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U.S. radio’s stability gains value as digital habits weaken · RedTech daily podcast - Powered by AI

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  Welcome to the RedTech Daily Podcast, powered by AI.
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  I'm Marguerite Clark, bringing you today's top stories in the world of radio and digital audio
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  industries.
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  Today, we'll discuss how U.S. radio's
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  radio's stability is gaining value as digital habits weaken, the NAB's new connected-car
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  campaign, and a record-breaking quarter for U.K.
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  radio listenership.
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  Let's dive into today's headlines.
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  The "State of Media 2026" report reveals that U.S.
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  radio is holding its ground as digital engagement declines.
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  Seventy-six percent of American adults tune in to radio weekly, up from seventy-five percent
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  last year.
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  While social media and streaming platforms see decreased engagement, radio listening sessions
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  remain steady, offering advertisers a consistent audience.
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  However, there's a shift in listening times, with afternoon sessions gaining popularity over
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  mornings.
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  The National Association of Broadcasters has joined the Radio Ready connected-car campaign,
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  aiming to enhance radio's presence in the evolving automobile industry.
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  This initiative seeks to ensure that radio remains a vital part of the in-car
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  entertainment experience, adapting to new technological advancements while maintaining
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  radio's accessibility and convenience for drivers and passengers alike.
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  U.K.
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  radio has reached a record fifty-one point one million listeners in the second quarter of
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  2026.
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  This milestone reflects the enduring appeal of radio in the U.K., where both traditional and
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  digital platforms continue to attract a diverse audience.
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  The growth underscores radio's ability to adapt and thrive in a digital age, offering content
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  that resonates with listeners across various demographics.
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  That's it for today's RedTech Daily Podcast.
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  For more in-depth coverage and to read the full articles, visit our website at redtech.pro.
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  Thank you for tuning in, and we'll see you tomorrow with more updates from the world of
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  radio and digital audio.