Latest / The STA Clinician Podcast / Ep.248 - Gait Analysis For Runners: A Modern Approach - Reflection with guest Sophie Gover

Transcript

Ep.248 - Gait Analysis For Runners: A Modern Approach - Reflection with guest Sophie Gover · The STA Clinician Podcast

0:00
You're listening to the Sports Therapy Association podcast, putting evidence
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back into soft tissue therapy.
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Music.
0:16
Welcome everybody to the Sports Therapy Association podcast.
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My name is Matt Phillips. I'm the creator of OneChat Live.
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And as always, this episode is being recorded on YouTube and hopefully on Facebook
0:28
as well. If you have joined us live and you're on YouTube or you're on Facebook,
0:32
then let us know which one you are. Always keen to hear that.
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This is the 14th episode of our Reflection series.
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And very shortly, I will be chatting to Sophie Gover.
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It's a bit weird tonight for me. This is why I'm stuttering a bit because basically,
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as always, the guest reflector has been given the option of choosing from any
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of our 240-odd episodes of what to talk about.
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And Sophie, who is therundoctor.co.uk, has obviously chosen the episode,
0:59
which was with me as a guest back in April the 25th, 2023, where I kind of swapped seats.
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And Gary Benson, the founder of the STA, was chatting with me about skate analysis
1:09
for runners and modern approach and my course and all that kind of stuff.
1:13
And Sophie was listening to her at the time.
1:16
And now she is on the show to reflect and see what part that played in her practice,
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which is the run doctor.co.uk.
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Before we bring Sophie up, then I would like to thank the last episode,
1:29
which was the Facebook group for Massage Therapists, Helpful or Hateful.
1:34
This was episode 247. It was a couple
1:37
of weeks ago. We had a few technical difficulties, but it was marvelous.
1:40
I mean, it was a fantastic, all my episodes were fantastic. I hate picking one up above the others,
1:44
but it was basically part one where a group of therapists who feel that they've
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been treated a bit badly in a Facebook group by more experienced therapists
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kind of spoke up about how it
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made them feel and how the answers kind of rubbed them up the wrong way.
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Maybe even if the Facebook, maybe even if the commenter didn't mean it that
2:00
way, which a lot of the time they don't, it was enough to make the question
2:04
themselves, the money they'd spent on their career, what they do now,
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do they give up, et cetera, et cetera, which I think is a topic that's very popular at the moment.
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A lot of people are feeling that because it's a problem with social media all
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the time, isn't it? This black and white kind of polarized debate.
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So I would encourage you to listen to that episode 247.
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Thank you to everybody who was on the panel, particularly because next week
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we are going to do part two, which is the other side of the coin,
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which is always interesting to look at.
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And next week, I'm going to be joined eight o'clock as always on YouTube and Facebook.
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I'm going to be joined by a different panel of more
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experienced therapists who are going to be basically talking about how Facebook
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groups are kind of a breeding ground and a perpetuating force of misinformation
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and everything that's kind of lacking in traditional courses out there,
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particularly soft tissue therapy.
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And really there's, if we're going to help our industry we have
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to speak out obviously you have to be nice but can you
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how is anybody going to take it nicely when you tell them
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that their course was full of a quite a lot of misinformation or you
3:06
know that this doesn't work as you think it is it's tricky isn't it so we're
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going to be talking about that and how you're always going to ruffle some feathers
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it's kind of the industry we're in we're doing everything we can to change it
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but maybe people in facebook groups need to learn how to either know take some
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criticism or reflect look inside without getting too annoyed or frustrated,
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which is pretty much always the initial human reaction.
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But anyway, so we'll be chatting about that. So I'm very looking forward to that.
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And then the idea is you'll be able to live into both of them.
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And who knows, maybe get both sides of the argument and be a better person for it.
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That's the idea. And then just to bring you up to date, the episode after,
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which will be the last episode we do on July the 29th before a two-week holiday
3:46
for summer, we're going to do an STA catch-up. We haven't had one of them for ages.
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STA founder Gary Benson is going to be coming in to sit on the guest seat to
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keep us up to date on what's happening in our industry, what part the Sports
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Therapy Association is playing in that, and how we can provide you,
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soft tissue therapists out there, throughout the year.
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It'll be of interest not just to STA members, but all soft tissue therapists
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looking for guidance and support.
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So I encourage you all, if you listen to the podcast and you've got some questions,
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Gary Benson is a fountain of information.
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He spends his life, he dedicates his life to looking after soft tissue therapists.
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So I do encourage you to put July the 29th in your diary and join us either
4:22
on Facebook or YouTube for the live recording of the Sports Therapy Association YouTube channel.
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If you are interested in becoming an STA member, then use this code, podcast25.
4:34
Okay, I don't get anything out of this, by the way. It's purely just to give
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our listeners something as well.
4:40
So podcast 25 will get you three months extra on top of a single annual year
4:45
of membership of the STA.
4:46
So basically for 75 pound, I repeat that you didn't hear wrong. It's not 175.
4:51
It's not 275. It's 75 pounds. You'll get 15 months of membership of the STA rather than 12.
4:57
It's only valid for new members just in case other people that are getting excited.
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And if you are a level three therapist, then do make sure, if you're qualified
5:05
after 2014, make sure that you opt for the associate member when you join up. Podcast 25.
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Right. There we go. That is enough. I'm very much looking forward to tonight's show.
5:16
Thank you, everyone, who has joined us live. I hate missing out on you guys.
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So hi, Sarah Jones has joined us. Hey, evening, Sarah. Thanks for joining us.
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Gary Benson, founder of the SDA, who I was just talking about, has joined us as well.
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So Glenn Murphy is here saying, hey evening all and thanks everyone who joins
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us live means the world to me so really appreciate it right i've left her for
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far too long downstairs let's bring up sophie gover the run doctor for tonight's
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episode 146 of the sports therapy association podcast gate analysis for runners a modern approach.
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Music.
6:02
No, thank you. Thanks for having me. Oh, absolutely. I'm very excited.
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Not just because you chose an episode with me in it. Thank you so much.
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It's not because of that at all.
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It's because I've been following your development closely and it's really exciting
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and I love everything you're doing.
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And I'm excited that other listeners can kind of hear that because I think it'll
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be inspiring, as with all our Reflection episodes. So thank you.
6:23
Hopefully. Yeah, hopefully. Hopefully. For people who don't know you or where you are,
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could you give us a little breakdown of where you are in
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the country and and what you do pretty much on a daily basis
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yeah so i'm caution i think i'm very close to sarah i think that's the right
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sarah james just outside bath southwest so i so i've actually been a massage
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therapist for 10 years so that's that's my background kind of sports science university.
6:53
Left was lucky enough to do a bit of kind of working in high performance environments
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at My first kind of thing was British skeleton, as in like bobsleigh skeleton.
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People seem to know bobsleigh rather than skeleton, but British skeleton,
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which was a really interesting place to start.
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But from there, quite quickly, I decided I'd rather move into a more hands-on world.
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And then I trained massage therapy.
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So 10 years later, here I am, and I did your first, I believe,
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first skate analysis course in Exeter.
7:30
Two years ago? Yeah. Yeah. Well, the return it was, because the first one in
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Exeter was, I think, with Anna Maria about 12, probably 12 years ago.
7:38
So it was the resurrection. Oh, really?
7:39
It was the resurrection. It was the new improved V version 12 or something, yeah. Yeah, yeah. Okay.
7:46
Yes, you were. Sorry, I interrupted there. Just wanted people to understand that I too have evolved.
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And and were you so where did this podcast fit
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in was that I can't recall whether it's before you came on
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the course or slightly after or where was it do you remember yeah
8:00
so I think your podcast came before the
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course but to be honest for me I probably
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saw I saw your course advertised
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and thought that is absolutely up my street I want 100% do that so probably
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came across that before I came across your podcast yeah and I actually I did
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your course and I've done your course twice because I quite weirdly came on
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it at about seven months pregnant, you probably remember,
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and then decided my brain had gone to mush and then came back the following
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year to make sure I really knew what to do because I was certain I wanted to do this.
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This was like kind of the next development of my kind of career in the sporting world.
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Fantastic. No, it's great. um no we're i mean it
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was it's a lovely story of us being able to to
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accommodate and help which is what's all about really with the course so i'm
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really pleased you managed to to yeah to to be able to deliver what you needed
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so when did the run doctor start i mean very powerful title i love it and we'll
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talk about your marketing later on but was that always an idea in your brain
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or when did it actually emerge?
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Oh, yeah, good question.
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Yeah, I mean, not until after the course, definitely.
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I knew I wanted to do something with it, perhaps a difficult time.
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It took me a while to piece it together with a tiny baby on the scene as well.
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It did take me time to kind of piece it together and work out what I was going to do.
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But I was always going to do something because I was
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just really excited even seeing the course this is like absolutely right I love
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I love running I love everything about it so it was absolutely my cup of tea
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and then yeah I'd before I started delivering it oh that's okay just my phone all right.
9:55
Yeah, I guess somewhere along the line of thinking, right, I need to kind of
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get this out there. It needs its own title.
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I wanted to separate it a little bit from my massage work and make sure it was
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really targeting runners.
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I didn't want it to get lost underneath my massage brand.
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So yeah, it came up, just me and my partner came up with this quite punchy title,
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which I'm feeling I really have to do some work to live up to.
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It's a great title. you know and i like the way i don't know whether it was
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on your mind during the course and you chose not to say it in front of 12 other
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people thinking of getting into gate analysis if so that was a good shout because
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it's a very good title yeah i mean we we couldn't believe we're actually.
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Well it exists in america to be honest but other
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than that we couldn't believe it didn't it didn't exist it didn't
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have anything going for it and i
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was actually quite apprehensive for a long time I was like this is
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very bold and I
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had to check that you couldn't that I was okay to
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say doctor and that wasn't like a protected title
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but then we thought there's actually all sorts
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you know there's like the rug doctor cleaner and everything's very
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true it's fine it's fine yeah that's
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great great title right then so well we
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can't normally start the show by asking the guest
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reflectioner why they chose this particular episode
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but we kind of talked about that and we understand that so if you
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can yeah take us through any particular moments
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within the podcast itself which caused you to reflect yeah I
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mean so you talk a lot about your your journey
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I guess of starting starting gait analysis
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and kind of entering onto the gait analysis scene about
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15 years ago and in general
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that was really interesting because I think it was
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it's good to compare like now and then I think
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there are some similarities of the challenges you faced
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that I'm also facing even 15 years.
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Later despite things developing so much
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in the running world since then and obviously I've had
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my my own challenges as well so it's really nice
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to see what you did and what you came across
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and how you felt and one of those
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things you touched on being imposter syndrome which
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was actually a big one especially with a name like the
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run doctor i've really
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got to make my mark here somehow so yeah no
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that's this is a very good point and i'm
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glad i'm really glad it's just so nice to hear somebody reflecting on
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the drivel that i often feel just pours out
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of my mouth but it's true i think it's important that people realize that everybody
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who's in the game for however long have felt like that i'm glad you gave me
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some inspiration for that how have you kind of what ways have you found to combat
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that because i mean everyone's going to wake up sometimes going oh i shouldn't
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be doing this i don't deserve it me a run doctor what's that how do you overcome it,
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Oh, good question. Just give myself a bit of a talking to, really.
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Yeah, I mean, I guess my background sets me up quite nicely with the sports
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massage I've worked in. I've worked in sport.
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Everything I do is with running. So I just, I mean, it's just about having confidence, isn't it?
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I'm just having confidence in what I'm doing, which is definitely something
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I need to keep working on.
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And you know like you said you know I'm part of
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the local running club and actually I think a little bit of
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a barrier or hesitation to me is this
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imposter syndrome thing and everybody has known
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me for 10 years in the area as a sports muscle
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therapist and then suddenly I'm doing something else
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they know I'm a runner but it's kind of it's
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just a it's just a confidence thing okay you know
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I can do this I'm really picking up good knowledge in
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this and I've just got to keep working on it it's so
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interesting hearing this and i want if anyone's
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listening to this not now if you're live concentrate if
13:53
you're watching your life if you listen to the podcast then i would encourage you to
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maybe pause it just have a little look at
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the run doctor uk on instagram and have a look at the sort of
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material that sophie's putting out because it's great i
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think it's great and we've talked about this before and i
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think it's great for a couple of reasons one it just looks great which is
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wonderful but then also you're managing to
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do you for me you're kind of reaching the holy grail which
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is where you're having something which is going to pull in
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business so it's it's nice to look at it's got some great use
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of kind of like the talk of questions and a few facts and
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stuff but you're not giving the same old traditional splurge which is so non-evidence-based
14:30
and full of the myths and misconceptions and showing images of a viner oh hill
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strike that's terrible now look at them on their forefoot you know and it's
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yeah because they're running fast it's kind of you're managing to put evidence-informed
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practice onto adverts which is wonderful.
14:44
I don't know how much you realize you're doing that. We have kind of talked
14:46
about it, but I hope you realize that you're managing that because not a lot of people do.
14:50
Well, I guess I don't really. That's really nice to hear that.
14:54
That's really nice to hear that from you because it's really hard doing marketing and social media.
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And there is so much stuff out there right now. And you just feel like,
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again, this is kind of competition.
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I can't make these really fancy videos and marketing.
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But so, yeah, it's nice to hear it isn't looking terrible. that's
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really good and I think it's a really it'll inspire hopefully
15:19
other people in whatever your unique kind
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of selling point is whether it's massage therapy or looking after runners
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looking after golfers whatever it is just yeah it's
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not you know on the course I kind of say fake it till you make it I mean
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I use that expression quite a lot and and
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it is kind of a little bit like that and the reason I use it is because inside you
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feel like you are faking it because you're thinking oh I'll put this
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thing out but you have to do that because behind yeah
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behind everybody even well maybe not donald trump
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but even musk maybe potentially
15:49
sits at home sometimes he goes oh my god what am i doing what have i
15:52
just said today you know it's everyone is like that because we're
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human if we weren't then we would all be like donald trump so yeah
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i think someone else as well is good do you
16:01
have people you can chat to i mean you mentioned your partners it's something where you
16:04
can kind of soundboard it and get some advice yeah definitely
16:07
you know my family they're all very entrepreneurs so
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they're good they're good to talk to yeah and
16:15
it's it was the same I remember you know now what you're saying about thinking
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you know oh gosh you know what am I doing is exactly the same starting soft
16:24
tissue therapy 10 years ago thinking have I just done the right thing did I
16:29
help that person was was that absolute rubbish you know 10 years later.
16:34
There's no other way to start is that you've got to gain the experience somehow.
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So you've just got to keep going. And all I'm doing is, you know,
16:41
getting people through the door and every person that comes in,
16:43
I probably learn something as well.
16:47
But yeah, you know, I'm lucky now. There is lots out there to kind of pick up
16:51
knowledge from in different places.
16:55
Yeah, I'm always trying to learn. There is so much that goes with this, isn't there?
17:02
I think sometimes it depends what you think when you say that,
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because I think some people think there's so much to learn. And then the next
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step is, oh, I'm never going to know it all. And then they get deflated.
17:11
But it's exciting that there's stuff to learn. And we should celebrate that
17:14
because everyone's a little bit different, you know. And it doesn't mean we
17:16
have to relearn everything.
17:17
It's just like making this massive sculpture, isn't it, where it already looks amazing.
17:21
We're just chipping a tiny bit off the shoulder maybe and just a little bit
17:24
there and just a bit at a time.
17:26
Yeah, that's a good analogy, yeah. Oh, no, I just came up with that.
17:29
You can use that, I forgot.
17:31
Right, what else? What else in the episode kind of rang a bell for you, rang true?
17:38
Whether it was that one, I'm sorry if it wasn't, but Dr. J.F.
17:41
Esculia, it was just about shoes, really. And shoes is still a big one.
17:45
And I think, to be honest, you know, perhaps it's changed a bit,
17:51
but a lot of people, when you talk about gait analysis, are still thinking about
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their shoes and their feet.
17:58
And it's kind of, I think people relate to it.
18:01
You say you do gait analysis and they say, you know, oh, yeah,
18:05
I had that in the shoe shop. And, you know, it's kind of, I think there's a
18:10
difficulty still getting people to understand the difference in what you're able to offer.
18:16
This is what I think what you're able to offer above what they're getting in the shoe shop.
18:21
And I think, you know, there is loads of information out there on Instagram
18:25
and all sorts, but I still think there is a battle sometimes.
18:29
Maybe it's more with older generations that aren't on social media so much,
18:34
but getting people to understand the benefits of what they get from this and
18:41
where kind of shoes fit in or where we shouldn't so heavily just blame our shoes for everything.
18:48
Shoes are a big thing in which I still want to really kind of you know really
18:53
add to my knowledge bank on that because it's a big one and I think people come
18:59
in and you wouldn't just want to.
19:02
Kind of just dismiss them talking about their shoes.
19:07
Like they kind of want to know something about it, even if that's not really
19:10
what I'm looking at or doing.
19:12
They want to know that. And I kind of want to deepen my understanding of everything shoe related.
19:19
So I can say, yeah, this is fine.
19:22
Or we should, yeah, you benefit from these changes, perhaps. Does that make sense?
19:26
Oh, yeah. Especially when you put the perhaps in the end. You say anything perhaps
19:30
at the end and now it's evidence in form.
19:31
Yeah if you say anything oh yeah internal protection
19:34
of the femur and and yeah yeah yeah that's gonna potentially
19:38
cause strain on the itb perhaps anything so we're
19:41
not changing anything in this world all we're doing is saying maybe and letting
19:45
our patients know that we're not i think in that episode i talked about the
19:49
car and not treating bodies like cars yeah we're not mechanics yeah if you can't
19:55
find something that's loose and tying it up and think it's going to run great
19:57
again it's just not that way so the perhaps and the maybe and let's find out.
20:01
Is what makes your business future-proof you
20:05
know because you're okay you know it's great
20:08
it's great it should give you confidence i think it's the
20:11
first door to open to become evidence based and informed and
20:13
not set yourself yeah not set your patient up for regret
20:17
or frustration or annoyance because you're
20:20
not giving them kind of black and white information this is going
20:23
to stop it yeah try this alongside this and we're going to see how we are in
20:27
two weeks how does that sound to you and then boom you know it's coaching so
20:30
oh i'm feeling inspired just listening to your answer so if it's great yeah
20:36
jf scudia you mentioned is wonderful and he's lovely because he just questions
20:39
stuff most of his papers are kind of.
20:42
Testing the research and and looking at you know
20:45
it's that whole idea science in science the idea is you
20:48
make a hypothesis and then you try and prove it wrong that's what
20:50
science is about and that's what all therapists should really
20:53
be kind of thinking like oh yeah i think you know this adjunct i
20:56
use is doing this the next sentence should be let's see
20:59
whether that's let's try and prove that wrong are all my clients
21:02
are you know benefiting from this oh what about so-and-so didn't
21:05
come back i haven't mentioned them anymore blah blah so it's it's just
21:08
trying to disprove what you really believe in I think is really healthy that's that's
21:11
called being a scientist you know so cool what
21:14
else give me more give me more what else so just
21:17
kind of on that really like the beginning of me the beginning of me starting
21:22
this I basically explored what was around kind of Bath and Bristol and I went
21:29
to quite a few people offering certain variations of gait analysis or.
21:35
Improving your running that kind of thing which was really interesting thing
21:39
to do very different approaches yeah and just kind of how people it or if at
21:45
all they kind of intertwine any gait modifications or whether they just really
21:50
heavily rely on like biomechanical,
21:53
work whether they do any strength testing so
21:56
yeah I had a good a good kind of
21:59
a good test of everything and which has
22:03
really influenced the way i have kind of molded
22:06
something and definitely taken little bits of
22:08
what people do and molded it into something that i think is is helpful and like
22:14
relatable to people and they can go away with understanding what they need to
22:20
do that's a wonderful idea that's amazing yeah yeah and when you so you say
22:25
you visited different places,
22:27
was this kind of like mystery shopper did they not know was it kind of like.
22:32
Or in any cases did they kind of know i mean i'll be impressed if they did know but yeah,
22:37
No, I sort of, I was, I didn't lie, but I said, I'm very interested in gait
22:45
analysis and starting to learn a lot about it.
22:47
And I just sort of left it up to them, whether they dug me for information and
22:51
worked out sort of what I was up to.
22:53
But yeah, that's how I did it. I found them all in general incredibly,
22:58
what's the word, sort of commercial, maybe that's not the word.
23:03
I mean, admittedly, it's an area I massively need to work on in actually like
23:08
selling myself and creating a product.
23:13
You've got to make money at the end of the day. But I found a lot of these people
23:17
very much like, we'll do a little bit.
23:19
And one of them physically said to me I can't
23:22
tell you that's a secret when I asked how to
23:25
when I asked how to improve my
23:29
something to do with my gait and I yeah and
23:32
I just thought wow you know I don't like that you can't that's
23:35
no that's too too sort of
23:38
commercial driven you know and then I had to sign up to
23:40
a package of kind of eight sessions to be
23:44
able to modify my gait and I appreciate you
23:47
know it is a process of like you say you're kind of conscious incompetence and
23:52
all that it's obviously a process takes time to adapt but saying you have to
23:58
have eight sessions I just didn't like these approaches very much so this was
24:03
all part of my journey of forming something that I believed was,
24:07
was effective and gave people the right amount of I guess like you know data
24:13
from gate on which I I think runners love their likely data,
24:16
but actually being able to use it in a way that they can relate to it and they
24:21
can actually run out the door and be like, OK, I'm going to try this now when I'm running.
24:25
I'm going to think about where my feet land and, you know, perhaps run a little
24:29
bit wider, you know, swing my arms a bit better and just, yeah,
24:33
just make it more accessible and relatable, I suppose.
24:37
It's great. Wonderful reflection. Really cool.
24:40
And it's kind of a stepping stone, I think, to, we talk about this on the course,
24:45
to therapists, whether it's gait analysis or massage or anything,
24:49
just to go and visit each other.
24:50
And that's one of the things we're going to be, hopefully, we will be kind of
24:55
touching on and encouraging in the STA conference and Hands on Hub conference in September,
25:01
this idea of how to break down those walls and fears of not doing that and thinking,
25:06
on snoop on each other i can't tell them what i do they're going to nick it
25:09
and realizing no it's it's not
25:11
like that i think it's when we were talking to uh when i was talking to.
25:14
Andy hosgood who's going to be at the sta conference in
25:17
september in exmouth he
25:21
was kind of saying yeah look at starbucks and costas and did
25:25
they worry about opening up in the same street no of course they don't not
25:28
at all they didn't say oh no there's too much competition here they're next
25:30
door because if there's a an audience there
25:33
let them come to you and find your unique thing gets you
25:36
know go next door and see what they're doing and maybe use it or don't use
25:39
it it's kind of a lot of that needs to move over
25:42
into our into our industry you can get so
25:45
much more by sharing yeah yeah therapists than
25:48
trying to hide anyway amazing and
25:51
another another thing i've done as well which
25:54
has worked quite nicely there's actually quite a lot of
25:57
physios around here physios massage therapists i mean there's probably quite
26:02
a lot everywhere but there seems quite a lot here and I got to know one of the
26:07
local girls doing physio and we actually came up with a little package sort
26:12
of teamed up so she did her version of a very thorough.
26:18
Of a very thorough strength assessment for runners
26:21
and then they would come to me for the gait analysis
26:24
and between us we'd provide them a useful
26:27
kind of program to work on with running like
26:30
form alterations and strength work we did
26:33
that by doing a presentation with the local club and then
26:36
between us to we we kind of you know just just worked
26:39
work together to form a nice little thing that we was hopefully
26:42
quite appealing to runners that's a
26:45
great idea yeah i think we forget how much the general public like
26:48
to see professionals working together and recognizing that
26:51
professionals need each other rather than that solo practitioner saying i can
26:54
do it all you know yes you know you don't
26:57
do they don't expect that off health care you expect to see a gp
27:00
and maybe a consultant then go to an ear nose throat specialist or
27:03
this and that you move around don't you but yeah we're
27:05
trained to think of ourselves as the one-stop shop
27:08
for everything you know and it's yeah but that way yeah i
27:12
kind of i guess acknowledging your strengths and weaknesses isn't
27:15
it and I knew you know she's she was definitely better very thorough strength
27:19
assessment because she's a physio and you know that's what she's done she's
27:22
been prescribing exercises for 15 years or whatever she's been doing so I thought
27:27
okay yeah so you do that bit and I'll do this bit and it works really well you
27:32
know what I'm gonna have to say something now.
27:35
Yeah okay but she I reckon
27:39
I don't think she's good or as
27:42
you said better doing strength and conditioning because she's a physio i
27:46
think she's better at doing strength conditioning because she's a good physio because
27:50
i mean you must see it as well so much of your
27:53
audience and clients who will come and see you will have
27:55
been to a physio who just hasn't helped them
27:58
you know or they've been to a chiropractor hasn't helped them i think i
28:01
think it's important the only reason i'm jumping in there is because yeah she's great which
28:04
is wonderful when you're working with her but it's not just as a physio sounds
28:07
like she's got other qualities as well you know yeah sorry okay
28:11
yeah absolutely 100% agree with
28:13
what you said I never thought you'd say that but yeah why
28:17
not you know it's like and then physios
28:20
hopefully will say that the same you know they might say oh no the sports that
28:24
sports massage therapist down the road is rubbish but it's not because they're
28:27
a massage therapist it's because they're just a bad sports massage therapist
28:30
yeah maybe all right anyway sorry okay keep going give me something else anything
28:35
else in the episode which resonated with you? Oh.
28:42
Yeah, I mean, just your approach where...
28:47
I guess you've touched it already, but looking at the person as a whole,
28:51
your modern approach of making sure we now know that we encompass everything about a person,
28:58
which was something I made sure I did, which is not a treatment I got in any
29:03
of the places I did on my kind of discovering what's out there.
29:07
I didn't get any of that. But, you know, that's obviously a very important part.
29:11
People come in and we have a good discussion about their, you know.
29:16
Their lifestyle, their job their sleep as well
29:19
as their training you know and their goals their injuries
29:22
you know just we know that's important isn't
29:26
it you know you're obviously going to get more injuries if
29:29
you're seriously lacking some sleep but I
29:32
just that was another thing I found very interesting going around
29:35
various places that they didn't didn't know anything about
29:38
me at all it's cool yeah so good so
29:42
good what you've done it's really good because then you experience it
29:45
don't you and and you can just take it away and again
29:48
some people might not want the personal touch you know that
29:51
or they might think they don't want it whatever so but when you go
29:54
and you realize the lack of maybe the lack of empathy or
29:57
individualization that's really really healthy and it's
30:00
so important to kind of just kind of you know
30:03
get get those people talking a little bit because you
30:06
gauge things quite quickly as to i mean
30:09
you need you can't sort of want to know what their expectations
30:12
are as well as how willingly they're going
30:16
to you know what they want and
30:18
how willingly they're going to jump on board with what you're
30:21
saying whether they're someone that wants five strength
30:25
and conditioning exercises that they want to do every day or whether actually
30:28
that's not really going to fit in with their life so I guess you're tweaking
30:32
all the time based on the person which is obviously important because if you
30:38
throw them a load of information that's not going to work and it.
30:42
It meant we'd do some strength assessments and kind of really pick apart them
30:49
before we do the running.
30:51
And then we did the running, we did the GATON analysis.
30:56
And then afterwards, I'd end up sending them the GATON report and then my own
31:01
written interpretation of the report and my recommendations of what they should do.
31:06
But that was an absolute information overload for people.
31:11
And I then followed up with people you know how are you getting on and I think
31:16
in most cases not a lot was happening because they weren't able to process all
31:21
of that information so I guess I can't really remember a couple of months in
31:26
to kind of being this run doctor situation I,
31:31
amended how I delivered it and kind of had to break it down a bit and do now
31:37
offer kind of the gate retraining the follow-ups and yeah just you have to break
31:42
it down because it's just an absolute overload and you kind of have to gauge
31:46
who is gonna who is gonna take it further and
31:50
who is gonna yeah get who's gonna get really stuck in or who just wants a couple
31:55
of nuggets of information basically that's a really good such a good detailed
32:00
breakdown because i think sometimes.
32:03
People think that we're simplifying it to the extent of
32:06
yeah we're just making it so simple but
32:09
to be individual and to give people what applies
32:12
to them can be can take some time it takes
32:15
some you can find quicker ways of doing it depending on the software and
32:18
stuff you're using but it's not it's simple
32:21
it's hard it takes an effort to be simple it really does it's
32:23
easy just having a blueprint plan where you just photocopy and
32:26
send it out change the name copy and paste you know that's why
32:29
so many people do it because it's an easy business model you know you can
32:32
do it you can afford to do 30 40 clients a
32:34
week just following that same blueprint but when you really aren't
32:37
individuals and i think that's why you know
32:41
you need to realize your worth not you i'm
32:44
talking about just people if you are offering evidence-informed practice which
32:47
is going to get better results you need to realize your worth and charge more
32:50
for that because you're going to work for it you know you're going to work yeah
32:55
and that's that's definitely kind of you know a challenge of mine which comes
33:00
with the confidence of what I'm doing and,
33:04
I know it's, I know it's valuable stuff and it's, and it's worth,
33:07
you know, it's worth a decent amount of money, but it's, yeah,
33:10
it's just getting the confidence and being like, yeah, you know,
33:13
people, people are going to pay for this.
33:15
It's, it's good information, which I do know, but I just got to keep working
33:19
on confidence with it and marketing with it and just, yeah, really,
33:23
really going for it a bit, a bit more.
33:26
You, you went, I mean, I guess you went in quite, how quickly did you change to 3D?
33:33
We will excuse me
33:36
it was a different time for us because um we kind
33:39
of jumped in in 2010 with 2d with content plus
33:42
which is called templar now and then about
33:46
a couple years after we did that the shoe shops opened and everyone said
33:49
oh wow your business is finished now but the
33:51
shoe shops actually helped us because they just jumped in with the
33:54
pronation kind of paradigm and telling everybody that
33:57
pronate or you're supernate or you're in the middle and and
34:00
they weren't having success so it wasn't competition for us if anything it
34:03
helped it because we used to have to mop up the mess from people being wrongly
34:06
diagnosed in inverted commas yeah for the problem so it was great so we actually
34:12
made some good money from that from giving some evidence and yeah and then we
34:18
invested it into the 3d which was again a big expenditure at the time but,
34:22
again it was our model we were because i was from brighton growing up in brighton and.
34:27
As a runner and everyone knew me and my brother it
34:31
was very difficult to to to you know
34:33
get people queuing up to see us because oh it's matt mitch yeah
34:36
but with good marketing thanks to
34:39
my brother and because the information we're putting out we had people traveling
34:42
from all over the country from abroad internationally so and we had the confidence
34:47
when i again my brother had the confidence to make the prices high so that people
34:50
were thinking you know we will get something for this money we're paying more
34:53
risk i think that's that's where mentor can help i think that's where business,
34:57
if you're in a giving industry where you're helping people in pain, you're.
35:04
As complete a business profile like
35:07
you look at the kind of red you agree personality things someone
35:10
who's going to be great at business and dun dun dun dun they've probably got quite
35:13
a red personality maybe or they just need to be very pragmatic and
35:16
us people we're kind of more oh no they haven't got that sort of money and
35:19
no i wouldn't want to pay that it's kind of stop stop talk
35:23
to your mentor you know so again it's working
35:26
with other professionals um you know to help your journey yeah amazing
35:30
it is um thank you sophie thank
35:33
you so much for your reflection it's been so useful people in
35:37
the live lounge have gone a little bit quiet i think it's either because
35:40
they're making notes or as far as i know we haven't frozen or anything
35:43
or disappeared there's still people joining us be nice to
35:45
someone in the comments to just say if you've still got a pulse just have a quick feel on
35:48
your neck not your neck do you want to use just let
35:51
us know if you're there but anyway so no some amazing information
35:54
some lovely lovely reflection in there sophie so i really appreciate your
35:57
time and sharing that if people do i've
36:00
already said instagram is a great place to look at you
36:03
and the work you do you've also got websites run
36:06
doctor.co.uk that's it yeah easy it's a great it's great to find out these these
36:13
kind of handles and usernames are there isn't it on twitter i remember when
36:17
paul ingram who had one website he he out of interest one day just thought i
36:21
wonder if pain signs.com is free and it was it's like a five or something Was it?
36:26
PainScience.com. Oh, PainScience, right. And he was kind of,
36:31
for years, he'd been invested as an ex-massage therapist in education about
36:35
pain and modern kind of interpretations.
36:36
And then he just realized PainScience.com is there. No one's taken it. Amazing.
36:40
And he grabbed it. And there he is. And there he is still today.
36:43
But anyway, yeah. So, yeah, I really love the way you do. So,
36:45
people go and check out TheRunDoctors.co.uk or on Instagram.
36:49
And, yeah, at so many levels, I think it will help you and your business.
36:52
Even if you're not looking after runners, just as a business,
36:54
I think it really helps. Thank you.
36:55
Right then let's have a little look oh now
36:58
the live sorry live lounge i've stimulated i've kind of i think
37:01
i've stimulated a little bit cecily is owning up and saying i was
37:04
wrapping presents that's fine cecily i hope that's not
37:06
somebody you haven't let a secret go now i'm a cough uh gary benson says still
37:12
listening here matt ps live sent you a dm thank you very much and other people
37:16
as well are responding and saying karen crook hey karen thanks for joining us
37:19
it's really useful thank you visited your instagram cecily not cecily looks
37:23
great you're not supposed to be checking out Cecily's Instagram,
37:26
especially checking out Sophie's Instagram. That's fine. That's fine.
37:30
I think that was a missed time.
37:32
Right, people. So thank you so much for joining us. If you're listening to the
37:35
podcast, thank you very much as well.
37:36
If you do want to join us then and ask questions live to our guests or me,
37:40
then just Sports Therapy Association YouTube channel Facebook on a Tuesday at eight o'clock.
37:44
And talking of that, as I said, next week, next Tuesday on the 22nd,
37:49
we're going to be recording part
37:50
two of the Facebook groups from Astros therapists, helpful or hateful.
37:55
With a panel of therapists, we're going to present the kind of other side of
37:57
the story that we do need to speak out in Facebook groups when things are being
38:01
said, which are holding our industry back.
38:03
Obviously, it needs to be done delicately, but how delicately can you do it?
38:06
Is it always going to annoy someone when you tell them that what they think
38:09
they're doing is probably, maybe, potentially, possibly not happening?
38:13
It doesn't matter how many kind of conditional clauses you put in there,
38:16
it's still going to be, what are you saying? You're having a go at me,
38:18
criticizing my business.
38:19
Because you're having this conversation out in the open. And one of the things
38:22
that came up in the first panel was maybe more conversations on Facebook should
38:26
be just done in DMs because we've got this idea now of just asking these questions
38:30
about our business and telling everyone what we do in the open, in public,
38:33
and then getting annoyed when people kind of reply to us in public.
38:36
So maybe some of these conversations should be kind of, can anyone help me with
38:40
this? Yeah, sure. DM me. I'll have a chat with you.
38:42
There goes part of the problem. Maybe that's what social media should be.
38:45
But anyway, so yeah, if you want to join us for that, then like I say,
38:48
July 22nd, eight o'clock next week,
38:50
it's going to be a great follow up to the debate and i hope some
38:53
of you can join us if you can't then
38:56
thank you for downloading the podcast i appreciate it do please leave
38:59
a rating or a review it just helps our
39:02
the great word of our guests get out there and
39:06
i don't forget to subscribe as well to youtube if you're
39:08
watching this on youtube there'll be a little subscribe button in the bottom right corner and that
39:11
really helps as well just to get our subscribers up right thank you once again
39:16
to my guest sophie gover the one doctor thank you so much thank you thanks for
39:21
having me our absolute pleasure and and hopefully we will see some of you wonderful
39:25
listeners next tuesday on the sports therapy association podcast until then take care of each other.
39:31
Music.