Broadcasters Band Together Over Tech Advancements, Deregulation
Facing both an uncertain advertising market and regulatory environment, TV and radio station owners gathered in Las Vegas this month for the annual NAB Show. Put on by the National Association of Broadcasters, the event focused on emerging technologies such as AI, advertising advancements, and NextGen TV.
S&P Global Market Intelligence Kagan analysts Justin Nielson and Peter Leitzinger, who both attended the event, discuss how core advertisers are adopting a cautious "wait and see" approach due to economic insecurities, particularly concerning tariffs and inflation. This hesitance is evident…
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