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Tony Mazur Discusses "90% Of Teens Reached By Radio" Report · Hoppe Radio (Hoppe Hour) With Ryan Hoppe

0:04
It says here, broadcast radio reaches 90 % of
0:08
teenagers. Now, here's the problem. Radio Insight.
0:13
Lance Venta's a good guy. He writes about radio.
0:16
He does a good deep in -depth on their career
0:19
whenever he writes about somebody. He's a radio
0:21
fan. Didn't really appreciate him now wanting
0:25
to write about Tom Bernard hiring me as a social
0:27
media producer because it was a podcast and not
0:29
a radio show, so I don't really have any gripes.
0:32
Just kidding. But I'm telling you, This report
0:35
right here is false. You know how many people
0:39
I know with like 14 year olds and they go, is
0:41
radio like podcasts? That should make you feel
0:44
bad. And this whole freaking thing that radio's
0:51
doing where they're like, oh, we reach 90 % of
0:53
people. You know what that really means? Tony
1:00
Mays are telling me this. They have this thing.
1:06
Actually, let me call my friend Tony Mazur. I
1:08
want to have him describe it to me. 856 -49 -HOPPY.
1:13
That's 856 -494 -6773. You can tweet at me at
1:18
RyanHoppyRadio. You can always email me, RyanHoppyRadio
1:22
at gmail .com. I'm about to call you from an
1:29
856 number. about the radio stat. This is how
1:35
you know if those actual phone calls on the radio
1:39
are real. Because my friend Tony Mazur, who's
1:41
a radio guy in Cleveland, now he's doing a blue
1:47
-collar job, but he was the program director
1:48
of 107 .3 and then worked for that talk station
1:51
in Akron. He was the one that told me about all
1:53
these things where they say that radio is reaching
1:56
people. So let me call Tony. If this doesn't
1:59
answer, that's fine. Mm -hmm. Let's see here.
2:02
This is how we'll know if those calls are real.
2:04
You have reached the voicemail of Tony Mazur.
2:07
I can't come to the phone right now, mainly because
2:09
there is a plethora of spam calls that I... All
2:11
right, I like his passive aggressiveness. Let's
2:14
do it again here. One more time. You have reached
2:20
the voicemail. I can't. Mainly because there's
2:23
a plethora of spam calls that I love. They are
2:26
immediately silenced on an unrecognized number
2:29
and it goes right to my voicemail. So leave me
2:32
a voicemail or a text message and I will call
2:34
you right now. You're not spam. Thanks. Bye.
2:37
Hey, Tony Mazur. I think I'm not spam. By the
2:40
way, this is Ryan Hoppy. There's a report that
2:43
said that 90 % of teenagers reach radio. And
2:48
I think it's absolutely untrue that 90 % of people
2:51
listen to radio. So call me back at 856 -494
2:55
-6773 because you're the one that told me during
2:58
the interview we did that that stat is false.
3:01
Love you. Call me back. 856 -49 -HAPPY. That's
3:05
856 -494 -6773. This is Cass. Yeah, hello. Tony,
3:12
what's up, dude? What's going on, man? Am I on
3:16
the air? You're on my podcast, which will be
3:18
aired in other cities after the fact. So you
3:21
can swear, and it's a podcast that sounds live.
3:26
I don't go for that kind of blue language. I'm
3:28
sorry. It's okay, buddy. I saw this headline
3:31
here, and this reminded me, when I saw this headline,
3:34
Tony, this reminded me. Of us sitting at the
3:38
mall four months ago. When you talked about how
3:41
when you worked at 107 .3, they were all saying
3:43
about how radio reaches all the people. And if
3:46
you listen at the dentist's office, it's considered
3:48
listening, right? Oh, yeah. Did you see the stat
3:52
that iHeart did where iHeart did a study about
3:55
iHeart? Did you see it? Oh, you mean a study
3:59
about themselves? Yes. I saw a little bit of
4:03
it. Do you want me to read it to you? Well, I
4:05
want to mention, because what we said on the
4:08
podcast, this was about four and a half years
4:11
ago when I was still working in radio. And I
4:14
got a, we were sitting down, this is during COVID
4:17
times, we're all wearing masks. And they put
4:19
a thing on the screen that says, well, you know,
4:23
97 % of people still listen to the radio or it
4:26
still reaches them, I should say. It's not like
4:28
they actually go on in their car. And it's like,
4:32
well, yeah, of course, when you're walking through
4:34
a mall in Tampa, Florida, and they have the local
4:37
radio station on, yeah, I guess you're technically
4:39
listening to it, or you're walking into the gym
4:42
or at the dentist's office, like you said. But
4:45
that's the only thing that they really have,
4:48
because if you notice, people are getting new
4:50
cars. They don't have AMS antennas. I have a
4:53
2023 car, and you've got to jump through a hoop
4:56
if you actually want terrestrial radio. My mom
4:59
is similar. Yeah, your best bet is to get what's
5:02
ever on your Bluetooth. Tony, so this got about
5:05
500 comments on the Radio Insight Facebook page,
5:08
and it was a report that iHeart did. Here's the
5:13
headline. iHeart Media. Broadcast radio reaches
5:18
90 % of teenagers. I love radio. Don't get me
5:26
wrong. I'm still doing it, but that is not true.
5:29
I have so many friends that are like your age,
5:31
kind of my age that maybe had kids young that
5:33
are like 13, 14. And let me tell you, they all
5:38
ask me, is radio like the bad friends podcast
5:42
or is radio like Joe Rogan? Yeah. I'm going to
5:46
be honest there. Yeah, well, you know, it's funny
5:49
because you probably have seen this wave of 90s
5:53
nostalgia that's going on right now. That there
5:56
are Zoomers now who were born in 2000. who obviously
6:00
weren't alive during the 90s, yet are mimicking
6:04
and dressing like what I did back in the 1990s.
6:08
And I'm noticing, I sometimes see people wearing,
6:11
for example, I'm in Cleveland, Ohio. Well, it's
6:14
still, I guess, the home of the buzzard and WMMS.
6:17
I see teenagers wearing buzzard WMMS t -shirts.
6:22
Really? They don't know where that comes from.
6:24
Are you serious? They just think it's a cool
6:26
logo. But they've never heard of it. They don't
6:29
know what that is. What they did is they saw
6:31
a sticker probably on their dad's toolbox from
6:34
when he used to listen back in the 80s and the
6:36
90s. And they're like, oh, that's kind of a cool
6:38
logo. I could get that on a shirt. They sell
6:40
it at the local clothing company down the street.
6:43
But they don't know what that really means. Are
6:45
you saying they're not fans of Alan Cox or the
6:47
old Maxwell show? I mean, they don't know what
6:52
this, it's like telling them, oh, a radio show,
6:54
it's like a podcast with more commercials and
6:56
you have to censor yourself. And if you were
6:59
to ask them what Alan Cox is, they'd think it's
7:01
a porn star. Yeah, it's just, I think people
7:08
like the aesthetic of the 1990s and what it was,
7:10
but especially the younger people, and they didn't
7:14
get a chance to grow up at a certain time of,
7:16
because here's what it is, when you listen to
7:18
the radio, I think the reason you're still working
7:22
and you're still trying to get something out
7:24
of it is that radio had a spontaneity behind
7:28
it where you didn't know what the next song was
7:31
unless you were the DJ. But it could be one of
7:34
your favorite songs or it could be one you would
7:35
like to skip. But the thrill of knowing that
7:38
the one song is ending and it's going into another
7:40
song or it's going to be a commercial break and
7:42
the anxiety of waiting five to ten minutes for
7:45
another song coming up, that was great. We don't
7:48
have that anymore because I could just go on
7:50
my phone and say, I want to listen to Alice in
7:52
Chains right now. And not only do I want to listen
7:54
to Alice in Chains, I only want to listen to
7:56
Alice in Chains. And I want to hear the curse
7:59
words in Man in the Box. And not have it say
8:03
spit. According to the radio, the only Soundgarden
8:07
song that's ever existed is Black Hole Sun. Not
8:10
Rusty Cage, nothing else. Just Black Hole Sun.
8:14
And the only, even though I like the song, the
8:16
only Metallica song I ever heard on WMMS. Now,
8:19
granted, I love this song because when I drove
8:21
in to Cleveland and I saw the skyline, it got
8:24
caught in traffic in 2014. So the song has a
8:29
lot of meaning to me, but I'm also sick of it
8:31
now. The only song MMS plays is Enter Sandman.
8:36
Yeah, so it's interesting. I might have mentioned
8:38
this on the show we did a couple of months ago,
8:40
but I had a music consultant that would tell
8:43
me that some bands didn't have more than just,
8:46
they only had one hit and other bands were enormous.
8:50
So for example, Linkin Park, everything they
8:53
put out was an immediate hit. And I'm going,
8:56
no, it wasn't. I mean, yeah, Meteorite had, what,
8:59
three or four songs. Hybrid Theory had a couple
9:02
of songs. And then after that, they had like
9:05
one or two other songs. Look, no, no, everything
9:07
they put out, Foo Fighters, Weezer, because the
9:10
powers that be determined that. Yet he at the
9:13
same time said, Tony, you only like Queens of
9:16
the Stone Age. I know that, but they only had
9:18
one hit. And I remember going to see Queens of
9:22
the Stone Age in Detroit in 2025 at the Fox Theater.
9:26
playing nothing but chamber strings B -sides.
9:30
The place was sold out. You couldn't get a ticket
9:33
for under $120. And they didn't play one hit,
9:36
and the crowd loved it. And then I just saw them
9:39
last week open for Foo Fighters in front of 45
9:42
,000 people. So that band that only had one hit
9:46
seems to be doing pretty well. I swear to God,
9:51
I don't know if the consultants even know what
9:53
they're talking about. No, there is one consultant.
9:56
Oh, no, no, no. They do. I believe they're on
10:00
the take. I believe they're on the take from
10:02
record companies. That's why they push certain
10:04
apps. I never thought about that. That's all
10:07
it is. It's just a music consultant deals with
10:10
the record labels, which is why you don't see
10:13
regular radio push indie labels. When you see
10:16
a band that says they claim to be indie, like
10:19
Arcade Fire, they're not indie. They're on a
10:21
subsidiary of a major label. So it's all fake.
10:25
So your music consultant doesn't want to find
10:29
the best music for your radio station. He's getting
10:33
free concert tickets, free this, free that, all
10:36
under the table, probably paid in some way, allegedly.
10:39
I'm not going to out anybody, but I know people.
10:42
in the industry who follow the band Ghost around.
10:47
Well, Ghost doesn't really get a lot of people.
10:51
Ghost isn't on regular radio, but Ghost is very
10:54
big online. They can fill up a stadium, and yet
10:58
you've never heard them on WMMS, or you've never
11:01
heard them on 97X in Tampa, or anything like
11:05
that. But sometimes it depends on the promotion
11:08
of it. The music consultants are the ones who
11:12
really dictate how things go. And everybody else
11:15
who works at the radio station is just a lackey.
11:17
Tony, did you know? Shut up. Don't do a podcast.
11:20
Yeah. Don't do the thing that everyone listens
11:23
to. Tony, did you know that this phone call will
11:26
reach 95 % of people? Well, I mean, that's the
11:33
thing. They say 95, but did they miss the decimal
11:35
point? Did they move it over to the left two
11:38
places? Dude, I have a cousin. Listen, I don't
11:41
want any rogue... radio programmer to hear this
11:44
and think i hate radio i actually like it but
11:46
i'm just being honest like i have a cousin that
11:48
was born in 04 and one in 07 and i know a ton
11:52
of people that are like 37 38 that had kids in
11:55
2012 that are like 14 now and they whenever i
11:58
talk to any of them they look at me like i think
12:00
it would have been like talking about newspapers
12:02
in 2010 it's kind of become the new newspaper
12:05
right before the recession you know It's old
12:09
media is what it is. And the thing is, it's not
12:12
coming back. Just like, remember a few years
12:15
ago, they tried to make cassette tapes a thing
12:17
again. Cassette tapes were the worst. I mean,
12:20
they're worse than CDs. You had to take your
12:22
pencil and rewind it. But they tried to do it
12:27
because it's hipster and it's fun. And then you
12:30
have people going out and getting vinyl. But
12:32
the thing is, here's the truth about vinyl that
12:35
they don't tell you about. It's a digital pressed
12:38
copy onto wax. So what you think is getting this
12:41
crisp... sound that you can even if you listen
12:44
closely you can hear a door slam two studios
12:47
away it's fake it's the same thing you're getting
12:49
on your mp3 but they're but they're making a
12:52
buck off of you uh because you're a hipster and
12:55
you want to play something on your vitrola turntable
12:58
and that's just not i mean that's the thing is
13:01
i i the aesthetic on some things they like to
13:04
try to bring back and resurrect that but Ultimately,
13:08
it's just kind of a LARP. It's kind of cosplaying.
13:11
So I don't think you're going to see this rise
13:13
in Gen Z and even Gen Alpha, the teenagers and
13:17
even younger, who are going to be like, yeah,
13:19
I want to listen to the radio. I really like
13:21
that Rage Against the Machine song where they
13:23
cut off the final minute and a half. And all
13:27
of a sudden it just goes into a drum beat and
13:30
the song's over and goes... And then five minutes
13:35
of commercials. I think it's the song Be Without
13:40
You by Mary J. Blige. Or no, I think it's We
13:43
Belong Together by Mariah Carey, where the last
13:46
like 30 seconds is just amazing vocals where
13:50
the voice just goes on and on. And on the hip
13:53
hop station here. Classic hits one that iHeart
13:57
does in Tampa. They'll just cut it off and it'll
13:59
be like, did you know that the iHeartRadio app
14:01
has a talkback feature? I'm like, can you just
14:04
let me listen to Mariah's vocals for 20 more
14:06
seconds? I will get the fucking app. They do
14:10
that with the song Sultans of Swing by Dire Straits.
14:15
Dire Straits has this, Mark Knopfler. does this
14:19
great guitar solo at the end. Yes. So intricate
14:22
for a mainstream classic rock staple. It's probably
14:27
on your classic rock station right now, wherever
14:29
you are listening to this. And yet it's the one
14:32
classic rock song that I'll go, I'm not turning
14:34
this off. I still enjoy this. And yet it's cut
14:36
off when he's just wailing on the guitar. And
14:40
no one, and that's just how it is. But they don't,
14:43
you know. Because the song is too long for them.
14:46
You know, it's like four minutes and 58 seconds.
14:48
We got to somehow get this down to about four
14:51
and tighten it up a little bit. We got to do
14:54
a segment like once a month, man. You got way
14:56
too much stuff to, it's got to be heard, dude.
14:58
You are fucking funny. Well, I appreciate that.
15:03
And yeah, I don't have anything to, well, I mean,
15:05
I have my podcast and everything. How can people
15:07
find it? By the way, it's on iHeartRadio, so
15:12
when you're scrolling through your favorite radio
15:14
station in town, find the Check Your Brain podcast.
15:18
Very little commercials because people don't
15:20
want to sponsor my show, but that's okay. I don't
15:24
want to be beholden to sponsors. Yeah, because
15:26
then you've got to keep them happy. So you're
15:28
on Patreon as well, right? Yeah, I got a Patreon
15:31
if anyone's interested. And I put out free stuff
15:34
every, I do it weekly. I feel like I'm on the
15:37
slow retirement tour because I'm a, I'll be honest,
15:41
I'm a bit of a Luddite when it comes to my technology
15:45
and everyone's, because here's, I want to do
15:47
one more thing if I can say this. Yeah, you're
15:49
fine. So a lot of people who work with podcasting
15:53
and the biggest podcasts in the world and even
15:57
the ones, like they have a whole YouTube channel,
15:59
but here's the thing. It's not like the hosts
16:01
of that are also producing it as well. They have
16:04
a whole team. They have guys that they work with
16:06
or they're a part of a network. And they're the
16:09
ones who are putting the video out there. And
16:11
they put that little thing, the icon on the YouTube
16:13
page says, like and subscribe. And then they
16:16
cut out little things you could put for Instagram
16:18
reels and TikTok videos. I don't have that. I'm
16:21
my producer. I'm my booker. I'm my own host.
16:25
I'm my own. sales guy and everything like that.
16:29
If you want something genuine, go check out Hoppy
16:32
Hour. Check out Check Your Brain Podcast with
16:34
me. If you want something that's more polished,
16:37
a part of a network, they're all out there. There's
16:40
very few who actually are putting in the work
16:42
and booking their own guests and stuff like that.
16:45
Everything is fake, but we're now at the point
16:49
where podcasting is where radio is, or radio
16:52
was probably in the early 2000s. Eventually,
16:57
I don't know what the next, what do you think
16:59
is the next thing? Streaming. What's the next
17:02
big thing? Because what I'm working on is getting,
17:05
so I don't do videos, but I'm working on getting
17:07
like AI visuals and re -airing my show on Kik
17:11
and Twitch. And I think this whole Kik thing,
17:13
I don't personally want to be on camera walking
17:16
around downtown St. Pete bothering people, like
17:18
how guys like Adrian Broner do it in LA, but
17:22
I do want to somehow get on Kik. So I think that
17:25
live streaming is kind of, And it's what all
17:28
the 2005 babies are doing, like I Show Speed
17:31
and Neon. So I think podcasting is actually maybe
17:36
even in 2005 radio. I think podcasting is because
17:40
too many people are doing it. I get invited.
17:43
I'm not picky and choosy. I'll do your podcast
17:47
because you're fucking good and you're my friend,
17:49
but I got invited onto a podcast with a guy that
17:52
was a male porn star, but he wanted to only talk
17:55
about sex, and I was like, I'm good. Yeah, I
17:59
mean, well, the thing is with podcasting that's
18:01
good is that it's limited commercials. It's long
18:06
-form content. It is what radio used to be, just
18:11
uncensored in many ways. and also you can have
18:15
it in the car. So, Ryan, if you're ever driving
18:17
to Fort Myers, for example, two -hour drive,
18:20
are you going to watch somebody stream the entire
18:23
time? And if you are watching a stream, let's
18:26
say you're watching Clavicular, what is he doing
18:28
other than just sitting in a chair and there's
18:30
just tip comments? that's what I don't get people
18:34
tell me like Tony I like your content I wish
18:36
you did more videos of what you want to see me
18:38
sitting in a chair be on a microphone I know
18:40
dude dude I I love watching him at the club where
18:44
he's probably not supposed to be there because
18:46
he's not born in 2005 and my favorite part is
18:50
when he goes up to a girl who's like so do you
18:52
want to fuck tonight and I'm thinking I had a
18:55
classless era where I banged a lot of girls I
18:58
partied a lot it was in Cleveland and Tampa but
19:01
I never once, dude, I never once went up to a
19:04
girl at a club and was like, hey, do you want
19:06
to fuck? Yeah, that is, but I mean, it's a new
19:14
society. Well, I mean, if you think about it,
19:16
saying that on a podcast or saying that on a
19:19
stream, I should say, goodness, I'm an unk now.
19:22
But saying that on a stream, it's almost kind
19:25
of like a Howard Stern, why don't you ride the
19:27
Sibian here? Yeah, I was thinking that too. Or
19:30
the 55 -gallon drum contest. So maybe it's all
19:32
coming full circle again. All Clavicular will
19:36
need to do is get a baseball bat and do the waffle
19:38
or the baseball bat challenge Opie and Anthony
19:40
did, and then he's good. I was in Florida. I
19:44
was in Miami when he overdosed. Yeah. He was
19:48
opening up a club the next day. You were there?
19:50
Yeah. Well, I was down in, I think it was in
19:54
West Palm. Yeah, yeah, yeah. We were sitting
19:55
at a bar, and my wife hates clavicular. And I
19:59
just, she's like, who is this guy? I hate mogging
20:03
and mewing. Leah, Leah seems like, I cannot imagine
20:07
Leah liking him at all. No, she did not. And
20:11
I said, well, we got to go to this club opening.
20:13
It's in South Beach. You know, we're only just
20:15
like an hour away from it. And she's like, we
20:17
are absolutely not. And I said, oh, wait a second.
20:20
We might not be able to. She just overdosed on
20:22
GHB just now. And then he was there the next
20:26
night. And who knows? I don't know if that club's
20:28
even still open. And that was in April. God,
20:30
it would be the best having Leah call him out,
20:33
having him, like, not hit on Leah, but, like,
20:36
talk to Leah. And she, like, puts a drink in
20:37
his. Dude, what if Leah went viral? Yeah. Well,
20:42
you know what's funny is I sent her the picture
20:44
of us. We took that picture at the mall. And
20:47
she's like. Because she used to listen to you.
20:49
Because we've been together almost 10 years.
20:53
And when you were in there in 2014, her ex -boyfriend
20:56
was a huge Alan Cox show and Rover fan. And so
20:59
she knew about the whole thing because her ex
21:01
-boyfriend was into it. And she's like, holy
21:03
crap, how tall is he? He's a monster. Yeah, I
21:06
made you look really short. I'm sorry. And I'm
21:10
like, I'm 5 '11", 6 foot, depending on the day
21:13
or if I got a chiropractic adjustment. Dude,
21:16
that day, I specifically looked very tall. I
21:19
don't know. I think it might have been whoever
21:21
took our picture, I think, was shorter. So it
21:24
made you look shorter because you're not that
21:25
short. It was very strange. Is it George Murasan
21:29
and Billy Crystal or whatever? My giant with...
21:34
Tony, you're the best. I needed this because
21:36
I needed to hear because you're the one that
21:37
told me about the whole radio reaching little
21:41
stat they use. And when I saw that, I immediately
21:44
thought of you and I was like, I got to call
21:45
you, you know. Well, it's funny because by 2030,
21:51
I think we talked about it, that you're going
21:54
to see a lot of people out of a job, and it's
21:56
already happening. It's happening in television.
21:58
You want to talk about where things used to be?
22:01
There's a lot of TV stations, if you follow along
22:03
with other groups, they're laying people off
22:07
left and right. three, four years ago, no, we're
22:11
not going to embrace AI because that'll be bad
22:14
for our business. And now all of a sudden they're
22:16
laying people off and AI is the new editor. And
22:18
also, the problem that's going on with local
22:21
TV is the same thing that's going on with local
22:24
radio, which is, it used to be in the 90s, you
22:27
go to, let's say, Rapid City, South Dakota, and
22:32
then you go to Norfolk, Virginia. And then you
22:37
go to Charlotte and then you go to Chicago. You
22:39
would go from market 200 to whatever, to whatever,
22:42
to whatever. Now in radio, they have the voice
22:44
tracking or the same five shows in all cities.
22:47
But what's going on with local TV is they'll
22:50
just have, if you're in like, let's say, I think
22:52
it was Evansville where it happened. Evansville,
22:55
Indiana. They'll just air the weather channel.
22:57
They don't have your local little Dick Goddard
23:00
anymore, you know? Well, that's also being done
23:03
by AI because that's what's going to happen is
23:05
you're the person for the three people still
23:09
listening to regular radio. In the next couple
23:13
of years, your DJ will not be a person. Your
23:16
DJ will be like, hey, it's Blazer. It's 7 .52
23:20
in the morning, and that was Man in the Box by
23:23
Ellison James from Facelift back in 1990. Hey,
23:27
coming up, we have Even Flow by Pearl Jam, and
23:31
we'll give you some tickets to go see Weezer
23:33
at the Tampa Bay whatever forum. That's not a
23:37
person. They're working out the kinks right now.
23:41
The voiceover people that do the sweepers and
23:45
the bumpers and stuff, those are AI already at
23:48
this point. I was doing that in 2020 and 2021.
23:51
So it's definitely AI, except for maybe the recognizable
23:55
big, big, deep voice guy that you can't necessarily
23:58
recreate yet. I just look at this because yesterday
24:02
was National Radio Day when we're recording this.
24:05
And I saw it's adorable. All the people and they're
24:09
like all the call letters back in the day. Oh,
24:12
look, he's got his mustache on because it's 1987.
24:15
What a career he's going to have. And then next
24:19
up, next up, you see the post on LinkedIn that
24:21
says, well, folks, I knew this day was coming,
24:24
but. I am finding greener pastures as my company
24:29
has laid me off. You know, I want to thank such
24:33
and such media company for keeping me employed
24:35
these last 38 years. And I thank so -and -so.
24:39
And if anybody's interested in a 72 -year -old
24:43
grizzled radio guy, yeah, no one is. Sorry, Scorch.
24:47
Dude, the best is... Dude, the best to me is
24:51
when... Okay, so... The best is when it's the
24:55
radio executives or the salespeople that are
24:58
older that are making all the money. saying on
25:01
LinkedIn, they'll post those blogs about radio
25:04
reaching 90 % of people, and it'll be like some
25:07
AI caption where it'll be like, oh, forget about
25:10
Twitch, Kik, TikTok, Spotify, Apple Music, iHeartRadio,
25:15
Netflix, Amazon. Radio's where the heart's at.
25:18
It still reaches 90 % of people, and that's awesome,
25:21
and it's just nonsense. My mother is sending
25:26
me videos. through Facebook Messenger of AI dogs
25:32
doing coordinated dancing. My mother is 67 years
25:37
old, so she is a boomer. We're at the point now
25:40
where the boomers are embracing AI and this technology.
25:44
It means for old traditional media, the newspaper,
25:48
the TV, the radio, we're on borrowed time, ladies
25:51
and germs. It's time to try to... get something
25:54
figured out here. Honestly, I kind of feel bad
26:00
for maybe not necessarily the 20 -somethings
26:03
who are in media because it's a good springboard
26:05
to something. It's good to put on the resume.
26:07
Hey, I worked at a TV station, a radio station,
26:10
whatever. Now I'm doing this now. I'm doing whatever
26:13
insert PR job. But man, if you're somebody who's
26:16
not yet at retirement age, let's say you're 43
26:19
years old and what do you do? You get laid off.
26:23
Is everyone just going to get a job in PR? Is
26:26
that all everybody's worth now? What I don't
26:29
like... is that before iHeart would lay off people
26:32
with average ratings, but like someone that I
26:35
talked to that obviously you've heard of, Kid
26:37
Chris. Kid Chris was still number one in Cincinnati
26:40
getting great numbers and he had hundreds of
26:42
thousands of listeners and he gets let go. That
26:45
to me is where I'm starting to get discouraged
26:47
is when you see the rock and roll and funny DJs
26:50
getting let go even if they're doing well. That's
26:53
where I'm starting. Before it was like, oh, you're
26:56
in 11th place and you haven't been popular in
26:58
years, whatever. But now you can literally be,
27:01
I mean, Dave Ryan in Minnesota, let go. All these
27:04
shows, like that's where I'm now scared. I wasn't
27:07
as scared before because it was like, oh, that
27:09
person didn't get ratings. But now, dude, unless
27:12
you're like Elvis Duran or Charlamagne, you don't
27:15
matter. Bobby Bones. Exactly, yeah, exactly.
27:20
But even with those, because you think about
27:22
it, if, let's say Bobby Bones. let's say he either
27:28
leaves or iHeart, whatever his contract's up,
27:30
and they say he's making too much money, we can't
27:32
come to terms on a deal, and then Bobby Bones
27:35
starts a podcast. That's not going to be interesting.
27:38
The only reason he has a listening base is because
27:40
of what had been built up for now a couple of
27:43
decades. Well, and you know what the rumor is.
27:47
Well, it's not really a rumor because I know
27:48
the info. He never knew country radio. He was
27:51
a top 40 guy in Austin. I've met him twice at
27:53
a radio convention. He's a nice guy, but he didn't
27:56
know country music. They gave him all the bullet
27:58
points of what to say, and then he just learned
28:01
country music. He was never into country music.
28:04
Well, if you listen to Bobby Bones, there's nothing
28:06
country really about his show. Like, hey, we've
28:08
got Megan Maroney is going to be here talking
28:11
about her new album. But it's like, it's Elvis
28:14
Duran. That's all it is. It's just a top 40 morning
28:18
show. But again, those are going by the wayside.
28:23
And here's the thing, because I'll get criticism
28:25
whenever I rip on radio. I'll get messages from
28:28
people who still work in the industry, and they'll
28:30
be like, yeah, well, dude, you said it was going
28:32
to be dead by now, and it's still going. But
28:35
I'm not talking about the fact that you still
28:38
have a job in 2026. I'm talking about your relevance.
28:42
Here's the last vestige of it is sports radio.
28:45
that there was a time where sports radio, you
28:48
wanted to talk about who's going to be the starting
28:51
quarterback for this season coming up. Is it
28:55
going to be this guy or is it going to be that
28:56
guy? Give us a call. We want to hear from you.
28:59
And that was a thing that carried probably up
29:02
until around 2020. Nowadays... People aren't
29:06
rushing to their radio at 6 o 'clock in the next
29:08
morning to hear about the take on whoever was,
29:12
you know, for the game the night before. I'm
29:15
embarrassed. I used to rush to listen to Mike
29:18
and Mike in Chicago. Even though they weren't
29:20
in Chicago, I used to love Mike and Mike in the
29:22
morning. Oh, yeah. That was a good show, bro.
29:27
But, I mean, well, the thing is with Mike and
29:29
Mike, notice what they used to do. They were
29:31
a four -hour show that did the same show for
29:33
four hours. It was each hour was the same hour.
29:37
So, I mean, they would change it up. It would
29:39
still do four hours, but all the topics were
29:42
essentially the same unless there was breaking
29:43
news. Yeah, it was. Their six o 'clock lead topic
29:48
was the seven o 'clock, the eight o 'clock, and
29:50
the nine o 'clock. Yeah, that was kind of what
29:52
I remember, too, being like, and a lot of top
29:54
40 morning shows will do that, where what they
29:56
talk about at 7 .50 is also at 8 .50. Well, and
30:01
also, here's another thing, because I think the,
30:04
What are your thoughts on Pat McAfee? I liked
30:07
him until recently. I liked his come up. I still
30:11
don't mind it. I still like him more than most,
30:15
but it's getting a little too close to Joe Rogan
30:19
-ish. Well, it's too much Pat McAfee now. If
30:22
you go on ESPN right now, as we're doing this,
30:25
Pat McAfee's on. Then you want to watch College
30:28
Game Day on Saturday morning this fall, it's
30:30
Pat McAfee. You want to watch Monday Night Countdown,
30:32
it's Pat McAfee. Then you go to a commercial
30:34
break and it's him and it's him and it's him.
30:37
It's a little bit much. However, the one interesting
30:40
thing that they were able to do is that they
30:44
would at least, because when it started, I mean,
30:47
his show started as a podcast. And that they
30:49
were able to kind of spread it out a little bit
30:51
and do some extra content that's not going to
30:55
necessarily be on ESPN. So that's just what was
30:58
what's interesting. And when I watch these like
31:01
Boomer and Carton or Boomer in the morning and
31:06
then they go to a commercial break and it's just
31:08
stupid Boomer Esiason sitting there in his chair
31:10
or Mike Francesa where he's got his earbuds in
31:13
and his Diet Coke. And I'm going, you need to
31:16
eat. This is why I don't do a lot of video content
31:19
is because you need to use the media. If you're
31:22
sitting there at noon and you're at a bar and
31:25
you're eating lunch and having a beer, I don't
31:28
want to watch dumb Mike Francesa and his white
31:30
hair. Go ahead, dog. Hey, dog. This is what you
31:34
think, dog. You think John Carl Stead should
31:37
retire? Let's go to the phones here, dog. Is
31:42
that what I want to hear? No, I want to see,
31:45
to show B -roll, show the highlights from last
31:47
night as he's talking. Use the stage. Use what
31:53
you have instead of just, I don't want to see
31:55
a guy sitting there listening to a phone call.
31:58
Tony, you're the fucking man. Dude, you said
32:01
everything I needed to say, but I didn't know
32:03
how to say because you're the one that told me
32:06
that mindset. And man, I could tell deep down
32:09
you still love radio a little bit, but it's just
32:11
like, it's like that. I don't know. I don't know
32:14
what it is, but. I loved what it used to be.
32:17
Yes. And then I had the gumption and I also had
32:23
the naivete in thinking that I could help change
32:26
it. And I realized there's no hope. There's no
32:28
hope in changing it. Who am I? Yeah. It's all
32:31
that matters. I don't know. I kind of had the
32:34
same mindset, but now I'm so persistent that
32:37
I'm never going to go away. That's what the radio
32:41
business has to deal with is me never going away.
32:45
Tony, can you believe we've been talking for
32:47
29 minutes and 40 seconds? I can believe it.
32:51
I thought it was going to be like a quick five
32:53
-minute thing. I'm like, no, I'm on a roll right
32:55
now. No, no, no. I had to keep you on. I'm at
32:58
work at my blue -collar job right now. I am nowhere
33:01
close. The only thing I see are I see radio antennas
33:04
in the way background of where I'm working. And
33:07
that's about it. That's as close as it gets.
33:10
And here's the other thing is all my coworkers,
33:11
if I said, hey, did you listen to Kiss FM this
33:14
morning and Elvis Duran? They wouldn't know who
33:16
Elvis Duran is or Kiss FM. So I'm like, perfect.
33:19
Well, you got to tell them about Hoppy Hour.
33:21
I'm going to make this a separate episode. So
33:23
it'll be on the full episode, which is currently
33:27
being recorded. And then I'm going to make a
33:29
separate thing because I knew you'd be the guy.
33:31
When I saw that headline, I said to myself, I
33:34
need to get Tony Mazur on because I've actually
33:36
told a few people that are higher up in radio
33:38
because they were like, do you know what that
33:39
means when it says reaches? And I said, my friend
33:42
told me. So you're the reason I know that. Hey,
33:45
we're the station that reaches the beaches in
33:48
Shakespeare. the lakes oh my god you're the best
33:55
dude Tony Mazur again check your brain podcast
33:58
correct on all the platforms that is correct
34:01
Tony Mazur yeah it's on the yeah whatever Wednesdays
34:04
go check it out Tony Mazur you're the goat bro
34:07
bye now talk to you later I love that guy I love
34:15
a good little cocky attitude 856 -49 -HOFFY.
34:20
It's 856 -494 -6773. Here's the deal. I'm thinking
34:29
about it. We've been recording for an hour. We
34:33
still have a ton of stuff to get to. Today's
34:35
probably going to be a three -hour show. We got
34:36
a video clip. Some might be left over. I learned
34:38
something from when I worked on the MJ show.
34:40
Save some prep for the next day. But there's
34:42
something kind of therapeutic about doing a long
34:44
show. So we got pretty much a whole show coming
34:46
up. Um, if you're listening in Fresno, you might
34:50
not be able to hear the whole show because we
34:56
only air two hours. So check that out later by
35:01
searching H O P P E radio. You know what I mean?
35:06
Cause I record for the hardworking average Joe
35:11
and Jane that grind in life. And I appreciate
35:15
you listening. All right. Here's the deal. We're
35:19
going to come back on Hoppy Hour and we're going
35:20
to keep this party going. Hoppy Hour. Hoppy Hour.
35:27
Hoppy Hour. Hoppy Hour will be right back. You
35:40
probably had Taco Bell before. Whenever we're
35:43
going out Um, all I smell is poop. We also need
35:48
to be affectionate. And you can see that with
35:51
Barack and Michelle as well. They do a lot of
35:54
touching, kissing, even fisting. And we'll call
35:59
it a day. The semen was so big. It's not lacking
36:03
any meat. And that's what real women need. Cousin!
36:08
Cousin! Stop cussing! It looks like you went
36:11
and got a b***h job. Not on the iPad screen,
36:14
whatever the case might be, in your hand, in
36:16
a sock, in a whatever. Like, thank you. But also,
36:19
I would love to be getting railed, but... As
36:22
a reminder... Oh, yeah, let me press this button
36:25
right here. Don't worry, Fresno. The hour will
36:29
be right back.