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The Tragic Injury that Built Their Brand | Brad Colver & Lisa Ellis, Four Finger Distillery
On today's show I sat down with Brad Colver and Lisa Ellis, co-owners of Four Finger Distillery, to discuss their unique journey in the craft distilling industry.
Brad shares the origins of the distillery, including the story behind his lost finger which eventually became central to their branding.
Our conversation covers the challenges and triumphs of establishing a craft distillery, innovative product creations like their peated bourbon and rhubarb liqueur, and how they navigated the COVID-19 pandemic.
Brad and Lisa also discuss their expansion to Lebanon, Indiana, and future plans for the…
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