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#19: Spend to Unlock

Alex Triplett, COO of You.com, joins Anthony Thomas and Zac Henderson for a practical look at how AI adoption actually gets funded, structured, and owned inside a company. You.com supplies web search infrastructure to AI agents and LLMs, and Alex owns go to market, G&A, and R&D across the business. He walks through his own timeline from manual front office work in 2022 to the agent-driven workflows his teams run today.

The core of the conversation is a challenge to how most companies approach AI budgets. Alex argues that organizations demanding precise ROI measurement before adoption never…

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