
• 44:29
  that
• 44:29
  happened,
• 44:30
  and
• 44:30
  where
• 44:30
  that
• 44:31
  sits
• 44:31
  in
• 44:31
  alignment
• 44:32
  alongside
• 44:32
  your
• 44:32
  photography.
• 44:33
  So
• 44:34
  I
• 44:34
  launched
• 44:35
  in
• 44:35
  2021
• 44:36
  after
• 44:36
  a
• 44:37
  couple
• 44:37
  of
• 44:37
  years
• 44:38
  of
• 44:38
  burnout.
• 44:39
  You
• 44:39
  know,
• 44:39
  I
• 44:41
  have
• 44:41
  always
• 44:41
  been
• 44:42
  an
• 44:42
  all
• 44:42
  in
• 44:42
  kind
• 44:42
  of
• 44:43
  person.
• 44:44
  I
• 44:44
  am
• 44:44
  the
• 44:44
  child
• 44:45
  of
• 44:46
  Italian
• 44:46
  immigrant
• 44:47
  parents.
• 44:47
  I
• 44:48
  grew
• 44:48
  up
• 44:49
  seeing
• 44:50
  my
• 44:50
  parents
• 44:50
  work
• 44:51
  all
• 44:51
  hours,
• 44:52
  work,
• 44:52
  work,
• 44:52
  work,
• 44:53
  work,
• 44:53
  work.
• 44:53
  And
• 44:53
  it
• 44:54
  was
• 44:54
  instilled
• 44:54
  in
• 44:54
  me
• 44:55
  that
• 44:55
  if
• 44:56
  you
• 44:56
  wanted
• 44:56
  to
• 44:56
  be
• 44:56
  successful,
• 44:57
  you
• 44:57
  worked
• 44:58
  hard.
• 44:58
  And
• 44:58
  I
• 44:58
  took
• 44:59
  that
• 44:59
  to
• 44:59
  heart.
• 45:00
  So
• 45:01
  in
• 45:01
  kind
• 45:02
  of
• 45:03
  a
• 45:03
  few
• 45:03
  years
• 45:03
  leading
• 45:04
  up
• 45:04
  to
• 45:05
  Covid,
• 45:06
  I
• 45:08
  was
• 45:08
  working
• 45:08
  crazy,
• 45:09
  crazy
• 45:09
  hours
• 45:10
  on
• 45:10
  our
• 45:10
  business
• 45:11
  management,
• 45:11
  on
• 45:12
  our
• 45:12
  marketing,
• 45:13
  on
• 45:13
  just,
• 45:14
  you
• 45:14
  know,
• 45:14
  really
• 45:15
  constantly
• 45:16
  working.
• 45:17
  We
• 45:17
  used
• 45:17
  to
• 45:17
  do
• 45:17
  high
• 45:18
  volume
• 45:18
  in
• 45:19
  terms
• 45:19
  of
• 45:19
  weddings.
• 45:19
  We
• 45:20
  used
• 45:20
  to
• 45:20
  do
• 45:20
  45,
• 45:21
  50
• 45:21
  a
• 45:21
  year,
• 45:22
  which
• 45:22
  now
• 45:22
  makes
• 45:22
  me
• 45:23
  swallow
• 45:23
  really
• 45:23
  hard
• 45:23
  at
• 45:24
  the
• 45:24
  thought
• 45:24
  of
• 45:25
  that
• 45:25
  many.
• 45:27
  Largely
• 45:27
  because
• 45:27
  we
• 45:28
  would
• 45:28
  meet
• 45:28
  lovely,
• 45:29
  lovely
• 45:29
  people,
• 45:30
  you
• 45:31
  know,
• 45:31
  wedding
• 45:31
  fairs,
• 45:31
  and
• 45:32
  be
• 45:32
  like,
• 45:32
  I
• 45:32
  want
• 45:32
  to
• 45:32
  shoot
• 45:33
  your
• 45:33
  wedding.
• 45:33
  And
• 45:33
  then
• 45:34
  all
• 45:34
  of
• 45:34
  a
• 45:34
  sudden
• 45:34
  we'd
• 45:34
  be
• 45:34
  like,
• 45:34
  oh,
• 45:35
  that's
• 45:35
  49
• 45:36
  now.
• 45:38
  But
• 45:38
  it.
• 45:39
  I
• 45:39
  couldn't
• 45:39
  sustain
• 45:40
  it.
• 45:40
  And
• 45:41
  I
• 45:41
  spent
• 45:41
  a
• 45:42
  lot
• 45:42
  of
• 45:42
  2019
• 45:43
  in
• 45:43
  high,
• 45:44
  like
• 45:45
  high
• 45:45
  functioning
• 45:45
  anxiety,
• 45:48
  you
• 45:48
  know,
• 45:48
  I
• 45:48
  was
• 45:49
  really
• 45:49
  burnt
• 45:49
  out.
• 45:49
  And
• 45:50
  Covid
• 45:51
  kind
• 45:51
  of
• 45:51
  came,
• 45:52
  you
• 45:52
  know,
• 45:52
  and
• 45:52
  obviously
• 45:53
  it
• 45:53
  was
• 45:53
  hideous
• 45:53
  for
• 45:54
  lots
• 45:54
  of
• 45:54
  us,
• 45:55
  but
• 45:55
  in
• 45:55
  a
• 45:55
  strange
• 45:55
  way,
• 45:56
  it
• 45:56
  gave
• 45:56
  me
• 45:56
  the
• 45:57
  pause,
• 45:57
  like
• 45:58
  an
• 45:58
  enforced
• 45:58
  pause
• 45:59
  that
• 45:59
  I
• 45:59
  needed.
• 46:00
  And
• 46:00
  I
• 46:00
  started
• 46:01
  to
• 46:01
  work
• 46:01
  on
• 46:01
  myself
• 46:02
  properly
• 46:03
  now
• 46:04
  that
• 46:04
  I
• 46:04
  had
• 46:04
  a
• 46:04
  pause,
• 46:05
  you
• 46:05
  know,
• 46:05
  in
• 46:05
  the
• 46:05
  noise,
• 46:06
  in
• 46:06
  the.
• 46:06
  The
• 46:07
  noise
• 46:07
  was
• 46:07
  gone.
• 46:08
  And
• 46:08
  in
• 46:08
  the
• 46:08
  quiet,
• 46:09
  I
• 46:10
  had
• 46:10
  all
• 46:10
  of
• 46:10
  this
• 46:11
  insight
• 46:11
  into
• 46:12
  where
• 46:12
  I
• 46:12
  was
• 46:13
  kind
• 46:13
  of
• 46:13
  going
• 46:13
  wrong,
• 46:14
  really.
• 46:15
  So
• 46:16
  through
• 46:17
  mindset
• 46:18
  changes,
• 46:19
  through
• 46:21
  cyclical
• 46:22
  alignment,
• 46:22
  which
• 46:23
  I'm
• 46:23
  very,
• 46:23
  very
• 46:24
  keen
• 46:24
  on,
• 46:25
  showing
• 46:25
  people
• 46:26
  how
• 46:26
  to
• 46:26
  reconnect
• 46:27
  to
• 46:27
  the
• 46:28
  cyclical
• 46:28
  nature
• 46:28
  of
• 46:29
  the
• 46:29
  seasons
• 46:30
  and
• 46:31
  to
• 46:31
  our
• 46:31
  own
• 46:32
  sense
• 46:32
  of
• 46:32
  circadian
• 46:33
  rhythm,
• 46:34
  I
• 46:34
  was
• 46:34
  able
• 46:34
  to
• 46:35
  reset
• 46:35
  my
• 46:35
  nervous
• 46:36
  system.
• 46:37
  And
• 46:37
  within
• 46:38
  a
• 46:38
  year
• 46:39
  I
• 46:39
  felt
• 46:40
  really
• 46:40
  good,
• 46:42
  found
• 46:42
  a
• 46:42
  stronger
• 46:43
  sense
• 46:43
  of
• 46:43
  spirituality.
• 46:44
  And
• 46:45
  I
• 46:45
  thought,
• 46:45
  I
• 46:45
  have
• 46:46
  got
• 46:46
  to
• 46:46
  help
• 46:46
  other
• 46:47
  people
• 46:47
  because
• 46:47
  I
• 46:47
  know
• 46:48
  it's
• 46:48
  not
• 46:48
  just
• 46:48
  me.
• 46:49
  So
• 46:49
  in
• 46:49
  2021,
• 46:51
  I
• 46:51
  launched
• 46:51
  Lina
• 46:52
  del
• 46:52
  Luna,
• 46:52
  which
• 46:53
  came
• 46:53
  to
• 46:53
  me
• 46:53
  in
• 46:53
  a
• 46:53
  meditation,
• 46:54
  the
• 46:55
  means
• 46:55
  Lena
• 46:56
  of
• 46:56
  the
• 46:56
  moon,
• 46:56
  because
• 46:56
  I
• 46:57
  work
• 46:57
  with
• 46:57
  the
• 46:57
  cycles
• 46:58
  of
• 46:58
  the
• 46:58
  moon
• 46:58
  very
• 46:59
  closely.
• 46:59
  And
• 47:00
  I
• 47:00
  started
• 47:00
  to
• 47:01
  offer
• 47:02
  holistic
• 47:03
  business
• 47:03
  coaching.
• 47:04
  And
• 47:04
  so
• 47:05
  most
• 47:05
  of
• 47:05
  my
• 47:05
  clients
• 47:06
  are
• 47:06
  actually
• 47:07
  people
• 47:07
  in
• 47:07
  the
• 47:08
  wedding
• 47:08
  industry.
• 47:08
  There's
• 47:09
  a
• 47:09
  beautiful
• 47:09
  symmetry
• 47:10
  now
• 47:10
  who
• 47:11
  are
• 47:11
  also
• 47:11
  finding
• 47:12
  themselves
• 47:12
  close
• 47:13
  to
• 47:13
  burnout
• 47:14
  and
• 47:14
  realize
• 47:14
  they
• 47:15
  need
• 47:15
  to
• 47:15
  reset
• 47:16
  themselves.
• 47:17
  So
• 47:17
  that
• 47:18
  gives
• 47:18
  me
• 47:19
  an
• 47:20
  extra
• 47:20
  joy,
• 47:21
  joy
• 47:21
  to
• 47:22
  kind
• 47:22
  of
• 47:22
  help
• 47:23
  guide
• 47:24
  other.
• 47:25
  Like
• 47:25
  I
• 47:25
  said,
• 47:26
  it's
• 47:26
  not
• 47:26
  exclusive,
• 47:27
  but
• 47:27
  it
• 47:27
  has
• 47:27
  become
• 47:28
  lots
• 47:28
  of
• 47:28
  other
• 47:28
  wedding
• 47:29
  professionals
• 47:30
  to
• 47:30
  really
• 47:31
  show
• 47:31
  them
• 47:31
  that
• 47:32
  they
• 47:32
  can
• 47:33
  have
• 47:33
  a
• 47:34
  very
• 47:34
  holistic
• 47:35
  approach
• 47:35
  to
• 47:36
  their
• 47:36
  business.
• 47:36
  They
• 47:36
  don't
• 47:37
  have
• 47:37
  to
• 47:37
  be
• 47:37
  constantly
• 47:38
  chasing
• 47:39
  their
• 47:39
  tail.
• 47:40
  And
• 47:40
  the
• 47:40
  beauty
• 47:41
  of
• 47:41
  the
• 47:41
  wedding
• 47:41
  industry
• 47:42
  is
• 47:42
  it
• 47:42
  fits
• 47:43
  really
• 47:43
  nicely
• 47:44
  with
• 47:44
  a
• 47:44
  kind
• 47:44
  of
• 47:45
  cyclical,
• 47:46
  seasonal
• 47:47
  way
• 47:47
  of
• 47:47
  life.
• 47:47
  You
• 47:47
  know,
• 47:48
  gone
• 47:48
  are
• 47:48
  the
• 47:48
  days
• 47:48
  that
• 47:49
  weddings
• 47:49
  were
• 47:49
  between
• 47:50
  May
• 47:50
  and
• 47:50
  September.
• 47:51
  They're
• 47:51
  all
• 47:51
  year
• 47:52
  round
• 47:52
  now,
• 47:53
  but
• 47:53
  they
• 47:53
  do
• 47:53
  tend
• 47:54
  to
• 47:54
  die
• 47:54
  off
• 47:54
  more
• 47:55
  in
• 47:55
  the
• 47:55
  quieter
• 47:56
  months.
• 47:56
  So
• 47:57
  allowing
• 47:58
  ourselves
• 47:58
  to
• 47:59
  move
• 47:59
  with
• 48:00
  the
• 48:00
  seasons
• 48:01
  so
• 48:01
  in
• 48:01
  spring,
• 48:02
  you
• 48:02
  know,
• 48:02
  we
• 48:02
  get
• 48:03
  fired
• 48:03
  up
• 48:03
  again
• 48:04
  for
• 48:04
  the
• 48:05
  year
• 48:05
  ahead.
• 48:05
  We
• 48:06
  might
• 48:06
  want
• 48:06
  to
• 48:06
  set
• 48:06
  goals,
• 48:07
  we
• 48:07
  might
• 48:07
  want
• 48:07
  to
• 48:08
  really
• 48:09
  look
• 48:09
  at
• 48:09
  what
• 48:09
  we
• 48:09
  want
• 48:10
  to
• 48:10
  be
• 48:11
  achieving
• 48:12
  throughout
• 48:12
  the
• 48:12
  year.
• 48:13
  And
• 48:13
  then
• 48:13
  the
• 48:13
  summer
• 48:14
  is
• 48:14
  like
• 48:14
  go,
• 48:14
  go,
• 48:15
  go
• 48:15
  time.
• 48:15
  We're
• 48:16
  at
• 48:16
  our
• 48:16
  busiest,
• 48:16
  we're
• 48:17
  out
• 48:17
  there
• 48:17
  in
• 48:17
  the
• 48:17
  sun
• 48:18
  and
• 48:18
  the
• 48:18
  heady
• 48:19
  days
• 48:19
  of
• 48:19
  summer.
• 48:19
  And
• 48:20
  then
• 48:20
  as
• 48:20
  we
• 48:20
  get
• 48:20
  to
• 48:20
  autumn,
• 48:21
  we
• 48:21
  all
• 48:21
  start
• 48:21
  to
• 48:22
  pull
• 48:22
  back
• 48:22
  a
• 48:22
  little
• 48:23
  bit.
• 48:23
  And
• 48:23
  they
• 48:24
  say
• 48:24
  that
• 48:24
  our
• 48:24
  intuition
• 48:25
  is
• 48:25
  strongest
• 48:26
  in
• 48:26
  the
• 48:26
  autumn.
• 48:27
  So
• 48:27
  just
• 48:27
  letting
• 48:28
  a
• 48:29
  little
• 48:29
  bit
• 48:29
  of
• 48:29
  the
• 48:29
  noise
• 48:29
  die
• 48:30
  down
• 48:30
  and
• 48:30
  listening
• 48:31
  in.
• 48:31
  Well,
• 48:31
  actually,
• 48:32
  how
• 48:32
  has
• 48:32
  this
• 48:32
  year
• 48:33
  been
• 48:33
  for
• 48:33
  me?
• 48:33
  What
• 48:34
  do
• 48:34
  I
• 48:34
  need
• 48:34
  to
• 48:34
  start
• 48:34
  considering
• 48:36
  and
• 48:36
  then
• 48:36
  having
• 48:37
  the
• 48:37
  courage
• 48:37
  to
• 48:38
  really
• 48:38
  pull
• 48:39
  back
• 48:39
  in
• 48:39
  winter
• 48:40
  because
• 48:40
  we
• 48:40
  are
• 48:41
  supposed
• 48:41
  to
• 48:41
  be
• 48:42
  much
• 48:43
  less
• 48:43
  on
• 48:43
  it
• 48:43
  in
• 48:44
  winter.
• 48:44
  So
• 48:45
  I
• 48:45
  realized
• 48:46
  that
• 48:47
  this,
• 48:47
  there
• 48:48
  was
• 48:48
  so
• 48:48
  much
• 48:49
  power
• 48:50
  in
• 48:50
  this
• 48:50
  kind
• 48:51
  of
• 48:51
  living
• 48:52
  and
• 48:52
  a
• 48:53
  mindset
• 48:53
  shift
• 48:54
  that
• 48:54
  I
• 48:54
  just
• 48:55
  started
• 48:56
  starting
• 48:56
  coaching
• 48:57
  people
• 48:57
  through
• 48:57
  it.
• 48:57
  And
• 48:58
  yeah,
• 48:59
  it's
• 48:59
  amazing
• 49:00
  to
• 49:00
  see,
• 49:02
  you
• 49:02
  know,
• 49:02
  how
• 49:03
  it's
• 49:03
  stopped,
• 49:04
  you
• 49:04
  know,
• 49:05
  people
• 49:05
  when
• 49:06
  they
• 49:06
  were
• 49:06
  heading
• 49:06
  towards
• 49:07
  burnout
• 49:07
  and
• 49:07
  it
• 49:07
  gives
• 49:08
  me
• 49:08
  a
• 49:08
  great
• 49:08
  deal
• 49:08
  of
• 49:08
  joy.
• 49:09
  And
• 49:09
  so
• 49:09
  you're
• 49:09
  doing
• 49:10
  that
• 49:10
  sitting
• 49:10
  alongside
• 49:11
  the
• 49:11
  photography
• 49:12
  as
• 49:12
  well.
• 49:12
  So
• 49:12
  it
• 49:12
  kind
• 49:12
  of
• 49:13
  comes
• 49:13
  in,
• 49:13
  ebbs
• 49:13
  and
• 49:14
  flows
• 49:14
  in
• 49:14
  between.
• 49:15
  Yeah,
• 49:15
  yeah.
• 49:16
  And
• 49:16
  it
• 49:16
  actually
• 49:17
  sits
• 49:18
  quite
• 49:18
  nicely.
• 49:20
  You
• 49:20
  know,
• 49:20
  I'm
• 49:20
  not
• 49:21
  finding
• 49:22
  that
• 49:22
  it
• 49:23
  conflicts
• 49:24
  at
• 49:24
  all
• 49:24
  really.
• 49:24
  So
• 49:25
  I'm
• 49:25
  able
• 49:25
  to
• 49:26
  work
• 49:26
  around
• 49:27
  kind
• 49:28
  of
• 49:28
  the
• 49:28
  two,
• 49:28
  the
• 49:28
  two
• 49:29
  businesses.
• 49:29
  So
• 49:30
  it's
• 49:30
  great
• 49:30
  and
• 49:31
  brings
• 49:31
  you
• 49:31
  joy
• 49:31
  in
• 49:31
  different
• 49:32
  ways.
• 49:32
  Now
• 49:32
  you
• 49:32
  talk
• 49:33
  as
• 49:33
  well
• 49:33
  when
• 49:33
  you.
• 49:34
  I
• 49:34
  was
• 49:34
  looking
• 49:34
  at
• 49:35
  your
• 49:35
  website
• 49:35
  for
• 49:35
  Lena
• 49:36
  Deluna
• 49:36
  and
• 49:36
  you
• 49:36
  talk
• 49:36
  about
• 49:37
  this
• 49:37
  idea
• 49:37
  of
• 49:38
  helping
• 49:38
  people
• 49:38
  become
• 49:39
  a
• 49:39
  soul
• 49:40
  led
• 49:40
  business.
• 49:41
  So
• 49:41
  that's
• 49:42
  a
• 49:42
  different
• 49:42
  kind
• 49:42
  of
• 49:43
  concept,
• 49:43
  I
• 49:43
  guess
• 49:44
  for
• 49:44
  a
• 49:44
  lot
• 49:44
  of
• 49:44
  people.
• 49:44
  What
• 49:45
  do
• 49:45
  you
• 49:45
  mean
• 49:45
  by
• 49:45
  being
• 49:46
  a
• 49:46
  soul
• 49:46
  led
• 49:47
  business?
• 49:47
  What
• 49:47
  does
• 49:47
  that
• 49:47
  look
• 49:47
  like
• 49:48
  in
• 49:48
  practice?
• 49:48
  In
• 49:49
  theory
• 49:49
  it's
• 49:49
  about
• 49:50
  authenticity
• 49:51
  and
• 49:51
  it's
• 49:51
  putting
• 49:52
  what's
• 49:52
  in
• 49:52
  your
• 49:53
  heart
• 49:53
  first
• 49:54
  in
• 49:54
  your
• 49:54
  business.
• 49:55
  So
• 49:55
  being
• 49:56
  less
• 49:56
  about
• 49:58
  what
• 49:58
  I'm
• 49:58
  expected
• 49:59
  to
• 49:59
  be
• 50:00
  and
• 50:00
  being
• 50:00
  more
• 50:01
  about
• 50:01
  what
• 50:01
  I
• 50:01
  want
• 50:02
  to
• 50:02
  be.
• 50:02
  So
• 50:02
  it
• 50:03
  comes
• 50:03
  back
• 50:03
  to
• 50:03
  that
• 50:03
  authenticity,
• 50:05
  but
• 50:05
  it
• 50:05
  also
• 50:06
  means
• 50:06
  solid
• 50:07
  in
• 50:07
  terms
• 50:07
  of
• 50:07
  terms
• 50:08
  of
• 50:08
  who
• 50:08
  you're
• 50:09
  working
• 50:09
  with.
• 50:10
  What
• 50:10
  does
• 50:10
  their
• 50:11
  soul
• 50:11
  want
• 50:11
  to
• 50:12
  do?
• 50:12
  You
• 50:12
  know,
• 50:12
  are
• 50:13
  they
• 50:13
  being
• 50:13
  led
• 50:14
  where
• 50:14
  they
• 50:14
  think
• 50:15
  that
• 50:15
  they,
• 50:16
  what
• 50:16
  they
• 50:16
  are
• 50:17
  doing
• 50:17
  is
• 50:17
  what
• 50:17
  they
• 50:17
  think
• 50:18
  they
• 50:18
  should
• 50:18
  be
• 50:18
  doing
• 50:19
  or
• 50:19
  is,
• 50:20
  is
• 50:20
  something
• 50:21
  else
• 50:21
  in
• 50:21
  their
• 50:22
  heart.
• 50:22
  So
• 50:23
  it's
• 50:23
  about,
• 50:23
  again,
• 50:24
  I've
• 50:24
  talked
• 50:24
  a
• 50:24
  lot
• 50:24
  about
• 50:25
  kind
• 50:25
  of
• 50:25
  humanity,
• 50:26
  you
• 50:26
  know,
• 50:26
  being
• 50:27
  human
• 50:28
  so
• 50:28
  far.
• 50:29
  And
• 50:29
  it
• 50:29
  is
• 50:30
  about
• 50:30
  going
• 50:30
  back
• 50:31
  to,
• 50:31
  to
• 50:31
  that
• 50:31
  because
• 50:32
  we
• 50:32
  are
• 50:32
  all
• 50:32
  souls
• 50:33
  leading
• 50:34
  a
• 50:34
  human
• 50:34
  experience,
• 50:35
  living
• 50:35
  a
• 50:36
  human
• 50:36
  experience
• 50:36
  experience.
• 50:38
  So
• 50:38
  what
• 50:38
  we
• 50:38
  really
• 50:39
  care
• 50:39
  about
• 50:40
  is
• 50:40
  in
• 50:41
  our
• 50:41
  soul.
• 50:41
  So
• 50:42
  I
• 50:42
  run
• 50:42
  my
• 50:42
  business
• 50:43
  Very
• 50:43
  much
• 50:44
  from
• 50:44
  my
• 50:45
  soul.
• 50:45
  Okay.
• 50:46
  You
• 50:46
  get
• 50:46
  the
• 50:46
  best
• 50:47
  of
• 50:47
  me
• 50:47
  from
• 50:47
  my
• 50:48
  soul.
• 50:48
  And
• 50:49
  if
• 50:49
  that
• 50:49
  doesn't
• 50:50
  fit
• 50:50
  with
• 50:50
  your
• 50:50
  soul,
• 50:51
  that's
• 50:51
  fine.
• 50:51
  But
• 50:52
  hey,
• 50:52
  you
• 50:52
  know,
• 50:53
  a
• 50:53
  lot
• 50:53
  of
• 50:53
  the
• 50:53
  time,
• 50:53
  if
• 50:54
  we're
• 50:54
  connecting,
• 50:54
  it's
• 50:55
  a
• 50:55
  beautiful
• 50:55
  thing.
• 50:56
  And
• 50:56
  then
• 50:57
  I,
• 50:57
  you
• 50:58
  know,
• 50:58
  so
• 50:58
  that
• 50:58
  then
• 50:59
  informs
• 50:59
  how
• 51:00
  I
• 51:00
  work
• 51:00
  with
• 51:00
  my
• 51:01
  clients.
• 51:01
  I
• 51:01
  get
• 51:01
  to
• 51:02
  know
• 51:02
  what
• 51:02
  really
• 51:02
  makes
• 51:03
  them
• 51:03
  tick,
• 51:04
  what,
• 51:04
  what
• 51:04
  their
• 51:04
  passions
• 51:05
  are,
• 51:05
  what
• 51:05
  makes
• 51:05
  their
• 51:06
  heart
• 51:06
  sing.
• 51:06
  And
• 51:07
  so
• 51:07
  when
• 51:07
  I
• 51:07
  say
• 51:08
  so
• 51:08
  led,
• 51:08
  it's
• 51:09
  very
• 51:09
  much
• 51:09
  about
• 51:10
  that
• 51:10
  part
• 51:10
  of
• 51:11
  us,
• 51:11
  what's
• 51:11
  deep
• 51:12
  inside
• 51:12
  that
• 51:13
  makes
• 51:13
  us
• 51:13
  happy.
• 51:14
  Because
• 51:14
  so
• 51:15
  often
• 51:15
  now
• 51:15
  we
• 51:16
  end
• 51:16
  up
• 51:16
  on
• 51:17
  a
• 51:17
  path
• 51:17
  that
• 51:17
  we
• 51:18
  think
• 51:18
  we
• 51:18
  should
• 51:19
  be
• 51:19
  on,
• 51:20
  but
• 51:20
  it
• 51:20
  maybe
• 51:21
  doesn't
• 51:21
  resonate
• 51:22
  with
• 51:22
  us
• 51:22
  truly.
• 51:23
  So
• 51:24
  I
• 51:24
  guess
• 51:24
  we're
• 51:24
  coming
• 51:24
  back
• 51:25
  to
• 51:25
  authenticity.
• 51:26
  We're
• 51:26
  coming
• 51:27
  back
• 51:27
  to
• 51:27
  that
• 51:27
  inner
• 51:28
  kind
• 51:28
  of
• 51:28
  creativity.
• 51:30
  And
• 51:30
  we
• 51:30
  are
• 51:31
  happiest
• 51:32
  when
• 51:32
  we
• 51:32
  are
• 51:33
  leading
• 51:33
  from
• 51:33
  our
• 51:33
  heart,
• 51:34
  from
• 51:34
  our
• 51:34
  soul.
• 51:35
  So
• 51:35
  just
• 51:35
  trying
• 51:36
  to
• 51:36
  encourage
• 51:37
  people
• 51:38
  to
• 51:38
  come
• 51:38
  at
• 51:39
  their
• 51:39
  business
• 51:39
  from
• 51:40
  that
• 51:40
  place
• 51:41
  rather
• 51:41
  than
• 51:41
  a
• 51:42
  place
• 51:42
  of
• 51:42
  where
• 51:42
  they
• 51:43
  think
• 51:43
  they
• 51:43
  should
• 51:44
  be.
• 51:45
  And
• 51:45
  you
• 51:45
  know,
• 51:45
  the
• 51:46
  term
• 51:46
  holistic
• 51:47
  means
• 51:47
  mind,
• 51:47
  body
• 51:48
  and
• 51:48
  soul.
• 51:48
  So
• 51:49
  when
• 51:49
  I
• 51:49
  work
• 51:49
  with
• 51:49
  my
• 51:49
  clients,
• 51:50
  it's
• 51:50
  like,
• 51:50
  okay,
• 51:51
  so
• 51:51
  this
• 51:51
  is
• 51:51
  what
• 51:51
  you
• 51:51
  want
• 51:51
  to
• 51:51
  do
• 51:52
  in
• 51:52
  your
• 51:52
  business.
• 51:53
  How's
• 51:53
  it
• 51:53
  going
• 51:53
  to
• 51:54
  nurture
• 51:54
  your
• 51:54
  soul
• 51:54
  if
• 51:55
  you
• 51:55
  do
• 51:55
  it
• 51:55
  that
• 51:55
  way?
• 51:56
  How
• 51:56
  is
• 51:56
  it
• 51:56
  going
• 51:57
  to
• 51:57
  be
• 51:57
  in
• 51:57
  your
• 51:57
  mind,
• 51:58
  in
• 51:58
  your
• 51:58
  mindset
• 51:59
  if
• 51:59
  you
• 51:59
  do
• 51:59
  it
• 51:59
  that
• 52:00
  way?
• 52:00
  Way,
• 52:00
  you
• 52:01
  know,
• 52:01
  if
• 52:01
  we
• 52:01
  make
• 52:02
  this
• 52:02
  decision,
• 52:02
  is
• 52:03
  there
• 52:03
  a
• 52:03
  toll
• 52:03
  on
• 52:03
  your
• 52:04
  body?
• 52:04
  Can
• 52:04
  you
• 52:05
  work
• 52:05
  that
• 52:05
  wedding?
• 52:06
  If
• 52:06
  it
• 52:06
  means
• 52:07
  three
• 52:07
  back
• 52:08
  to
• 52:08
  back
• 52:08
  18
• 52:08
  hour
• 52:09
  days,
• 52:09
  yeah.
• 52:10
  So
• 52:10
  ticking
• 52:11
  mind,
• 52:11
  body,
• 52:12
  soul,
• 52:13
  in
• 52:13
  every
• 52:14
  decision
• 52:14
  in
• 52:14
  your
• 52:15
  business
• 52:16
  is
• 52:16
  what
• 52:16
  I
• 52:16
  truly
• 52:17
  believe
• 52:17
  is
• 52:18
  kind
• 52:18
  of
• 52:18
  the
• 52:18
  key
• 52:19
  to
• 52:19
  not
• 52:19
  ending
• 52:19
  up
• 52:20
  either
• 52:20
  feeling
• 52:21
  unfulfilled
• 52:21
  or
• 52:22
  worse
• 52:22
  led
• 52:23
  to
• 52:23
  burnout.
• 52:24
  Yeah,
• 52:24
  really
• 52:24
  interesting.
• 52:25
  And
• 52:25
  so
• 52:25
  often
• 52:26
  I
• 52:26
  see
• 52:27
  people
• 52:27
  making
• 52:27
  decisions
• 52:28
  based
• 52:28
  on
• 52:28
  what
• 52:28
  other
• 52:28
  people
• 52:29
  would
• 52:29
  think
• 52:29
  or
• 52:29
  what
• 52:30
  other
• 52:30
  people
• 52:30
  do.
• 52:31
  And
• 52:31
  actually
• 52:32
  I
• 52:32
  often
• 52:32
  say,
• 52:33
  you
• 52:33
  know,
• 52:33
  everyone's
• 52:34
  situation
• 52:34
  is
• 52:35
  so
• 52:35
  unique,
• 52:36
  it's
• 52:36
  impossible
• 52:36
  to
• 52:37
  say
• 52:37
  there's
• 52:37
  a
• 52:37
  one
• 52:37
  size
• 52:38
  fits
• 52:38
  all.
• 52:38
  Because
• 52:38
  what
• 52:39
  works
• 52:39
  for
• 52:39
  you
• 52:39
  won't
• 52:39
  work
• 52:39
  for
• 52:40
  me.
• 52:40
  What
• 52:40
  brings
• 52:40
  me
• 52:40
  joy
• 52:41
  won't
• 52:41
  bring
• 52:41
  you
• 52:41
  joy.
• 52:41
  You
• 52:42
  know,
• 52:42
  all
• 52:42
  of
• 52:42
  our
• 52:42
  lives
• 52:42
  are
• 52:43
  different.
• 52:43
  And
• 52:44
  actually
• 52:44
  peeling
• 52:44
  back
• 52:44
  some
• 52:45
  of
• 52:45
  those
• 52:45
  layers
• 52:45
  and
• 52:45
  doing
• 52:46
  a
• 52:46
  bit
• 52:46
  of
• 52:46
  self
• 52:46
  reflection
• 52:47
  and
• 52:47
  thinking,
• 52:47
  what
• 52:47
  does
• 52:48
  bring
• 52:48
  me
• 52:48
  joy?
• 52:48
  Which
• 52:49
  parts
• 52:49
  of
• 52:49
  my
• 52:50
  business,
• 52:50
  which
• 52:50
  parts
• 52:51
  of
• 52:51
  my
• 52:51
  life
• 52:51
  do
• 52:51
  I
• 52:52
  want
• 52:52
  to
• 52:52
  be
• 52:52
  leaning
• 52:52
  into
• 52:52
  more
• 52:53
  and
• 52:53
  which
• 52:53
  parts
• 52:53
  am
• 52:53
  I
• 52:54
  just
• 52:54
  doing?
• 52:54
  Because
• 52:54
  I
• 52:55
  think
• 52:55
  I
• 52:56
  should
• 52:56
  be,
• 52:56
  is
• 52:56
  an
• 52:57
  incredibly
• 52:57
  important
• 52:57
  exercise.
• 52:58
  And
• 52:58
  I
• 52:58
  hope
• 52:58
  something
• 52:59
  that
• 52:59
  those
• 52:59
  of
• 53:00
  you
• 53:00
  that
• 53:00
  are
• 53:00
  listening
• 53:01
  will
• 53:01
  take
• 53:01
  note
• 53:01
  of
• 53:01
  and
• 53:02
  start
• 53:02
  to
• 53:02
  think
• 53:02
  a
• 53:03
  little
• 53:03
  bit
• 53:03
  more
• 53:03
  deeply,
• 53:03
  take
• 53:04
  some
• 53:04
  time
• 53:04
  for
• 53:04
  reflection
• 53:04
  and
• 53:05
  think,
• 53:05
  okay,
• 53:05
  am
• 53:05
  I
• 53:06
  running
• 53:06
  A
• 53:06
  solo
• 53:06
  business.
• 53:07
  Am
• 53:07
  I
• 53:07
  thinking
• 53:07
  these
• 53:07
  things
• 53:08
  through
• 53:08
  or
• 53:08
  am
• 53:08
  I
• 53:08
  just
• 53:08
  doing
• 53:09
  what
• 53:09
  everyone
• 53:09
  else
• 53:09
  thinks?
• 53:10
  And
• 53:10
  one
• 53:10
  of
• 53:10
  the
• 53:10
  most
• 53:11
  interesting
• 53:11
  things
• 53:11
  I
• 53:12
  find
• 53:12
  when
• 53:12
  I
• 53:12
  start
• 53:12
  working
• 53:13
  with
• 53:13
  people
• 53:13
  is
• 53:14
  people
• 53:14
  outsource
• 53:15
  their
• 53:15
  intuition
• 53:16
  all
• 53:16
  the
• 53:16
  time.
• 53:17
  They,
• 53:17
  they
• 53:17
  will
• 53:17
  listen
• 53:18
  to
• 53:18
  their
• 53:18
  friend,
• 53:19
  their
• 53:19
  mum,
• 53:20
  their,
• 53:21
  you
• 53:21
  know
• 53:21
  that,
• 53:21
  that
• 53:22
  person
• 53:22
  that
• 53:23
  got
• 53:24
  up
• 53:24
  on
• 53:24
  stage
• 53:24
  at
• 53:24
  the
• 53:25
  last
• 53:25
  conference,
• 53:25
  they
• 53:26
  went
• 53:26
  and
• 53:26
  think,
• 53:26
  oh,
• 53:26
  yeah,
• 53:26
  maybe
• 53:27
  that
• 53:27
  is.
• 53:27
  Or
• 53:27
  that
• 53:27
  magazine
• 53:28
  article
• 53:28
  that
• 53:28
  they
• 53:28
  read
• 53:29
  and
• 53:29
  they
• 53:29
  ignore
• 53:31
  the
• 53:31
  loud,
• 53:32
  what
• 53:32
  should
• 53:32
  be
• 53:32
  quite
• 53:33
  loud,
• 53:33
  deafening
• 53:33
  noise
• 53:34
  from
• 53:34
  their
• 53:34
  own
• 53:34
  intuition.
• 53:35
  Because
• 53:35
  I,
• 53:36
  I
• 53:36
  say
• 53:36
  your
• 53:36
  intuition
• 53:37
  is
• 53:37
  the
• 53:37
  best
• 53:38
  personal
• 53:38
  development
• 53:39
  coach
• 53:39
  you
• 53:39
  will
• 53:39
  ever,
• 53:40
  ever
• 53:40
  have.
• 53:40
  You
• 53:40
  know,
• 53:41
  never
• 53:41
  mind
• 53:41
  hiring
• 53:42
  coaches
• 53:42
  and
• 53:42
  mentors,
• 53:43
  if
• 53:43
  you
• 53:44
  can
• 53:44
  reconnect
• 53:44
  with
• 53:45
  your
• 53:45
  intuition
• 53:45
  and
• 53:46
  trust
• 53:47
  it.
• 53:47
  And
• 53:47
  that
• 53:47
  is
• 53:47
  the
• 53:48
  key.
• 53:48
  Most
• 53:49
  people
• 53:49
  have
• 53:50
  literally
• 53:50
  forgotten
• 53:51
  how
• 53:51
  to
• 53:51
  trust
• 53:51
  their
• 53:52
  intuition.
• 53:52
  They
• 53:53
  will
• 53:53
  get
• 53:53
  an
• 53:53
  inkling
• 53:54
  in
• 53:54
  their
• 53:54
  gut
• 53:55
  and
• 53:55
  then
• 53:55
  they're
• 53:55
  led
• 53:56
  in
• 53:56
  other
• 53:56
  directions.
• 53:58
  So
• 53:58
  a
• 53:58
  big
• 53:59
  part
• 53:59
  of
• 53:59
  my
• 53:59
  work
• 54:00
  when
• 54:00
  I
• 54:00
  start
• 54:00
  working
• 54:00
  with
• 54:01
  people
• 54:01
  is
• 54:01
  like,
• 54:01
  right,
• 54:02
  how
• 54:02
  do
• 54:02
  we
• 54:02
  go
• 54:02
  back
• 54:03
  to
• 54:03
  trusting
• 54:03
  your
• 54:03
  intuition?
• 54:04
  Because
• 54:04
  your
• 54:04
  intuition
• 54:05
  is
• 54:05
  there
• 54:05
  to
• 54:05
  work
• 54:06
  for
• 54:06
  you.
• 54:06
  It's
• 54:07
  never
• 54:07
  going
• 54:07
  to
• 54:07
  let
• 54:08
  you
• 54:08
  down
• 54:08
  if
• 54:08
  you
• 54:09
  trust
• 54:09
  it
• 54:09
  and
• 54:09
  if
• 54:09
  you
• 54:10
  can
• 54:10
  follow
• 54:10
  it.
• 54:11
  So,
• 54:11
  you
• 54:11
  know,
• 54:12
  I,
• 54:12
  I
• 54:14
  don't
• 54:14
  make
• 54:14
  any
• 54:14
  decision
• 54:15
  now
• 54:15
  unless
• 54:16
  my
• 54:16
  intuition
• 54:16
  is
• 54:17
  going,
• 54:17
  yep,
• 54:17
  great
• 54:17
  big,
• 54:18
  great
• 54:18
  fat,
• 54:18
  big
• 54:18
  tick,
• 54:19
  let's
• 54:19
  do
• 54:19
  it.
• 54:19
  But
• 54:20
  so
• 54:20
  many
• 54:20
  people
• 54:20
  don't
• 54:21
  trust
• 54:21
  their
• 54:21
  own
• 54:21
  intuition,
• 54:22
  which
• 54:22
  is
• 54:23
  crazy.
• 54:24
  So
• 54:24
  big
• 54:25
  part
• 54:25
  of
• 54:25
  my
• 54:26
  work
• 54:26
  is
• 54:26
  that.
• 54:26
  And
• 54:26
  the
• 54:26
  good
• 54:27
  news
• 54:27
  is,
• 54:27
  is
• 54:28
  you
• 54:28
  can
• 54:28
  quite
• 54:29
  easily
• 54:30
  retrain
• 54:30
  your
• 54:30
  intuition
• 54:31
  to
• 54:31
  be
• 54:32
  louder
• 54:32
  for
• 54:32
  you,
• 54:33
  but
• 54:33
  you
• 54:33
  have
• 54:33
  to
• 54:33
  then
• 54:34
  do
• 54:34
  a
• 54:34
  little
• 54:34
  bit
• 54:34
  of
• 54:35
  work
• 54:35
  around
• 54:35
  there.
• 54:35
  But,
• 54:36
  but
• 54:36
  it's
• 54:36
  fully
• 54:37
  doable.
• 54:37
  But
• 54:38
  I,
• 54:38
  I
• 54:38
  find
• 54:38
  it
• 54:39
  crazy
• 54:39
  how
• 54:39
  many
• 54:39
  people
• 54:40
  don't
• 54:40
  trust
• 54:40
  their
• 54:40
  own
• 54:40
  intuition.
• 54:41
  Yes.
• 54:42
  So,
• 54:42
  so
• 54:42
  true.
• 54:43
  Leena,
• 54:43
  this
• 54:43
  has
• 54:43
  been
• 54:44
  such
• 54:44
  a
• 54:44
  fantastic
• 54:45
  conversation.
• 54:46
  I've
• 54:46
  loved
• 54:46
  chatting
• 54:47
  with
• 54:47
  you,
• 54:47
  catching
• 54:48
  up
• 54:48
  with
• 54:48
  you,
• 54:48
  hearing
• 54:49
  all
• 54:49
  about
• 54:49
  the
• 54:50
  work
• 54:50
  that
• 54:50
  you're
• 54:50
  doing.
• 54:51
  If
• 54:51
  people
• 54:51
  want
• 54:51
  to
• 54:51
  find
• 54:52
  out
• 54:52
  more
• 54:52
  about
• 54:52
  you,
• 54:52
  about
• 54:53
  your
• 54:53
  photography,
• 54:53
  about
• 54:53
  your
• 54:54
  content,
• 54:54
  coaching,
• 54:54
  where
• 54:54
  are
• 54:54
  the
• 54:55
  best
• 54:55
  places
• 54:55
  for
• 54:55
  them
• 54:55
  to
• 54:56
  connect
• 54:56
  with
• 54:56
  you?
• 54:56
  Yeah.
• 54:57
  So
• 54:57
  for
• 54:57
  the,
• 54:57
  for
• 54:58
  the
• 54:58
  photography
• 54:58
  and
• 54:58
  film
• 54:59
  work
• 54:59
  with
• 54:59
  Tom,
• 55:00
  we
• 55:00
  are
• 55:01
  www.lenaandtom.com.
• 55:03
  lena
• 55:04
  is
• 55:04
  with
• 55:04
  an
• 55:04
  I
• 55:05
  because
• 55:05
  I'm
• 55:05
  Italian,
• 55:06
  so
• 55:06
  it's
• 55:06
  the
• 55:06
  Italian
• 55:06
  vowels.
• 55:07
  And
• 55:08
  a
• 55:08
  n-dot
• 55:09
  com.
• 55:10
  We're
• 55:10
  also
• 55:10
  at
• 55:11
  lenaandtom
• 55:12
  on
• 55:12
  all
• 55:12
  of
• 55:12
  the
• 55:13
  socials,
• 55:13
  so
• 55:13
  you'll
• 55:13
  find
• 55:14
  us
• 55:14
  there
• 55:15
  basically
• 55:15
  on
• 55:16
  Instagram.
• 55:17
  That's
• 55:17
  the
• 55:17
  one
• 55:17
  we're
• 55:17
  on
• 55:17
  the
• 55:17
  most.
• 55:18
  And
• 55:18
  then
• 55:19
  as
• 55:19
  Lena
• 55:20
  Della
• 55:20
  luna,
• 55:20
  it
• 55:21
  is
• 55:21
  lenadellaluna.com
• 55:23
  and
• 55:24
  I,
• 55:24
  I
• 55:25
  again,
• 55:25
  I
• 55:26
  as
• 55:26
  Lena
• 55:26
  Della
• 55:27
  Luna.
• 55:27
  Della
• 55:27
  is
• 55:28
  D,
• 55:28
  E,
• 55:28
  L,
• 55:28
  L,
• 55:28
  A.
• 55:29
  Because
• 55:29
  it's.
• 55:29
  Again,
• 55:29
  it's
• 55:30
  the
• 55:30
  Italian
• 55:32
  at
• 55:32
  Lena
• 55:33
  Della
• 55:33
  Luna
• 55:33
  on
• 55:34
  pretty
• 55:34
  much
• 55:34
  on
• 55:35
  most
• 55:35
  of
• 55:35
  the
• 55:35
  socials
• 55:36
  as
• 55:36
  well.
• 55:36
  So,
• 55:37
  yeah,
• 55:37
  so
• 55:38
  that's
• 55:38
  where
• 55:38
  I
• 55:38
  am.
• 55:38
  Fantastic.
• 55:39
  I
• 55:39
  will
• 55:39
  make
• 55:40
  sure
• 55:40
  I
• 55:40
  put
• 55:40
  all
• 55:40
  of
• 55:40
  those
• 55:40
  links
• 55:41
  in
• 55:41
  the
• 55:41
  show
• 55:41
  notes
• 55:42
  so
• 55:42
  people
• 55:42
  can
• 55:42
  find
• 55:42
  you.
• 55:43
  And
• 55:43
  I'm
• 55:43
  sure
• 55:43
  because
• 55:44
  we've
• 55:44
  talked
• 55:44
  a
• 55:44
  lot
• 55:44
  about
• 55:44
  humanness
• 55:45
  and
• 55:45
  connection,
• 55:46
  you're
• 55:46
  up
• 55:46
  for
• 55:47
  people
• 55:47
  just
• 55:47
  reaching
• 55:48
  out
• 55:48
  and
• 55:48
  saying
• 55:48
  hi
• 55:49
  if
• 55:49
  they
• 55:49
  found
• 55:50
  what
• 55:50
  you've
• 55:50
  had
• 55:50
  to
• 55:50
  say
• 55:51
  interesting.
• 55:51
  100%.
• 55:52
  I'm
• 55:52
  always
• 55:53
  there.
• 55:53
  I
• 55:53
  would
• 55:53
  love
• 55:54
  to,
• 55:55
  you
• 55:55
  know,
• 55:55
  know
• 55:55
  people's
• 55:56
  thoughts
• 55:56
  or
• 55:57
  open
• 55:57
  up
• 55:57
  conversation
• 55:58
  and
• 55:58
  connection.
• 55:58
  Definitely.
• 55:59
  Fantastic.
• 56:00
  Leena,
• 56:00
  thank
• 56:00
  you
• 56:00
  so
• 56:01
  much
• 56:01
  for
• 56:01
  your
• 56:01
  time.
• 56:01
  I
• 56:02
  hope
• 56:02
  to
• 56:02
  see
• 56:02
  you
• 56:03
  in
• 56:03
  person
• 56:03
  somewhere
• 56:04
  very
• 56:05
  soon.
• 56:05
  And
• 56:05
  thank
• 56:06
  you
• 56:06
  so
• 56:06
  much
• 56:06
  for
• 56:06
  everything
• 56:07
  you
• 56:07
  shared
• 56:07
  today.
• 56:07
  Thank
• 56:08
  you
• 56:08
  so
• 56:08
  much,
• 56:08
  Becca.
• 56:09
  It's
• 56:09
  been
• 56:09
  brilliant.
• 56:09
  What
• 56:10
  a
• 56:10
  fantastic
• 56:10
  conversation.
• 56:11
  I
• 56:11
  really
• 56:11
  enjoyed
• 56:12
  hearing
• 56:12
  from
• 56:12
  Leena,
• 56:13
  catching
• 56:13
  up
• 56:13
  with
• 56:13
  her
• 56:13
  after
• 56:14
  so
• 56:14
  long
• 56:14
  and
• 56:14
  hearing
• 56:15
  all
• 56:15
  about
• 56:15
  how
• 56:15
  she's
• 56:16
  shifted
• 56:17
  over
• 56:17
  her
• 56:18
  time
• 56:18
  in
• 56:18
  the
• 56:18
  industry,
• 56:18
  both
• 56:19
  personally
• 56:19
  and
• 56:20
  professionally.
• 56:21
  And
• 56:21
  I
• 56:21
  think
• 56:21
  there's
• 56:21
  something
• 56:21
  to
• 56:22
  be
• 56:22
  said
• 56:22
  for
• 56:22
  taking
• 56:22
  a
• 56:23
  moment
• 56:23
  to
• 56:23
  breathe,
• 56:24
  to
• 56:24
  reflect
• 56:25
  and
• 56:25
  to
• 56:25
  think
• 56:25
  through
• 56:25
  some
• 56:26
  of
• 56:26
  the
• 56:26
  things
• 56:26
  talked
• 56:27
  about
• 56:27
  today
• 56:27
  and
• 56:28
  work
• 56:28
  out.
• 56:29
  Is
• 56:29
  what
• 56:29
  you're
• 56:29
  doing
• 56:29
  really
• 56:30
  bringing
• 56:30
  you
• 56:30
  joy
• 56:30
  or
• 56:31
  are
• 56:31
  you
• 56:31
  just
• 56:31
  listening
• 56:31
  to
• 56:32
  other
• 56:32
  people?
• 56:32
  I'll
• 56:33
  see
• 56:33
  you
• 56:33
  next
• 56:33
  time.