Higashimaru Shoyu: KGI KPI KAI Management
This episode examines Higashimaru Shoyu's successful social media strategy, particularly on X (formerly Twitter), highlighting a shift from solely focusing on follower count to a more strategic, business-oriented approach.
It details how the company transitioned from a focus on vanity metrics to leveraging social media for tangible business outcomes, such as increasing shelf space and SKU expansion in retail.
This introduces a framework connecting Key Goal Indicators (KGI), Key Performance Indicators (KPI), and Key Action Indicators (KAI), illustrating how Higashimaru Shoyu uses these to link…
The skinny
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