Commercial Banks: Set Your Strategy, Target Your Customers, Then Execute

The Purposeful Banker · Feb 5, 2018 · 20m

Jim Young chats with Jeff Marsico, EVP at The Kafafian Group and writer of the blog, Jeff for Banks, on the importance of defining who your customers are and building a strategy to target them.

http://jeff-for-banks.blogspot.com/

http://kafafiangroup.com/

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