Latest / Speaking of Supply Chain / Why Modex Matters More This Year

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Why Modex Matters More This Year · Speaking of Supply Chain

0:00
Speaker 1: When it comes to really brand new technology, you do, though,
0:03
Speaker 1: have to ask yourself, can we afford to fail? And
0:08
Speaker 1: if we're talking about setting up a new greenfield centrally,
0:12
Speaker 1: see that's really the core of your supply chain. Note
0:14
Speaker 1: you cannot afford to fail. But we're running a project
0:18
Speaker 1: for a retail customer right now, for microphol film and
0:21
Speaker 1: for dark stores, and that customer runs hundreds of stores
0:24
Speaker 1: across the nation. Can we put automation and brand your
0:28
Speaker 1: automation into a handful of stores, three stores, maybe five stores?
0:33
Speaker 1: Yes we can, right And if they fail, yes, there
0:36
Speaker 1: is a risk you're losing investment. But your business is
0:39
Speaker 1: going to continue to operate and you very much have
0:41
Speaker 1: the chance to beat out all your competition.
0:46
Speaker 2: Hello and welcome to Speaking of Supply Chain, where me
0:49
Speaker 2: bock experts from around the world unpack the real stories, strategies,
0:53
Speaker 2: insights and innovations shaping the future of supply chain. I'm
0:56
Speaker 2: your host, Ellen Wood. Logiemount has come to a and
1:00
Speaker 2: the supply chain and logistics industry is preparing for another
1:03
Speaker 2: week of bold announcements, impressive demonstrations, and big conversations about
1:08
Speaker 2: the future of operations. With Modex just around the corner.
1:12
Speaker 2: Modex has become one of the largest stages for this innovation.
1:15
Speaker 2: Every two years, thousands of supply chain leaders walk the
1:18
Speaker 2: floor in Atlanta to see the latest developments in automation, robotics, AI,
1:23
Speaker 2: and warehouse technology. But as exciting as the technology can be,
1:27
Speaker 2: the real challenge for many organizations isn't discovering innovation. It's
1:31
Speaker 2: figuring out what actually works, what technologies are ready for
1:35
Speaker 2: real world operations, what solutions will scale, and how do
1:39
Speaker 2: leaders translate all of this innovation into meaningful operational improvement.
1:44
Speaker 2: To explore those questions and to talk about how Meebok
1:47
Speaker 2: is helping attendees navigate the show floor this year, I'm
1:50
Speaker 2: joined today by two of my colleagues you'll get to
1:52
Speaker 2: see at Modex, Bastjan Himmeroterer and Jack Wagner.
1:56
Speaker 1: Gentlemen, Welcome, Hey Ellen, thanks for having on.
2:01
Speaker 2: I think we have a lot of questions coming up,
2:04
Speaker 2: so we're all excited for Modex. Obviously there's a lot happening.
2:09
Speaker 2: What trends are the two of you watching most closely.
2:13
Speaker 3: I think Modex is a great opportunity for supply chain
2:17
Speaker 3: leaders because there's so many different vendors that are there
2:20
Speaker 3: all of the big players in terms of automation or
2:24
Speaker 3: are not just there but also have you know, demonstrations
2:28
Speaker 3: or live showings of their technologies. So it's a great
2:32
Speaker 3: opportunity to be able to actually see the solutions in
2:37
Speaker 3: person and be able to not only talk to the
2:42
Speaker 3: to the suppliers, but also you know, see them side
2:45
Speaker 3: by side and be able to recognize some of the differences.
2:48
Speaker 3: And I think also the great thing about Modex is
2:51
Speaker 3: it's not just like the big players, but there's also
2:54
Speaker 3: so many smaller booths that are you know, emerging companies
2:57
Speaker 3: or smaller technologies that are more specific in terms of solutions,
3:01
Speaker 3: so like AI solutions or modeling or things like that,
3:08
Speaker 3: that you can really branch out and go and find
3:12
Speaker 3: a ton of new technologies that can benefit your ear
3:16
Speaker 3: supply chain.
3:17
Speaker 2: Yeah, with over one thousand exhibitors on the show floor,
3:21
Speaker 2: you know you can find those super super niche suppliers
3:25
Speaker 2: and vendors that are going to have very specific technologies
3:29
Speaker 2: for different solutions.
3:31
Speaker 1: I can also see that for many companies, maybe retailers
3:36
Speaker 1: very specifically, this is extra value this year because many
3:40
Speaker 1: of them are just coming up to a new investment cycle.
3:43
Speaker 1: We have a ton of companies out there, and including
3:46
Speaker 1: a lot of our customers, who went through a heavy
3:49
Speaker 1: investment cycle that was forced up on them during COVID, Right,
3:53
Speaker 1: everybody needed to really boost up their e comm capabilities,
3:57
Speaker 1: go into through omnichannel capabilities, and so when we got
4:03
Speaker 1: into twenty twenty three, twenty twenty four, twenty twenty five,
4:08
Speaker 1: people were pretty good with their supply chain setups, and
4:13
Speaker 1: we're kind of like improving on what they build upon.
4:16
Speaker 1: What we're seeing right now is the next investment cycle
4:20
Speaker 1: is coming up, and the next big expansions and the
4:24
Speaker 1: next big green fields are now being designed. So while
4:27
Speaker 1: over the last year or two, many people could have
4:30
Speaker 1: gone to promote permit and modex and just see what's
4:34
Speaker 1: around this year, for many of them, it's more to
4:38
Speaker 1: really see what they will be installing next year and
4:42
Speaker 1: the year after it.
4:43
Speaker 2: That's an interesting point that after COVID, we had this
4:49
Speaker 2: explosion in e commerce, and it was simply out of
4:54
Speaker 2: necessity that companies had to adopt a lot of these
4:58
Speaker 2: types of technologies, and now as it's become a core
5:02
Speaker 2: part of their business with the e commerce and dealing
5:04
Speaker 2: with returns and I mean, it's it's just table stakes
5:08
Speaker 2: at this point. That's how logistics needs to happen. And
5:14
Speaker 2: it's interesting that you point out that this is this
5:17
Speaker 2: is the cycle that they're going to be in, and
5:19
Speaker 2: that this will be a big year. I hope you're right.
5:21
Speaker 1: Yeah, we're basically five years after this, after this big wave. Yeah.
5:25
Speaker 3: So yeah, And I think, like Fashion was saying, I
5:27
Speaker 3: think a lot of the you know clients that we
5:30
Speaker 3: are working with now have a much more specific target
5:34
Speaker 3: when they're looking at technologies. I think before you Know
5:38
Speaker 3: we were we were doing a lot more of just
5:40
Speaker 3: you showing what's out there and kind of doing more
5:44
Speaker 3: concept design, And now I think a lot of the
5:46
Speaker 3: projects that we're doing are much more about that next
5:49
Speaker 3: step and and and really coming in and having a
5:52
Speaker 3: specific solution that they're looking for and and uh and
5:56
Speaker 3: wanting to get those next steps and implementation.
6:00
Speaker 2: What trends are you personally watching most closely?
6:03
Speaker 1: When I went over the shop floor last year, what
6:06
Speaker 1: stood out to me is that there were so many
6:11
Speaker 1: new names, but a lot of them were really around
6:14
Speaker 1: three technologies. So we saw a lot of auto store
6:18
Speaker 1: style systems that all looked very much the same trying
6:21
Speaker 1: to really kind of jump on the big success crain
6:25
Speaker 1: of train of that of that technology. We saw the
6:29
Speaker 1: same with reclimbing robots, right, you couldn't even count how
6:33
Speaker 1: many reclimbing robots they were on the shop floor last year.
6:37
Speaker 1: And then the third one was pellet fourway shutouts. They
6:41
Speaker 1: all looked very much the same, very similar, very much
6:46
Speaker 1: trying to really get into the market and gain market
6:50
Speaker 1: share on that technology. So this year, I'm really interested
6:54
Speaker 1: to see these players still there. Did they all make
6:58
Speaker 1: it through the year? Right? Did more more additional players
7:02
Speaker 1: show up to further delude kind of like the vendor
7:06
Speaker 1: scope over there, or does it some more harmonized? Soell
7:08
Speaker 1: for me, like for these for these three technologies which
7:11
Speaker 1: make up just a big share, right, the cube storage,
7:13
Speaker 1: the red climbing ones. And then tell at fallway shot
7:16
Speaker 1: us from an automation standpoint, how does that vendor set
7:18
Speaker 1: up look like this year? That's that's one of the
7:20
Speaker 1: topics that all close to be looking at. And do
7:23
Speaker 1: we see the next big thing that nobody has been expecting? Right?
7:26
Speaker 1: Is there like an actual true invention this year or
7:31
Speaker 1: is it more trying to enter the market. That's already
7:34
Speaker 1: been invented, you know.
7:35
Speaker 3: To Bastian's point, I think last year there was a
7:37
Speaker 3: lot of kind of he was saying, what the auto
7:41
Speaker 3: store kind of twins or similar solutions, And I think
7:47
Speaker 3: what I'm interested in seeing is the differentiators between these
7:51
Speaker 3: different vendors. I think, you know, we have another year
7:56
Speaker 3: that there's more use cases and more examples that they
7:59
Speaker 3: can kind of point to of these solutions. And I
8:03
Speaker 3: think that that's interesting to me to see, you know,
8:07
Speaker 3: how where are they trying to fit themselves into the
8:09
Speaker 3: market and if they're finding you know, trying to I guess,
8:13
Speaker 3: attach themselves to you know, one industry or or if
8:18
Speaker 3: they're trying to play kind of all across. So I
8:21
Speaker 3: think there's I think there's that kind of aspect that
8:24
Speaker 3: I'm I'm interested in seeing.
8:26
Speaker 2: Yeah, I think specialization could be a way that these
8:29
Speaker 2: multiple players in each of these spaces find a way
8:32
Speaker 2: to differentiate themselves and still retain part of that market
8:36
Speaker 2: share through specialization by industry or industry vertical for their clients.
8:41
Speaker 2: So a lot of people walk around Modex and as
8:45
Speaker 2: you said, there's all of these moving parts. The technology
8:48
Speaker 2: is just amazing to be able to watch. It's inspiring,
8:51
Speaker 2: but when it comes to implementation, a lot of times
8:54
Speaker 2: they struggle with getting that project over the finish line.
8:57
Speaker 2: What are some of the most common pitfall that you
9:00
Speaker 2: see when clients are trying to implement these large technological systems.
9:06
Speaker 3: I think one of the most common pitfalls that we
9:09
Speaker 3: see is, you know, especially when you go to modex,
9:12
Speaker 3: all these different solutions and like you see the mini
9:16
Speaker 3: auto store and the and the ASRS solutions and all
9:19
Speaker 3: the AGVs on the floor, and it's very easy to
9:22
Speaker 3: kind of get really excited about all these cool technologies
9:25
Speaker 3: that you can implement. And we see supply chain leaders
9:29
Speaker 3: in our projects that are, hey, we want AGVs and
9:33
Speaker 3: and they approach the problem a little bit differently than
9:36
Speaker 3: I think that we typically do with our projects. And
9:39
Speaker 3: what I mean by that is they're they're not starting
9:41
Speaker 3: with the problem. They're starting with we want AGVs, So
9:45
Speaker 3: how do we get AGVs? But the the real way
9:48
Speaker 3: to kind of make sure that these technologies are going
9:53
Speaker 3: to be beneficial and successful and that there's going to
9:56
Speaker 3: be the right rois to start with the problem and
9:59
Speaker 3: to find what are the what do we need within
10:02
Speaker 3: you know, within our buildings that uh that these solutions
10:08
Speaker 3: can can help us with. And and then once you define,
10:11
Speaker 3: I think it's it's then looking at what are the
10:15
Speaker 3: the kind of the key things we're trying to solve.
10:18
Speaker 3: Is it are we trying to densify our storage? Are
10:21
Speaker 3: we trying to you know there is it purely to
10:26
Speaker 3: you know, a better ro o I or is it
10:28
Speaker 3: is there you know, safety concerns with the material that
10:30
Speaker 3: we're moving things like that that I think, uh, you know,
10:34
Speaker 3: when you're looking at all these cool technologies, you can't
10:37
Speaker 3: forget the problem that you're trying to solve, and that
10:39
Speaker 3: needs to be the first thing that you define, or
10:42
Speaker 3: you're never really going to be able to get to,
10:46
Speaker 3: uh that implementation phase or you're going to struggle to
10:49
Speaker 3: get there because you're not starting in the right place.
10:53
Speaker 1: Yeah, I can really uh really double down on what
10:55
Speaker 1: Jack said here. Right, So if you go to a
10:58
Speaker 1: trade fair, you're basically going to just a fashion show, right,
11:04
Speaker 1: just for technology. Right, So this but this is not
11:06
Speaker 1: the real world. What you see, oh there looks great,
11:10
Speaker 1: looks very shiny. It's the same as when you're going
11:12
Speaker 1: to YouTube and see those things. Right, everything looks really great,
11:15
Speaker 1: but you're in an extremely controlled environment that's not the
11:20
Speaker 1: real world. So something that looks really awesome and performs
11:23
Speaker 1: really well on the shop floor may work really well
11:26
Speaker 1: for you, but it's not an automatism.
11:29
Speaker 3: Okay, Yeah, I can maybe just keep adding on to
11:33
Speaker 3: that that, Like in a you know, current projects that
11:35
Speaker 3: I'm working on, we've run through kind of that cycle
11:39
Speaker 3: of the initial phase or the initial start was, hey,
11:42
Speaker 3: we want to automate because almost for automation, and we've
11:48
Speaker 3: had to work with the client to kind of start
11:51
Speaker 3: back and start fresh. And the answer still can be automation,
11:55
Speaker 3: but how we get there really changes. You know, there's
11:59
Speaker 3: so many different AGVs and different AMR styles and and
12:03
Speaker 3: things that it's it's important to again to not do
12:09
Speaker 3: the solution in the wrong order to be able to
12:13
Speaker 3: get to the right the right automation or right technology
12:17
Speaker 3: for your uh specific issue.
12:19
Speaker 1: Yeah.
12:19
Speaker 2: When I was talking about this about logimat with our
12:23
Speaker 2: colleague Sasha in Germany, he called it technology tourism, and
12:28
Speaker 2: I really liked that that. You know, when you're going
12:30
Speaker 2: to these trade shows, you know, a fashion show, technology tourism,
12:34
Speaker 2: whatever word you use to describe it, it's the it's
12:36
Speaker 2: the flashing lights, it's it's the advertising. It's meant to
12:39
Speaker 2: distract but attract you. And if you're if you're distracted
12:43
Speaker 2: from the reason that you're there in the first place,
12:45
Speaker 2: the reason you're considering these things, then you can get
12:49
Speaker 2: really caught up in the the excitement and the flashiness
12:53
Speaker 2: of these solutions. They are very, very interesting, but that's
12:57
Speaker 2: to your point. They this is not reality. The show
13:00
Speaker 2: floor is not the environment where this will be implemented,
13:04
Speaker 2: and it does give one a false sense of just
13:09
Speaker 2: being the right solutions simply because it is working smoothly
13:12
Speaker 2: right in front of you on the show floor. So
13:15
Speaker 2: that that's an interesting and interesting perspective. So how would
13:20
Speaker 2: you balance all of that exciting new technology with those
13:24
Speaker 2: real world complexities of operations.
13:27
Speaker 3: I think again, it's approaching with understanding what it is
13:34
Speaker 3: that you're ultimately trying to solve. I think it's it's
13:37
Speaker 3: coming in knowing the kind of the parameters and some
13:43
Speaker 3: of the key information for what you're looking for, so
13:48
Speaker 3: that when you get into the show floor, you uh,
13:52
Speaker 3: you can have the right questions to ask these different
13:55
Speaker 3: vendors and be able to differentiate between the people we're
14:00
Speaker 3: talking to there. I think that there's a lot of
14:04
Speaker 3: requirements that we see with clients when you're trying to
14:08
Speaker 3: do an automation project that can kind of bog down
14:12
Speaker 3: or slow the startup of these initial phases. When it
14:16
Speaker 3: comes to you know, having the right data and things
14:19
Speaker 3: like that, I think I think understanding what's what needs
14:23
Speaker 3: to be done to even define, you know, what the
14:26
Speaker 3: technology is going to be is important.
14:29
Speaker 1: Especially if it comes to to really brand new technology.
14:35
Speaker 1: A lot of customers are there are already somewhat careful,
14:38
Speaker 1: right and many of our customers are telling us whatever
14:41
Speaker 1: we're building in we do not want to be the
14:42
Speaker 1: guinea pig. We want to see several references in this market,
14:46
Speaker 1: in our industry. And you do have to balance this
14:49
Speaker 1: a little bit, right, because if if you're going to conservative, A,
14:53
Speaker 1: we know, no new technology would ever be invented because
14:56
Speaker 1: nobody would ever want to be the first, and B
15:00
Speaker 1: you also want to make sure that your competitors are
15:02
Speaker 1: not running away from you. That is the real risk.
15:04
Speaker 1: Now when it comes to really brand new technology, you do,
15:09
Speaker 1: though have to ask yourself, can we afford to fail?
15:14
Speaker 1: And if we're talking about you know, setting up a
15:18
Speaker 1: new Greenfield centrally. See that's really the core of your
15:21
Speaker 1: supply chain. Note, you cannot afford to fail. But we're
15:25
Speaker 1: running a project for a retail customer right now for
15:28
Speaker 1: micro fulfilment for dark stores, and that customer runs hundreds
15:32
Speaker 1: of stores across the nation. Can we put automation and
15:36
Speaker 1: bring new automation into a handful of stores, three stores,
15:40
Speaker 1: maybe five stores? Yes we can, right And if they fail, yes,
15:45
Speaker 1: there is a risk you're losing investment. But your business
15:48
Speaker 1: is going to continue to operate and you very much
15:50
Speaker 1: have the chance to beat out all your competition with
15:55
Speaker 1: something very exciting and customer attracting. So just balance out
16:01
Speaker 1: where do you want to be on the leading edge
16:04
Speaker 1: or bleeding edge with brand new stuff that's coming out.
16:06
Speaker 1: And if you do feel like you're ready to take
16:10
Speaker 1: that risk, make sure it's a risk that you can control.
16:13
Speaker 1: Do it in a small portion of your supply chain,
16:15
Speaker 1: or do it in the lab, right if you can
16:17
Speaker 1: afford to have one in a small and scale and
16:20
Speaker 1: controlled environment before you actually roll it out.
16:23
Speaker 2: Yeah, I've noticed that phased rollouts have become much more
16:28
Speaker 2: popular when it comes to these types of implementations just
16:31
Speaker 2: because of that risk because of that risk of continuity
16:36
Speaker 2: within the business and having a small test environment to
16:39
Speaker 2: be able to run that and verify and get proof
16:43
Speaker 2: of concept prior to a full scale implementation.
16:47
Speaker 1: Yeah, and a lot of these tests lab environments. You know,
16:51
Speaker 1: customers actually buy the shop fraw technology, right, So if
16:55
Speaker 1: you see something that you like, you could literally ask
16:58
Speaker 1: the people if they're willing to tell that specific model
17:01
Speaker 1: after the after the show is over to them, because
17:04
Speaker 1: chances are they want to show something different next year
17:06
Speaker 1: and have no more use for it, and you get
17:08
Speaker 1: it for a penny on the dollar. So that is
17:09
Speaker 1: a real possibility and many people are actually doing that.
17:12
Speaker 2: So we've established that the show floor can be overwhelming
17:17
Speaker 2: and flashy and exciting. What advice would you give someone
17:21
Speaker 2: to try who is trying to get their the most
17:24
Speaker 2: value for their time at the event.
17:27
Speaker 3: The first thing is just having a plan when going
17:30
Speaker 3: to a show like Modex. When you are going to
17:36
Speaker 3: you know, these large convention centers full of thousands of vendors,
17:41
Speaker 3: it's important to know where you need to go, who
17:45
Speaker 3: you need to talk to, and what are the key
17:47
Speaker 3: questions that you are going to ask these these different
17:51
Speaker 3: vendors we at Meebok offer a concierge service for our
17:57
Speaker 3: different clients where we will do a lot of that
17:59
Speaker 3: pre work for you, so we will help you define
18:04
Speaker 3: the problem that you're trying to solve and then pre
18:07
Speaker 3: select vendors that will take you to and set up
18:12
Speaker 3: a conversation with them prior to the show so that
18:17
Speaker 3: they know you're coming. You're walking with us and cut
18:21
Speaker 3: out a lot of the noise and a lot of
18:23
Speaker 3: the wandering around on the show for and get you
18:27
Speaker 3: directly to the vendor that you need to speak with.
18:31
Speaker 3: And it really is something that we've done now a
18:34
Speaker 3: couple of years in a row and helped a lot
18:36
Speaker 3: of our clients to be able to really efficiently and
18:40
Speaker 3: effectively go to these shows and get the answers that
18:43
Speaker 3: they need and talk to the vendors that they need
18:45
Speaker 3: to talk to and lead to successful projects and successful implementations.
18:51
Speaker 2: I love the concierge service that we have at these
18:55
Speaker 2: trade shows because it is such a compacted version of
18:59
Speaker 2: what it is that we do every day anyway. You know,
19:02
Speaker 2: we're we're a consultancy, we're we're advisors, and so we
19:06
Speaker 2: when we approach a trade show environment, this is just
19:09
Speaker 2: like a mini Knebok experience where you know, well, we'll
19:14
Speaker 2: start with your business requirements, you know, and then we
19:16
Speaker 2: select the vendors that are the best fit for what
19:19
Speaker 2: it is that you're trying to do, and then enable
19:22
Speaker 2: those conversations so that you know you're not getting bored
19:25
Speaker 2: by the same sales pitch that every other person in
19:28
Speaker 2: a line at this booth has gotten all day. You're
19:31
Speaker 2: able to elevate that conversation that much faster because it
19:34
Speaker 2: is very targeted, it is very specific to exactly what
19:39
Speaker 2: you're trying to achieve, and it just allows us to
19:42
Speaker 2: be able to demonstrate that in real time on the
19:45
Speaker 2: floor because everybody's there, everybody's already there. We don't have
19:48
Speaker 2: to do along RFP process, We don't have to have
19:50
Speaker 2: multiple vendors come in and give demonstrations. It just happens
19:54
Speaker 2: all right there while you're while you're on the show floor.
19:56
Speaker 2: So it's it's really exciting for us, but I think
19:59
Speaker 2: it's also and a really exciting and interesting way for
20:04
Speaker 2: our clients or our prospects or or anybody else who
20:07
Speaker 2: would like to you know, have this service from me back,
20:11
Speaker 2: you know, participate in it.
20:13
Speaker 3: At Modex, I think just also to add like some
20:16
Speaker 3: of the real experiences of the concierge, because I we've
20:21
Speaker 3: had a variety of clients and what they're looking for,
20:25
Speaker 3: so it's it's not you know, I think we've had
20:30
Speaker 3: experience where a client came in and they had one
20:33
Speaker 3: technology that they really wanted to look at, and so
20:35
Speaker 3: we said, Okay, we're going to take you to these
20:37
Speaker 3: these three different vendors that offer that particular solution, but
20:42
Speaker 3: we also know that this this other type of solution
20:46
Speaker 3: can solve your problem as well. So we've got two
20:49
Speaker 3: other ones that we want to take you to. Well,
20:51
Speaker 3: we started with one of the ones that they had
20:53
Speaker 3: pre selected, and then we went to one of the
20:55
Speaker 3: ones that we had kind of recommended, and and they said,
20:59
Speaker 3: don't take us to the old solution. We want to
21:01
Speaker 3: just see what you guys have to recommend because we
21:03
Speaker 3: weren't even aware that this is a technology or an
21:06
Speaker 3: automation that's that's out there. So that's that's one use case.
21:09
Speaker 3: But also another use case for the concierge is someone
21:13
Speaker 3: that's coming in and saying, hey, I I just I
21:17
Speaker 3: don't know what automation like. It's brand new. We're very
21:21
Speaker 3: manual solutions so far, but we want to do these,
21:24
Speaker 3: uh you know, take that next step in our supply chain,
21:27
Speaker 3: show us, show us the big players, show us, let
21:30
Speaker 3: us have those conversations so we can ask the questions
21:33
Speaker 3: because we just don't know. So we've had that experience
21:36
Speaker 3: as well. I think that you know, you know, the
21:38
Speaker 3: concierge is meant to be a way to cut out
21:42
Speaker 3: the or make it very direct for you to talk
21:46
Speaker 3: to the right person on this show and whether it's
21:52
Speaker 3: it's a one solution or you just want to see
21:54
Speaker 3: what's out there, I think that we have that capability
21:57
Speaker 3: to make that that happen for the.
21:59
Speaker 2: For what would be the one takeaway you hope supply
22:03
Speaker 2: chain leaders leave with after experiencing this, this concierge service
22:08
Speaker 2: and the show overall.
22:09
Speaker 3: I think the biggest takeaway is that the clients that
22:13
Speaker 3: experienced the concierge are going to feel that they've had
22:18
Speaker 3: a successful modex if if it was efficient and they
22:21
Speaker 3: got the answers that they needed and they didn't waste
22:24
Speaker 3: time talking to, you know, the the initial person at
22:28
Speaker 3: the at the front of the booth that's just trying
22:30
Speaker 3: to get your information, scan your tag, but they have
22:33
Speaker 3: the real, real conversations that led to immediate results for
22:37
Speaker 3: them that they can take their projects or to that
22:41
Speaker 3: next step very quickly. So I think, yeah, the big
22:46
Speaker 3: message is uh efficiency, and I guess that is the
22:51
Speaker 3: big messages efficient show that you got in, got them
22:55
Speaker 3: the information you needed, and were able to leave with
22:59
Speaker 3: the answers.
23:00
Speaker 2: I think, you know, perhaps beyond efficiency, it's just you know,
23:04
Speaker 2: was was this show successful because you found what you
23:07
Speaker 2: were looking for? You know, if you wandered the floor
23:11
Speaker 2: for four days or even just two days and looking around.
23:14
Speaker 2: There's three different hauls at Modex this year, So if
23:17
Speaker 2: you didn't find what you're looking for, then that feels
23:21
Speaker 2: like a wasted effort. So I agree, that's jan. What
23:25
Speaker 2: do you think what do you hope supply chain leaders
23:28
Speaker 2: will leave with after experiencing mode X in all its grandeur?
23:33
Speaker 1: Yeah? Same thing, right? And you really got to be prepared,
23:37
Speaker 1: right if you have if you have an actual prora,
23:40
Speaker 1: if you have nothing going on, you just want to
23:42
Speaker 1: see fancy things cool, but you can just as well
23:45
Speaker 1: do this on YouTube, right, But if you have projects
23:48
Speaker 1: coming up, if you have investment decisions that you need
23:50
Speaker 1: to be doing. You need to have a plan. You'll
23:53
Speaker 1: be x times more efficient if if you approach it
23:59
Speaker 1: and you are pre pay art and the people that
24:02
Speaker 1: you are talking with know that you are coming, they
24:04
Speaker 1: will be waiting there for you and then know which
24:06
Speaker 1: topics you have in mind. That's the right way to
24:09
Speaker 1: approach the trade for if you actually have stuff that
24:11
Speaker 1: you need to get out of it.
24:13
Speaker 2: All that said, we certainly want to encourage our listeners
24:17
Speaker 2: to attend Modex. It remains one of the most important
24:21
Speaker 2: industry events for seeing where supply chain technology is heading.
24:25
Speaker 2: But as we just heard, the real value of an
24:27
Speaker 2: event like this isn't just discovering the newest and latest
24:31
Speaker 2: and greatest technology. It's understanding how that technology fits into
24:35
Speaker 2: the broader operational landscape. It's about separating promising concepts from
24:39
Speaker 2: proven solutions. It's about understanding where automation, software and robotics
24:44
Speaker 2: can truly deliver value, and it's about translating innovation into
24:48
Speaker 2: supply chains that actually perform in the real world. So
24:52
Speaker 2: if you're attending modex this year, we encourage you to
24:55
Speaker 2: include Meebok on your agenda. Our team is available throughout
24:59
Speaker 2: the show to help attendees interpret what they're seeing on
25:01
Speaker 2: the floor, connecting emerging technologies with real operational strategies, and
25:06
Speaker 2: you can learn more about the event at modexshow dot com.
25:10
Speaker 2: If you would like to connect with our team, including Jack,
25:13
Speaker 2: who is heading up the concierge service ahead of the show,
25:16
Speaker 2: feel free to reach out and schedule time with us
25:19
Speaker 2: during that week. And thanks again for listening to Speaking
25:23
Speaker 2: of Supply Chain.
25:29
Speaker 4: You've been listening to Speaking of Supply Chain a meboch podcast.
25:32
Speaker 4: Keep connected with us by subscribing to the show in
25:35
Speaker 4: your favorite podcast player. If you like what you've heard,
25:37
Speaker 4: please rate the show that helps us to keep delivering
25:40
Speaker 4: the latest in supply chain information. Thanks for listening, until
25:44
Speaker 4: next time.