Latest / Behavioral Economics with Fexingo: Decision Making, Bias, and How People Really Spend
Why Your Brain Mistakes Scarcity for Value
Episode 44 of Behavioral Economics with Fexingo digs into the scarcity heuristic — why your brain instinctively assigns higher value to things that are rare, limited, or nearly gone. Lucas and Luna examine the 2025 'Great Sneaker Release' phenomenon, where Nike's limited-edition Air Force 1 collaborations sold out in seconds and immediately appeared on resale platforms at 400% markups. They break down the psychological trigger that turns a $120 shoe into a $600 commodity, and how the same principle drives everything from concert ticket drops to 'only 3 left in stock'…
The skinny
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